Firelighters
prices mostly outside the sweet spot ($3.29–$15.06) — Firelighters doesn't clear our bar today.
Flapen Score
Is Firelighters profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Firelighters is a £1.1M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Firelighters: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -39.0% over the last 90 days and 10.6% of searches end in a purchase.
£1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Firelighters products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pelle & Sol 200 Natural Firelighters Long Burning Fire Lighters for Wood Burners BBQ Lighter Pizza Ovens Open Fires Quick Light Fire Starter Log Burner Accessories - Eco Firelighters
- Price
- £10.01
- Rating
- 4.5/5
- Reviews
- 748
- Age
- 1y ago
200 Firelighters - Ecoblaze Natural Firelighters | Fast lighting & Odourless Fire Lighters For Wood Burners & BBQ Ovens Stoves & Fireplaces
- Price
- £10.13
- Rating
- 4.7/5
- Reviews
- 13,009
- Age
- 8y ago
Weber Lighter Cubes
- Price
- £4.57
- Rating
- 4.6/5
- Reviews
- 13,099
- Age
- 10y ago
96 Eco-Friendly Firelighters - FSC Recycled 100% for Stoves Barbecues Campfires and Open Fires
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 12y ago
Ecolighters 200 Natural Firelighters Wood Wool Fire Lighters for Wood Burners BBQ Stove Pizza Oven and Fire Starters Large 2.1 kg Box
- Price
- £12.51
- Rating
- 4.6/5
- Reviews
- 4,682
- Age
- 8y ago
Trending
90-day click momentum
Weber Lighter Cubes
- Price
- £3.29
- Rating
- 4.6/5
- Reviews
- 1,090
- Age
- 6y ago
Weber Lighter Cubes
- Price
- £4.57
- Rating
- 4.6/5
- Reviews
- 13,099
- Age
- 10y ago
Munnie Natural Firelighters 200 Eco Wood Wool Fire Lighters for BBQ Fireplace Stove Campfire Odourless Fast Lighting Eco-Friendly Kindling Long Burn Non-Toxic All-Natural Fire Starter
- Price
- £8.06
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago
azark Natural Wood Premium Fire Lighters Charcoal Starter Wood Wool Fire Starter for Barbecue Pizza Ovens & Smokers Clean Safe and Odourless - 200 Pack
- Price
- £10.84
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 1y ago
96 Eco-Friendly Firelighters - FSC Recycled 100% for Stoves Barbecues Campfires and Open Fires
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 12y ago
Newest
by launch date
200 Wood Wool Ecoblaze Natural Firelighters - 3.4kg of High Density Long Burning Natural Firelighters Firestarters for BBQ stoves and More for The Ultimate fire lighters Starter
- Price
- £8.46
- Rating
- 4.2/5
- Reviews
- 570
- Age
- 1y ago
Munnie Natural Firelighters 200 Eco Wood Wool Fire Lighters for BBQ Fireplace Stove Campfire Odourless Fast Lighting Eco-Friendly Kindling Long Burn Non-Toxic All-Natural Fire Starter
- Price
- £8.06
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago
Pelle & Sol 200 Natural Firelighters Long Burning Fire Lighters for Wood Burners BBQ Lighter Pizza Ovens Open Fires Quick Light Fire Starter Log Burner Accessories - Eco Firelighters
- Price
- £10.01
- Rating
- 4.5/5
- Reviews
- 748
- Age
- 1y ago
azark Natural Wood Premium Fire Lighters Charcoal Starter Wood Wool Fire Starter for Barbecue Pizza Ovens & Smokers Clean Safe and Odourless - 200 Pack
- Price
- £10.84
- Rating
- 4.6/5
- Reviews
- 135
- Age
- 1y ago
100 Burnex Wax Fire Lighters for Wood Burners - BBQ Fire Starter Firelighters for Wood Burners - 100 Firestarters Individually Wrapped Firelighters BBQ for Open Fires and Logs Firestarter Camping
- Price
- £12.27
- Rating
- 4.5/5
- Reviews
- 436
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
55
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
22%
- Pelle & Sol23%
- ecoblaze18%
- Weber13%
- Galleon Fireplaces11%
- Ecolighters8%
- KEPLIN5%
Firelighters demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Top Firelighters search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fire lighters255K/yr
- firelighters226K/yr
- fire starter71K/yr
- fire lighters for bbq21K/yr
- natural firelighters83K/yr
- fire lighters for wood burners297K/yr
- firelighters for bbq12K/yr
- bbq fire lighter16K/yr
- fire lighter59K/yr
- firelighters for wood burners100K/yr
What reviews say buyers love and hate about Firelighters
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Good value for money”
“Good quality and reliable”
“Theyre good for lighting a fire”
“are easy to get going”
“It does what it says”
What buyers complain about
80% of reviews“some are huge”
“Poor quality”
“Not impressed - expensive”
“Chemical smell to product”
“I cannot use them”
Firelighters return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Firelighters questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
