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Fire Starter

Fail

Prices span $3.36–$15.06, mostly outside the sweet spot, so Fire Starter is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£53K/yr88K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
56%top-5 click share · 20 brands · 48 sellers

Flapen Score

Fire Starter against its category

The dotted line is the Grocery average. Past it, Fire Starter is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Starter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fire Starter 88K times last year and spent an estimated £53K. The top 5 brands take 59% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
7.4%
Market size, estimated
£53Ka year
Peak month
November1.5× the quietest month
Top search term
fire starter71K searches a year

02 · Price

A sale here is worth £8.03.

Listings sell for £8.03 on average, from £3.36 to £15.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.03 that is £803 to £2K a year per listing.

Average price
£8.03under the $15 to $100 sweet spot
Price range
£3.36–£15.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£803–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #30 within Firelighters & Matches. It carries 3,087 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
80%
Out of stock, average day
7.2%
Average rank
#30in Firelighters & Matches
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,087per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Fire Starter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

48

Est. top-5 brand share

59%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 94%

Open market

34%

  • Pelle & Sol18%
  • ecoblaze11%
  • Galleon Fireplaces11%
  • Ecolighters10%
  • Weber8%
  • Ember Rock7%

Demand

Fire Starter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Fire Starter

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
21%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“They are smaller”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fire Starter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data