Fire Starter
prices mostly outside the sweet spot ($3.36–$15.06) — Fire Starter doesn't clear our bar today.
Flapen Score
Is Fire Starter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fire Starter is a £53K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 45/100.
Fire Starter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.3% over the last 90 days and 7.4% of searches end in a purchase.
£53K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 25 products
Top Fire Starter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pelle & Sol 200 Natural Firelighters Long Burning Fire Lighters for Wood Burners BBQ Lighter Pizza Ovens Open Fires Quick Light Fire Starter Log Burner Accessories - Eco Firelighters
- Price
- £10.01
- Rating
- 4.5/5
- Reviews
- 748
- Age
- 1y ago
96 Eco-Friendly Firelighters - FSC Recycled 100% for Stoves Barbecues Campfires and Open Fires
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 12y ago
Ecolighters 200 Natural Firelighters Wood Wool Fire Lighters for Wood Burners BBQ Stove Pizza Oven and Fire Starters Large 2.1 kg Box
- Price
- £12.51
- Rating
- 4.6/5
- Reviews
- 4,682
- Age
- 8y ago
200 Firelighters - Ecoblaze Natural Firelighters | Fast lighting & Odourless Fire Lighters For Wood Burners & BBQ Ovens Stoves & Fireplaces
- Price
- £10.13
- Rating
- 4.7/5
- Reviews
- 13,009
- Age
- 8y ago
Weber Lighter Cubes
- Price
- £4.57
- Rating
- 4.6/5
- Reviews
- 13,099
- Age
- 10y ago
Trending
90-day click momentum
1 Pack 25pcs Cooks Wood Wool Firelighters 350g - Natural Long Burning Fire Starters Small Compact Pack for BBQ Stoves and Campfire (1 Pack 25pcs)
- Price
- £5.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Munnie Natural Firelighters 200 Eco Wood Wool Fire Lighters for BBQ Fireplace Stove Campfire Odourless Fast Lighting Eco-Friendly Kindling Long Burn Non-Toxic All-Natural Fire Starter
- Price
- £8.06
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago
Weber Lighter Cubes
- Price
- £4.57
- Rating
- 4.6/5
- Reviews
- 13,099
- Age
- 10y ago
96 Eco-Friendly Firelighters - FSC Recycled 100% for Stoves Barbecues Campfires and Open Fires
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 12y ago
Flamers Firelighters - 50 Units Natural Fire Lighters for Wood Burner Firepit Bbq Pizza Oven Fireplace Chimenea Barbecue Fire Starter - Firestarter for Kiln Dried Kindling Log Coal Charcoal Briquette
- Price
- £7.96
- Rating
- 4.8/5
- Reviews
- 3,758
- Age
- 14y ago
Newest
by launch date1 Pack 25pcs Cooks Wood Wool Firelighters 350g - Natural Long Burning Fire Starters Small Compact Pack for BBQ Stoves and Campfire (1 Pack 25pcs)
- Price
- £5.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
200 Wood Wool Ecoblaze Natural Firelighters - 3.4kg of High Density Long Burning Natural Firelighters Firestarters for BBQ stoves and More for The Ultimate fire lighters Starter
- Price
- £8.46
- Rating
- 4.2/5
- Reviews
- 570
- Age
- 1y ago
Munnie Natural Firelighters 200 Eco Wood Wool Fire Lighters for BBQ Fireplace Stove Campfire Odourless Fast Lighting Eco-Friendly Kindling Long Burn Non-Toxic All-Natural Fire Starter
- Price
- £8.06
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago
Pelle & Sol 200 Natural Firelighters Long Burning Fire Lighters for Wood Burners BBQ Lighter Pizza Ovens Open Fires Quick Light Fire Starter Log Burner Accessories - Eco Firelighters
- Price
- £10.01
- Rating
- 4.5/5
- Reviews
- 748
- Age
- 1y ago
100 Burnex Wax Fire Lighters for Wood Burners - BBQ Fire Starter Firelighters for Wood Burners - 100 Firestarters Individually Wrapped Firelighters BBQ for Open Fires and Logs Firestarter Camping
- Price
- £12.27
- Rating
- 4.5/5
- Reviews
- 436
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
20 falling
Sellers
48
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
34%
- Pelle & Sol18%
- ecoblaze11%
- Galleon Fireplaces11%
- Ecolighters10%
- Weber8%
- Ember Rock7%
Fire Starter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
What reviews say buyers love and hate about Fire Starter
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Good value for money”
“Good quality and reliable”
“Great to have for a fire kit while camping or hiking”
“Great use all the time”
“It does what it says”
What buyers complain about
77% of reviews“They are smaller”
“quality control is inconsistent”
“Not impressed - expensive”
“Chemical smell to product”
“Easily burn”
Fire Starter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fire Starter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
