fire starter
Skip itPrices mostly outside the sweet spot ($3.36–$15.06) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,086.72avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Avg price
Bad£8.03avg listing price — sweet spot $15–$100
Market size
Bad£53K£53K/yr · 88K searches
Price range
Bad£3.36–£15.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fire starter is a £53K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 59% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fire starter market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £48K–£64K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 92%
- Out of stock
- 7.2%
- Avg brand age
- 53 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
48
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
34%
- Pelle & Sol18%
- ecoblaze11%
- Galleon Fireplaces11%
- Ecolighters10%
- Weber8%
- Ember Rock7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top fire starter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pelle & Sol 200 Natural Firelighters Long Burning Fire Lighters for Wood Burners BBQ Lighter Pizza Ovens Open Fires Quick Light Fire Starter Log Burner Accessories - Eco Firelighters
Pelle & Sol£10.014.5★748 rev
96 Eco-Friendly Firelighters - FSC Recycled 100% for Stoves Barbecues Campfires and Open Fires
Galleon Fireplaces£3.364.5★485 rev
Ecolighters 200 Natural Firelighters Wood Wool Fire Lighters for Wood Burners BBQ Stove Pizza Oven and Fire Starters Large 2.1 kg Box
Ecolighters£12.514.6★4,682 rev
200 Firelighters - Ecoblaze Natural Firelighters | Fast lighting & Odourless Fire Lighters For Wood Burners & BBQ Ovens Stoves & Fireplaces
ecoblaze£10.134.7★13,009 rev
Weber Lighter Cubes
Weber£4.574.6★13,099 rev
Newest
by launch date
1 Pack 25pcs Cooks Wood Wool Firelighters 350g - Natural Long Burning Fire Starters Small Compact Pack for BBQ Stoves and Campfire (1 Pack 25pcs)
EMBO£5.500 rev
200 Wood Wool Ecoblaze Natural Firelighters - 3.4kg of High Density Long Burning Natural Firelighters Firestarters for BBQ stoves and More for The Ultimate fire lighters Starter
ecoblaze£8.46570 rev
Munnie Natural Firelighters 200 Eco Wood Wool Fire Lighters for BBQ Fireplace Stove Campfire Odourless Fast Lighting Eco-Friendly Kindling Long Burn Non-Toxic All-Natural Fire Starter
Munnie£8.0659 rev
Pelle & Sol 200 Natural Firelighters Long Burning Fire Lighters for Wood Burners BBQ Lighter Pizza Ovens Open Fires Quick Light Fire Starter Log Burner Accessories - Eco Firelighters
Pelle & Sol£10.01748 rev
100 Burnex Wax Fire Lighters for Wood Burners - BBQ Fire Starter Firelighters for Wood Burners - 100 Firestarters Individually Wrapped Firelighters BBQ for Open Fires and Logs Firestarter Camping
BURNEX£12.27436 rev
Trending
90-day click momentum1 Pack 25pcs Cooks Wood Wool Firelighters 350g - Natural Long Burning Fire Starters Small Compact Pack for BBQ Stoves and Campfire (1 Pack 25pcs)
EMBO£5.500.0★
Munnie Natural Firelighters 200 Eco Wood Wool Fire Lighters for BBQ Fireplace Stove Campfire Odourless Fast Lighting Eco-Friendly Kindling Long Burn Non-Toxic All-Natural Fire Starter
Munnie£8.064.4★
Weber Lighter Cubes
Weber£4.574.6★
96 Eco-Friendly Firelighters - FSC Recycled 100% for Stoves Barbecues Campfires and Open Fires
Galleon Fireplaces£3.364.5★
Flamers Firelighters - 50 Units Natural Fire Lighters for Wood Burner Firepit Bbq Pizza Oven Fireplace Chimenea Barbecue Fire Starter - Firestarter for Kiln Dried Kindling Log Coal Charcoal Briquette
Flamers£7.964.8★
What buyers say about fire starter
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Good quality and reliable”
“Great to have for a fire kit while camping or hiking”
“Great use all the time”
“It does what it says”
“No horrible smell”
“it does work”
“they light perfectly every time”
“Environmentally friendly”
“Clean”
What buyers complain about
“They are smaller”
“quality control is inconsistent”
“Not impressed - expensive”
“Chemical smell to product”
“Easily burn”
“I cannot use them”
“Not as shown in the picture”
“Doesn't work”
“The individual itema are prone to break up a little”
“Wont spark much”
Top return reasons
Common questions
- Is fire starter profitable to sell on Amazon United Kingdom?
- The niche generates £53K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the fire starter niche?
- 20 brands and 48 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in fire starter?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for fire starter peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the fire starter niche?
- Listings span £3.36–£15.06; the average listing price is £8.03 (sweet spot $15–$100). The average incumbent carries 3,087 reviews — the moat a new listing must climb.