fire lighter
Skip itPrices mostly outside the sweet spot ($3.36–$15.08) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,048.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.19avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 65K searches
Growth
Bad-38.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.36–£15.08cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fire lighter is a £30K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fire lighter market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £49K–£66K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 84%
- Out of stock
- 0.3%
- Avg brand age
- 58 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
58
Top-5 brand share
54%
Top 20: 98%
Top-5 click share
50%
Top 20: 95%
Open market
40%
- KARAN KING20%
- Pelle & Sol12%
- Aspect9%
- Galleon Fireplaces6%
- ecoblaze6%
- Sondiko5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
Top fire lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KARAN KING Pack of 3 Refillable Safety Gas Candle BBQ Fire Lighter Plastic 27 cm Colour
KARAN KING£4.784.2★7,935 rev
Pelle & Sol 200 Natural Firelighters Long Burning Fire Lighters for Wood Burners BBQ Lighter Pizza Ovens Open Fires Quick Light Fire Starter Log Burner Accessories - Eco Firelighters
Pelle & Sol£10.014.5★748 rev
96 Eco-Friendly Firelighters - FSC Recycled 100% for Stoves Barbecues Campfires and Open Fires
Galleon Fireplaces£3.364.5★485 rev
Aspect Refillable BBQ Lighter gas Adjustable Multi-Use for Kitchen BBQ Candles Camping (Set of 4)
Aspect£6.614.5★1,560 rev
Sondiko Kitchen Blow Torch with Fuel Gauge S907 Refillable Soldering Torch Lighter with Safety Lock and Adjustable Flame for Desserts Creme Brulee Welding Industrial (Butane Not Included)
Sondiko£12.914.4★18,533 rev
Newest
by launch date
LUXTROUS 3 x Refillable Gas Lighters Long Reach BBQ & Kitchen Lighters Assorted Colours for Candles Fireplaces & Camping
LUXTROUS£5.5818 rev
BARMI Camping Jet lighter Windproof lighter for BBQs candle and Kitchen Fireplaces (Excluding fuel)
BARMI£9.5994 rev
Lighter Candle Lighters Long Reach Camping Essentials Windproof Firelighters Gifts for Men Christmas Stocking Fillers Gifts Gas Refillable 20CM
GIRIAITUS£15.08423 rev
Candle Lighter Rechargeable USB Electric Lighter Windproof Flameless LED Display Battery Indicator for BBQ Grill Camping Fireplace Stove Parties
Aouplry£5.04344 rev
Candle Lighter 2 PCS Rechargeable USB Electric Lighter Windproof Flameless 360 Flexible Neck & LED Display for BBQ Grill Camping Fireplace Stove(Black)
Aouplry£6.93244 rev
Trending
90-day click momentumLUXTROUS 3 x Refillable Gas Lighters Long Reach BBQ & Kitchen Lighters Assorted Colours for Candles Fireplaces & Camping
LUXTROUS£5.584.2★
SUPRUS Electric Lighter Arc Windproof Flameless USB Rechargeable Lighter with Safety Lock for Candle BBQ Camping (Black)
SUPRUS£6.024.3★
Weber Lighter Cubes
Weber£4.574.6★
Green Olive Firewood Company - 24 Natural Firelighters for Wood Burners Log Burners Stoves Pizza Ovens Eco Wood Wool Fire lighters for Lighting Charcoal BBQs Camping Open Fires Fireplaces
Green Olive Firewood Company£6.434.5★
96 Eco-Friendly Firelighters - FSC Recycled 100% for Stoves Barbecues Campfires and Open Fires
Galleon Fireplaces£3.364.5★
What buyers say about fire lighter
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value for money”
“Great quality, very fast lighting and do the job”
“It helps to light fires”
“Easy to use”
“Exactly what I needed”
“Effective”
“nice smell”
“Charge lasts a long time”
“Nice blow torch that is light”
“they light perfectly every time”
What buyers complain about
“Disappointing Quality”
“So it doesnt fit”
“Not recharging :”
“Disappointed for the price i excpected better”
“can break easily”
“stopped working”
“Chemical smell to product”
“Wrong advertising”
“Easily burn”
“the torch leaks after usage”
Top return reasons
Common questions
- Is fire lighter profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the fire lighter niche?
- 22 brands and 58 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in fire lighter?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Charging. The return rate is 0.1%.
- When does demand for fire lighter peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the fire lighter niche?
- Listings span £3.36–£15.08; the average listing price is £8.19 (sweet spot $15–$100). The average incumbent carries 3,049 reviews — the moat a new listing must climb.