Fire Lighter

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -38.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months

65K

Growth, 90 days vs prior 90

-38.7%

Conversion, latest week

5.6%

Market size, estimated

£30Ka year

Peak month

November3.8× the quietest month

Top search term

fire lighter59K searches a year

Listings sell for £8.19 on average, from £3.36 to £15.08. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.19 that is £2K to £4K a year per listing.

Average price

£8.19under the $15 to $100 sweet spot

Price range

£3.36–£15.08

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #21 within Firelighters & Matches. It carries 3,049 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

64%

Out of stock, average day

0.3%

Average rank

#21in Firelighters & Matches

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,049per listing

Listings tracked

25

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

58 months