Fire Lighter
prices mostly outside the sweet spot ($3.36–$15.08) — Fire Lighter doesn't clear our bar today.
Flapen Score
Is Fire Lighter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fire Lighter is a £30K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Fire Lighter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -38.7% over the last 90 days and 5.6% of searches end in a purchase.
£30K
revenue / yr
Who owns the niche?
The top 5 brands hold 54% of demand, so 46% of the market is open.
46%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 25 products
Top Fire Lighter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KARAN KING Pack of 3 Refillable Safety Gas Candle BBQ Fire Lighter Plastic 27 cm Colour
- Price
- £4.78
- Rating
- 4.2/5
- Reviews
- 7,935
- Age
- 7y ago
Pelle & Sol 200 Natural Firelighters Long Burning Fire Lighters for Wood Burners BBQ Lighter Pizza Ovens Open Fires Quick Light Fire Starter Log Burner Accessories - Eco Firelighters
- Price
- £10.01
- Rating
- 4.5/5
- Reviews
- 748
- Age
- 1y ago
96 Eco-Friendly Firelighters - FSC Recycled 100% for Stoves Barbecues Campfires and Open Fires
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 12y ago
Aspect Refillable BBQ Lighter gas Adjustable Multi-Use for Kitchen BBQ Candles Camping (Set of 4)
- Price
- £6.61
- Rating
- 4.5/5
- Reviews
- 1,560
- Age
- 5y ago
Sondiko Kitchen Blow Torch with Fuel Gauge S907 Refillable Soldering Torch Lighter with Safety Lock and Adjustable Flame for Desserts Creme Brulee Welding Industrial (Butane Not Included)
- Price
- £12.91
- Rating
- 4.4/5
- Reviews
- 18,533
- Age
- 4y ago
Trending
90-day click momentum
LUXTROUS 3 x Refillable Gas Lighters Long Reach BBQ & Kitchen Lighters Assorted Colours for Candles Fireplaces & Camping
- Price
- £5.58
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
SUPRUS Electric Lighter Arc Windproof Flameless USB Rechargeable Lighter with Safety Lock for Candle BBQ Camping (Black)
- Price
- £6.02
- Rating
- 4.3/5
- Reviews
- 4,713
- Age
- 4y ago
Weber Lighter Cubes
- Price
- £4.57
- Rating
- 4.6/5
- Reviews
- 13,099
- Age
- 10y ago
Green Olive Firewood Company - 24 Natural Firelighters for Wood Burners Log Burners Stoves Pizza Ovens Eco Wood Wool Fire lighters for Lighting Charcoal BBQs Camping Open Fires Fireplaces
- Price
- £6.43
- Rating
- 4.5/5
- Reviews
- 526
- Age
- 7y ago
96 Eco-Friendly Firelighters - FSC Recycled 100% for Stoves Barbecues Campfires and Open Fires
- Price
- £3.36
- Rating
- 4.5/5
- Reviews
- 485
- Age
- 12y ago
Newest
by launch dateLUXTROUS 3 x Refillable Gas Lighters Long Reach BBQ & Kitchen Lighters Assorted Colours for Candles Fireplaces & Camping
- Price
- £5.58
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
BARMI Camping Jet lighter Windproof lighter for BBQs candle and Kitchen Fireplaces (Excluding fuel)
- Price
- £9.59
- Rating
- 4.0/5
- Reviews
- 94
- Age
- 10mo ago
Lighter Candle Lighters Long Reach Camping Essentials Windproof Firelighters Gifts for Men Christmas Stocking Fillers Gifts Gas Refillable 20CM
- Price
- £15.08
- Rating
- 4.6/5
- Reviews
- 423
- Age
- 11mo ago
Candle Lighter Rechargeable USB Electric Lighter Windproof Flameless LED Display Battery Indicator for BBQ Grill Camping Fireplace Stove Parties
- Price
- £5.04
- Rating
- 4.4/5
- Reviews
- 344
- Age
- 1y ago
Candle Lighter 2 PCS Rechargeable USB Electric Lighter Windproof Flameless 360 Flexible Neck & LED Display for BBQ Grill Camping Fireplace Stove(Black)
- Price
- £6.93
- Rating
- 4.2/5
- Reviews
- 244
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
58
Top-5 brand share
54%
Top 20: 98%
Top-5 click share
50%
Top 20: 95%
Open market
40%
- KARAN KING20%
- Pelle & Sol12%
- Aspect9%
- Galleon Fireplaces6%
- ecoblaze6%
- Sondiko5%
Fire Lighter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
What reviews say buyers love and hate about Fire Lighter
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Excellent value for money”
“Great quality, very fast lighting and do the job”
“It helps to light fires”
“Easy to use”
“Exactly what I needed”
What buyers complain about
74% of reviews“Disappointing Quality”
“So it doesnt fit”
“Not recharging :”
“Disappointed for the price i excpected better”
“can break easily”
Fire Lighter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fire Lighter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
