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Fino Sherry

Fail

The top 5 products take 100% of clicks, so Fino Sherry is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£25K/yr19K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 29 sellers

Flapen Score

Fino Sherry against its category

The dotted line is the Grocery average. Past it, Fino Sherry is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fino Sherry market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fino Sherry 19K times last year and spent an estimated £25K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
11.9%
Market size, estimated
£25Ka year
Peak month
December4.6× the quietest month
Top search term
tio pepe fino sherry6K searches a year

02 · Price

A sale here is worth £11.02.

Listings sell for £11.02 on average, from £7.67 to £17.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £11.02 that is £3K to £6K a year per listing.

Average price
£11.02under the $15 to $100 sweet spot
Price range
£7.67–£17.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #17 within Beer, Wine & Spirits. It carries 177 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#17in Beer, Wine & Spirits
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
177per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 118 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
118 months

Products

Top Fino Sherry products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Gonzalez Byass66%
  • Barbadillo15%
  • BODEGAS HIDALGO LA GITANA11%
  • The Port Of Leith Distillery8%
  • Open — no brand owns it (0%)

Demand

Fino Sherry search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Fino Sherry search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tio pepe fino sherry6K/yr
  • fino sherry6K/yr
  • manzanilla sherry5K/yr
  • tio pepe3K/yr

Reviews and returns

What reviews say buyers love and hate about Fino Sherry

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall100%−0.30

I expected some taste

FAQ

Common Fino Sherry questions

Answered from the same tracked data.