Filter Coffee
Filter Coffee shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Filter Coffee profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Filter Coffee is a £650K/yr Amazon United Kingdom market (487K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Filter Coffee: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -18.9% over the last 90 days and 9.0% of searches end in a purchase.
£650K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 60 products
Top Filter Coffee products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
by Amazon Gold Instant Coffee Medium Roast 200g Rainforest Alliance Certified
- Price
- £2.76
- Rating
- 4.2/5
- Reviews
- 5,313
- Age
- 3y ago
by Amazon Espresso Crema Ground Coffee 500g (2 x 250g) - Rainforest Alliance Certified
- Price
- £6.95
- Rating
- 4.3/5
- Reviews
- 2,305
- Age
- 4y ago
illy Classico Ground Coffee Medium Roast 100% Arabica Coarse Grind for Cafetiere & Filter Coffee Suitable for Drip Coffee Makers 250g Tin
- Price
- £5.98
- Rating
- 4.6/5
- Reviews
- 5,154
- Age
- 10y ago
by Amazon Ground Coffee Caffè Intenso Light Roast 1kg (4 Packs of 250g) - Rainforest Alliance Certified
- Price
- £12.85
- Rating
- 4.4/5
- Reviews
- 4,999
- Age
- 5y ago
by Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 1,533
- Age
- 8mo ago
Trending
90-day click momentumby Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 1,533
- Age
- 8mo ago
by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 267
- Age
- 8mo ago
by Amazon House Blend Gold Roast And Ground Coffee 100% Arabica Strength 3 Medium 250g
- Price
- £3.95
- Rating
- 4.4/5
- Reviews
- 1,533
- Age
- 8mo ago
Lavazza Qualità Rossa Ground Coffee 6 x 250 g Ideal for Moka Pots with Aromatic Notes of Chocolate and Dried Fruits Arabica and Robusta Intensity 5/10 Medium Roasting
- Price
- £24.09
- Rating
- 4.7/5
- Reviews
- 6,543
- Age
- 3y ago
by Amazon Ground Coffee Espresso Crema Medium Roast 250 g Pack of 4 - Rainforest Alliance Certified
- Price
- £13.11
- Rating
- 4.4/5
- Reviews
- 3,545
- Age
- 5y ago
Newest
by launch dateby Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 1,533
- Age
- 8mo ago
by Amazon House Blend Gold Roast And Ground Coffee 100% Arabica Strength 3 Medium 250g
- Price
- £3.95
- Rating
- 4.4/5
- Reviews
- 1,533
- Age
- 8mo ago
by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 267
- Age
- 8mo ago
Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g
- Price
- £5.61
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago
Grind House Blend Ground Coffee 1kg Bag 100% Arabica Suitable for Cafetière Moka Pot AeroPress and Filter Brew Ethically Sourced and Locally Roasted Medium Roast
- Price
- £26.88
- Rating
- 4.1/5
- Reviews
- 141
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
20 falling
Sellers
168
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
31%
Top 20: 73%
Open market
16%
- by Amazon39%
- illy15%
- Taylors of Harrogate14%
- Grumpy Mule7%
- Lavazza6%
- Café Direct3%
- Open — no brand owns it (14 brands, 16%)
Filter Coffee demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.0×
Top Filter Coffee search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- filter coffee127K/yr
- ground coffee for cafetiere81K/yr
- amazon coffee40K/yr
- coffee grounds38K/yr
- starbucks ground coffee27K/yr
- taylors ground coffee21K/yr
- cafetiere coffee23K/yr
- coffee for cafetiere19K/yr
- taylors coffee20K/yr
- ground coffee 1kg18K/yr
What reviews say buyers love and hate about Filter Coffee
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Fresh taste”
“Excellent value for money”
“good amount of caffeine”
“The flavour is balanced”
“its affordable for the quality”
What buyers complain about
73% of reviews“Tastes cheap”
“Too bitter”
“Very weak flavour”
“Waste of money”
“No strength”
Filter Coffee return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Filter Coffee questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
