filter coffee
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.78avg listing price — sweet spot $15–$100
Price range
Good£2.76–£45.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£650K£650K/yr · 487K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,916.97avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, filter coffee is a £650K/yr Amazon United Kingdom market (487K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
filter coffee market data
- Units sold / yr
- 30K–40K
- avg 500–750/product
- Revenue / yr
- £443K–£591K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 62%
- Out of stock
- 0.4%
- Avg brand age
- 63 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
168
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
31%
Top 20: 73%
Open market
16%
- by Amazon39%
- illy15%
- Taylors of Harrogate14%
- Grumpy Mule7%
- Lavazza6%
- Café Direct3%
- Open — no brand owns it (14 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top filter coffee search terms
- filter coffee127K/yr
- ground coffee for cafetiere81K/yr
- amazon coffee40K/yr
- coffee grounds38K/yr
- starbucks ground coffee27K/yr
- taylors ground coffee21K/yr
- cafetiere coffee23K/yr
- coffee for cafetiere19K/yr
- taylors coffee20K/yr
- ground coffee 1kg18K/yr
Top filter coffee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Gold Instant Coffee Medium Roast 200g Rainforest Alliance Certified
by Amazon£2.764.2★5,313 rev
by Amazon Espresso Crema Ground Coffee 500g (2 x 250g) - Rainforest Alliance Certified
by Amazon£6.954.3★2,305 rev
illy Classico Ground Coffee Medium Roast 100% Arabica Coarse Grind for Cafetiere & Filter Coffee Suitable for Drip Coffee Makers 250g Tin
illy£5.984.6★5,154 rev
by Amazon Ground Coffee Caffè Intenso Light Roast 1kg (4 Packs of 250g) - Rainforest Alliance Certified
by Amazon£12.854.4★4,999 rev
by Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified
by Amazon£5.824.4★1,533 rev
Newest
by launch dateby Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified
by Amazon£5.821,533 rev
by Amazon House Blend Gold Roast And Ground Coffee 100% Arabica Strength 3 Medium 250g
by Amazon£3.951,533 rev
by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g
by Amazon£3.97267 rev
Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g
Grumpy Mule£5.61174 rev
Grind House Blend Ground Coffee 1kg Bag 100% Arabica Suitable for Cafetière Moka Pot AeroPress and Filter Brew Ethically Sourced and Locally Roasted Medium Roast
Grind£26.88141 rev
Trending
90-day click momentumby Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified
by Amazon£5.824.4★
by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g
by Amazon£3.974.3★
by Amazon House Blend Gold Roast And Ground Coffee 100% Arabica Strength 3 Medium 250g
by Amazon£3.954.4★
Lavazza Qualità Rossa Ground Coffee 6 x 250 g Ideal for Moka Pots with Aromatic Notes of Chocolate and Dried Fruits Arabica and Robusta Intensity 5/10 Medium Roasting
Lavazza£24.094.7★
by Amazon Ground Coffee Espresso Crema Medium Roast 250 g Pack of 4 - Rainforest Alliance Certified
by Amazon£13.114.4★
What buyers say about filter coffee
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh taste”
“Excellent value for money”
“good amount of caffeine”
“The flavour is balanced”
“its affordable for the quality”
“Good taste and Rich aroma”
“A really nice smooth blend”
“SMOOTH”
“the bag is easy to open”
“Item arrived as described”
What buyers complain about
“Tastes cheap”
“Too bitter”
“Very weak flavour”
“Waste of money”
“No strength”
“Very poor quality”
“lacks any real aroma”
“No caffeine kick at all”
“Vacuum pack defective Coffee is stale”
“a tad burned”
Top return reasons
Common questions
- Is filter coffee profitable to sell on Amazon United Kingdom?
- The niche generates £650K/yr across 60 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.9%. Flapen's verdict: Worth a look (61/100).
- How competitive is the filter coffee niche?
- 20 brands and 168 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in filter coffee?
- Top complaints mined from reviews: Taste-Overall, Bitter, Flavor. The return rate is 0.1%.
- When does demand for filter coffee peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the filter coffee niche?
- Listings span £2.76–£45.26; the average listing price is £14.78 (sweet spot $15–$100). The average incumbent carries 1,917 reviews — the moat a new listing must climb.