Filter Coffee
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -18.9% this quarter, so Filter Coffee is a Maybe.
- Flapen Score
- 61 / 100Top 4% of 2,976 Grocery niches · +15 vs the category median of 4661
- Market size
- £650K/yr487K searches / yr
- 90-day growth
- -18.9%search demand this quarter
- Competition
- 31%top-5 click share · 20 brands · 168 sellers
Flapen Score
Filter Coffee against its category
The dotted line is the Grocery average. Past it, Filter Coffee is stronger. Inside it, weaker.
Market
The Filter Coffee market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Filter Coffee 487K times last year and spent an estimated £650K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £650K a year.
- Searches, last 12 months
- 487K
- Growth, 90 days vs prior 90
- -18.9%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £650Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- filter coffee127K searches a year
02 · Price
A sale here is worth £14.78.
Listings sell for £14.78 on average, from £2.76 to £45.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £14.78 that is £7K to £11K a year per listing.
- Average price
- £14.78under the $15 to $100 sweet spot
- Price range
- £2.76–£45.26
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #122 within Coffee. It carries 1,917 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 92%
- Out of stock, average day
- 0.4%
- Average rank
- #122in Coffee
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,917per listing
- Listings tracked
- 60
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Filter Coffee products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Gold Instant Coffee Medium Roast 200g Rainforest Alliance Certified
- Price
- £2.76
- Rating
- 4.2/5
- Reviews
- 5,313
- Age
- 3y ago

by Amazon Espresso Crema Ground Coffee 500g (2 x 250g) - Rainforest Alliance Certified
- Price
- £6.95
- Rating
- 4.3/5
- Reviews
- 2,305
- Age
- 4y ago

illy Classico Ground Coffee Medium Roast 100% Arabica Coarse Grind for Cafetiere & Filter Coffee Suitable for Drip Coffee Makers 250g Tin
- Price
- £5.98
- Rating
- 4.6/5
- Reviews
- 5,154
- Age
- 10y ago

by Amazon Ground Coffee Caffè Intenso Light Roast 1kg (4 Packs of 250g) - Rainforest Alliance Certified
- Price
- £12.85
- Rating
- 4.4/5
- Reviews
- 4,999
- Age
- 5y ago

by Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 1,533
- Age
- 8mo ago
Trending
estimated 90-day click momentum
by Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 1,533
- Age
- 8mo ago

by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 267
- Age
- 8mo ago

by Amazon House Blend Gold Roast And Ground Coffee 100% Arabica Strength 3 Medium 250g
- Price
- £3.95
- Rating
- 4.4/5
- Reviews
- 1,533
- Age
- 8mo ago

Lavazza Qualità Rossa Ground Coffee 6 x 250 g Ideal for Moka Pots with Aromatic Notes of Chocolate and Dried Fruits Arabica and Robusta Intensity 5/10 Medium Roasting
- Price
- £24.09
- Rating
- 4.7/5
- Reviews
- 6,543
- Age
- 3y ago

by Amazon Ground Coffee Espresso Crema Medium Roast 250 g Pack of 4 - Rainforest Alliance Certified
- Price
- £13.11
- Rating
- 4.4/5
- Reviews
- 3,545
- Age
- 5y ago
Newest
by launch date
by Amazon Coffee Classic 100% Arabica Ground Roasted Coffee Medium Roast 500 g (1 Pack of 500 gms)- Rainforest Alliance Certified
- Price
- £5.82
- Rating
- 4.4/5
- Reviews
- 1,533
- Age
- 8mo ago

by Amazon House Blend Gold Roast And Ground Coffee 100% Arabica Strength 3 Medium 250g
- Price
- £3.95
- Rating
- 4.4/5
- Reviews
- 1,533
- Age
- 8mo ago

by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g
- Price
- £3.97
- Rating
- 4.3/5
- Reviews
- 267
- Age
- 8mo ago

Grumpy Mule Kick-Ass House Blend Ground Coffee with notes of Caramel and Milk Chocolate 200g
- Price
- £5.61
- Rating
- 4.5/5
- Reviews
- 174
- Age
- 1y ago

Grind House Blend Ground Coffee 1kg Bag 100% Arabica Suitable for Cafetière Moka Pot AeroPress and Filter Brew Ethically Sourced and Locally Roasted Medium Roast
- Price
- £26.88
- Rating
- 4.1/5
- Reviews
- 141
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
20 falling
Sellers
168
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 73%
Open market
16%
- by Amazon39%
- illy15%
- Taylors of Harrogate14%
- Grumpy Mule7%
- Lavazza6%
- Café Direct3%
- Open — no brand owns it (14 brands, 16%)
Demand
Filter Coffee search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Filter Coffee search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- filter coffee127K/yr
- ground coffee for cafetiere81K/yr
- amazon coffee40K/yr
- coffee grounds38K/yr
- starbucks ground coffee27K/yr
- taylors ground coffee21K/yr
- cafetiere coffee23K/yr
- coffee for cafetiere19K/yr
- taylors coffee20K/yr
- ground coffee 1kg18K/yr
Reviews and returns
What reviews say buyers love and hate about Filter Coffee
We read the reviews and the return reasons for every product selling here.
“Tastes cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Filter Coffee questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









