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Filter Coffee

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -18.9% this quarter, so Filter Coffee is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£650K/yr487K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
31%top-5 click share · 20 brands · 168 sellers

Flapen Score

Filter Coffee against its category

The dotted line is the Grocery average. Past it, Filter Coffee is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filter Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Filter Coffee 487K times last year and spent an estimated £650K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £650K a year.

Searches, last 12 months
487K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
9.0%
Market size, estimated
£650Ka year
Peak month
December2.0× the quietest month
Top search term
filter coffee127K searches a year

02 · Price

A sale here is worth £14.78.

Listings sell for £14.78 on average, from £2.76 to £45.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £14.78 that is £7K to £11K a year per listing.

Average price
£14.78under the $15 to $100 sweet spot
Price range
£2.76–£45.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #122 within Coffee. It carries 1,917 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
0.4%
Average rank
#122in Coffee
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,917per listing
Listings tracked
60

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Filter Coffee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

168

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

31%

Top 20: 73%

Open market

16%

  • by Amazon39%
  • illy15%
  • Taylors of Harrogate14%
  • Grumpy Mule7%
  • Lavazza6%
  • Café Direct3%
  • Open — no brand owns it (14 brands, 16%)

Demand

Filter Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Filter Coffee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • filter coffee127K/yr
  • ground coffee for cafetiere81K/yr
  • amazon coffee40K/yr
  • coffee grounds38K/yr
  • starbucks ground coffee27K/yr
  • taylors ground coffee21K/yr
  • cafetiere coffee23K/yr
  • coffee for cafetiere19K/yr
  • taylors coffee20K/yr
  • ground coffee 1kg18K/yr

Reviews and returns

What reviews say buyers love and hate about Filter Coffee

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
27%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Tastes cheap”
A buyer, on “Taste-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Filter Coffee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data