Skip to content

Filter Coffee

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -18.9% this quarter, so Filter Coffee is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 2,976 Grocery niches · +15 vs the category median of 46
Market size
£650K/yr487K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
31%top-5 click share · 20 brands · 168 sellers

Flapen Score

Filter Coffee against its category

The dotted line is the Grocery average. Past it, Filter Coffee is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Filter Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Filter Coffee 487K times last year and spent an estimated £650K. The top 5 brands take 81% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 487K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £650K a year.

Searches, last 12 months
487K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
9.0%
Market size, estimated
£650Ka year
Peak month
December2.0× the quietest month
Top search term
filter coffee127K searches a year

02 · Price

A sale here is worth £14.78.

Listings sell for £14.78 on average, from £2.76 to £45.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £14.78 that is £7K to £11K a year per listing.

Average price
£14.78under the $15 to $100 sweet spot
Price range
£2.76–£45.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #122 within Coffee. It carries 1,917 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
0.4%
Average rank
#122in Coffee
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,917per listing
Listings tracked
60

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Filter Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£13K£26K£39K£52K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

168

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

31%

Top 20: 73%

Open market

16%

  • by Amazon39%
  • illy15%
  • Taylors of Harrogate14%
  • Grumpy Mule7%
  • Lavazza6%
  • Café Direct3%
  • Open — no brand owns it (14 brands, 16%)

Demand

Filter Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Filter Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • filter coffee127K/yr
  • ground coffee for cafetiere81K/yr
  • amazon coffee40K/yr
  • coffee grounds38K/yr
  • starbucks ground coffee27K/yr
  • taylors ground coffee21K/yr
  • cafetiere coffee23K/yr
  • coffee for cafetiere19K/yr
  • taylors coffee20K/yr
  • ground coffee 1kg18K/yr

Reviews and returns

What reviews say buyers love and hate about Filter Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%+1.01

Tastes cheap

Disappointing taste

Weird after taste

Bitter8%−0.13

Too bitter

The coffee itself is bitter

A bitter taste

Flavor7%+0.07

Very weak flavour

Lack of flavour

Not very strong in flavour

Value For Money7%+1.20

Waste of money

Expensive

expensive

Strength6%−0.09

No strength

Not strong enough

Very weak

Love

Taste-Overall33%+1.01

Fresh taste

Delicious Coffee

Rich taste

Value For Money17%+1.20

Excellent value for money

Excellent price

Excellent value

Caffeine Content14%+1.64

good amount of caffeine

I bought caffeine free

No different from caffeinated coffee - nice change

Flavor9%+0.07

The flavour is balanced

Awesome flavour

Good smoothly flavour

Quality-Overall8%

its affordable for the quality

Excellent quality

Great quality and perfect for gifting

Return

0.1% Return rate 0% Fixable by listing

Blend/Ratio100%▁█▁▁▁▁

FAQ

Common Filter Coffee questions

Answered from the same tracked data.