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Fiji Water

Fail

The top 5 products take 100% of clicks, so Fiji Water is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£246K/yr150K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 15 sellers

Flapen Score

Fiji Water against its category

The dotted line is the Grocery average. Past it, Fiji Water is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fiji Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fiji Water 150K times last year and spent an estimated £246K. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £246K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
9.8%
Market size, estimated
£246Ka year
Peak month
July1.4× the quietest month
Top search term
fiji water107K searches a year

02 · Price

A sale here is worth £16.59.

Listings sell for £16.59 on average, from £8.00 to £21.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £16.59 that is £25K to £33K a year per listing.

Average price
£16.59inside the $15 to $100 sweet spot
Price range
£8.00–£21.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£25K–£33K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Water. It carries 7,111 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Water
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,111per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Fiji Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£37K£74K£111K£148K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • FIJI97%
  • VOSS3%
  • Open — no brand owns it (0%)

Demand

Fiji Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.4×

Search terms

Top Fiji Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fiji water107K/yr
  • fiji19K/yr
  • figi water6K/yr
  • fuji water5K/yr
  • water fiji3K/yr
  • fiji water 500ml 24 pack8K/yr
  • fiji water 1l2K/yr

Reviews and returns

What reviews say buyers love and hate about Fiji Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%+1.60

Awful tasting water

The water tastes very chemically/bitter

Vile tasting water

Value For Money21%+0.48

Too expensive

Nice water just abit expensive

extremely expensive and simply not worth it

Size-Overall8%+0.98

Too small

Stale/Rotten/Spoiled8%−0.09

Rubbish

Hard Feel8%−0.09

test says hard water

Love

Taste-Overall44%+1.60

a crisp taste with a creamy feel

Best tasting water

Nice taste

Size-Overall13%+0.98

Nice size bottle

Good size for your lunch box

portable just the right size

Value For Money12%+0.48

cheaper than you can

Oh I love this water perfect value for money

Great value

Ease Of Use5%+0.76

the bottles are easy on eye

Very handy bottle good quality

Quality-Overall4%+0.40

Good Quality Product

The quality of the highest

FAQ

Common Fiji Water questions

Answered from the same tracked data.