Is fiji water profitable to sell on Amazon United Kingdom?

The niche generates £246K/yr across 5 tracked products. 90-day search growth is +10.9%. Flapen's verdict: Skip it (42/100).

How competitive is the fiji water niche?

2 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in fiji water?

Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.1%.

When does demand for fiji water peak?

Demand peaks in Jul; the busiest month runs 1.4× the quietest.

What does it cost to enter the fiji water niche?

Listings span £8.00–£21.68; the average listing price is £16.59 (sweet spot $15–$100). The average incumbent carries 7,111 reviews — the moat a new listing must climb.

fiji water

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great£16.59

avg listing price — sweet spot $15–$100

Price range

Okay£8.00–£21.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£246K

£246K/yr · 150K searches

Growth

Okay+10.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,110.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, fiji water is a £246K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

fiji water market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: £332K–£415K; units × avg price
Conversion rate: 9.8%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

FIJI97%
VOSS3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.4×

Open Trend

Top fiji water search terms

fiji water107K/yr +12.4%9.2% conv.
fiji19K/yr +4.7%7.8% conv.
figi water6K/yr +61.0%9.1% conv.
fuji water5K/yr +11.6%9.5% conv.
water fiji3K/yr +8.4%8.9% conv.
fiji water 500ml 24 pack8K/yr -50.0%20.6% conv.
fiji water 1l2K/yr -25.8%17.0% conv.

All search terms

Top fiji water products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FIJI Artesian Bottled Water 500mL (Pack of 24)

FIJI£21.684.6★8,860 rev

FIJI Artesian Bottled Water 1L (Pack of 12)

FIJI£18.194.6★8,860 rev

FIJI Artesian Bottled Water 330ml (Pack of 24)

FIJI£16.374.6★8,860 rev

FIJI Artesian Bottled Water 700mL (Pack of 12) - Sports Cap

FIJI£18.734.6★8,860 rev

Voss 250ml x 12-100% RPET Premium Mineral Water Pure Still Water with Unique and Iconic Design

VOSS£8.004.4★113 rev

Newest

by launch date

Voss 250ml x 12-100% RPET Premium Mineral Water Pure Still Water with Unique and Iconic Design

VOSS£8.00113 rev

1y ago

FIJI Artesian Bottled Water 330ml (Pack of 24)

FIJI£16.378,860 rev

2y ago

FIJI Artesian Bottled Water 700mL (Pack of 12) - Sports Cap

FIJI£18.738,860 rev

6y ago

FIJI Artesian Bottled Water 1L (Pack of 12)

FIJI£18.198,860 rev

11y ago

FIJI Artesian Bottled Water 500mL (Pack of 24)

FIJI£21.688,860 rev

13y ago

What buyers say about fiji water

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall44%

“a crisp taste with a creamy feel”

Size-Overall13%

“Nice size bottle”

Value For Money12%

“cheaper than you can”

Ease Of Use5%

“the bottles are easy on eye”

Quality-Overall4%

“Good Quality Product”

Salt Content3%

“Tasted like normal water however may be beneficial for the large silica levels”

Recycle/Reuse3%

“Bottles can be reusable”

Design-Overall3%

“Cute bottle, good looking design”

Flavor3%

“Tasted like normal water however may be beneficial for the large silica levels”

Moist/Dry2%

“sparking all senses as this stunning water hydrates you”

What buyers complain about

Taste-Overall31%

“Awful tasting water”

Value For Money21%

“Too expensive”

Size-Overall8%

“Too small”

Stale/Rotten/Spoiled8%

“Rubbish”

Hard Feel8%

“test says hard water”

Color4%

“they are tinted blue so I had to get other ones for that purpose”

Ease Of Use4%

“Bottles not as easy to open compared to standard design bottles”

Flavor2%

“not happy with the quality doesnt taste like a fresh bottle of water should do”

Quality-Overall2%