How competitive is the Fiji Water niche on Amazon United Kingdom?

2 brands and 15 sellers compete in Fiji Water on Amazon United Kingdom. The top 5 Fiji Water products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Fiji Water?

Fiji Water buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Fiji Water niche?

Fiji Water sells for £16.59 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.00–£21.68. The average incumbent carries 7,111 reviews — the moat a new listing must climb.

Fiji Water

a concentrated shelf (top 5 take 100% of clicks) — Fiji Water doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Fiji Water profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fiji Water is a £246K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.

Fiji Water: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +10.9% over the last 90 days and 9.8% of searches end in a purchase.

£246K

revenue / yr

Units sold / yr25K

Search volume / yr+10.9%150K

Conversion rate9.8%

Avg price£16.59

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 15

Top-5 product click share100%

Open market0%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 5 products

Top Fiji Water products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

FIJI Artesian Bottled Water 500mL (Pack of 24)

Price: £21.68
Rating: 4.6/5
Reviews: 8,860
Age: 13y ago

FIJI Artesian Bottled Water 1L (Pack of 12)

Price: £18.19
Rating: 4.6/5
Reviews: 8,860
Age: 11y ago

FIJI Artesian Bottled Water 330ml (Pack of 24)

Price: £16.37
Rating: 4.6/5
Reviews: 8,860
Age: 2y ago

FIJI Artesian Bottled Water 700mL (Pack of 12) - Sports Cap

Price: £18.73
Rating: 4.6/5
Reviews: 8,860
Age: 6y ago

Voss 250ml x 12-100% RPET Premium Mineral Water Pure Still Water with Unique and Iconic Design

Price: £8.00
Rating: 4.4/5
Reviews: 113
Age: 1y ago

Newest

by launch date

Voss 250ml x 12-100% RPET Premium Mineral Water Pure Still Water with Unique and Iconic Design

Price: £8.00
Rating: 4.4/5
Reviews: 113
Age: 1y ago

FIJI Artesian Bottled Water 330ml (Pack of 24)

Price: £16.37
Rating: 4.6/5
Reviews: 8,860
Age: 2y ago

FIJI Artesian Bottled Water 700mL (Pack of 12) - Sports Cap

Price: £18.73
Rating: 4.6/5
Reviews: 8,860
Age: 6y ago

FIJI Artesian Bottled Water 1L (Pack of 12)

Price: £18.19
Rating: 4.6/5
Reviews: 8,860
Age: 11y ago

FIJI Artesian Bottled Water 500mL (Pack of 24)

Price: £21.68
Rating: 4.6/5
Reviews: 8,860
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

FIJI97%
VOSS3%
Open — no brand owns it (0%)

Fiji Water demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume150KCVR9.8%Products5Brands2Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews7,111Avg BSR#11

Peak months: Jul · busiest ÷ quietest = 1.4×

Top Fiji Water search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fiji water107K/yr +12.4%9.2% conv.
fiji19K/yr +4.7%7.8% conv.
figi water6K/yr +61.0%9.1% conv.
fuji water5K/yr +11.6%9.5% conv.
water fiji3K/yr +8.4%8.9% conv.
fiji water 500ml 24 pack8K/yr -50.0%20.6% conv.
fiji water 1l2K/yr -25.8%17.0% conv.

What reviews say buyers love and hate about Fiji Water

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall44%

“a crisp taste with a creamy feel”

Size-Overall13%

“Nice size bottle”

Value For Money12%

“cheaper than you can”

Ease Of Use5%

“the bottles are easy on eye”

Quality-Overall4%

“Good Quality Product”

What buyers complain about

90% of reviews

Taste-Overall31%

“Awful tasting water”

Value For Money21%

“Too expensive”

Size-Overall8%

“Too small”

Stale/Rotten/Spoiled8%

“Rubbish”

Hard Feel8%

“test says hard water”

Common Fiji Water questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fiji Water 42/100 on Amazon United Kingdom — Skip it. The niche generates £246K/yr across 5 tracked products. Search demand moved +10.9% over the last 90 days.