Fiji Water
FailThe top 5 products take 100% of clicks, so Fiji Water is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £246K/yr150K searches / yr
- 90-day growth
- +10.9%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 15 sellers
Flapen Score
Fiji Water against its category
The dotted line is the Grocery average. Past it, Fiji Water is stronger. Inside it, weaker.
Market
The Fiji Water market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fiji Water 150K times last year and spent an estimated £246K. All 2 brands take every click. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £246K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- +10.9%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £246Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- fiji water107K searches a year
02 · Price
A sale here is worth £16.59.
Listings sell for £16.59 on average, from £8.00 to £21.68. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £16.59 that is £25K to £33K a year per listing.
- Average price
- £16.59inside the $15 to $100 sweet spot
- Price range
- £8.00–£21.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £25K–£33K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Water. It carries 7,111 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Water
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,111per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Fiji Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
FIJI Artesian Bottled Water 500mL (Pack of 24)
- Price
- £21.68
- Rating
- 4.6/5
- Reviews
- 8,860
- Age
- 13y ago

FIJI Artesian Bottled Water 1L (Pack of 12)
- Price
- £18.19
- Rating
- 4.6/5
- Reviews
- 8,860
- Age
- 11y ago

FIJI Artesian Bottled Water 330ml (Pack of 24)
- Price
- £16.37
- Rating
- 4.6/5
- Reviews
- 8,860
- Age
- 2y ago

FIJI Artesian Bottled Water 700mL (Pack of 12) - Sports Cap
- Price
- £18.73
- Rating
- 4.6/5
- Reviews
- 8,860
- Age
- 6y ago

Voss 250ml x 12-100% RPET Premium Mineral Water Pure Still Water with Unique and Iconic Design
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 1y ago
Trending
90-day click momentum
Voss 250ml x 12-100% RPET Premium Mineral Water Pure Still Water with Unique and Iconic Design
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 1y ago

FIJI Artesian Bottled Water 500mL (Pack of 24)
- Price
- £21.68
- Rating
- 4.6/5
- Reviews
- 8,860
- Age
- 13y ago

FIJI Artesian Bottled Water 330ml (Pack of 24)
- Price
- £16.37
- Rating
- 4.6/5
- Reviews
- 8,860
- Age
- 2y ago

FIJI Artesian Bottled Water 700mL (Pack of 12) - Sports Cap
- Price
- £18.73
- Rating
- 4.6/5
- Reviews
- 8,860
- Age
- 6y ago

FIJI Artesian Bottled Water 1L (Pack of 12)
- Price
- £18.19
- Rating
- 4.6/5
- Reviews
- 8,860
- Age
- 11y ago
Newest
by launch date
Voss 250ml x 12-100% RPET Premium Mineral Water Pure Still Water with Unique and Iconic Design
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 1y ago

FIJI Artesian Bottled Water 330ml (Pack of 24)
- Price
- £16.37
- Rating
- 4.6/5
- Reviews
- 8,860
- Age
- 2y ago

FIJI Artesian Bottled Water 700mL (Pack of 12) - Sports Cap
- Price
- £18.73
- Rating
- 4.6/5
- Reviews
- 8,860
- Age
- 6y ago

FIJI Artesian Bottled Water 1L (Pack of 12)
- Price
- £18.19
- Rating
- 4.6/5
- Reviews
- 8,860
- Age
- 11y ago

FIJI Artesian Bottled Water 500mL (Pack of 24)
- Price
- £21.68
- Rating
- 4.6/5
- Reviews
- 8,860
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- FIJI97%
- VOSS3%
- Open — no brand owns it (0%)
Demand
Fiji Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.4×
Search terms
Top Fiji Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fiji water107K/yr
- fiji19K/yr
- figi water6K/yr
- fuji water5K/yr
- water fiji3K/yr
- fiji water 500ml 24 pack8K/yr
- fiji water 1l2K/yr
Reviews and returns
What reviews say buyers love and hate about Fiji Water
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful tasting water
The water tastes very chemically/bitter
Vile tasting water
Too expensive
Nice water just abit expensive
extremely expensive and simply not worth it
Too small
Rubbish
test says hard water
Love
a crisp taste with a creamy feel
Best tasting water
Nice taste
Nice size bottle
Good size for your lunch box
portable just the right size
cheaper than you can
Oh I love this water perfect value for money
Great value
the bottles are easy on eye
Very handy bottle good quality
Good Quality Product
The quality of the highest
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fiji Water questions
Answered from the same tracked data.









