Fig
FailDemand is soft, at -14.9% this quarter, so Fig is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £185K/yr220K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 19 sellers
Flapen Score
Fig against its category
The dotted line is the Grocery average. Past it, Fig is stronger. Inside it, weaker.
Market
The Fig market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fig 220K times last year and spent an estimated £185K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £185Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- figs63K searches a year
02 · Price
A sale here is worth £8.23.
Listings sell for £8.23 on average, from £1.97 to £18.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £8.23 that is £6K to £8K a year per listing.
- Average price
- £8.23under the $15 to $100 sweet spot
- Price range
- £1.97–£18.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #821 within Dried Fruits, Nuts & Vegetables. It carries 368 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 93%
- Out of stock, average day
- 11.0%
- Average rank
- #821in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 368per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Fig products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Dried Figs 200 g
- Price
- £2.04
- Rating
- 4.2/5
- Reviews
- 1,488
- Age
- 2y ago

by Amazon Dried Figs 200 g Pack of 6
- Price
- £11.39
- Rating
- 4.2/5
- Reviews
- 1,488
- Age
- 2y ago

Morrisons Figs 140 g
- Price
- £2.20
- Rating
- 4.3/5
- Reviews
- 319
- Age
- 9y ago

by Amazon Figs 140g
- Price
- £2.06
- Rating
- 4.1/5
- Reviews
- 251
- Age
- 3y ago

Old India Figs Dried 1kg
- Price
- £11.16
- Rating
- 3.9/5
- Reviews
- 144
- Age
- 5y ago
Trending
estimated 90-day click momentum
Old India Figs Dried 1kg
- Price
- £11.16
- Rating
- 3.9/5
- Reviews
- 144
- Age
- 5y ago

Persis Natural Dried Figs (Grade A) (500g)
- Price
- £9.78
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 7y ago

by Amazon Dried Figs 200 g Pack of 6
- Price
- £11.39
- Rating
- 4.2/5
- Reviews
- 1,488
- Age
- 2y ago

by Amazon Dried Figs 200 g
- Price
- £2.04
- Rating
- 4.2/5
- Reviews
- 1,488
- Age
- 2y ago

Whitworths Snack on Soft Smyrna Figs 175g
- Price
- £1.97
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 10y ago
Newest
by launch date
PREMIUM SUNDRIED KALAMATA FIGS 400GR
- Price
- £8.62
- Rating
- 3.8/5
- Reviews
- 45
- Age
- 9mo ago

Minton & Donello - Organic Figs 250g Pack
- Price
- £4.05
- Rating
- 3.5/5
- Reviews
- 41
- Age
- 2y ago

by Amazon Dried Figs 200 g Pack of 6
- Price
- £11.39
- Rating
- 4.2/5
- Reviews
- 1,488
- Age
- 2y ago

by Amazon Dried Figs 200 g
- Price
- £2.04
- Rating
- 4.2/5
- Reviews
- 1,488
- Age
- 2y ago

Organic Dried Figs 1kg (BWFO)
- Price
- £14.33
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
19
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
9%
- by Amazon55%
- Morrisons14%
- Old India6%
- Wholefood Earth6%
- Whitworths5%
- Biopocket4%
- Open — no brand owns it (4 brands, 9%)
Demand
Fig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Fig search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- figs63K/yr
- dried figs43K/yr
- fig74K/yr
- figs dried fruit13K/yr
- dried figs ready to eat4K/yr
- dry figs7K/yr
- anjeer dry fruit5K/yr
- fresh figs4K/yr
- dried fig3K/yr
- anjeer3K/yr
Reviews and returns
What reviews say buyers love and hate about Fig
We read the reviews and the return reasons for every product selling here.
“dry and shrivelled”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fig questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









