Fig
FailDemand is soft, at -14.9% this quarter, so Fig is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £185K/yr220K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 19 sellers
Flapen Score
Fig against its category
The dotted line is the Grocery average. Past it, Fig is stronger. Inside it, weaker.
Market
The Fig market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fig 220K times last year and spent an estimated £185K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.
- Searches, last 12 months
- 220K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £185Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- figs63K searches a year
02 · Price
A sale here is worth £8.23.
Listings sell for £8.23 on average, from £1.97 to £18.23. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £8.23 that is £6K to £8K a year per listing.
- Average price
- £8.23under the $15 to $100 sweet spot
- Price range
- £1.97–£18.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #821 within Dried Fruits, Nuts & Vegetables. It carries 368 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 93%
- Out of stock, average day
- 11.0%
- Average rank
- #821in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 368per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Fig products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Dried Figs 200 g
- Price
- £2.04
- Rating
- 4.2/5
- Reviews
- 1,488
- Age
- 2y ago

by Amazon Dried Figs 200 g Pack of 6
- Price
- £11.39
- Rating
- 4.2/5
- Reviews
- 1,488
- Age
- 2y ago

Morrisons Figs 140 g
- Price
- £2.20
- Rating
- 4.3/5
- Reviews
- 319
- Age
- 9y ago

by Amazon Figs 140g
- Price
- £2.06
- Rating
- 4.1/5
- Reviews
- 251
- Age
- 3y ago

Old India Figs Dried 1kg
- Price
- £11.16
- Rating
- 3.9/5
- Reviews
- 144
- Age
- 5y ago
Trending
90-day click momentum
Old India Figs Dried 1kg
- Price
- £11.16
- Rating
- 3.9/5
- Reviews
- 144
- Age
- 5y ago

Persis Natural Dried Figs (Grade A) (500g)
- Price
- £9.78
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 7y ago

by Amazon Dried Figs 200 g Pack of 6
- Price
- £11.39
- Rating
- 4.2/5
- Reviews
- 1,488
- Age
- 2y ago

by Amazon Dried Figs 200 g
- Price
- £2.04
- Rating
- 4.2/5
- Reviews
- 1,488
- Age
- 2y ago

Whitworths Snack on Soft Smyrna Figs 175g
- Price
- £1.97
- Rating
- 4.3/5
- Reviews
- 131
- Age
- 10y ago
Newest
by launch date
PREMIUM SUNDRIED KALAMATA FIGS 400GR
- Price
- £8.62
- Rating
- 3.8/5
- Reviews
- 45
- Age
- 9mo ago

Minton & Donello - Organic Figs 250g Pack
- Price
- £4.05
- Rating
- 3.5/5
- Reviews
- 41
- Age
- 2y ago

by Amazon Dried Figs 200 g Pack of 6
- Price
- £11.39
- Rating
- 4.2/5
- Reviews
- 1,488
- Age
- 2y ago

by Amazon Dried Figs 200 g
- Price
- £2.04
- Rating
- 4.2/5
- Reviews
- 1,488
- Age
- 2y ago

Organic Dried Figs 1kg (BWFO)
- Price
- £14.33
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
19
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
9%
- by Amazon55%
- Morrisons14%
- Old India6%
- Wholefood Earth6%
- Whitworths5%
- Biopocket4%
- Open — no brand owns it (4 brands, 9%)
Demand
Fig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×
Search terms
Top Fig search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- figs63K/yr
- dried figs43K/yr
- fig74K/yr
- figs dried fruit13K/yr
- dried figs ready to eat4K/yr
- dry figs7K/yr
- anjeer dry fruit5K/yr
- fresh figs4K/yr
- dried fig3K/yr
- anjeer3K/yr
Reviews and returns
What reviews say buyers love and hate about Fig
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
dry and shrivelled
Was completely over dried
They were dry
The supplier needs better quality control if it wants to build up a stable customer base
Quality is not good
Expensive product and the quality is not consistent
they taste weird
Tasteless
- tasteless
They were very hard dry
Hard figs
Awful, they are hard and mouldy looking so I threw them in the bin
rubbery to chew
Just remember to remove the tiny bit of stem before eating as it's not very chewable
These are extremely difficult to chew, totally dry, and just horrible
Love
Tastes as good as any I have tasted
Good taste
Perfect little snack
Excellent product
Good Quality
Perfect item
not over sweet
Good product less sweeter
The taste is naturally sweet
The value for money is excellent
Good value for the price
Good value for money
an easy way to increase fibre into your diet
If you like extra protein with your figs then this is the product for you
Delicious and nutritious
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fig questions
Answered from the same tracked data.









