fig
Skip itSoft demand (-14.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great368.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay£185K£185K/yr · 220K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.23avg listing price — sweet spot $15–$100
Price range
Bad£1.97–£18.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, fig is a £185K/yr Amazon United Kingdom market (220K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fig market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- £165K–£206K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #821
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 47%
- Out of stock
- 11.0%
- Avg brand age
- 54 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
19
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
9%
- by Amazon55%
- Morrisons14%
- Old India6%
- Wholefood Earth6%
- Whitworths5%
- Biopocket4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.7×
Top fig search terms
- figs63K/yr
- dried figs43K/yr
- fig74K/yr
- figs dried fruit13K/yr
- dried figs ready to eat4K/yr
- dry figs7K/yr
- anjeer dry fruit5K/yr
- fresh figs4K/yr
- dried fig3K/yr
- anjeer3K/yr
Top fig products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
PREMIUM SUNDRIED KALAMATA FIGS 400GR
GREEKELEO£8.6245 rev
Minton & Donello - Organic Figs 250g Pack
Minton & Donello£4.0541 rev
by Amazon Dried Figs 200 g Pack of 6
by Amazon£11.391,488 rev
by Amazon Dried Figs 200 g
by Amazon£2.041,488 rev
Organic Dried Figs 1kg (BWFO)
Buy Whole Foods Online£14.3336 rev
Trending
90-day click momentum
What buyers say about fig
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes as good as any I have tasted”
“Excellent product”
“not over sweet”
“The value for money is excellent”
“an easy way to increase fibre into your diet”
“Fresh and delicious”
“I enjoy the fact that they are chewy”
“Great for baking recipes and snacks”
“Lovely and soft”
“the texture is soft”
What buyers complain about
“dry and shrivelled”
“The supplier needs better quality control if it wants to build up a stable customer base”
“they taste weird”
“They were very hard dry”
“rubbery to chew”
“The image is misleading”
“Poor quality figs”
“Too sweet”
“too much white powder on top”
“ripe, almost flavorless, even a lite bitter”
Common questions
- Is fig profitable to sell on Amazon United Kingdom?
- The niche generates £185K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the fig niche?
- 10 brands and 19 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in fig?
- Top complaints mined from reviews: Moist/Dry, Quality-Overall, Taste-Overall. The return rate is 0.0%.
- When does demand for fig peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the fig niche?
- Listings span £1.97–£18.23; the average listing price is £8.23 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.