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Fibre One

Fail

The top 5 brands take 94% of clicks, so Fibre One is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£98K/yr94K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
71%top-5 click share · 9 brands · 89 sellers

Flapen Score

Fibre One against its category

The dotted line is the Grocery average. Past it, Fibre One is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fibre One market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fibre One 94K times last year and spent an estimated £98K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
9.2%
Market size, estimated
£98Ka year
Peak month
February2.0× the quietest month
Top search term
fibre bars17K searches a year

02 · Price

A sale here is worth £11.42.

Listings sell for £11.42 on average, from £1.42 to £28.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.42 that is £3K to £6K a year per listing.

Average price
£11.42under the $15 to $100 sweet spot
Price range
£1.42–£28.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #32 within Snack Foods. It carries 895 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#32in Snack Foods
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
895per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Fibre One products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

89

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • The Gut Stuff44%
  • Indi25%
  • Perkier18%
  • Nakd5%
  • Go Ahead3%
  • Morrisons2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Fibre One search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×

Search terms

Top Fibre One search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fibre bars17K/yr
  • high fibre snacks12K/yr
  • the gut stuff bars7K/yr
  • perkier bars10K/yr
  • the gut stuff8K/yr
  • indi gut health bars2K/yr
  • gut stuff bars5K/yr
  • indi gut bar7K/yr
  • high fibre bars5K/yr
  • gut stuff5K/yr

Reviews and returns

What reviews say buyers love and hate about Fibre One

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%+1.62

No taste

not that tasty really

Taste has changed

Size-Overall9%−0.10

very small portions

Very small bars

Extremely small

Value For Money7%+0.71

Not worth it

Bit expensive

Expensive

Advertised Vs Actual Product7%−0.05

Misleading advert

Misleading information about the size

Misleading product description

Sweetness5%−0.02

They arent too sweet as no added sugar

lots of sugar

Not at all sweet

Love

Taste-Overall35%+1.62

Absolutely delicious

These are tasty and filling

Deliciously bars

Nutritional Content12%+0.92

Gluten free

This bar of protein is good for you

made with relatively healthy ingredients

Value For Money11%+0.71

Good for the price

Excellent Value

good value

Health Benefits-Overall7%+0.64

Great healthy snack

Delicious and healthy bars

Healthy

Flavor6%+0.12

Great flavour

Great range of flavours

Good selection of flavours

FAQ

Common Fibre One questions

Answered from the same tracked data.