Fibre One
FailThe top 5 brands take 94% of clicks, so Fibre One is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £98K/yr94K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 89 sellers
Flapen Score
Fibre One against its category
The dotted line is the Grocery average. Past it, Fibre One is stronger. Inside it, weaker.
Market
The Fibre One market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fibre One 94K times last year and spent an estimated £98K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 44 out of 100, a Fail.
01 · Demand
9.2% of searches ended in a purchase last week.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 9.2%
- Market size, estimated
- £98Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- fibre bars17K searches a year
02 · Price
A sale here is worth £11.42.
Listings sell for £11.42 on average, from £1.42 to £28.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £11.42 that is £3K to £6K a year per listing.
- Average price
- £11.42under the $15 to $100 sweet spot
- Price range
- £1.42–£28.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #32 within Snack Foods. It carries 895 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #32in Snack Foods
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 895per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Fibre One products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
INDI High Fibre Gut Health Bars Made of 20 Superfoods Vegan & Gluten Free Plant Based with Nuts Seeds & Fruit With No Added Sugar & Natural Energy 12 Pack Made in UK
- Price
- £16.35
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 1y ago

The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 12 Bars - Mixed Flavours
- Price
- £12.21
- Rating
- 4.3/5
- Reviews
- 435
- Age
- 5y ago

Perkier Variety Box 18 High Fibre Bars 6 Flavours Vegan Gluten Free Protein Lower Sugar Office Snacks High Fibre Snack Natural Lower Calorie Healthy Nut Cereal Gut Health Multipack
- Price
- £13.08
- Rating
- 4.5/5
- Reviews
- 898
- Age
- 3y ago

The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 12 Bars - Cocoa & Hazelnut Flavour
- Price
- £12.24
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 5y ago

The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 30 Bars - Mixed Flavours
- Price
- £28.55
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 3y ago
Trending
90-day click momentum
Edamame Beans snack (10x26g Packs) High Protein High Fibre snack dry roasted edamame Sour Cream and Onion Flavour. Healthy keto snacks low carb protein snacks vegan gluten free
- Price
- £9.44
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 8mo ago

Go Ahead FibreJacks Apple & Strawberry 4 Bars 118.9 g (Pack of 1)
- Price
- £1.42
- Rating
- 4.0/5
- Reviews
- 97
- Age
- 3y ago

The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 30 Bars - Mixed Flavours
- Price
- £28.55
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 3y ago

KIND Bars Gluten Free Snack Bars Maple Pecan Almond High Fibre Healthy Snack No Artificial Colours Flavours or Preservatives Multipack 12 x 40g
- Price
- £7.26
- Rating
- 4.4/5
- Reviews
- 567
- Age
- 4y ago

The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 12 Bars - Apple & Cinnamon Flavour
- Price
- £12.20
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 5y ago
Newest
by launch date
Edamame Beans snack (10x26g Packs) High Protein High Fibre snack dry roasted edamame Sour Cream and Onion Flavour. Healthy keto snacks low carb protein snacks vegan gluten free
- Price
- £9.44
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 8mo ago

Morrisons Chocolate Brownie Fibre Bars 5pk 120g
- Price
- £1.54
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

INDI High Fibre Gut Health Bars Made of 20 Superfoods Vegan & Gluten Free Plant Based with Nuts Seeds & Fruit With No Added Sugar & Natural Energy 12 Pack Made in UK
- Price
- £16.35
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 1y ago

The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 30 Bars - Mixed Flavours
- Price
- £28.55
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 3y ago

Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g (Pack of 16 bars)
- Price
- £10.60
- Rating
- 4.5/5
- Reviews
- 1,216
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
89
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- The Gut Stuff44%
- Indi25%
- Perkier18%
- Nakd5%
- Go Ahead3%
- Morrisons2%
- Open — no brand owns it (3 brands, 4%)
Demand
Fibre One search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×
Search terms
Top Fibre One search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fibre bars17K/yr
- high fibre snacks12K/yr
- the gut stuff bars7K/yr
- perkier bars10K/yr
- the gut stuff8K/yr
- indi gut health bars2K/yr
- gut stuff bars5K/yr
- indi gut bar7K/yr
- high fibre bars5K/yr
- gut stuff5K/yr
Reviews and returns
What reviews say buyers love and hate about Fibre One
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No taste
not that tasty really
Taste has changed
very small portions
Very small bars
Extremely small
Not worth it
Bit expensive
Expensive
Misleading advert
Misleading information about the size
Misleading product description
They arent too sweet as no added sugar
lots of sugar
Not at all sweet
Love
Absolutely delicious
These are tasty and filling
Deliciously bars
Gluten free
This bar of protein is good for you
made with relatively healthy ingredients
Good for the price
Excellent Value
good value
Great healthy snack
Delicious and healthy bars
Healthy
Great flavour
Great range of flavours
Good selection of flavours
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fibre One questions
Answered from the same tracked data.









