Fibre One
brand-locked demand (top 5 brands take 94% of clicks) — Fibre One doesn't clear our bar today.
Flapen Score
Is Fibre One profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fibre One is a £98K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 44/100.
Fibre One: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -0.9% over the last 90 days and 9.2% of searches end in a purchase.
£98K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 17 products
Top Fibre One products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
INDI High Fibre Gut Health Bars Made of 20 Superfoods Vegan & Gluten Free Plant Based with Nuts Seeds & Fruit With No Added Sugar & Natural Energy 12 Pack Made in UK
- Price
- £16.35
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 1y ago

The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 12 Bars - Mixed Flavours
- Price
- £12.21
- Rating
- 4.3/5
- Reviews
- 435
- Age
- 5y ago

Perkier Variety Box 18 High Fibre Bars 6 Flavours Vegan Gluten Free Protein Lower Sugar Office Snacks High Fibre Snack Natural Lower Calorie Healthy Nut Cereal Gut Health Multipack
- Price
- £13.08
- Rating
- 4.5/5
- Reviews
- 898
- Age
- 3y ago

The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 12 Bars - Cocoa & Hazelnut Flavour
- Price
- £12.24
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 5y ago

The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 30 Bars - Mixed Flavours
- Price
- £28.55
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 3y ago
Trending
90-day click momentum
Edamame Beans snack (10x26g Packs) High Protein High Fibre snack dry roasted edamame Sour Cream and Onion Flavour. Healthy keto snacks low carb protein snacks vegan gluten free
- Price
- £9.44
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 8mo ago

Go Ahead FibreJacks Apple & Strawberry 4 Bars 118.9 g (Pack of 1)
- Price
- £1.42
- Rating
- 4.0/5
- Reviews
- 97
- Age
- 3y ago

The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 30 Bars - Mixed Flavours
- Price
- £28.55
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 3y ago

KIND Bars Gluten Free Snack Bars Maple Pecan Almond High Fibre Healthy Snack No Artificial Colours Flavours or Preservatives Multipack 12 x 40g
- Price
- £7.26
- Rating
- 4.4/5
- Reviews
- 567
- Age
- 4y ago

The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 12 Bars - Apple & Cinnamon Flavour
- Price
- £12.20
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 5y ago
Newest
by launch date
Edamame Beans snack (10x26g Packs) High Protein High Fibre snack dry roasted edamame Sour Cream and Onion Flavour. Healthy keto snacks low carb protein snacks vegan gluten free
- Price
- £9.44
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 8mo ago

Morrisons Chocolate Brownie Fibre Bars 5pk 120g
- Price
- £1.54
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

INDI High Fibre Gut Health Bars Made of 20 Superfoods Vegan & Gluten Free Plant Based with Nuts Seeds & Fruit With No Added Sugar & Natural Energy 12 Pack Made in UK
- Price
- £16.35
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 1y ago

The Gut Stuff High Fibre Fruit & Nut Bars Gut Friendly Snack Gluten Free Vegan Low Calorie Healthy Snacks - 30 Bars - Mixed Flavours
- Price
- £28.55
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 3y ago

Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g (Pack of 16 bars)
- Price
- £10.60
- Rating
- 4.5/5
- Reviews
- 1,216
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
89
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- The Gut Stuff44%
- Indi25%
- Perkier18%
- Nakd5%
- Go Ahead3%
- Morrisons2%
- Open — no brand owns it (3 brands, 4%)
Fibre One demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×
Top Fibre One search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fibre bars17K/yr
- high fibre snacks12K/yr
- the gut stuff bars7K/yr
- perkier bars10K/yr
- the gut stuff8K/yr
- indi gut health bars2K/yr
- gut stuff bars5K/yr
- indi gut bar7K/yr
- high fibre bars5K/yr
- gut stuff5K/yr
What reviews say buyers love and hate about Fibre One
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Absolutely delicious”
“Gluten free”
“Good for the price”
“Great healthy snack”
“Great flavour”
What buyers complain about
55% of reviews“No taste”
“very small portions”
“Not worth it”
“Misleading advert”
“They arent too sweet as no added sugar”
Common Fibre One questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









