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Fettuccine Pasta

Fail

The top 5 brands take 100% of clicks, so Fettuccine Pasta is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£61K/yr152K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
66%top-5 click share · 3 brands · 21 sellers

Flapen Score

Fettuccine Pasta against its category

The dotted line is the Grocery average. Past it, Fettuccine Pasta is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fettuccine Pasta market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fettuccine Pasta 152K times last year and spent an estimated £61K. All 3 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
13.2%
Market size, estimated
£61Ka year
Peak month
September2.3× the quietest month
Top search term
rummo pasta59K searches a year

02 · Price

A sale here is worth £3.03.

Listings sell for £3.03 on average, from £1.62 to £9.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £3.03 that is £2K to £3K a year per listing.

Average price
£3.03under the $15 to $100 sweet spot
Price range
£1.62–£9.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #34 within Rice, Pasta & Pulses. It carries 250 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#34in Rice, Pasta & Pulses
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
250per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Fettuccine Pasta products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Rummo97%
  • Garofalo2%
  • La Molisana2%

Demand

Fettuccine Pasta search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Fettuccine Pasta search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rummo pasta59K/yr
  • rummo32K/yr
  • italian pasta20K/yr
  • bucatini pasta10K/yr
  • la molisana pasta8K/yr
  • pasta rummo7K/yr
  • bucatini5K/yr
  • molisana pasta6K/yr
  • la molisana4K/yr

Reviews and returns

What reviews say buyers love and hate about Fettuccine Pasta

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Cooking Instructions21%−0.10

This shape did not cook evenly

Not for me takes longer to cook

I just cannot cook this correctly

Advertised Vs Actual Product9%−0.05

I ordered this because one the serving suggestion images makes it appear quite long. This is not the case

This is simple spaghetti not Spaghettoni as described so it is priced as spaghettoni

Quality-Overall9%+1.09

not the best

the quality isn't up to par

this particular product isn't very good

Texture/Consistency-Overall9%−0.03

Made with a bronze die so texture is rough which sauces cling to

Strange texture

Value For Money7%+0.84

this is hardly more expensive than most supermarket own brands

they are expensive though

* Premium Pricing: It sits at a slightly higher price point than basic store brands

Love

Quality-Overall27%+1.09

Better than other brands

Excellent product

Quality pasta

Taste-Overall25%+1.41

Very nice tasting pasta

So delicious

Excellent tasty pasta

Value For Money8%+0.84

affordable price

Good value for money

Worth the money

Flavor6%+0.28

Great texture and flavour

The texture and flavour is superior to most supermarket makes

I enjoyed this pasta with Genovese pasta sauce. see review

Nutritional Content6%+0.31

Good gluten free product

And healthy

I enjoy it as a healthier option

FAQ

Common Fettuccine Pasta questions

Answered from the same tracked data.