feta cheese
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible39.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great428.1avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£170K£170K/yr · 184K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Avg price
Bad£2.31avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.95–£3.02cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, feta cheese is a £170K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
feta cheese market data
- Units sold / yr
- 80K–100K
- avg 8,000–10,000/product
- Revenue / yr
- £185K–£231K
- units × avg price
- Conversion rate
- 39.9%
- Avg BSR
- #245
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 30%
- Out of stock
- 0.0%
- Avg brand age
- 83 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Morrisons58%
- by Amazon21%
- olympus11%
- Odysea10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +38.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top feta cheese search terms
- feta cheese106K/yr
- feta62K/yr
- greek cheese11K/yr
- salad cheese6K/yr
Top feta cheese products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Olympus Feta Original 200g
olympus£2.6480 rev
by Amazon Feta Cheese 200g
by Amazon£1.84389 rev
Morrisons Savers Greek Style Salad Cheese 200g
Morrisons£0.9563 rev
Odysea Greek Crumbly Cheese 200g
Odysea£2.03116 rev
Odysea PDO Feta Cubes in Brine (430g) Greek Feta Cheese (150g)
Odysea£2.73313 rev
What buyers say about feta cheese
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty and versatile”
“Fresh & tasty”
“Good quality feta, tastes good”
“Beautifully fresh feta - perfect texture”
“Nice and soft”
“Great taste and value and great for the environment”
What buyers complain about
“Not the best”
“Like one expects it to taste”
“Few pieces,alot of salty water”
“terrible taste poor texture”
“small in quantity”
Common questions
- Is feta cheese profitable to sell on Amazon United Kingdom?
- The niche generates £170K/yr across 10 tracked products. 90-day search growth is +38.0%. Flapen's verdict: Skip it (45/100).
- How competitive is the feta cheese niche?
- 4 brands and 11 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in feta cheese?
- Top complaints mined from reviews: Quality-Overall, Taste-Overall, Salt Content. The return rate is 0.0%.
- When does demand for feta cheese peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the feta cheese niche?
- Listings span £0.95–£3.02; the average listing price is £2.31 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.