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Feta Cheese

Fail

The top 5 brands take 100% of clicks, so Feta Cheese is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£170K/yr184K searches / yr
90-day growth
+38.0%search demand this quarter
Competition
82%top-5 click share · 4 brands · 11 sellers

Flapen Score

Feta Cheese against its category

The dotted line is the Grocery average. Past it, Feta Cheese is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feta Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Feta Cheese 184K times last year and spent an estimated £170K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 39.9% of those searches ended in a purchase.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 39.9% of those searches ended in a purchase. Searches in the last 90 days moved +38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
+38.0%
Conversion, latest week
39.9%
Market size, estimated
£170Ka year
Peak month
May1.7× the quietest month
Top search term
feta cheese106K searches a year

02 · Price

A sale here is worth £2.31.

Listings sell for £2.31 on average, from £0.95 to £3.02. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £2.31 that is £18K to £23K a year per listing.

Average price
£2.31under the $15 to $100 sweet spot
Price range
£0.95–£3.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£18K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #245 within Fresh & Chilled. It carries 428 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#245in Fresh & Chilled
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
428per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Feta Cheese products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Morrisons58%
  • by Amazon21%
  • olympus11%
  • Odysea10%

Demand

Feta Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Feta Cheese search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • feta cheese106K/yr
  • feta62K/yr
  • greek cheese11K/yr
  • salad cheese6K/yr

Reviews and returns

What reviews say buyers love and hate about Feta Cheese

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Taste-Overall”
29%of negative reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not the best”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Feta Cheese questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data