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Feta Cheese

Fail

The top 5 brands take 100% of clicks, so Feta Cheese is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£170K/yr184K searches / yr
90-day growth
+38.0%search demand this quarter
Competition
82%top-5 click share · 4 brands · 11 sellers

Flapen Score

Feta Cheese against its category

The dotted line is the Grocery average. Past it, Feta Cheese is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feta Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Feta Cheese 184K times last year and spent an estimated £170K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

39.9% of searches ended in a purchase last week.

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 39.9% of those searches ended in a purchase. Searches in the last 90 days moved +38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
184K
Growth, 90 days vs prior 90
+38.0%
Conversion, latest week
39.9%
Market size, estimated
£170Ka year
Peak month
May1.7× the quietest month
Top search term
feta cheese106K searches a year

02 · Price

A sale here is worth £2.31.

Listings sell for £2.31 on average, from £0.95 to £3.02. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £2.31 that is £18K to £23K a year per listing.

Average price
£2.31under the $15 to $100 sweet spot
Price range
£0.95–£3.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£18K–£23K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #245 within Fresh & Chilled. It carries 428 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#245in Fresh & Chilled
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
428per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Morrisons58%
  • by Amazon21%
  • olympus11%
  • Odysea10%

Demand

Feta Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Feta Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feta cheese106K/yr
  • feta62K/yr
  • greek cheese11K/yr
  • salad cheese6K/yr

Reviews and returns

What reviews say buyers love and hate about Feta Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.05

Not the best

not the best quality

Taste-Overall21%+3.43

Like one expects it to taste

Salt Content21%−0.24

Few pieces,alot of salty water

salty

a bit too salty

Texture/Consistency-Overall7%

terrible taste poor texture

Size-Overall5%−0.02

small in quantity

Love

Taste-Overall58%+3.43

Very tasty and versatile

tastes like straight up goat

Nice taste

Freshness14%+1.30

Fresh & tasty

Fresh and lovely taste

The basket keeps the feta fresh

Quality-Overall11%−0.05

Good quality feta, tastes good

Good quality

Simply the best

Texture/Consistency-Overall9%

Beautifully fresh feta - perfect texture

Texture is lovely

Soft Feel2%

Nice and soft

FAQ

Common Feta Cheese questions

Answered from the same tracked data.