Feta Cheese
FailThe top 5 brands take 100% of clicks, so Feta Cheese is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £170K/yr184K searches / yr
- 90-day growth
- +38.0%search demand this quarter
- Competition
- 82%top-5 click share · 4 brands · 11 sellers
Flapen Score
Feta Cheese against its category
The dotted line is the Grocery average. Past it, Feta Cheese is stronger. Inside it, weaker.
Market
The Feta Cheese market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Feta Cheese 184K times last year and spent an estimated £170K. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
39.9% of searches ended in a purchase last week.
Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 39.9% of those searches ended in a purchase. Searches in the last 90 days moved +38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.
- Searches, last 12 months
- 184K
- Growth, 90 days vs prior 90
- +38.0%
- Conversion, latest week
- 39.9%
- Market size, estimated
- £170Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- feta cheese106K searches a year
02 · Price
A sale here is worth £2.31.
Listings sell for £2.31 on average, from £0.95 to £3.02. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £2.31 that is £18K to £23K a year per listing.
- Average price
- £2.31under the $15 to $100 sweet spot
- Price range
- £0.95–£3.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £18K–£23K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #245 within Fresh & Chilled. It carries 428 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #245in Fresh & Chilled
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 428per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Feta Cheese products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Greek Feta 200g
- Price
- £2.25
- Rating
- 4.6/5
- Reviews
- 2,178
- Age
- 10y ago

by Amazon Feta Cheese 200g
- Price
- £1.84
- Rating
- 4.5/5
- Reviews
- 389
- Age
- 3y ago

Morrisons Savers Greek Style Salad Cheese 200g
- Price
- £0.95
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 3y ago

Olympus Feta Original 200g
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 2y ago

Morrisons Feta Cubes 435g
- Price
- £3.02
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 8y ago
Trending
90-day click momentum
Olympus Feta Original 200g
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 2y ago

Morrisons Savers Greek Style Salad Cheese 200g
- Price
- £0.95
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 3y ago

Odysea 100% Sheeps Milk Feta 200 g
- Price
- £2.54
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 5y ago

Morrisons Feta Cubes 435g
- Price
- £3.02
- Rating
- 4.5/5
- Reviews
- 327
- Age
- 8y ago

by Amazon Feta Cheese 200g
- Price
- £1.84
- Rating
- 4.5/5
- Reviews
- 389
- Age
- 3y ago
Newest
by launch date
Olympus Feta Original 200g
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 2y ago

by Amazon Feta Cheese 200g
- Price
- £1.84
- Rating
- 4.5/5
- Reviews
- 389
- Age
- 3y ago

Morrisons Savers Greek Style Salad Cheese 200g
- Price
- £0.95
- Rating
- 4.2/5
- Reviews
- 63
- Age
- 3y ago

Odysea Greek Crumbly Cheese 200g
- Price
- £2.03
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 4y ago

Odysea PDO Feta Cubes in Brine (430g) Greek Feta Cheese (150g)
- Price
- £2.73
- Rating
- 4.6/5
- Reviews
- 313
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Morrisons58%
- by Amazon21%
- olympus11%
- Odysea10%
Demand
Feta Cheese search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Feta Cheese search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- feta cheese106K/yr
- feta62K/yr
- greek cheese11K/yr
- salad cheese6K/yr
Reviews and returns
What reviews say buyers love and hate about Feta Cheese
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the best
not the best quality
Like one expects it to taste
Few pieces,alot of salty water
salty
a bit too salty
terrible taste poor texture
small in quantity
Love
Very tasty and versatile
tastes like straight up goat
Nice taste
Fresh & tasty
Fresh and lovely taste
The basket keeps the feta fresh
Good quality feta, tastes good
Good quality
Simply the best
Beautifully fresh feta - perfect texture
Texture is lovely
Nice and soft
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Feta Cheese questions
Answered from the same tracked data.









