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Ferrero Rocher Chocolate Gift Set

Fail

Demand is soft, at -43.0% this quarter, so Ferrero Rocher Chocolate Gift Set is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£16K/yr76K searches / yr
90-day growth
-43.0%search demand this quarter
Competition
57%top-5 click share · 10 brands · 18 sellers

Flapen Score

Ferrero Rocher Chocolate Gift Set against its category

The dotted line is the Grocery average. Past it, Ferrero Rocher Chocolate Gift Set is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ferrero Rocher Chocolate Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ferrero Rocher Chocolate Gift Set 76K times last year and spent an estimated £16K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-43.0%
Conversion, latest week
1.3%
Market size, estimated
£16Ka year
Peak month
December11.8× the quietest month
Top search term
ferro rocher chocolates36K searches a year

02 · Price

A sale here is worth £16.80.

Listings sell for £16.80 on average, from £5.96 to £32.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £16.80 that is £0 to £2K a year per listing.

Average price
£16.80inside the $15 to $100 sweet spot
Price range
£5.96–£32.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #1,445 within Chocolate Candy. It carries 134 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
33%
Out of stock, average day
27.1%
Average rank
#1,445in Chocolate Candy
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
134per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ferrero Rocher Chocolate Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£653£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

10 falling

Sellers

18

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

7%

  • Generic53%
  • Gift Idee16%
  • Crazee Deal8%
  • Skybook7%
  • GOPAL SALES6%
  • Bhakti Trading Ltd3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Ferrero Rocher Chocolate Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.8×

Search terms

Top Ferrero Rocher Chocolate Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ferro rocher chocolates36K/yr
  • ferrero roche16K/yr
  • ferro rocher8K/yr
  • ferrero rocher chocolate gift set16K/yr

Reviews and returns

What reviews say buyers love and hate about Ferrero Rocher Chocolate Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.36

Box very very small though

Its small

Bar is quite small

Taste-Overall18%+3.23

Couldn't taste pistachio

Not for everyones taste

Taste is not good

Advertised Vs Actual Product17%−0.49

Looks can be deceiving

the picture is very misleading

False advertising

Value For Money16%−0.13

WASTE OF MONEY

Overpriced

A little expensive

Ethical Trade/Fair Trade3%−0.08

Honestly, I should've read the reviews as it is a scam

Scam. Absolute scam. 90% packaging 10% chocolate.

Love

Taste-Overall48%+3.23

Yummy chocolates

Delicious chocolates

Really tasty

Gifting Purpose6%+0.72

Lovely gift and it looks nice

Super choc gift

amazing for gifts taste great

Sweetness5%+0.48

Lovely chocolate

Not too bad because it's sweet

Great 👍 One of the best chocolate ever

Flavor5%+0.20

Flavour not bad

Lovely chocolate was great plenty of filling

Delicious chocolates

Value For Money4%−0.13

very good value for the money

Good value

Looks nice for the price

Return

0.1% Return rate 50% Fixable by listing

Advertised Vs Actual Product50%█▅▁▁▁▁

Looks can be deceiving

the picture is very misleading

False advertising

Strength25%▁█▁▁▁▁
Gifting Purpose25%▁▁▁█▁▁

FAQ

Common Ferrero Rocher Chocolate Gift Set questions

Answered from the same tracked data.