Fermented Foods
FailThe top 5 brands take 99% of clicks, so Fermented Foods is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £59K/yr131K searches / yr
- 90-day growth
- -26.3%search demand this quarter
- Competition
- 19%top-5 click share · 7 brands · 31 sellers
Flapen Score
Fermented Foods against its category
The dotted line is the Grocery average. Past it, Fermented Foods is stronger. Inside it, weaker.
Market
The Fermented Foods market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fermented Foods 131K times last year and spent an estimated £59K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 49 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -26.3%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £59Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- biona89K searches a year
02 · Price
A sale here is worth £7.68.
Listings sell for £7.68 on average, from £1.04 to £36.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £7.68 that is £0 to £768 a year per listing.
- Average price
- £7.68under the $15 to $100 sweet spot
- Price range
- £1.04–£36.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£768
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #257 within Juice & Smoothies. It carries 497 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 92%
- Out of stock, average day
- 1.3%
- Average rank
- #257in Juice & Smoothies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 497per listing
- Listings tracked
- 91
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Fermented Foods products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mr Organic - Award-Winning Organic Baked Beans in Tomato Sauce - 12 x 400g Tins - High in Protein & Fibre - 1 of Your 5 a Day - Vegan & Gluten-Free - BPA-Free Cans - Great Taste Award 2024
- Price
- £16.81
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 10mo ago

Biona Organic Mixed Beans in Water 400g Pack of 1
- Price
- £1.39
- Rating
- 4.5/5
- Reviews
- 312
- Age
- 7y ago

Biona Organic Black Beans 400g Pack of 4 - In Water Pre-Cooked & Ready to Eat - No Added Sugar or Salt - Source of Vegan Protein and Fibre - BPA Free Can Non GMA
- Price
- £4.70
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 5y ago

Biona Organic Date Syrup 350g
- Price
- £3.82
- Rating
- 4.6/5
- Reviews
- 1,784
- Age
- 11y ago

Biona Organic Coconut Milk 400 ml Pack of 6 - Great Taste Award 2024 Winner - Dairy Free Naturally Vegan - Pressed from Coconut Kernels - For Cooking and Baking - Vegan Alternative
- Price
- £11.45
- Rating
- 4.4/5
- Reviews
- 1,527
- Age
- 14y ago
Trending
90-day click momentum
Biona Organic Rye Bread with Pumpkin Seed 500 g Pack of 7- Free from Wheat No Added Yeast - Wholegrain Rye Meal and Natural Sourdough - High in Fibre - Vegan
- Price
- £16.26
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 16y ago

Biona Elderberry Superjuice Organic 330ml
- Price
- £4.73
- Rating
- 4.4/5
- Reviews
- 448
- Age
- 13y ago

Mr Organic - Award-Winning Organic Baked Beans in Tomato Sauce - 12 x 400g Tins - High in Protein & Fibre - 1 of Your 5 a Day - Vegan & Gluten-Free - BPA-Free Cans - Great Taste Award 2024
- Price
- £16.81
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 10mo ago

Biona Organic Blueberry Juice 330ml - 100% Pressed Pure Juice from Organic Farms - Not from Concentrate - No Preservatives or Additives - Suitable for Vegans
- Price
- £5.85
- Rating
- 4.3/5
- Reviews
- 486
- Age
- 18y ago

Biona Organic Black Beans 400g
- Price
- £1.39
- Rating
- 4.7/5
- Reviews
- 1,195
- Age
- 16y ago
Newest
by launch date
Mr Organic - Award-Winning Organic Baked Beans in Tomato Sauce - 12 x 400g Tins - High in Protein & Fibre - 1 of Your 5 a Day - Vegan & Gluten-Free - BPA-Free Cans - Great Taste Award 2024
- Price
- £16.81
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 10mo ago

Biona Organic Maple Syrup 1L - Amber Grade A - Pure Canadian
- Price
- £17.00
- Rating
- 4.7/5
- Reviews
- 378
- Age
- 2y ago

Biona Organic Extra Virgin Olive Oil 750ml - Cold Pressed - From Organically Grown Mediterranean Olives - Rich Fruity Flavour - For Marinating and Dipping
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 688
- Age
- 4y ago

Eat Wholesome Organic Baked Beans 400g (Pack of 12) - In Tomato Sauce Low Fat Source of Protein Vegan Non-BPA Lining
- Price
- £15.66
- Rating
- 3.7/5
- Reviews
- 392
- Age
- 4y ago

Biona Organic Choco-Coconut Granola 375g
- Price
- £4.59
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
7 rising
Sellers
31
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
19%
Top 20: 54%
Open market
1%
- Biona80%
- Mr Organic12%
- Eat Wholesome3%
- Morrisons2%
- Amisa1%
- SUMA1%
- Open — no brand owns it (1 brand, 1%)
Demand
Fermented Foods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.3×
Search terms
Top Fermented Foods search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- biona89K/yr
- biona organic15K/yr
- organic beans9K/yr
- organic baked beans9K/yr
- mr organic baked beans6K/yr
- biona beans3K/yr
Reviews and returns
What reviews say buyers love and hate about Fermented Foods
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Awful Taste
Doesnt taste that good
Strange taste
to expensive
A bit pricey
Expensive
was somewhat disappointed with the amount of watered down tomato sauce in a can
So watery
The consistency of this product is almost liquid
bitter
This drink is bitter
Also tastes a bit bitter so think its going rancid
Because of potential contamination I had to dispose of them
Contaminated food
This very likely means contamination during production
Love
Delicious and satisfying
Strong in taste
Excellent taste
Great quality beans
Good quality beans
Excellent Product
organic too
Good quality food that is organic and good
Keeping all her treats organic too
Value for money
Good value for money
Good price
The flavour is rich
Good Flavour
The flavour is so unique
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fermented Foods questions
Answered from the same tracked data.









