How competitive is the Fermented Foods niche on Amazon United Kingdom?

7 brands and 31 sellers compete in Fermented Foods on Amazon United Kingdom. The top 5 Fermented Foods products take 19% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Fermented Foods?

Fermented Foods buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Dilute/Watery, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Fermented Foods niche?

Fermented Foods sells for £7.68 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.04–£36.79. The average incumbent carries 497 reviews — the moat a new listing must climb.

Fermented Foods

brand-locked demand (top 5 brands take 99% of clicks) — Fermented Foods doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Fermented Foods profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fermented Foods is a £59K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 49/100.

Fermented Foods: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.3% over the last 90 days and 5.9% of searches end in a purchase.

£59K

revenue / yr

Units sold / yr13K

Search volume / yr-26.3%131K

Conversion rate5.9%

Avg price£7.68

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers7 · 31

Top-5 product click share19%

Open market1%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 91 products

Top Fermented Foods products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mr Organic - Award-Winning Organic Baked Beans in Tomato Sauce - 12 x 400g Tins - High in Protein & Fibre - 1 of Your 5 a Day - Vegan & Gluten-Free - BPA-Free Cans - Great Taste Award 2024

Price: £16.81
Rating: 4.3/5
Reviews: 9
Age: 10mo ago

Biona Organic Mixed Beans in Water 400g Pack of 1

Price: £1.39
Rating: 4.5/5
Reviews: 312
Age: 7y ago

Biona Organic Black Beans 400g Pack of 4 - In Water Pre-Cooked & Ready to Eat - No Added Sugar or Salt - Source of Vegan Protein and Fibre - BPA Free Can Non GMA

Price: £4.70
Rating: 4.7/5
Reviews: 356
Age: 5y ago

Biona Organic Date Syrup 350g

Price: £3.82
Rating: 4.6/5
Reviews: 1,784
Age: 11y ago

Biona Organic Coconut Milk 400 ml Pack of 6 - Great Taste Award 2024 Winner - Dairy Free Naturally Vegan - Pressed from Coconut Kernels - For Cooking and Baking - Vegan Alternative

Price: £11.45
Rating: 4.4/5
Reviews: 1,527
Age: 14y ago

Newest

by launch date

Mr Organic - Award-Winning Organic Baked Beans in Tomato Sauce - 12 x 400g Tins - High in Protein & Fibre - 1 of Your 5 a Day - Vegan & Gluten-Free - BPA-Free Cans - Great Taste Award 2024

Price: £16.81
Rating: 4.3/5
Reviews: 9
Age: 10mo ago

Biona Organic Maple Syrup 1L - Amber Grade A - Pure Canadian

Price: £17.00
Rating: 4.7/5
Reviews: 378
Age: 2y ago

Biona Organic Extra Virgin Olive Oil 750ml - Cold Pressed - From Organically Grown Mediterranean Olives - Rich Fruity Flavour - For Marinating and Dipping

Price: £10.96
Rating: 4.6/5
Reviews: 688
Age: 4y ago

Eat Wholesome Organic Baked Beans 400g (Pack of 12) - In Tomato Sauce Low Fat Source of Protein Vegan Non-BPA Lining

Price: £15.66
Rating: 3.7/5
Reviews: 392
Age: 4y ago

Biona Organic Choco-Coconut Granola 375g

Price: £4.59
Rating: 4.5/5
Reviews: 50
Age: 4y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

19%

Top 20: 54%

Open market

Biona80%
Mr Organic12%
Eat Wholesome3%
Morrisons2%
Amisa1%
SUMA1%
Open — no brand owns it (1 brand, 1%)

Fermented Foods demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume131KCVR5.9%Products91Brands7Top 5 Brands99%OOS Rate1.3%Rating4.4★Reviews497Avg BSR#257

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.3×

Top Fermented Foods search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

biona89K/yr -19.9%3.0% conv.
biona organic15K/yr -14.8%2.3% conv.
organic beans9K/yr -29.1%11.6% conv.
organic baked beans9K/yr -42.8%6.3% conv.
mr organic baked beans6K/yr -71.7%7.0% conv.
biona beans3K/yr -18.1%16.2% conv.

What reviews say buyers love and hate about Fermented Foods

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Taste-Overall25%

“Delicious and satisfying”

Quality-Overall20%

“Great quality beans”

Vegan/Organic12%

“organic too”

Value For Money6%

“Value for money”

Flavor5%

“The flavour is rich”

What buyers complain about

56% of reviews

Taste-Overall16%

“Awful Taste”

Value For Money12%

“to expensive”

Dilute/Watery7%

“was somewhat disappointed with the amount of watered down tomato sauce in a can”

Bitter4%

“bitter”

Contamination3%

“Because of potential contamination I had to dispose of them”

Common Fermented Foods questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fermented Foods 49/100 on Amazon United Kingdom — Skip it. The niche generates £59K/yr across 91 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -26.3% over the last 90 days.