Fermented Foods
FailThe top 5 brands take 99% of clicks, so Fermented Foods is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £59K/yr131K searches / yr
- 90-day growth
- -26.3%search demand this quarter
- Competition
- 19%top-5 click share · 7 brands · 31 sellers
Flapen Score
Fermented Foods against its category
The dotted line is the Grocery average. Past it, Fermented Foods is stronger. Inside it, weaker.
Market
The Fermented Foods market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fermented Foods 131K times last year and spent an estimated £59K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -26.3%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £59Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- biona89K searches a year
02 · Price
A sale here is worth £7.68.
Listings sell for £7.68 on average, from £1.04 to £36.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £7.68 that is £0 to £768 a year per listing.
- Average price
- £7.68under the $15 to $100 sweet spot
- Price range
- £1.04–£36.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£768
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #257 within Juice & Smoothies. It carries 497 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 92%
- Out of stock, average day
- 1.3%
- Average rank
- #257in Juice & Smoothies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 497per listing
- Listings tracked
- 91
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Fermented Foods products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mr Organic - Award-Winning Organic Baked Beans in Tomato Sauce - 12 x 400g Tins - High in Protein & Fibre - 1 of Your 5 a Day - Vegan & Gluten-Free - BPA-Free Cans - Great Taste Award 2024
- Price
- £16.81
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 10mo ago

Biona Organic Mixed Beans in Water 400g Pack of 1
- Price
- £1.39
- Rating
- 4.5/5
- Reviews
- 312
- Age
- 7y ago

Biona Organic Black Beans 400g Pack of 4 - In Water Pre-Cooked & Ready to Eat - No Added Sugar or Salt - Source of Vegan Protein and Fibre - BPA Free Can Non GMA
- Price
- £4.70
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 5y ago

Biona Organic Date Syrup 350g
- Price
- £3.82
- Rating
- 4.6/5
- Reviews
- 1,784
- Age
- 11y ago

Biona Organic Coconut Milk 400 ml Pack of 6 - Great Taste Award 2024 Winner - Dairy Free Naturally Vegan - Pressed from Coconut Kernels - For Cooking and Baking - Vegan Alternative
- Price
- £11.45
- Rating
- 4.4/5
- Reviews
- 1,527
- Age
- 14y ago
Trending
estimated 90-day click momentum
Biona Organic Rye Bread with Pumpkin Seed 500 g Pack of 7- Free from Wheat No Added Yeast - Wholegrain Rye Meal and Natural Sourdough - High in Fibre - Vegan
- Price
- £16.26
- Rating
- 4.4/5
- Reviews
- 416
- Age
- 16y ago

Biona Elderberry Superjuice Organic 330ml
- Price
- £4.73
- Rating
- 4.4/5
- Reviews
- 448
- Age
- 13y ago

Mr Organic - Award-Winning Organic Baked Beans in Tomato Sauce - 12 x 400g Tins - High in Protein & Fibre - 1 of Your 5 a Day - Vegan & Gluten-Free - BPA-Free Cans - Great Taste Award 2024
- Price
- £16.81
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 10mo ago

Biona Organic Blueberry Juice 330ml - 100% Pressed Pure Juice from Organic Farms - Not from Concentrate - No Preservatives or Additives - Suitable for Vegans
- Price
- £5.85
- Rating
- 4.3/5
- Reviews
- 486
- Age
- 18y ago

Biona Organic Black Beans 400g
- Price
- £1.39
- Rating
- 4.7/5
- Reviews
- 1,195
- Age
- 16y ago
Newest
by launch date
Mr Organic - Award-Winning Organic Baked Beans in Tomato Sauce - 12 x 400g Tins - High in Protein & Fibre - 1 of Your 5 a Day - Vegan & Gluten-Free - BPA-Free Cans - Great Taste Award 2024
- Price
- £16.81
- Rating
- 4.3/5
- Reviews
- 9
- Age
- 10mo ago

Biona Organic Maple Syrup 1L - Amber Grade A - Pure Canadian
- Price
- £17.00
- Rating
- 4.7/5
- Reviews
- 378
- Age
- 2y ago

Biona Organic Extra Virgin Olive Oil 750ml - Cold Pressed - From Organically Grown Mediterranean Olives - Rich Fruity Flavour - For Marinating and Dipping
- Price
- £10.96
- Rating
- 4.6/5
- Reviews
- 688
- Age
- 4y ago

Eat Wholesome Organic Baked Beans 400g (Pack of 12) - In Tomato Sauce Low Fat Source of Protein Vegan Non-BPA Lining
- Price
- £15.66
- Rating
- 3.7/5
- Reviews
- 392
- Age
- 4y ago

Biona Organic Choco-Coconut Granola 375g
- Price
- £4.59
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.
Brands
7 rising
Sellers
31
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
19%
Top 20: 54%
Open market
1%
- Biona80%
- Mr Organic12%
- Eat Wholesome3%
- Morrisons2%
- Amisa1%
- SUMA1%
- Open — no brand owns it (1 brand, 1%)
Demand
Fermented Foods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.3×
Search terms
Top Fermented Foods search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- biona89K/yr
- biona organic15K/yr
- organic beans9K/yr
- organic baked beans9K/yr
- mr organic baked beans6K/yr
- biona beans3K/yr
Reviews and returns
What reviews say buyers love and hate about Fermented Foods
We read the reviews and the return reasons for every product selling here.
“Awful Taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fermented Foods questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









