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Fermented Foods

Fail

The top 5 brands take 99% of clicks, so Fermented Foods is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£59K/yr131K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
19%top-5 click share · 7 brands · 31 sellers

Flapen Score

Fermented Foods against its category

The dotted line is the Grocery average. Past it, Fermented Foods is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fermented Foods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fermented Foods 131K times last year and spent an estimated £59K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
5.9%
Market size, estimated
£59Ka year
Peak month
January2.3× the quietest month
Top search term
biona89K searches a year

02 · Price

A sale here is worth £7.68.

Listings sell for £7.68 on average, from £1.04 to £36.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £7.68 that is £0 to £768 a year per listing.

Average price
£7.68under the $15 to $100 sweet spot
Price range
£1.04–£36.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£768
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #257 within Juice & Smoothies. It carries 497 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
92%
Out of stock, average day
1.3%
Average rank
#257in Juice & Smoothies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
497per listing
Listings tracked
91

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Fermented Foods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

31

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

19%

Top 20: 54%

Open market

1%

  • Biona80%
  • Mr Organic12%
  • Eat Wholesome3%
  • Morrisons2%
  • Amisa1%
  • SUMA1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Fermented Foods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.3×

Search terms

Top Fermented Foods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • biona89K/yr
  • biona organic15K/yr
  • organic beans9K/yr
  • organic baked beans9K/yr
  • mr organic baked beans6K/yr
  • biona beans3K/yr

Reviews and returns

What reviews say buyers love and hate about Fermented Foods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+0.55

Awful Taste

Doesnt taste that good

Strange taste

Value For Money12%+0.31

to expensive

A bit pricey

Expensive

Dilute/Watery7%−0.09

was somewhat disappointed with the amount of watered down tomato sauce in a can

So watery

The consistency of this product is almost liquid

Bitter4%−0.04

bitter

This drink is bitter

Also tastes a bit bitter so think its going rancid

Contamination3%−0.02

Because of potential contamination I had to dispose of them

Contaminated food

This very likely means contamination during production

Love

Taste-Overall25%+0.55

Delicious and satisfying

Strong in taste

Excellent taste

Quality-Overall20%+0.62

Great quality beans

Good quality beans

Excellent Product

Vegan/Organic12%+1.22

organic too

Good quality food that is organic and good

Keeping all her treats organic too

Value For Money6%+0.31

Value for money

Good value for money

Good price

Flavor5%+0.32

The flavour is rich

Good Flavour

The flavour is so unique

FAQ

Common Fermented Foods questions

Answered from the same tracked data.