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Fennel Tea

Fail

Prices span $1.89–$14.73, mostly outside the sweet spot, so Fennel Tea is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£54K/yr50K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
88%top-5 click share · 8 brands · 33 sellers

Flapen Score

Fennel Tea against its category

The dotted line is the Grocery average. Past it, Fennel Tea is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fennel Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fennel Tea 50K times last year and spent an estimated £54K. The top 5 brands take 93% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
16.8%
Market size, estimated
£54Ka year
Top search term
fennel tea41K searches a year

02 · Price

A sale here is worth £6.37.

Listings sell for £6.37 on average, from £1.89 to £14.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.37 that is £3K to £5K a year per listing.

Average price
£6.37under the $15 to $100 sweet spot
Price range
£1.89–£14.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #578 within Tea. It carries 576 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#578in Tea
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
576per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Fennel Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

33

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

4%

  • Clipper Natural, Fair & Delicious29%
  • Twinings27%
  • HANDPICK18%
  • Heath & Heather12%
  • 96°6%
  • Tetley3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Fennel Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Fennel Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.19

taste a little too mild for my liking

personally they taste horrible

I found the taste a bit weak

Flavor14%−0.08

mild flavour could be stronger

Not very strong flavor

rather bland in flavour is that good or bad anyway as no aftertaste it makes a change

Functionality-Overall8%−0.13

Didn't work for me

Didnt work for me

Not worked

Strength7%−0.10

even then it's not strong enough

Weak

not as strong as I would expect

Value For Money6%+0.47

so expensive

a bit pricey

A bit on the pricier side

Love

Taste-Overall34%−0.19

Great taste

Clean taste

Very nice tea

Value For Money10%+0.47

Price is right

good value product

Excellent value for money

Flavor9%−0.08

Its a nice strong flavour

The flavour is a gentle

I enjoy the flavour

Quality-Overall8%+1.18

In the case of these the quality seems to be there

Excellent quality as with all of the teas from this brand

Excellent product

Vegan/Organic6%

the reason I ordered these tea bags is that these are organic

Delicate, Soothing and Perfectly Organic

A Subtle and Soothing Organic Treat – Highly Recommended

FAQ

Common Fennel Tea questions

Answered from the same tracked data.