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Fennel Seeds

Fail

Prices span $2.03–$9.07, mostly outside the sweet spot, so Fennel Seeds is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£61K/yr88K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
70%top-5 click share · 12 brands · 53 sellers

Flapen Score

Fennel Seeds against its category

The dotted line is the Grocery average. Past it, Fennel Seeds is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fennel Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fennel Seeds 88K times last year and spent an estimated £61K. The top 5 brands take 78% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
13.1%
Market size, estimated
£61Ka year
Peak month
February1.3× the quietest month
Top search term
fennel seeds83K searches a year

02 · Price

A sale here is worth £5.32.

Listings sell for £5.32 on average, from £2.03 to £9.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.32 that is £3K to £4K a year per listing.

Average price
£5.32under the $15 to $100 sweet spot
Price range
£2.03–£9.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #76 within Herbs, Spices & Seasonings. It carries 252 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#76in Herbs, Spices & Seasonings
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
252per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Fennel Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

53

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

  • The Worldwide Mint41%
  • Alpi Nature13%
  • TRS9%
  • Old India8%
  • Natco7%
  • Schwartz5%
  • Open — no brand owns it (6 brands, 16%)

Demand

Fennel Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Fennel Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fennel seeds83K/yr
  • saunf3K/yr
  • fennel seed3K/yr

Reviews and returns

What reviews say buyers love and hate about Fennel Seeds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell23%−0.20

aroma is not very strong as well

Its not filtered or clean and taste salty and smells so bad

It has a weak aroma, very dry and it has more seed husks than the actual seeds

Value For Money19%+0.62

Pricey

Waste of money

But in hindsight a ridiculous price

Quality-Overall19%+2.12

Poor quality

The penalty die received the quality is not very good

Feel like it be great quality disappointed

Color13%−0.12

Colour of seeds is not green

Ingredients-Overall13%−0.12

Adulterated product

Love

Quality-Overall37%+2.12

Excellent quality

I always find Rajah to be a reliable brand

Good product

Value For Money24%+0.62

Great value

Good price

Value for money

Taste-Overall8%+0.32

These fennel seeds are amazing both taste

Nice, tasty seeds, used in cooking & to make "tea" for upset tummies

Advertised Vs Actual Product8%+0.62

Exactly what I wanted

Just what my biscuits needed

Flavor8%+0.62

Very fragrant and aromatic

Good flavour and aroma

FAQ

Common Fennel Seeds questions

Answered from the same tracked data.