Is fennel seeds profitable to sell on Amazon United Kingdom?

The niche generates £61K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (44/100).

How competitive is the fennel seeds niche?

12 brands and 53 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in fennel seeds?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.0%.

When does demand for fennel seeds peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the fennel seeds niche?

Listings span £2.03–£9.07; the average listing price is £5.32 (sweet spot $15–$100). The average incumbent carries 252 reviews — the moat a new listing must climb.

fennel seeds

Skip it

Prices mostly outside the sweet spot ($2.03–$9.07) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Review moat

Great251.73

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Market size

Bad£61K

£61K/yr · 88K searches

Avg price

Bad£5.32

avg listing price — sweet spot $15–$100

Price range

Bad£2.03–£9.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, fennel seeds is a £61K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

fennel seeds market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £67K–£80K; units × avg price
Conversion rate: 13.1%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 11.4%
Avg brand age: 74 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

16%

The Worldwide Mint41%
Alpi Nature13%
TRS9%
Old India8%
Natco7%
Schwartz5%
Open — no brand owns it (6 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -8.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top fennel seeds search terms

fennel seeds83K/yr -8.7%13.5% conv.
saunf3K/yr +3.3%7.0% conv.
fennel seed3K/yr -3.2%8.8% conv.

All search terms

Top fennel seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fennel Seeds 100g (3.52oz) | Saunf/Soonf Premium Raw Fennel Seed from India | 100% Natural Gluten-Free Vegan Non-GMO No Additives

The Worldwide Mint£3.544.4★462 rev

Alpi Nature Fennel Seeds 500g 1.1 lb Whole Fennel Seeds for Cooking Spice Blends and Tea

Alpi Nature£7.994.0★1,194 rev

TRS Soonf (Fennel Seeds) 400g

TRS£5.404.7★465 rev

Natco Fennel Seeds 1KG

Natco£8.284.5★230 rev

Schwartz Fennel Seeds 28g

Schwartz£2.034.6★115 rev

Newest

by launch date

Laila Fennel Seeds Whole Fennel Spice for Cooking & Seasoning 100 g (Pack of 1)

LAILA£2.211 rev

4mo ago

Fothergills Oh Sow Simple Fennel Vegetable Seeds Sow: MayJul Green/White

Mr Fothergill's£2.905 rev

1y ago

Fennel Seeds 100g by Colourful Trees

COLOURFULTREES£3.0216 rev

1y ago

Trend Organic Fennel Seeds 250g - Culinary Elegance and Digestive Delight: Enhance Your Dishes with Natures Flavour Booster - Certified Organic Vegan Non-GMO No Additives No Preservatives

Trend Organic£9.07215 rev

2y ago

The Worldwide Mint£7.018 rev

2y ago

What buyers say about fennel seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“Excellent quality”

Value For Money24%

“Great value”

Taste-Overall8%

“These fennel seeds are amazing both taste”

Advertised Vs Actual Product8%

“Exactly what I wanted”

Flavor8%

“Very fragrant and aromatic”

Freshness5%

“Great taste and smell, fresh”

Cooking Instructions5%

“Makes a nice fennel tea if steeped for at least 5 minutes”

Smell3%

“smell are exemplary”

Vegan/Organic3%

“An affordable organic prodcluct”

What buyers complain about

Smell23%

“aroma is not very strong as well”

Value For Money19%

“Pricey”

Quality-Overall19%

“Poor quality”

Color13%

“Colour of seeds is not green”

Ingredients-Overall13%

“Adulterated product”

Moist/Dry6%

“very dry and it has more seed husks than the actual seeds”

Salt Content4%

“Its not filtered or clean and taste salty and smells so bad”

Taste-Overall4%