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Fence Cleaner

Fail

Shoppers spend only $22K a year here, so Fence Cleaner is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£22K/yr19K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
68%top-5 click share · 11 brands · 71 sellers

Flapen Score

Fence Cleaner against its category

The dotted line is the Grocery average. Past it, Fence Cleaner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fence Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fence Cleaner 19K times last year and spent an estimated £22K. The top 5 brands take 72% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
7.1%
Market size, estimated
£22Ka year
Top search term
fence cleaner14K searches a year

02 · Price

A sale here is worth £16.32.

Listings sell for £16.32 on average, from £7.36 to £33.19. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £16.32 that is £0 to £2K a year per listing.

Average price
£16.32inside the $15 to $100 sweet spot
Price range
£7.36–£33.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #69 within Household Cleaners. It carries 4,521 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
56%
Out of stock, average day
8.5%
Average rank
#69in Household Cleaners
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,521per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Fence Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

71

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

  • Algon Organic20%
  • Pro-Kleen18%
  • Furniture Clinic15%
  • One Chem10%
  • Jarder9%
  • Spear & Jackson9%

Demand

Fence Cleaner search demand

Weekly searches over the year. Pick a range.

2K1KMar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Fence Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall25%−0.26

Not effective

Completely non effective

Did not work

Spray/Flow19%−0.16

Spray function faulty

Rubbish spray

Spray didn't work

Value For Money10%

Just wish it was a bit cheaper

Expensive

a pity it's so expensive

Ease Of Cleaning5%+0.96

It will not clean for you, obviously

Not even close to cleaning whatsoever

so much mess to clean up after

Quality-Overall4%+1.68

Poor performance

rubbish product

Poor product

Love

Quality-Overall23%+1.68

Decent stuff

Excellent Product

Perfect product for the job

Advertised Vs Actual Product14%+1.07

Works as stated

Does what it says

As described

Ease Of Cleaning14%+0.96

This works well for cleaning my decking

Good cleaning product

Really Cleans

Ease Of Use11%+0.65

Easy to mix and use

Easy to Use

easy to apply

Value For Money10%

Good price

Excellent value for money

worth it

Return

0.1% Return rate 15% Fixable by listing

Functionality-Overall33%▆▄▅▆▅█

Not effective

Completely non effective

Did not work

Leak-Proof17%█▇▅▄▃▅
Advertised Vs Actual Product9%█▃▃▇▇▄

It doesnt do what is on the advert for it

info on the site is incorrect I flagged this to Amazon as they are the seller who will look into it

not as good as described

Value For Money8%▁▅▆▃█▄

Just wish it was a bit cheaper

Expensive

a pity it's so expensive

Spray/Flow8%▆█▄▂▄▁

Spray function faulty

Rubbish spray

Spray didn't work

FAQ

Common Fence Cleaner questions

Answered from the same tracked data.