Is febreze spray profitable to sell on Amazon United Kingdom?

The niche generates £667K/yr across 15 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (45/100).

How competitive is the febreze spray niche?

5 brands and 96 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in febreze spray?

Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.1%.

What does it cost to enter the febreze spray niche?

Listings span £1.13–£22.03; the average listing price is £7.85 (sweet spot $15–$100). The average incumbent carries 927 reviews — the moat a new listing must climb.

febreze spray

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Market size

Good£667K

£667K/yr · 824K searches

Review moat

Good927.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.13–£22.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.1%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.85

avg listing price — sweet spot $15–$100

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, febreze spray is a £667K/yr Amazon United Kingdom market (824K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

febreze spray market data

Units sold / yr: 100K–125K; avg 8,000–10,000/product
Revenue / yr: £785K–£981K; units × avg price
Conversion rate: 10.3%
Avg BSR: #42
Page quality: 0%
Prime: 93%
Sponsored: 53%
Out of stock: 0.6%
Avg brand age: 49 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Febreze53%
Astonish35%
Fabulosa7%
Epished4%
Airwick2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 51 weeks — -4.1% search growth over the last 90 days.

Open Trend

Top febreze spray search terms

febreze fabric spray262K/yr -13.4%13.3% conv.
fabric freshener spray163K/yr -6.3%8.5% conv.
fabric spray83K/yr +54.0%4.4% conv.
febreze fabric freshener spray58K/yr -14.6%11.2% conv.
febreze spray42K/yr -6.2%4.6% conv.
fabric freshener31K/yr -8.8%5.6% conv.
fabric refresher spray26K/yr -4.2%6.9% conv.
febreze air freshener spray19K/yr +42.1%0.9% conv.
astonish carpet cleaner22K/yr +9.3%0.3% conv.
clothes freshener spray22K/yr -15.7%4.0% conv.

All search terms

Top febreze spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Astonish Fabric Refresher Spray for Freshening Clothes Curtains Carpets and Fabrics Cotton Fresh Scent 750ml Blue

Astonish£1.134.5★2,375 rev

Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent

Febreze£2.374.6★334 rev

Febreze Antibacterial Fabric Refresher Spray FRESH LINEN 375ml (Pack of 2) Kills 99.9% of Bacteria Odour Eliminator for Sofas Curtains & Upholstery OdourClear Technology

Febreze£7.854.6★69 rev

Fabulosa Multi Purpose Room and Fabric Freshener Antibacterial Disinfectant and Sanitising Cleaning Spray 350ml 6 Pack Winter Angel

Fabulosa£6.594.1★377 rev

Febreze Unstoppables Fabric Spray Fresh 500ml | Odour Eliminator & Long Lasting Freshness for Clothes Upholstery Bedding Carpets Curtains & Soft Furnishings | Fresh Scent Fabric Refresher

Epished£9.904.5★40 rev

Newest

by launch date

Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel

Fabulosa£8.09230 rev

5mo ago

Febreze Antibacterial Fabric Refresher Spray FRESH LINEN 375ml (Pack of 2) Kills 99.9% of Bacteria Odour Eliminator for Sofas Curtains & Upholstery OdourClear Technology

Febreze£7.8569 rev

6mo ago

Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent

Febreze£2.37334 rev

9mo ago

Febreze Antibacterial Fabric Freshener Spray Fresh Linen 385ML

Febreze£3.2154 rev

11mo ago

Febreze Fabric Freshener Spray Blossom and Breeze 385ML Fights Tough Odours Trapped In Fabrics and Leaves A Fresh Scent

Febreze£3.208 rev

11mo ago

What buyers say about febreze spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell52%

“Fabulous smell”

Value For Money12%

“Good value”

Quality-Overall9%

“Other than that the product is lovely”

Freshness6%

“COTTON FRESH”

Spray/Flow3%

“Very effective spray”

Advertised Vs Actual Product3%

“As advertised”

Ease Of Use3%

“Easy to use”

Durability1%

“It lasts as well”

Efficiency1%

“Does the job”

Leak-Proof1%

“no leakage”

What buyers complain about

Smell39%

“Horrible smell”

Value For Money10%

“Waste of money”

Quality-Overall7%

“Its cheap and cheerful but Id rather pay more for the quality version”

Leak-Proof5%

“Item great delivery poor leaked”

Durability3%

“it does not last longer than 2 minutes”

Moist/Dry2%

“Makes everything wet”

Washability2%

“Handy for material that is not practical to wash”

Ease Of Cleaning2%

“Its obviously not a replacement for properly washing something thats dirty”

Size-Overall1%

“The bottle is quite big”

Functionality-Overall1%

“Doesent work”

Top return reasons

Smell38%

Leak-Proof34%

Advertised Vs Actual Product11%

Value For Money4%

Moist/Dry3%

Dosage2%

Jamming/Clogging2%

Fabric Quality2%

Ethical Trade/Fair Trade1%

Stale/Rotten/Spoiled1%

Common questions

Is febreze spray profitable to sell on Amazon United Kingdom?: The niche generates £667K/yr across 15 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (45/100).
How competitive is the febreze spray niche?: 5 brands and 96 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in febreze spray?: Top complaints mined from reviews: Smell, Value For Money, Quality-Overall. The return rate is 0.1%.
What does it cost to enter the febreze spray niche?: Listings span £1.13–£22.03; the average listing price is £7.85 (sweet spot $15–$100). The average incumbent carries 927 reviews — the moat a new listing must climb.