Febreze Spray
brand-locked demand (top 5 brands take 100% of clicks) — Febreze Spray doesn't clear our bar today.
Flapen Score
Is Febreze Spray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Febreze Spray is a £667K/yr Amazon United Kingdom market (824K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Febreze Spray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.1% over the last 90 days and 10.3% of searches end in a purchase.
£667K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 15 products
Top Febreze Spray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Astonish Fabric Refresher Spray for Freshening Clothes Curtains Carpets and Fabrics Cotton Fresh Scent 750ml Blue
- Price
- £1.13
- Rating
- 4.5/5
- Reviews
- 2,375
- Age
- 1y ago
Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 9mo ago
Febreze Antibacterial Fabric Refresher Spray FRESH LINEN 375ml (Pack of 2) Kills 99.9% of Bacteria Odour Eliminator for Sofas Curtains & Upholstery OdourClear Technology
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 6mo ago
Fabulosa Multi Purpose Room and Fabric Freshener Antibacterial Disinfectant and Sanitising Cleaning Spray 350ml 6 Pack Winter Angel
- Price
- £6.59
- Rating
- 4.1/5
- Reviews
- 377
- Age
- 2y ago
Febreze Unstoppables Fabric Spray Fresh 500ml | Odour Eliminator & Long Lasting Freshness for Clothes Upholstery Bedding Carpets Curtains & Soft Furnishings | Fresh Scent Fabric Refresher
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 12mo ago
Trending
90-day click momentum
Fabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel
- Price
- £8.09
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 5mo ago
Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 9mo ago
Febreze Fabric Refresher Spray Spring Awakening 385ml
- Price
- £3.19
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 12mo ago
Febreze Antibacterial Fabric Freshener Spray Fresh Linen 12 x 385ML Kills 99.9 percent Of Bacteria Fights Tough Odours And Freshens
- Price
- £22.03
- Rating
- 4.6/5
- Reviews
- 28
- Age
- 11mo ago
Febreze Fabric Freshener Spray Blossom and Breeze 385ML Fights Tough Odours Trapped In Fabrics and Leaves A Fresh Scent
- Price
- £3.20
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 11mo ago
Newest
by launch dateFabulosa All-in-One General Household Cleaning Bundle Cleaners and Fresheners Antibacterial Sprays and Disinfectants Long Lasting Fabric Freshener and Laundry Cleanser 7 Pack Winter Angel
- Price
- £8.09
- Rating
- 4.0/5
- Reviews
- 230
- Age
- 5mo ago
Febreze Antibacterial Fabric Refresher Spray FRESH LINEN 375ml (Pack of 2) Kills 99.9% of Bacteria Odour Eliminator for Sofas Curtains & Upholstery OdourClear Technology
- Price
- £7.85
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 6mo ago
Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 334
- Age
- 9mo ago
Febreze Antibacterial Fabric Freshener Spray Fresh Linen 385ML
- Price
- £3.21
- Rating
- 4.7/5
- Reviews
- 54
- Age
- 11mo ago
Febreze Fabric Freshener Spray Blossom and Breeze 385ML Fights Tough Odours Trapped In Fabrics and Leaves A Fresh Scent
- Price
- £3.20
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 falling
Sellers
96
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Febreze53%
- Astonish35%
- Fabulosa7%
- Epished4%
- Airwick2%
- Open — no brand owns it (0%)
Febreze Spray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Febreze Spray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- febreze fabric spray262K/yr
- fabric freshener spray163K/yr
- fabric spray83K/yr
- febreze fabric freshener spray58K/yr
- febreze spray42K/yr
- fabric freshener31K/yr
- fabric refresher spray26K/yr
- febreze air freshener spray19K/yr
- astonish carpet cleaner22K/yr
- clothes freshener spray22K/yr
What reviews say buyers love and hate about Febreze Spray
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Fabulous smell”
“Good value”
“Other than that the product is lovely”
“COTTON FRESH”
“Very effective spray”
What buyers complain about
72% of reviews“Horrible smell”
“Waste of money”
“Its cheap and cheerful but Id rather pay more for the quality version”
“Item great delivery poor leaked”
“it does not last longer than 2 minutes”
Febreze Spray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Febreze Spray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
