Febreze Spray

Shoppers searched for this 824K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £667K a year.

Searches, last 12 months

824K

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

10.3%

Market size, estimated

£667Ka year

Peak month

March9.5× the quietest month

Top search term

febreze fabric spray262K searches a year

Listings sell for £7.85 on average, from £1.13 to £22.03. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £7.85 that is £63K to £79K a year per listing.

Average price

£7.85under the $15 to $100 sweet spot

Price range

£1.13–£22.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

8,000–10,000

Revenue per listing a year

£63K–£79K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #42 within Air Fresheners. It carries 927 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

93%

Out of stock, average day

0.6%

Average rank

#42in Air Fresheners

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

927per listing

Listings tracked

15

10 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

10Amazon's first-year sales bar

Average brand age

49 months