Is febreze pet odour eliminator profitable to sell on Amazon United Kingdom?

The niche generates £82K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (39/100).

How competitive is the febreze pet odour eliminator niche?

9 brands and 163 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in febreze pet odour eliminator?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.1%.

What does it cost to enter the febreze pet odour eliminator niche?

Listings span £1.24–£17.02; the average listing price is £8.09 (sweet spot $15–$100). The average incumbent carries 1,666 reviews — the moat a new listing must climb.

febreze pet odour eliminator

Skip it

Prices mostly outside the sweet spot ($1.24–$17.02) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,666.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.8%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.09

avg listing price — sweet spot $15–$100

Market size

Bad£82K

£82K/yr · 133K searches

Brand share

Bad94%

top-5 brand share — brand-locked demand

Price range

Bad£1.24–£17.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, febreze pet odour eliminator is a £82K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

febreze pet odour eliminator market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £65K–£81K; units × avg price
Conversion rate: 7.6%
Avg BSR: #71
Page quality: 0%
Prime: 82%
Sponsored: 50%
Out of stock: 6.5%
Avg brand age: 43 months
Avg seller age: 165 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

163

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

69%

Top 20: 97%

Open market

Febreze74%
CRISTALINAS8%
Airwick7%
360Paws3%
Procter & Gamble2%
Zoflora2%
Open — no brand owns it (3 brands, 4%)

Demand

Weekly Amazon search volume, last 46 weeks — -5.8% search growth over the last 90 days.

Open Trend

Top febreze pet odour eliminator search terms

pet friendly air freshener29K/yr -17.5%3.6% conv.
pet air freshener for home13K/yr -6.0%5.1% conv.
pet safe air freshener12K/yr -11.8%3.4% conv.
cat friendly air freshener10K/yr +17.1%3.1% conv.
febreze plug in refill cotton fresh6K/yr +33.3%3.6% conv.
febreze pet9K/yr -7.2%6.9% conv.
febreze pet odour eliminator11K/yr -23.1%11.7% conv.
pet odour eliminator plug in8K/yr +2.6%3.9% conv.
pet air freshener5K/yr +25.6%4.7% conv.
cat air fresheners6K/yr +2.7%2.4% conv.

All search terms

Top febreze pet odour eliminator products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Febreze 3Volution Air Freshener Plug in Starter Kit Pet (Plug + 4 Refills) 4x20ML 3 Alternating Scents to Fight Odours

Febreze£13.644.6★5,075 rev

Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent

Febreze£2.374.6★334 rev

Cristalinas Pet Odour Eliminating Reed Diffuser Fresh Air Scent - 30ml Air Freshener for Home - Lasts upto 4 weeks - Reed Diffuser for Home Blue

CRISTALINAS£5.024.3★99 rev

Febreze 3Volution Plug-In Air Freshener Refill Pack of 7 (20ML x 7) Pet Odour Fighter Fresh Scent

Febreze£17.024.6★3,915 rev

Febreze 3Volution air freshener plug in refill pet 4x20ml 3 alternating scents to fight odours

Febreze£10.514.7★1,577 rev

Newest

by launch date

Febreze 3Volution Plug-In PET Odour Fighter Refill Pack of 2 x 20ml Long-Lasting Odour Removal & Fresh Scent Compatible with Febreze 3Volution Diffusers

Febreze£10.228 rev

6mo ago

Odour Neutralising Diffuser for Cats Pet Odour Eliminator with AromaGuard | Fresh Lavender & Neroli | No-Spill 80ml by 360 Paws Curious Cat

360Paws£8.949 rev

7mo ago

Febreze Fabric Freshener Spray Pet Fresh Scent 500ML Fights Tough Odours Trapped in Fabrics and Leaves A Fresh Scent

Febreze£2.37334 rev

9mo ago

Febreze 3Volution Air Freshener Plug in Starter Kit Pet (Plug + 4 Refills) 4x20ML 3 Alternating Scents to Fight Odours

Febreze£13.645,075 rev

1y ago

Febreze 3Volution air freshener plug in refill pet 4x20ml 3 alternating scents to fight odours

Febreze£10.511,577 rev

1y ago

What buyers say about febreze pet odour eliminator

What buyers praise and complain about, mined from review topics.

What buyers love

Smell56%

“Natural smelling”

Value For Money12%

“Good value for money”

Quality-Overall6%

“Better than the cheap brands”

Freshness4%

“Fresh and lovely”

Advertised Vs Actual Product3%

“As advertised”

Durability2%

“It longevity is also a top notch”

Ease Of Use2%

“Easy to use”

Efficiency1%

“Does the job”

Spray/Flow1%

“Easy to spray and useful”

Leak-Proof1%

“doesnt leak at all”

What buyers complain about

Smell49%

“very weak smelling”

Value For Money7%

“Its just not worth it though”

Durability7%

“broke”

Functionality-Overall4%

“Doesn't work”

Strength2%

“its not that strong either”

Ease Of Use2%

“not easiest product to add to base”

Quality-Overall2%

“can tell its cheap”

Stale/Rotten/Spoiled1%

“Rubbish”

Stuck/Fused Together1%

“Shake during use”

Breathability1%

“Im not spraying which isn't good for my breathing”

Top return reasons

Smell38%

Functionality-Overall30%

Leak-Proof7%

Value For Money4%

Advertised Vs Actual Product3%

Compatibility-Overall3%

Quality-Overall3%