Febreze Pet Odour Eliminator

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months

133K

Growth, 90 days vs prior 90

-5.8%

Conversion, latest week

7.6%

Market size, estimated

£82Ka year

Top search term

pet friendly air freshener29K searches a year

Listings sell for £8.09 on average, from £1.24 to £17.02. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.09 that is £2K to £4K a year per listing.

Average price

£8.09under the $15 to $100 sweet spot

Price range

£1.24–£17.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

50% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #71 within Air Fresheners. It carries 1,666 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

82%

Out of stock, average day

6.5%

Average rank

#71in Air Fresheners

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,666per listing

Listings tracked

22

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months