Is fart profitable to sell on Amazon United Kingdom?

The niche generates £16K/yr across 45 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the fart niche?

42 brands and 103 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in fart?

Top complaints mined from reviews: Smell, Functionality-Overall, Quality-Overall. The return rate is 0.5%.

What does it cost to enter the fart niche?

Listings span £3.37–£19.26; the average listing price is £7.59 (sweet spot $15–$100). The average incumbent carries 406 reviews — the moat a new listing must climb.

fart

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Review moat

Great405.62

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay£3.37–£19.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.59

avg listing price — sweet spot $15–$100

Market size

Bad£16K

£16K/yr · 77K searches

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, fart is a £16K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 34% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

fart market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £19K–£23K; units × avg price
Conversion rate: 2.7%
Avg BSR: #528
Page quality: 0%
Prime: 98%
Sponsored: 78%
Out of stock: 7.2%
Avg brand age: 36 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

103

Top-5 brand share

34%

Top 20: 79%

Top-5 click share

30%

Top 20: 72%

Open market

61%

BestaFiesta9%
Tobar8%
Cheatwell Games7%
Boxer Gifts5%
YgonziRuvc5%
LNYMZD5%

Demand

Weekly Amazon search volume, last 30 weeks — -5.7% search growth over the last 90 days.

Open Trend

Top fart search terms

fart31K/yr -12.7%1.5% conv.
fart gifts9K/yr -18.6%2.0% conv.
farting toys5K/yr +45.1%1.8% conv.
fart toy13K/yr +17.1%4.4% conv.
fart noise maker4K/yr +50.3%3.6% conv.
farting gifts8K/yr -13.8%1.3% conv.
farts3K/yr -25.5%1.3% conv.
farting toy3K/yr -38.8%3.5% conv.

All search terms

Top fart products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tobar 10351 Classic Jokes Fart Whistle

Tobar£4.573.8★3,916 rev

Cheatwell Games Fart Card Game - The Explosive Card Game - Easy to Learn Fast Flatulent Fun Kids Family & Friends Party Game Funny Fast Acting Toilet Humour Ages 8+ 3+ Players

Cheatwell Games£5.404.4★3,796 rev

Boxer Gifts Novelty Fart Trumpet - Joke Gifts Age 9+ For Children - Funny Stocking Filler Toys For Kids - Silly Boys & Girls Birthday - Pass The Parcel Item Yellow

Boxer Gifts£3.384.3★1,064 rev

Fart Toy 2 Pack Fart Machine Prank Farting Noise Maker for Parties Birthday Celebrations and Social Gatherings Red and Black

YgonziRuvc£6.553.1★6 rev

Black Novelty Squeeze Prank Farting Noise Maker Fart Machine Fart Sounds Machine Prank Joke for Party Birthday Joke Gift Practical Jokes Novelty and Gag

LNYMZD£4.832.7★67 rev

Newest

by launch date

Sound Effects Machine Rechargeable 2-in-1 Separable Magnetic 16 Hilarious Sounds Volume Adjustment Interactive Prank Toy for Boys Ages 6 7 8 9 10 Year Old Gifts (Black)

Okaloka£10.8559 rev

2mo ago

2 Pcs Fart Machine Realistic Sound Fart Whistle Toy Set Fart Noises Toy Practical Jokes Hilarious Squeeze Prank Gag Gift for Parties and Social Gatherings (Red Black)

Gubilacrum£7.163 rev

6mo ago

XUDUOO Funny Talking Poop Pet Plush Toy Farting Dog Toy with 6+ Different Fart Sounds Emoticon Poops Stress Toys Hilarious Prank Gift for Stress Relief Jokes or Party

XUDUOO£10.0114 rev

7mo ago

Fart Toy 2 Pack Fart Machine Prank Farting Noise Maker for Parties Birthday Celebrations and Social Gatherings Red and Black

YgonziRuvc£6.556 rev

8mo ago

Mr. Farts Button - 101 Funny Fart Sounds Noise Machine Prank Toy & Gag Gift

Mr. Farts£10.8225 rev

8mo ago

What buyers say about fart

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience21%

“Good fun”

Gifting Purpose20%

“Great gift”

Quality-Overall12%

“Decent quality”

Advertised Vs Actual Product6%

“Does what is advertised”

Value For Money4%

“Great value for money”

Audio Quality3%

“The sound quality is surprisingly good”

Smell3%

“The scent is incredibly realistic”

Ease Of Use3%

“Easy to use”

Charging2%

“I also like that it is USB charged”

Size-Overall1%

“The spray bottle is convenient sized”

What buyers complain about

Smell24%

“Horrible Smell”

Functionality-Overall14%

“Didnt work”

Quality-Overall11%

“Poor quality”

Value For Money9%

“The Price is a bit expensive so its”

Noise Level7%

“I could hear it rattling”

Audio Quality2%

“even if it the sound quality itself isn't exactly that clear”

Strength2%

“Ineffective”

Advertised Vs Actual Product2%

“CHINESE false advertising as usual”

Durability2%

“come apart easily too”

Size-Overall1%

“Tiny and dont work”

Top return reasons

Functionality-Overall36%

Defective Material/Parts10%

Noise Level9%

Size-Overall7%

Audio Quality5%

Quality-Overall5%

Advertised Vs Actual Product4%

Battery Inclusion4%

Smell4%

Cushion3%

Common questions

Is fart profitable to sell on Amazon United Kingdom?: The niche generates £16K/yr across 45 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the fart niche?: 42 brands and 103 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in fart?: Top complaints mined from reviews: Smell, Functionality-Overall, Quality-Overall. The return rate is 0.5%.
What does it cost to enter the fart niche?: Listings span £3.37–£19.26; the average listing price is £7.59 (sweet spot $15–$100). The average incumbent carries 406 reviews — the moat a new listing must climb.