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Fart

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $16K a year here, so Fart is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 2,976 Grocery niches · +10 vs the category median of 46
Market size
£16K/yr77K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
30%top-5 click share · 42 brands · 103 sellers

Flapen Score

Fart against its category

The dotted line is the Grocery average. Past it, Fart is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fart market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fart 77K times last year and spent an estimated £16K. The top 5 brands take 34% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
2.7%
Market size, estimated
£16Ka year
Top search term
fart31K searches a year

02 · Price

A sale here is worth £7.59.

Listings sell for £7.59 on average, from £3.37 to £19.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.59 that is £0 to £759 a year per listing.

Average price
£7.59under the $15 to $100 sweet spot
Price range
£3.37–£19.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£759
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #528 within Hampers & Gourmet Gifts. It carries 406 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
98%
Out of stock, average day
7.2%
Average rank
#528in Hampers & Gourmet Gifts
Average rating
3.77 starsAmazon United Kingdom average 4.36 stars
Average reviews
406per listing
Listings tracked
45

04 · Newcomers

Amazon counts 2 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Fart products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£476£952£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

103

Top-5 brand share

34%

Top 20: 79%

Top-5 click share

30%

Top 20: 72%

Open market

61%

  • BestaFiesta9%
  • Tobar8%
  • Cheatwell Games7%
  • Boxer Gifts5%
  • YgonziRuvc5%
  • LNYMZD5%

Demand

Fart search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Fart search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fart31K/yr
  • fart gifts9K/yr
  • farting toys5K/yr
  • fart toy13K/yr
  • fart noise maker4K/yr
  • farting gifts8K/yr
  • farts3K/yr
  • farting toy3K/yr

Reviews and returns

What reviews say buyers love and hate about Fart

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell24%+0.83

Horrible Smell

The smell is genuinely unpleasant

the smell is just disgusting

Functionality-Overall14%−0.34

Didnt work

Dont work very well at all

it doesnt work properly

Quality-Overall11%−0.09

Poor quality

Absolutely garbage

Not well made at all

Value For Money9%−0.16

The Price is a bit expensive so its

Probably overpriced for what it is

for the price id say its not really worth it

Noise Level7%−0.02

I could hear it rattling

Chaotic and LOUD

not very loud

Love

Fun/Entertainment Experience21%+0.92

Good fun

Fun family game

Fun game

Gifting Purpose20%+1.83

Great gift

Fun gift

Funny Gift

Quality-Overall12%−0.09

Decent quality

Good quality and exactly as advertised

The build quality is excellent

Advertised Vs Actual Product6%+0.28

Does what is advertised

As described

Exactly as advertised

Value For Money4%−0.16

Great value for money

Good price

Great value for money

Return

0.5% Return rate 13% Fixable by listing

Functionality-Overall36%▇▅▅▆█▇

Didnt work

Dont work very well at all

it doesnt work properly

Defective Material/Parts10%▇█▄▇▃▅
Noise Level9%▅▅█▄▅█

I could hear it rattling

Chaotic and LOUD

not very loud

Size-Overall7%█▁▆▅▄▅

Tiny and dont work

These woopie cushions are tiny no Average size

The screw is tiny

Audio Quality5%▁▄█▇▂▃

even if it the sound quality itself isn't exactly that clear

the sound is useless

Some of the sounds dont really match the description

FAQ

Common Fart questions

Answered from the same tracked data.