Skip to content

Fancy Chocolates

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -25.1% this quarter, so Fancy Chocolates is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£104K/yr177K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
35%top-5 click share · 12 brands · 24 sellers

Flapen Score

Fancy Chocolates against its category

The dotted line is the Grocery average. Past it, Fancy Chocolates is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fancy Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fancy Chocolates 177K times last year and spent an estimated £104K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
4.2%
Market size, estimated
£104Ka year
Peak month
December5.4× the quietest month
Top search term
holdsworth chocolates41K searches a year

02 · Price

A sale here is worth £13.97.

Listings sell for £13.97 on average, from £4.33 to £29.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £13.97 that is £0 to £1K a year per listing.

Average price
£13.97under the $15 to $100 sweet spot
Price range
£4.33–£29.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #202 within Chocolate Candy. It carries 650 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
94%
Out of stock, average day
14.7%
Average rank
#202in Chocolate Candy
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
650per listing
Listings tracked
54

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Fancy Chocolates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

24

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

35%

Top 20: 72%

Open market

4%

  • Holdsworth Handmade English chocolates69%
  • Friars12%
  • Monty Bojangles4%
  • Youlden's of yorkshire4%
  • HARRIS & JAMES4%
  • Mayfair Chocolatier2%
  • Open — no brand owns it (6 brands, 4%)

Demand

Fancy Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Fancy Chocolates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • holdsworth chocolates41K/yr
  • friars chocolates27K/yr
  • posh chocolates26K/yr
  • handmade chocolates12K/yr
  • holdsworth chocolates gift box8K/yr
  • artisan chocolate10K/yr
  • premium chocolate7K/yr
  • premium chocolates gift box4K/yr
  • best chocolate4K/yr
  • gourmet chocolate6K/yr

Reviews and returns

What reviews say buyers love and hate about Fancy Chocolates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%−0.21

Box too small

The box needs to be slightly bigger

Too small

Value For Money18%−0.11

little pricey

Overpriced

a little expensive

Taste-Overall17%+1.87

Taste of soap

not very tasty

the taste is lacking

Quality-Overall6%+0.02

The quality of the chocolates sadly didn't live up to expectations

these are not high quality chocolates as advertised

Poor quality

Advertised Vs Actual Product6%−0.04

Misleading

my fault for buying fell for the misleading advertisement

It's not really as described

Love

Taste-Overall41%+1.87

Absolutely Yummy

Delicious chocolate

Absolutely delicious chocolates

Gifting Purpose26%+2.54

Ideal gift

Beautiful gift

Nice Christmas gift

Quality-Overall9%+0.02

Quality Chocolates

Excellent product

Top quality chocolate

Value For Money6%−0.11

Excellent value

Worth every penny

good value for money

Flavor3%−0.02

All the flavours were fantastic

Well made, subtle flavours

Interesting flavours

Return

0.1% Return rate 0% Fixable by listing

Storage Temperature100%▁▁▁▁█▁

and I dont know why in freezing temperatures

Melted

all the chocolates contained in the box have melted into a gooey mess

FAQ

Common Fancy Chocolates questions

Answered from the same tracked data.