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Fancy Chocolates

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -25.1% this quarter, so Fancy Chocolates is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£104K/yr177K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
35%top-5 click share · 12 brands · 24 sellers

Flapen Score

Fancy Chocolates against its category

The dotted line is the Grocery average. Past it, Fancy Chocolates is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fancy Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fancy Chocolates 177K times last year and spent an estimated £104K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
4.2%
Market size, estimated
£104Ka year
Peak month
December5.4× the quietest month
Top search term
holdsworth chocolates41K searches a year

02 · Price

A sale here is worth £13.97.

Listings sell for £13.97 on average, from £4.33 to £29.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £13.97 that is £0 to £1K a year per listing.

Average price
£13.97under the $15 to $100 sweet spot
Price range
£4.33–£29.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #202 within Chocolate Candy. It carries 650 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
94%
Out of stock, average day
14.7%
Average rank
#202in Chocolate Candy
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
650per listing
Listings tracked
54

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Fancy Chocolates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

24

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

35%

Top 20: 72%

Open market

4%

  • Holdsworth Handmade English chocolates69%
  • Friars12%
  • Monty Bojangles4%
  • Youlden's of yorkshire4%
  • HARRIS & JAMES4%
  • Mayfair Chocolatier2%
  • Open — no brand owns it (6 brands, 4%)

Demand

Fancy Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Fancy Chocolates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • holdsworth chocolates41K/yr
  • friars chocolates27K/yr
  • posh chocolates26K/yr
  • handmade chocolates12K/yr
  • holdsworth chocolates gift box8K/yr
  • artisan chocolate10K/yr
  • premium chocolate7K/yr
  • premium chocolates gift box4K/yr
  • best chocolate4K/yr
  • gourmet chocolate6K/yr

Reviews and returns

What reviews say buyers love and hate about Fancy Chocolates

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Size-Overall”
0.1%of orders come back
“Box too small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Fancy Chocolates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data