Fancy Chocolates
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -25.1% this quarter, so Fancy Chocolates is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £104K/yr177K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 35%top-5 click share · 12 brands · 24 sellers
Flapen Score
Fancy Chocolates against its category
The dotted line is the Grocery average. Past it, Fancy Chocolates is stronger. Inside it, weaker.
Market
The Fancy Chocolates market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fancy Chocolates 177K times last year and spent an estimated £104K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £104Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- holdsworth chocolates41K searches a year
02 · Price
A sale here is worth £13.97.
Listings sell for £13.97 on average, from £4.33 to £29.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £13.97 that is £0 to £1K a year per listing.
- Average price
- £13.97under the $15 to $100 sweet spot
- Price range
- £4.33–£29.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #202 within Chocolate Candy. It carries 650 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 94%
- Out of stock, average day
- 14.7%
- Average rank
- #202in Chocolate Candy
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 650per listing
- Listings tracked
- 54
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Fancy Chocolates products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Holdsworth Chocolates Gift Box Theobroma Collection - Classic Assortment of Handmade Creams Truffles Pralines and Caramels Coated in Milk White & Dark Chocolate 200g
- Price
- £10.42
- Rating
- 4.2/5
- Reviews
- 382
- Age
- 5y ago

Holdsworth Chocolates Occasions Collection - Happy Birthday Box Filled with Handmade Truffles and Assorted Milk Dark and White Chocolates 200g
- Price
- £13.94
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4y ago

Holdsworth Chocolates Occasions Collection - The Platinum Collection Filled with Handmade Truffles and Assorted Milk Dark and White Chocolates Perfect for gifting 110g
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 147
- Age
- 4y ago

Holdsworth Chocolates Gift Box - Just For You Chocolate Selection Box with Handmade Truffles & Assorted Milk Dark & White Chocolates - Occasions 110g Valentines Gifts for Her & Him
- Price
- £7.37
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 4y ago

Friars Signature Chocolate Collection | 10 Luxury Assorted Belgian Chocolates | Ideal Present for Special Occasions Birthday Valentines Anniversary
- Price
- £10.67
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 1y ago
Trending
estimated 90-day click momentum
Harris & James Great British Café 24 Piece Chocolates Gift Box. Handmade Luxury Chocolates - A Celebration Of Timeless Café Favourites From Silky Lattes To Classic Desserts.
- Price
- £21.99
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 5mo ago

Holdsworth Chocolates Occasions Collection - Happy Birthday Box Filled with Handmade Truffles and Assorted Milk Dark and White Chocolates 200g
- Price
- £13.94
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4y ago

Holdsworth Chocolates Occasions Collection - The Platinum Collection Filled with Handmade Truffles and Assorted Milk Dark and White Chocolates Perfect for gifting 110g
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 147
- Age
- 4y ago

Friars Happy Birthday Chocolate Collection | 10 Luxury Assorted Belgian Chocolates | Ideal Present for Birthday Celebration
- Price
- £9.77
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

Holdsworth Chocolates Occasions Collection - With Love Gift Filled with Handmade Truffles and Assorted Milk Dark and White Chocolates Perfect for gifting 110g
- Price
- £10.06
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 5y ago
Newest
by launch date
Harris & James Great British Café 24 Piece Chocolates Gift Box. Handmade Luxury Chocolates - A Celebration Of Timeless Café Favourites From Silky Lattes To Classic Desserts.
- Price
- £21.99
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 5mo ago

Friars Happy Birthday Chocolate Collection | 10 Luxury Assorted Belgian Chocolates | Ideal Present for Birthday Celebration
- Price
- £9.77
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

The Gourmet Selection 16 Handmade Chocolate Truffles Luxury Artisanal Gift Box by The Mayfair Chocolatier Raspberry Champagne Prosecco Milk Chocolate Gift Box for Birthday Thank You 470g
- Price
- £20.31
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 1y ago

Friars Signature Chocolate Collection | 10 Luxury Assorted Belgian Chocolates | Ideal Present for Special Occasions Birthday Valentines Anniversary
- Price
- £10.67
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 1y ago

Monty Bojangles Cocoa Dusted Truffles Gift Tower (Movie Night - 3 x 100g Pack) 3 Luxury Chocolate Truffle Boxes - Popcorn Carousel Pretzel Parade & Cookie Moon - The Perfect Chocolate Box Selection
- Price
- £10.99
- Rating
- 4.7/5
- Reviews
- 118
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
12 falling
Sellers
24
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 72%
Open market
4%
- Holdsworth Handmade English chocolates69%
- Friars12%
- Monty Bojangles4%
- Youlden's of yorkshire4%
- HARRIS & JAMES4%
- Mayfair Chocolatier2%
- Open — no brand owns it (6 brands, 4%)
Demand
Fancy Chocolates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Fancy Chocolates search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- holdsworth chocolates41K/yr
- friars chocolates27K/yr
- posh chocolates26K/yr
- handmade chocolates12K/yr
- holdsworth chocolates gift box8K/yr
- artisan chocolate10K/yr
- premium chocolate7K/yr
- premium chocolates gift box4K/yr
- best chocolate4K/yr
- gourmet chocolate6K/yr
Reviews and returns
What reviews say buyers love and hate about Fancy Chocolates
We read the reviews and the return reasons for every product selling here.
“Box too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fancy Chocolates questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









