Fancy Chocolates
MaybeReturns run at only 0.1% of orders. But demand is soft, at -25.1% this quarter, so Fancy Chocolates is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £104K/yr177K searches / yr
- 90-day growth
- -25.1%search demand this quarter
- Competition
- 35%top-5 click share · 12 brands · 24 sellers
Flapen Score
Fancy Chocolates against its category
The dotted line is the Grocery average. Past it, Fancy Chocolates is stronger. Inside it, weaker.
Market
The Fancy Chocolates market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fancy Chocolates 177K times last year and spent an estimated £104K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- -25.1%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £104Ka year
- Peak month
- December5.4× the quietest month
- Top search term
- holdsworth chocolates41K searches a year
02 · Price
A sale here is worth £13.97.
Listings sell for £13.97 on average, from £4.33 to £29.03. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £13.97 that is £0 to £1K a year per listing.
- Average price
- £13.97under the $15 to $100 sweet spot
- Price range
- £4.33–£29.03
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #202 within Chocolate Candy. It carries 650 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 94%
- Out of stock, average day
- 14.7%
- Average rank
- #202in Chocolate Candy
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 650per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Fancy Chocolates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Holdsworth Chocolates Gift Box Theobroma Collection - Classic Assortment of Handmade Creams Truffles Pralines and Caramels Coated in Milk White & Dark Chocolate 200g
- Price
- £10.42
- Rating
- 4.2/5
- Reviews
- 382
- Age
- 5y ago

Holdsworth Chocolates Occasions Collection - Happy Birthday Box Filled with Handmade Truffles and Assorted Milk Dark and White Chocolates 200g
- Price
- £13.94
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4y ago

Holdsworth Chocolates Occasions Collection - The Platinum Collection Filled with Handmade Truffles and Assorted Milk Dark and White Chocolates Perfect for gifting 110g
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 147
- Age
- 4y ago

Holdsworth Chocolates Gift Box - Just For You Chocolate Selection Box with Handmade Truffles & Assorted Milk Dark & White Chocolates - Occasions 110g Valentines Gifts for Her & Him
- Price
- £7.37
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 4y ago

Friars Signature Chocolate Collection | 10 Luxury Assorted Belgian Chocolates | Ideal Present for Special Occasions Birthday Valentines Anniversary
- Price
- £10.67
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 1y ago
Trending
90-day click momentum
Harris & James Great British Café 24 Piece Chocolates Gift Box. Handmade Luxury Chocolates - A Celebration Of Timeless Café Favourites From Silky Lattes To Classic Desserts.
- Price
- £21.99
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 5mo ago

Holdsworth Chocolates Occasions Collection - Happy Birthday Box Filled with Handmade Truffles and Assorted Milk Dark and White Chocolates 200g
- Price
- £13.94
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 4y ago

Holdsworth Chocolates Occasions Collection - The Platinum Collection Filled with Handmade Truffles and Assorted Milk Dark and White Chocolates Perfect for gifting 110g
- Price
- £8.21
- Rating
- 4.3/5
- Reviews
- 147
- Age
- 4y ago

Friars Happy Birthday Chocolate Collection | 10 Luxury Assorted Belgian Chocolates | Ideal Present for Birthday Celebration
- Price
- £9.77
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

Holdsworth Chocolates Occasions Collection - With Love Gift Filled with Handmade Truffles and Assorted Milk Dark and White Chocolates Perfect for gifting 110g
- Price
- £10.06
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 5y ago
Newest
by launch date
Harris & James Great British Café 24 Piece Chocolates Gift Box. Handmade Luxury Chocolates - A Celebration Of Timeless Café Favourites From Silky Lattes To Classic Desserts.
- Price
- £21.99
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 5mo ago

Friars Happy Birthday Chocolate Collection | 10 Luxury Assorted Belgian Chocolates | Ideal Present for Birthday Celebration
- Price
- £9.77
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

The Gourmet Selection 16 Handmade Chocolate Truffles Luxury Artisanal Gift Box by The Mayfair Chocolatier Raspberry Champagne Prosecco Milk Chocolate Gift Box for Birthday Thank You 470g
- Price
- £20.31
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 1y ago

Friars Signature Chocolate Collection | 10 Luxury Assorted Belgian Chocolates | Ideal Present for Special Occasions Birthday Valentines Anniversary
- Price
- £10.67
- Rating
- 4.4/5
- Reviews
- 95
- Age
- 1y ago

Monty Bojangles Cocoa Dusted Truffles Gift Tower (Movie Night - 3 x 100g Pack) 3 Luxury Chocolate Truffle Boxes - Popcorn Carousel Pretzel Parade & Cookie Moon - The Perfect Chocolate Box Selection
- Price
- £10.99
- Rating
- 4.7/5
- Reviews
- 118
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
12 falling
Sellers
24
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
35%
Top 20: 72%
Open market
4%
- Holdsworth Handmade English chocolates69%
- Friars12%
- Monty Bojangles4%
- Youlden's of yorkshire4%
- HARRIS & JAMES4%
- Mayfair Chocolatier2%
- Open — no brand owns it (6 brands, 4%)
Demand
Fancy Chocolates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Search terms
Top Fancy Chocolates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- holdsworth chocolates41K/yr
- friars chocolates27K/yr
- posh chocolates26K/yr
- handmade chocolates12K/yr
- holdsworth chocolates gift box8K/yr
- artisan chocolate10K/yr
- premium chocolate7K/yr
- premium chocolates gift box4K/yr
- best chocolate4K/yr
- gourmet chocolate6K/yr
Reviews and returns
What reviews say buyers love and hate about Fancy Chocolates
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Box too small
The box needs to be slightly bigger
Too small
little pricey
Overpriced
a little expensive
Taste of soap
not very tasty
the taste is lacking
The quality of the chocolates sadly didn't live up to expectations
these are not high quality chocolates as advertised
Poor quality
Misleading
my fault for buying fell for the misleading advertisement
It's not really as described
Love
Absolutely Yummy
Delicious chocolate
Absolutely delicious chocolates
Ideal gift
Beautiful gift
Nice Christmas gift
Quality Chocolates
Excellent product
Top quality chocolate
Excellent value
Worth every penny
good value for money
All the flavours were fantastic
Well made, subtle flavours
Interesting flavours
Return
0.1% Return rate 0% Fixable by listing
and I dont know why in freezing temperatures
Melted
all the chocolates contained in the box have melted into a gooey mess
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fancy Chocolates questions
Answered from the same tracked data.









