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Famous Names Liquor Chocolates

Fail

Demand is soft, at -45.0% this quarter, so Famous Names Liquor Chocolates is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£55K/yr28K searches / yr
90-day growth
-45.0%search demand this quarter
Competition
95%top-5 click share · 6 brands · 25 sellers

Flapen Score

Famous Names Liquor Chocolates against its category

The dotted line is the Grocery average. Past it, Famous Names Liquor Chocolates is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Famous Names Liquor Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Famous Names Liquor Chocolates 28K times last year and spent an estimated £55K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

18.9% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-45.0%
Conversion, latest week
18.9%
Market size, estimated
£55Ka year
Peak month
December58.4× the quietest month
Top search term
famous names liquor chocolates17K searches a year

02 · Price

A sale here is worth £10.41.

Listings sell for £10.41 on average, from £5.35 to £19.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.41 that is £1K to £3K a year per listing.

Average price
£10.41under the $15 to $100 sweet spot
Price range
£5.35–£19.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #619 within Chocolate Candy. It carries 891 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
71%
Out of stock, average day
27.2%
Average rank
#619in Chocolate Candy
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
891per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Famous Names Liquor Chocolates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

25

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Famous Names39%
  • Elizabeth35%
  • E.Wedel12%
  • Bhakti Trading Ltd8%
  • Anthon Berg3%
  • Elizabeth Shaw3%

Demand

Famous Names Liquor Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 58.4×

Search terms

Top Famous Names Liquor Chocolates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • famous names liquor chocolates17K/yr
  • famous names chocolate liqueurs6K/yr
  • famous names5K/yr

Reviews and returns

What reviews say buyers love and hate about Famous Names Liquor Chocolates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%−0.05

not the best VFM IMO

Same old quality

Sweetness10%−0.07

May be a little too sweet

Color Fading/Discoloration10%−0.09

Chocolate patchy white obviously stale

Taste-Overall10%+2.33

Not much of a taste selection not value for money

Alcohol Flavor5%+0.58

Think I spilt most of them down my too as they were so full of alcohol

Love

Taste-Overall39%+2.33

Good taste

Delicious chocolates

Lovely chocolate

Quality-Overall16%−0.05

no complaints received

Good quality

A great price for the quality

Value For Money14%+1.64

Great deal, recommended

Really good treat value for money

Good value for money

Gifting Purpose10%−0.13

Great gift

Great gift to give

Good for a generic gift

Flavor6%

Nice flavour

Delicious chocolates with a generous filling

Absolutely adore these, full of liqueur, very tasty

Return

0.1% Return rate 0% Fixable by listing

Oily/Greasy100%▁▁▁▁▁█

FAQ

Common Famous Names Liquor Chocolates questions

Answered from the same tracked data.