How competitive is the Famous Names Liquor Chocolates niche on Amazon United Kingdom?

6 brands and 25 sellers compete in Famous Names Liquor Chocolates on Amazon United Kingdom. The top 5 Famous Names Liquor Chocolates products take 95% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Famous Names Liquor Chocolates?

Famous Names Liquor Chocolates buyers on Amazon United Kingdom complain most about Quality-Overall, Sweetness, Color Fading/Discoloration, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Famous Names Liquor Chocolates niche?

Famous Names Liquor Chocolates sells for £10.41 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.35–£19.55. The average incumbent carries 891 reviews — the moat a new listing must climb.

Famous Names Liquor Chocolates

soft demand (-45.0% this quarter) — Famous Names Liquor Chocolates doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Famous Names Liquor Chocolates profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Famous Names Liquor Chocolates is a £55K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.

Famous Names Liquor Chocolates: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.0% over the last 90 days and 18.9% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr3K

Search volume / yr-45.0%28K

Conversion rate18.9%

Avg price£10.41

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 25

Top-5 product click share95%

Open market3%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Top Famous Names Liquor Chocolates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Famous Names The Signature Collection 185g

Price: £5.35
Rating: 4.6/5
Reviews: 181
Age: 8y ago

Elizabeth Shaw Famous Names Liqueurs 165G

Price: £10.88
Rating: 4.6/5
Reviews: 615
Age: 10y ago

E.Wedel chocolate liqueurs | Happy Barrels Liqueur Chocolates Gift Box 200g | Dark Chocolate box with Alcoholic Filling

Price: £6.62
Rating: 4.4/5
Reviews: 334
Age: 2y ago

Famous Names Signature Collection 185G - Luxury Chocolate Assortment for CHRISTMAS

Price: £13.67
Rating: 5.0/5
Reviews: 1
Age: 7mo ago

Anthon Berg 16 Chocolate Liqueurs Famous Spirits with a Delicious Liquid Filling 250 g (Pack of 1)

Price: £9.99
Rating: 4.5/5
Reviews: 4,949
Age: 15y ago

Newest

by launch date

Famous Names Signature Collection 185G - Luxury Chocolate Assortment for CHRISTMAS

Price: £13.67
Rating: 5.0/5
Reviews: 1
Age: 7mo ago

E.Wedel Chocolate Box | Whisky Flavour Liqueur Chocolates Gift Box Pack of 1 x 200g Chocolate box with Alcoholic Filling Luxury Chocolates Gift Box

Price: £6.82
Rating: 4.5/5
Reviews: 87
Age: 2y ago

E.Wedel chocolate liqueurs | Happy Barrels Liqueur Chocolates Gift Box 200g | Dark Chocolate box with Alcoholic Filling

Price: £6.62
Rating: 4.4/5
Reviews: 334
Age: 2y ago

Famous Names The Signature Collection 185g

Price: £5.35
Rating: 4.6/5
Reviews: 181
Age: 8y ago

Elizabeth Shaw Famous Names Liqueurs 165G

Price: £10.88
Rating: 4.6/5
Reviews: 615
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

Famous Names39%
Elizabeth35%
E.Wedel12%
Bhakti Trading Ltd8%
Anthon Berg3%
Elizabeth Shaw3%

Famous Names Liquor Chocolates demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR18.9%Products7Brands6Top 5 Brands97%OOS Rate27.2%Rating4.5★Reviews891Avg BSR#619

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 58.4×

Top Famous Names Liquor Chocolates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

famous names liquor chocolates17K/yr -46.9%6.2% conv.
famous names chocolate liqueurs6K/yr -44.2%17.7% conv.
famous names5K/yr -39.1%16.4% conv.

What reviews say buyers love and hate about Famous Names Liquor Chocolates

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Taste-Overall39%

“Good taste”

Quality-Overall16%

“no complaints received”

Value For Money14%

“Great deal, recommended”

Gifting Purpose10%

“Great gift”

Flavor6%

“Nice flavour”

What buyers complain about

72% of reviews

Quality-Overall13%

“not the best VFM IMO”

Sweetness10%

“May be a little too sweet”

Color Fading/Discoloration10%

“Chocolate patchy white obviously stale”

Taste-Overall10%

“Not much of a taste selection not value for money”

Alcohol Flavor5%

“Think I spilt most of them down my too as they were so full of alcohol”

Famous Names Liquor Chocolates return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Oily/Greasy

100%

Common Famous Names Liquor Chocolates questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Famous Names Liquor Chocolates 34/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -45.0% over the last 90 days.