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Famous Names Liquor Chocolates

Fail

Demand is soft, at -45.0% this quarter, so Famous Names Liquor Chocolates is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£55K/yr28K searches / yr
90-day growth
-45.0%search demand this quarter
Competition
95%top-5 click share · 6 brands · 25 sellers

Flapen Score

Famous Names Liquor Chocolates against its category

The dotted line is the Grocery average. Past it, Famous Names Liquor Chocolates is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Famous Names Liquor Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Famous Names Liquor Chocolates 28K times last year and spent an estimated £55K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -45.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-45.0%
Conversion, latest week
18.9%
Market size, estimated
£55Ka year
Peak month
December58.4× the quietest month
Top search term
famous names liquor chocolates17K searches a year

02 · Price

A sale here is worth £10.41.

Listings sell for £10.41 on average, from £5.35 to £19.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £10.41 that is £1K to £3K a year per listing.

Average price
£10.41under the $15 to $100 sweet spot
Price range
£5.35–£19.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 27.2% of listings are out of stock. The average listing ranks #619 within Chocolate Candy. It carries 891 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
71%
Out of stock, average day
27.2%
Average rank
#619in Chocolate Candy
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
891per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Famous Names Liquor Chocolates products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

25

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

95%

Top 20: 100%

Open market

0%

  • Famous Names39%
  • Elizabeth35%
  • E.Wedel12%
  • Bhakti Trading Ltd8%
  • Anthon Berg3%
  • Elizabeth Shaw3%

Demand

Famous Names Liquor Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 58.4×

Search terms

Top Famous Names Liquor Chocolates search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • famous names liquor chocolates17K/yr
  • famous names chocolate liqueurs6K/yr
  • famous names5K/yr

Reviews and returns

What reviews say buyers love and hate about Famous Names Liquor Chocolates

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“not the best VFM IMO”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Famous Names Liquor Chocolates questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data