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Family Gifts

Fail

Shoppers spend only $35K a year here, so Family Gifts is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£35K/yr215K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
42%top-5 click share · 17 brands · 39 sellers

Flapen Score

Family Gifts against its category

The dotted line is the Grocery average. Past it, Family Gifts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Family Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Family Gifts 215K times last year and spent an estimated £35K. The top 5 brands take 45% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
1.1%
Market size, estimated
£35Ka year
Peak month
December61.8× the quietest month
Top search term
family gifts61K searches a year

02 · Price

A sale here is worth £14.46.

Listings sell for £14.46 on average, from £7.59 to £32.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £14.46 that is £0 to £1K a year per listing.

Average price
£14.46under the $15 to $100 sweet spot
Price range
£7.59–£32.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 22.6% of listings are out of stock. The average listing ranks #129 within Bakery. It carries 3,453 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
22.6%
Average rank
#129in Bakery
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,453per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Family Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

39

Top-5 brand share

45%

Top 20: 100%

Top-5 click share

42%

Top 20: 100%

Open market

48%

  • JIMBON10%
  • The Leonardo Collection10%
  • AST GIFTS9%
  • Thetford Design8%
  • DO YOU REALLY KNOW YOUR FAMILY?8%
  • The Silver Crane co.7%

Demand

Family Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 61.8×

Search terms

Top Family Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • family gifts61K/yr
  • family gift24K/yr
  • family gifts for the whole family27K/yr
  • gifts for family19K/yr
  • gift for family9K/yr
  • family gifts ideas23K/yr
  • christmas gifts for family12K/yr
  • family present ideas4K/yr
  • gifts for families6K/yr
  • family christmas gifts15K/yr

Reviews and returns

What reviews say buyers love and hate about Family Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.08

The box was small

Looks much bigger in the picture

Small

Value For Money21%−0.07

Not worth it

Very overpriced, just ok

Expensive

Product Condition5%−0.03

I dont believe it was new

Not a new product

The game I received was NOT new and had been used

Moist/Dry5%−0.03

biscuits dry & powdery

so after a while biscuits go soggy

Made biscuits soggy so has gone in the bin

Taste-Overall3%+0.54

Biscuits don't taste like custard creams

tasted stale even though they were sealed

the taste is to die for xx

Love

Fun/Entertainment Experience26%+1.79

Fun game

Good fun

Entertaining for all

Gifting Purpose20%+1.21

Ideal gift

Lovely gift

Fun Gift

Quality-Overall13%+0.78

Beautiful quality

son-in-law very good quality cups

Top quality chocolate

Taste-Overall11%+0.54

the biscuits are yummy too

Delicious chocolates

Absolutely delicious

Value For Money5%−0.07

Value for money

Great value for money

Good price

Return

0.6% Return rate 26% Fixable by listing

Size-Overall15%▃▆▄█▄▄

The box was small

Looks much bigger in the picture

Small

Functionality-Overall13%▃█▃▂▄▃
Gifting Purpose11%▄▂█▂▅▄
Quality-Overall11%█▆▆█▇▆
Defective Material/Parts6%▄▆▄▄█▄

Doesn't work its faulty not impressed

FAQ

Common Family Gifts questions

Answered from the same tracked data.