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Fajita Seasoning

Maybe

Buyers convert on 25.4% of searches. But products sell for $4.31 on average, outside the sweet spot, so Fajita Seasoning is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£258K/yr236K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
47%top-5 click share · 8 brands · 75 sellers

Flapen Score

Fajita Seasoning against its category

The dotted line is the Grocery average. Past it, Fajita Seasoning is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fajita Seasoning market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fajita Seasoning 236K times last year and spent an estimated £258K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 25.4% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 25.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
25.4%
Market size, estimated
£258Ka year
Peak month
February1.9× the quietest month
Top search term
fajita seasoning66K searches a year

02 · Price

A sale here is worth £4.31.

Listings sell for £4.31 on average, from £0.71 to £17.86. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £4.31 that is £9K to £11K a year per listing.

Average price
£4.31under the $15 to $100 sweet spot
Price range
£0.71–£17.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£9K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Herbs, Spices & Seasonings. It carries 290 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#90in Herbs, Spices & Seasonings
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
290per listing
Listings tracked
31

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Fajita Seasoning products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£21K£31K£41K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

75

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 90%

Open market

4%

  • Old El Paso53%
  • Morrisons24%
  • Schwartz8%
  • Santa Maria4%
  • MAGGI4%
  • Capsicana3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Fajita Seasoning search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Fajita Seasoning search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fajita seasoning66K/yr
  • old el paso51K/yr
  • fajita kit32K/yr
  • fajita48K/yr
  • fajitas12K/yr
  • fajita mix11K/yr
  • el paso6K/yr
  • fajita seasoning mix3K/yr
  • fajita kits8K/yr

Reviews and returns

What reviews say buyers love and hate about Fajita Seasoning

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The wraps are on the small side”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Fajita Seasoning questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data