fajita seasoning
Worth a lookShows searches that convert (25.4% search→purchase), but pricing outside the sweet spot ($4.31 avg) keeps it on the watch list.
Conversion
Incredible25.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great289.61avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay£258K£258K/yr · 236K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£0.71–£17.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£4.31avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fajita seasoning is a £258K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fajita seasoning market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £259K–£345K
- units × avg price
- Conversion rate
- 25.4%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 16%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
75
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
4%
- Old El Paso53%
- Morrisons24%
- Schwartz8%
- Santa Maria4%
- MAGGI4%
- Capsicana3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top fajita seasoning search terms
- fajita seasoning66K/yr
- old el paso51K/yr
- fajita kit32K/yr
- fajita48K/yr
- fajitas12K/yr
- fajita mix11K/yr
- el paso6K/yr
- fajita seasoning mix3K/yr
- fajita kits8K/yr
Top fajita seasoning products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Old El Paso Mexican Smoky Fajita Seasoning Mix 35g
Old El Paso£1.274.7★857 rev
Morrisons Mexican Style Classic Fajita Meal Kit 475g
Morrisons£1.814.5★265 rev
Old El Paso Smoky BBQ Fajita Kit
Old El Paso£3.784.5★429 rev
Old El Paso Mexican Smoky BBQ Fajita Kit 500g
Old El Paso£3.334.6★564 rev
Old El Paso Roasted Tomato and Pepper Fajita Kit 500g
Old El Paso£3.334.5★196 rev
Newest
by launch date
Old El Paso FAJITA EMST FAMILY KIT 714G
Old El Paso£3.892 rev
Morrisons Fajita Seasoning 42g
Morrisons£1.1863 rev
Capsicana Mexican Chilli & Honey Fajita Kit 335g | Serves 2-3 | Authentic Meal Kit Including Tortilla Wraps Cooking Spice Paste & Salsa
Capsicana£3.0848 rev
Capsicana Mexican Chipotle Fajita Seasoning Mix 28g | Medium Spice | Serves 4 | Authentic Latin Flavour With Chipotle Chilli & Smoked Cumin
Capsicana£1.1927 rev
Maggi Air Fryer Fajita Herbs and Spices Recipe Mix 27g
MAGGI£0.71120 rev
Trending
90-day click momentumOld El Paso FAJITA EMST FAMILY KIT 714G
Old El Paso£3.895.0★
Old El Paso Cheesy Baked Enchilada Kit Mild 663g
Old El Paso£3.134.7★
Old El Paso Roasted Tomato and Pepper Fajita Kit 500g
Old El Paso£3.334.5★
Maggi Air Fryer Fajita Herbs and Spices Recipe Mix 27g
MAGGI£0.714.6★
Capsicana Mexican Chilli & Honey Fajita Kit 335g | Serves 2-3 | Authentic Meal Kit Including Tortilla Wraps Cooking Spice Paste & Salsa
Capsicana£3.084.5★
What buyers say about fajita seasoning
What buyers praise and complain about, mined from review topics.What buyers love
“Great item tastes great too easy instructions”
“gives the chicken a nice coating without becoming overwhelmingly spicy”
“Great value”
“Good quality seasoning”
“Easy to use”
“Great seasoning to any food goes well with chicken”
“Does what it says on the tin”
“It was flavourful though”
“Really tasty mix”
“nice big jar”
What buyers complain about
“The wraps are on the small side”
“Too salty for me”
“I bought this not looking at ingredients cause it's just a spice mix right”
“🤢 It tasted SO bad”
“Yes they're more expensive than home brands”
“It wasn't spicy at all so you might want to add extra chilli powder to it”
Common questions
- Is fajita seasoning profitable to sell on Amazon United Kingdom?
- The niche generates £258K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the fajita seasoning niche?
- 8 brands and 75 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in fajita seasoning?
- Top complaints mined from reviews: Size-Overall, Salt Content, Ingredients-Overall. The return rate is 0.0%.
- When does demand for fajita seasoning peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the fajita seasoning niche?
- Listings span £0.71–£17.86; the average listing price is £4.31 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.