Fajita Seasoning
MaybeBuyers convert on 25.4% of searches. But products sell for $4.31 on average, outside the sweet spot, so Fajita Seasoning is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £258K/yr236K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 47%top-5 click share · 8 brands · 75 sellers
Flapen Score
Fajita Seasoning against its category
The dotted line is the Grocery average. Past it, Fajita Seasoning is stronger. Inside it, weaker.
Market
The Fajita Seasoning market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fajita Seasoning 236K times last year and spent an estimated £258K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
25.4% of searches ended in a purchase last week.
Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £258K a year.
- Searches, last 12 months
- 236K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 25.4%
- Market size, estimated
- £258Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- fajita seasoning66K searches a year
02 · Price
A sale here is worth £4.31.
Listings sell for £4.31 on average, from £0.71 to £17.86. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £4.31 that is £9K to £11K a year per listing.
- Average price
- £4.31under the $15 to $100 sweet spot
- Price range
- £0.71–£17.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
16% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Herbs, Spices & Seasonings. It carries 290 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 16%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #90in Herbs, Spices & Seasonings
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 290per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Fajita Seasoning products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Old El Paso Mexican Smoky Fajita Seasoning Mix 35g
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 857
- Age
- 10y ago
Morrisons Mexican Style Classic Fajita Meal Kit 475g
- Price
- £1.81
- Rating
- 4.5/5
- Reviews
- 265
- Age
- 4y ago
Old El Paso Smoky BBQ Fajita Kit
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 429
- Age
- 10y ago
Old El Paso Mexican Smoky BBQ Fajita Kit 500g
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 564
- Age
- 13y ago
Old El Paso Roasted Tomato and Pepper Fajita Kit 500g
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 12y ago
Trending
90-day click momentum
Old El Paso FAJITA EMST FAMILY KIT 714G
- Price
- £3.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Old El Paso Cheesy Baked Enchilada Kit Mild 663g
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 395
- Age
- 10y ago
Old El Paso Roasted Tomato and Pepper Fajita Kit 500g
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 12y ago
Maggi Air Fryer Fajita Herbs and Spices Recipe Mix 27g
- Price
- £0.71
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 2y ago
Capsicana Mexican Chilli & Honey Fajita Kit 335g | Serves 2-3 | Authentic Meal Kit Including Tortilla Wraps Cooking Spice Paste & Salsa
- Price
- £3.08
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago
Newest
by launch dateOld El Paso FAJITA EMST FAMILY KIT 714G
- Price
- £3.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Morrisons Fajita Seasoning 42g
- Price
- £1.18
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 1y ago
Capsicana Mexican Chilli & Honey Fajita Kit 335g | Serves 2-3 | Authentic Meal Kit Including Tortilla Wraps Cooking Spice Paste & Salsa
- Price
- £3.08
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago
Capsicana Mexican Chipotle Fajita Seasoning Mix 28g | Medium Spice | Serves 4 | Authentic Latin Flavour With Chipotle Chilli & Smoked Cumin
- Price
- £1.19
- Rating
- 5.0/5
- Reviews
- 27
- Age
- 2y ago
Maggi Air Fryer Fajita Herbs and Spices Recipe Mix 27g
- Price
- £0.71
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
75
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
4%
- Old El Paso53%
- Morrisons24%
- Schwartz8%
- Santa Maria4%
- MAGGI4%
- Capsicana3%
- Open — no brand owns it (2 brands, 4%)
Demand
Fajita Seasoning search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Fajita Seasoning search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fajita seasoning66K/yr
- old el paso51K/yr
- fajita kit32K/yr
- fajita48K/yr
- fajitas12K/yr
- fajita mix11K/yr
- el paso6K/yr
- fajita seasoning mix3K/yr
- fajita kits8K/yr
Reviews and returns
What reviews say buyers love and hate about Fajita Seasoning
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The wraps are on the small side
Too salty for me
I bought this not looking at ingredients cause it's just a spice mix right
🤢 It tasted SO bad
Not how I wanted my taco meat to taste
Yes they're more expensive than home brands
Love
Great item tastes great too easy instructions
really tasty food
Great taste
gives the chicken a nice coating without becoming overwhelmingly spicy
Fantastic spice mix
It has a bit of a kick without being too spicy
Great value
Good price
worth every penny
Good quality seasoning
Good quality
A great product
Easy to use
Handy Shortcut For Fajita Night
easy to use
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fajita Seasoning questions
Answered from the same tracked data.