Fajita Kits
FailPrices span $0.71–$3.89, mostly outside the sweet spot, so Fajita Kits is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £98K/yr156K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 61%top-5 click share · 6 brands · 52 sellers
Flapen Score
Fajita Kits against its category
The dotted line is the Grocery average. Past it, Fajita Kits is stronger. Inside it, weaker.
Market
The Fajita Kits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fajita Kits 156K times last year and spent an estimated £98K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
25.5% of searches ended in a purchase last week.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 25.5%
- Market size, estimated
- £98Ka year
- Peak month
- January1.9× the quietest month
- Top search term
- old el paso51K searches a year
02 · Price
A sale here is worth £2.46.
Listings sell for £2.46 on average, from £0.71 to £3.89. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £2.46 that is £4K to £5K a year per listing.
- Average price
- £2.46under the $15 to $100 sweet spot
- Price range
- £0.71–£3.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
12% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Herbs, Spices & Seasonings. It carries 319 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 12%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #122in Herbs, Spices & Seasonings
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 319per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Fajita Kits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Mexican Style Classic Fajita Meal Kit 475g
- Price
- £1.81
- Rating
- 4.5/5
- Reviews
- 265
- Age
- 4y ago

Old El Paso Smoky BBQ Fajita Kit
- Price
- £3.78
- Rating
- 4.5/5
- Reviews
- 429
- Age
- 10y ago

Old El Paso Mexican Smoky BBQ Fajita Kit 500g
- Price
- £3.33
- Rating
- 4.6/5
- Reviews
- 564
- Age
- 13y ago

Old El Paso Mexican Smoky Fajita Seasoning Mix 35g
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 857
- Age
- 10y ago

Old El Paso Roasted Tomato and Pepper Fajita Kit 500g
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 12y ago
Trending
90-day click momentum
Old El Paso FAJITA EMST FAMILY KIT 714G
- Price
- £3.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Old El Paso Cheesy Baked Enchilada Kit Mild 663g
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 395
- Age
- 10y ago

Capsicana Mexican Chilli & Honey Fajita Kit 335g | Serves 2-3 | Authentic Meal Kit Including Tortilla Wraps Cooking Spice Paste & Salsa
- Price
- £3.08
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago

Old El Paso Roasted Tomato and Pepper Fajita Kit 500g
- Price
- £3.33
- Rating
- 4.5/5
- Reviews
- 196
- Age
- 12y ago

Maggi Air Fryer Fajita Herbs and Spices Recipe Mix 27g
- Price
- £0.71
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 2y ago
Newest
by launch date
Old El Paso FAJITA EMST FAMILY KIT 714G
- Price
- £3.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Morrisons Fajita Seasoning 42g
- Price
- £1.18
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 1y ago

Capsicana Mexican Chilli & Honey Fajita Kit 335g | Serves 2-3 | Authentic Meal Kit Including Tortilla Wraps Cooking Spice Paste & Salsa
- Price
- £3.08
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 1y ago

Maggi Air Fryer Fajita Herbs and Spices Recipe Mix 27g
- Price
- £0.71
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 2y ago

Morrisons Mexican Style Classic Fajita Meal Kit 475g
- Price
- £1.81
- Rating
- 4.5/5
- Reviews
- 265
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
52
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
0%
- Old El Paso69%
- Morrisons23%
- Capsicana3%
- Schwartz2%
- MAGGI2%
- Santa Maria1%
Demand
Fajita Kits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Fajita Kits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- old el paso51K/yr
- fajita kit32K/yr
- fajita48K/yr
- fajitas12K/yr
- el paso6K/yr
- fajita kits8K/yr
Reviews and returns
What reviews say buyers love and hate about Fajita Kits
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The wraps are on the small side
Too salty for me
I bought this not looking at ingredients cause it's just a spice mix right
🤢 It tasted SO bad
Not how I wanted my taco meat to taste
Yes they're more expensive than home brands
Love
really tasty food
This is so tasty
Great taste
Great value
Good price
value
gives the chicken a nice coating without becoming overwhelmingly spicy
with plenty of paprika
It has a bit of a kick without being too spicy
Easy to use
easy to make
Handy Shortcut For Fajita Night
Good quality seasoning
Good quality
it's been pretty decent overall
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fajita Kits questions
Answered from the same tracked data.









