fajita kits
Skip itPrices mostly outside the sweet spot ($0.71–$3.89) — this niche doesn't clear our bar today.
Conversion
Incredible25.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great318.72avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£98K£98K/yr · 156K searches
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Avg price
Bad£2.46avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£0.71–£3.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fajita kits is a £98K/yr Amazon United Kingdom market (156K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fajita kits market data
- Units sold / yr
- 40K–50K
- avg 1,500–2,000/product
- Revenue / yr
- £98K–£123K
- units × avg price
- Conversion rate
- 25.5%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 12%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
52
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
0%
- Old El Paso69%
- Morrisons23%
- Capsicana3%
- Schwartz2%
- MAGGI2%
- Santa Maria1%
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -14.6% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
Top fajita kits search terms
- old el paso51K/yr
- fajita kit32K/yr
- fajita48K/yr
- fajitas12K/yr
- el paso6K/yr
- fajita kits8K/yr
Top fajita kits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Mexican Style Classic Fajita Meal Kit 475g
Morrisons£1.814.5★265 rev
Old El Paso Smoky BBQ Fajita Kit
Old El Paso£3.784.5★429 rev
Old El Paso Mexican Smoky BBQ Fajita Kit 500g
Old El Paso£3.334.6★564 rev
Old El Paso Mexican Smoky Fajita Seasoning Mix 35g
Old El Paso£1.274.7★857 rev
Old El Paso Roasted Tomato and Pepper Fajita Kit 500g
Old El Paso£3.334.5★196 rev
Newest
by launch date
Old El Paso FAJITA EMST FAMILY KIT 714G
Old El Paso£3.892 rev
Morrisons Fajita Seasoning 42g
Morrisons£1.1863 rev
Capsicana Mexican Chilli & Honey Fajita Kit 335g | Serves 2-3 | Authentic Meal Kit Including Tortilla Wraps Cooking Spice Paste & Salsa
Capsicana£3.0848 rev
Maggi Air Fryer Fajita Herbs and Spices Recipe Mix 27g
MAGGI£0.71120 rev
Morrisons Mexican Style Classic Fajita Meal Kit 475g
Morrisons£1.81265 rev
Trending
90-day click momentumOld El Paso FAJITA EMST FAMILY KIT 714G
Old El Paso£3.895.0★
Old El Paso Cheesy Baked Enchilada Kit Mild 663g
Old El Paso£3.134.7★
Capsicana Mexican Chilli & Honey Fajita Kit 335g | Serves 2-3 | Authentic Meal Kit Including Tortilla Wraps Cooking Spice Paste & Salsa
Capsicana£3.084.5★
Old El Paso Roasted Tomato and Pepper Fajita Kit 500g
Old El Paso£3.334.5★
Maggi Air Fryer Fajita Herbs and Spices Recipe Mix 27g
MAGGI£0.714.6★
What buyers say about fajita kits
What buyers praise and complain about, mined from review topics.What buyers love
“really tasty food”
“Great value”
“gives the chicken a nice coating without becoming overwhelmingly spicy”
“Easy to use”
“Good quality seasoning”
“full of flavour”
“Great seasoning to any food goes well with chicken”
“Last a long time too”
“The kitchen smelled far more impressive than the amount of effort involved”
“The kitchen smelled far more impressive than the amount of effort involved”
What buyers complain about
“The wraps are on the small side”
“Too salty for me”
“I bought this not looking at ingredients cause it's just a spice mix right”
“🤢 It tasted SO bad”
“Yes they're more expensive than home brands”
“It wasn't spicy at all so you might want to add extra chilli powder to it”
Common questions
- Is fajita kits profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 25 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Skip it (40/100).
- How competitive is the fajita kits niche?
- 6 brands and 52 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in fajita kits?
- Top complaints mined from reviews: Size-Overall, Salt Content, Ingredients-Overall. The return rate is 0.0%.
- When does demand for fajita kits peak?
- Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the fajita kits niche?
- Listings span £0.71–£3.89; the average listing price is £2.46 (sweet spot $15–$100). The average incumbent carries 319 reviews — the moat a new listing must climb.