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Fajita Kits

Fail

Prices span $0.71–$3.89, mostly outside the sweet spot, so Fajita Kits is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£98K/yr156K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
61%top-5 click share · 6 brands · 52 sellers

Flapen Score

Fajita Kits against its category

The dotted line is the Grocery average. Past it, Fajita Kits is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fajita Kits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fajita Kits 156K times last year and spent an estimated £98K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

25.5% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 25.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
25.5%
Market size, estimated
£98Ka year
Peak month
January1.9× the quietest month
Top search term
old el paso51K searches a year

02 · Price

A sale here is worth £2.46.

Listings sell for £2.46 on average, from £0.71 to £3.89. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £2.46 that is £4K to £5K a year per listing.

Average price
£2.46under the $15 to $100 sweet spot
Price range
£0.71–£3.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£4K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Herbs, Spices & Seasonings. It carries 319 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#122in Herbs, Spices & Seasonings
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
319per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Fajita Kits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

52

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

0%

  • Old El Paso69%
  • Morrisons23%
  • Capsicana3%
  • Schwartz2%
  • MAGGI2%
  • Santa Maria1%

Demand

Fajita Kits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Fajita Kits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • old el paso51K/yr
  • fajita kit32K/yr
  • fajita48K/yr
  • fajitas12K/yr
  • el paso6K/yr
  • fajita kits8K/yr

Reviews and returns

What reviews say buyers love and hate about Fajita Kits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.43

The wraps are on the small side

Salt Content20%−0.22

Too salty for me

Ingredients-Overall10%−0.11

I bought this not looking at ingredients cause it's just a spice mix right

Taste-Overall10%+2.06

🤢 It tasted SO bad

Not how I wanted my taco meat to taste

Value For Money7%+1.21

Yes they're more expensive than home brands

Love

Taste-Overall43%+2.06

really tasty food

This is so tasty

Great taste

Value For Money13%+1.21

Great value

Good price

value

Spiciness10%+0.26

gives the chicken a nice coating without becoming overwhelmingly spicy

with plenty of paprika

It has a bit of a kick without being too spicy

Ease Of Use9%+0.07

Easy to use

easy to make

Handy Shortcut For Fajita Night

Quality-Overall7%+0.33

Good quality seasoning

Good quality

it's been pretty decent overall

FAQ

Common Fajita Kits questions

Answered from the same tracked data.