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Faith in Nature Washing Up Liquid

Fail

The top 5 brands take 99% of clicks, so Faith in Nature Washing Up Liquid is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£151K/yr168K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
69%top-5 click share · 6 brands · 80 sellers

Flapen Score

Faith in Nature Washing Up Liquid against its category

The dotted line is the Grocery average. Past it, Faith in Nature Washing Up Liquid is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Faith in Nature Washing Up Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Faith in Nature Washing Up Liquid 168K times last year and spent an estimated £151K. The top 5 brands take 99% of clicks. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
14.7%
Market size, estimated
£151Ka year
Peak month
February2.8× the quietest month
Top search term
method washing up liquid82K searches a year

02 · Price

A sale here is worth £6.15.

Listings sell for £6.15 on average, from £1.98 to £22.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £6.15 that is £8K to £9K a year per listing.

Average price
£6.15under the $15 to $100 sweet spot
Price range
£1.98–£22.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Dishwashing. It carries 3,033 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#60in Dishwashing
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,033per listing
Listings tracked
18

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Faith in Nature Washing Up Liquid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£61K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

80

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • Method59%
  • Ecover23%
  • Miniml10%
  • FAITH IN NATURE5%
  • ATTITUDE2%
  • Pryse1%

Demand

Faith in Nature Washing Up Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.8×

Search terms

Top Faith in Nature Washing Up Liquid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • method washing up liquid82K/yr
  • ecover zero washing up liquid13K/yr
  • natural washing up liquid12K/yr
  • washing up liquid method11K/yr
  • non toxic washing up liquid11K/yr
  • faith in nature washing up liquid7K/yr
  • sensitive washing up liquid8K/yr
  • method washing up liquid refill10K/yr
  • ecover washing up liquid zero4K/yr
  • natural dish soap4K/yr

Reviews and returns

What reviews say buyers love and hate about Faith in Nature Washing Up Liquid

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”
11%of negative reviews mention “Value For Money”
0.1%of orders come back
“OVERPRICED”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Faith in Nature Washing Up Liquid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data