Is faith in nature washing up liquid profitable to sell on Amazon United Kingdom?

The niche generates £151K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (39/100).

How competitive is the faith in nature washing up liquid niche?

6 brands and 80 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in faith in nature washing up liquid?

Top complaints mined from reviews: Value For Money, Smell, Leak-Proof. The return rate is 0.1%.

When does demand for faith in nature washing up liquid peak?

Demand peaks in Feb; the busiest month runs 2.8× the quietest.

What does it cost to enter the faith in nature washing up liquid niche?

Listings span £1.98–£22.67; the average listing price is £6.15 (sweet spot $15–$100). The average incumbent carries 3,033 reviews — the moat a new listing must climb.

faith in nature washing up liquid

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay£1.98–£22.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,032.61

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£151K

£151K/yr · 168K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.15

avg listing price — sweet spot $15–$100

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, faith in nature washing up liquid is a £151K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb. Verdict: Skip it — 39/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

faith in nature washing up liquid market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: £123K–£154K; units × avg price
Conversion rate: 14.7%
Avg BSR: #60
Page quality: 0%
Prime: 94%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Method59%
Ecover23%
Miniml10%
FAITH IN NATURE5%
ATTITUDE2%
Pryse1%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -10.6% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 2.8×

Open Trend

Top faith in nature washing up liquid search terms

method washing up liquid82K/yr -21.1%15.5% conv.
ecover zero washing up liquid13K/yr +19.2%8.6% conv.
natural washing up liquid12K/yr +1.9%8.7% conv.
washing up liquid method11K/yr -6.8%13.5% conv.
non toxic washing up liquid11K/yr -11.8%7.8% conv.
faith in nature washing up liquid7K/yr +37.5%6.8% conv.
sensitive washing up liquid8K/yr -8.9%4.9% conv.
method washing up liquid refill10K/yr -32.1%20.2% conv.
ecover washing up liquid zero4K/yr +23.0%9.5% conv.
natural dish soap4K/yr -10.5%6.9% conv.

All search terms

Top faith in nature washing up liquid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Method Washing Up Liquid Green Tea & Citrus 532 ml

Method£2.844.5★3,549 rev

Method Washing Up Liquid Refill Peach & Pink Pepper 1 L

Method£5.454.8★2,086 rev

Method Washing Up Liquid Refill Washing Up Soap Tough on Grease and Grime Fresh Coconut Water Scent 1 x 1L

Method£4.814.7★928 rev

Ecover Washing Up Liquid Washing Up Soap Tough on Grease and Grime Fresh Camomile & Clementine Scent 1 x 950ml

Ecover£2.574.7★4,853 rev

Ecover Zero Washing Up Liquid Refill Washing Up Soap Tough on Grease and Grime Dermatologically Tested 1 x 5L

Ecover£11.004.7★4,035 rev

Newest

by launch date

Faith In Nature Natural Super Concentrated Biodegradable Washing Up Liquid with Lemon Oil Vegan and Cruelty Free No SLS Parabens or Phosphates 1 L Bottle

FAITH IN NATURE£6.33472 rev

4mo ago

Miniml Washing Up Liquid Rhubarb & Lemon 400ml Plant Based Vegan Dish Soap Biodegradable Non-Toxic Tough on Grease Gentle on Hands

Miniml£2.1436 rev

6mo ago

Miniml Washing Up Liquid Apple 400ml Plant Based Vegan Dish Soap Biodegradable Non-Toxic Tough on Grease Gentle on Hands

Miniml£2.268 rev

6mo ago

Eco Friendly Cleaning Bundle Ecover Zero Washing Up Liquid 450ml with Pryse Compostable Eco Sponge Scourer & Wooden Dish Brush

Pryse£11.6112 rev

11mo ago

Miniml Eco Washing Up Liquid 1L Refill Rhubarb & Lemon Skin Sensitive Friendly Dish Wash Cleaner Plant Based Vegan Cruelty Free Natural Cleaning Products (100 Washes)

Miniml£3.38154 rev

2y ago

What buyers say about faith in nature washing up liquid

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Love the smell”

Quality-Overall12%

“So well done to the makers of the product”

Eco Friendliness8%

“Environmentally friendly”

Value For Money8%

“Value for money”

Washability7%

“it has a lovely fragrance which makes washing up a pleasure”

Ease Of Cleaning6%

“It cleans really well”

Advertised Vs Actual Product4%

“As advertised”

De-Grease3%

“It cuts through grease easily”

Cleansing3%

“Effective cleaning”

Durability2%

“Long lasting, cleans well even the nasty stuff, good price. at least on Amazon., smells great and good for the planet”

What buyers complain about

Value For Money11%

“OVERPRICED”

Smell10%

“Unpleasant smell, ok at washing up”

Leak-Proof7%

“as not sure at what point the leak happened”

Thickness5%

“The consistency is about as thick as fairy max power”

Dilute/Watery5%

“Very very watery”

Quality-Overall3%

“Declining quality”

Washability3%

“I basically would not use any other washing up liquid”

Eco Friendliness3%

“Doesnt care about animal welfare or the environment etc”

De-Grease2%

“doesn't kill grease”

Adhesion/Stickiness2%

“The sticker on the outside is a bit off”

Top return reasons

Leak-Proof44%

Value For Money11%

Smell6%

Functionality-Overall5%

Size-Overall4%

Washability4%