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Faith in Nature Washing Up Liquid

Fail

The top 5 brands take 99% of clicks, so Faith in Nature Washing Up Liquid is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£151K/yr168K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
69%top-5 click share · 6 brands · 80 sellers

Flapen Score

Faith in Nature Washing Up Liquid against its category

The dotted line is the Grocery average. Past it, Faith in Nature Washing Up Liquid is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Faith in Nature Washing Up Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Faith in Nature Washing Up Liquid 168K times last year and spent an estimated £151K. The top 5 brands take 99% of clicks. Demand peaks in Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

14.7% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
14.7%
Market size, estimated
£151Ka year
Peak month
February2.8× the quietest month
Top search term
method washing up liquid82K searches a year

02 · Price

A sale here is worth £6.15.

Listings sell for £6.15 on average, from £1.98 to £22.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £6.15 that is £8K to £9K a year per listing.

Average price
£6.15under the $15 to $100 sweet spot
Price range
£1.98–£22.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Dishwashing. It carries 3,033 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#60in Dishwashing
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,033per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Faith in Nature Washing Up Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£61K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

80

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Method59%
  • Ecover23%
  • Miniml10%
  • FAITH IN NATURE5%
  • ATTITUDE2%
  • Pryse1%

Demand

Faith in Nature Washing Up Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.8×

Search terms

Top Faith in Nature Washing Up Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • method washing up liquid82K/yr
  • ecover zero washing up liquid13K/yr
  • natural washing up liquid12K/yr
  • washing up liquid method11K/yr
  • non toxic washing up liquid11K/yr
  • faith in nature washing up liquid7K/yr
  • sensitive washing up liquid8K/yr
  • method washing up liquid refill10K/yr
  • ecover washing up liquid zero4K/yr
  • natural dish soap4K/yr

Reviews and returns

What reviews say buyers love and hate about Faith in Nature Washing Up Liquid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money11%+0.21

OVERPRICED

a bit expensive

Expensive

Smell10%+0.82

Unpleasant smell, ok at washing up

Strong smell

Bad Odour

Leak-Proof7%

as not sure at what point the leak happened

This product was delivered with radio 4 bottles packed around radio one of which was leaking it must be worst bit of packing I have seen

leaked all over the box

Thickness5%−0.04

The consistency is about as thick as fairy max power

Thick product

Its a great shame that the liquid in the canister of the same product that was ordered earlier is thin and runny

Dilute/Watery5%−0.05

Very very watery

This time the liquid is extremely runny

Must have changed the mix or just watered it down because it now pours like water

Love

Smell23%+0.82

Love the smell

Subtle fragrance

Smells fresh

Quality-Overall12%+0.41

So well done to the makers of the product

Excellent product

Great performance and recommended

Eco Friendliness8%

Environmentally friendly

Eco friendly

Good for environment

Value For Money8%+0.21

Value for money

Good price

Amazing value

Washability7%+0.60

it has a lovely fragrance which makes washing up a pleasure

great way to save money on your washing up

effective for dish washing

Return

0.1% Return rate 5% Fixable by listing

Leak-Proof44%▅▅▄▇█▆

as not sure at what point the leak happened

This product was delivered with radio 4 bottles packed around radio one of which was leaking it must be worst bit of packing I have seen

leaked all over the box

Value For Money11%▇█▆▁▁█

OVERPRICED

a bit expensive

Expensive

Smell6%▃█▅▁▁▄

Unpleasant smell, ok at washing up

Strong smell

Bad Odour

Functionality-Overall5%█▃▃▁▁▁
Size-Overall4%▁█▃▁▁▄

FAQ

Common Faith in Nature Washing Up Liquid questions

Answered from the same tracked data.