fairy non bio
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great254.55avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.88avg listing price — sweet spot $15–$100
Price range
Good£6.06–£34.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£202K£202K/yr · 166K searches
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fairy non bio is a £202K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fairy non bio market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £298K–£398K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #1,066
- Page quality
- 0%
- Prime
- 36%
- Sponsored
- 36%
- Out of stock
- 0.4%
- Avg brand age
- 49 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
119
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Fairy80%
- Fairy Non Bio11%
- Homestore6%
- FAIRY4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.9×
Top fairy non bio search terms
- fairy washing powder62K/yr
- fairy non bio washing powder21K/yr
- fairy powder31K/yr
- fairy non bio powder30K/yr
- fairy soap powder8K/yr
- fairy washing powder non bio6K/yr
- washing powder fairy6K/yr
- fairy powder non bio3K/yr
Top fairy non bio products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fairy Non Bio Washing Powder 4KG 80 Washes Voted No1 for Sensitive Skin
Fairy£13.064.8★42 rev
Fairy Non-Bio for Sensitive Skin Laundry Powder 44 Washes 2200ml
Fairy£10.195.0★2 rev
Fairy Non-Bio Powder Kind to Sensitive Skin Laundry 140 Washes
Fairy£31.514.6★557 rev
Fairy Non Bio Liquid Laundry Detergent 101 Washes 3.131 l Voted Number 1 for Sensitive Skin
Fairy Non Bio£11.204.7★1,148 rev
Fairy Non-Bio Washing Powder 130 Wash Laundry Detergent Family Pack Bulk Buy
Fairy£33.894.6★227 rev
Newest
by launch date
Fairy Non Bio Washing Powder Laundry Detergent Powder for Sensitive Skin with Anti-residue Technology 700g (14 Washes)
FAIRY£6.061 rev
Fairy Non-Bio for Sensitive Skin Laundry Powder 44 Washes 2200ml
Fairy£10.192 rev
Fairy Non Bio Washing Powder 4KG 80 Washes Voted No1 for Sensitive Skin
Fairy£13.0642 rev
Fairy Non Bio for Sensitive Skin Laundry Powder 3.575kg
Fairy£13.9534 rev
Fairy Non Bio Liquid Laundry Detergent 101 Washes 3.131 l Voted Number 1 for Sensitive Skin
Fairy Non Bio£11.201,148 rev
Trending
90-day click momentumFairy Non Bio Washing Powder Laundry Detergent Powder for Sensitive Skin with Anti-residue Technology 700g (14 Washes)
FAIRY£6.065.0★
Fairy Non-Bio for Sensitive Skin Laundry Powder 44 Washes 2200ml
Fairy£10.195.0★
Fairy Non Bio Washing Powder 4KG 80 Washes Voted No1 for Sensitive Skin
Fairy£13.064.8★
Fairy Non-Bio Washing Powder 130 Wash Laundry Detergent Family Pack Bulk Buy
Fairy£33.894.6★
Fairy Non-Bio Powder Kind to Sensitive Skin Laundry 140 Washes
Fairy£31.514.6★
What buyers say about fairy non bio
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“Smells divine”
“Excellent product”
“Great for Washing”
“Lovely softness”
“Does the job”
“Great for sensitive skin and still smells fresh and good”
“Lovely washing powder”
“It does the job cleaning our clothes each week”
“Never leaks”
What buyers complain about
“Unfortunately slight leakage”
“not the fairy non bio powder as I ORDERED”
“Product to heavy for packaging”
“Not the best for fragrance”
“My baby has many allergies”
“Non bio washing liquid”
“Very Expensive”
“The box was all wet with the washing liquid”
“make a mess”
“Not good - maybe watered down or cheaper product added”
Top return reasons
Common questions
- Is fairy non bio profitable to sell on Amazon United Kingdom?
- The niche generates £202K/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the fairy non bio niche?
- 4 brands and 119 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fairy non bio?
- Top complaints mined from reviews: Leak-Proof, Vegan/Organic, Weight Heavy. The return rate is 0.1%.
- When does demand for fairy non bio peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 9.9× the quietest.
- What does it cost to enter the fairy non bio niche?
- Listings span £6.06–£34.54; the average listing price is £19.88 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.