How competitive is the Fairy Non Bio niche on Amazon United Kingdom?

4 brands and 119 sellers compete in Fairy Non Bio on Amazon United Kingdom. The top 5 Fairy Non Bio products take 73% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Fairy Non Bio?

Fairy Non Bio buyers on Amazon United Kingdom complain most about Leak-Proof, Vegan/Organic, Weight Heavy, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Fairy Non Bio niche?

Fairy Non Bio sells for £19.88 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.06–£34.54. The average incumbent carries 255 reviews — the moat a new listing must climb.

Fairy Non Bio

brand-locked demand (top 5 brands take 100% of clicks) — Fairy Non Bio doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Fairy Non Bio profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fairy Non Bio is a £202K/yr Amazon United Kingdom market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Fairy Non Bio: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.3% over the last 90 days and 6.1% of searches end in a purchase.

£202K

revenue / yr

Units sold / yr20K

Search volume / yr-5.3%166K

Conversion rate6.1%

Avg price£19.88

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 119

Top-5 product click share73%

Open market0%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Top Fairy Non Bio products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Fairy Non Bio Washing Powder 4KG 80 Washes Voted No1 for Sensitive Skin

Price: £13.06
Rating: 4.8/5
Reviews: 42
Age: 6mo ago

Fairy Non-Bio for Sensitive Skin Laundry Powder 44 Washes 2200ml

Price: £10.19
Rating: 5.0/5
Reviews: 2
Age: 6mo ago

Fairy Non-Bio Powder Kind to Sensitive Skin Laundry 140 Washes

Price: £31.51
Rating: 4.6/5
Reviews: 557
Age: 7y ago

Fairy Non Bio Liquid Laundry Detergent 101 Washes 3.131 l Voted Number 1 for Sensitive Skin

Price: £11.20
Rating: 4.7/5
Reviews: 1,148
Age: 1y ago

Fairy Non-Bio Washing Powder 130 Wash Laundry Detergent Family Pack Bulk Buy

Price: £33.89
Rating: 4.6/5
Reviews: 227
Age: 8y ago

Newest

by launch date

Fairy Non Bio Washing Powder Laundry Detergent Powder for Sensitive Skin with Anti-residue Technology 700g (14 Washes)

Price: £6.06
Rating: 5.0/5
Reviews: 1
Age: 1mo ago

Fairy Non-Bio for Sensitive Skin Laundry Powder 44 Washes 2200ml

Price: £10.19
Rating: 5.0/5
Reviews: 2
Age: 6mo ago

Fairy Non Bio Washing Powder 4KG 80 Washes Voted No1 for Sensitive Skin

Price: £13.06
Rating: 4.8/5
Reviews: 42
Age: 6mo ago

Fairy Non Bio for Sensitive Skin Laundry Powder 3.575kg

Price: £13.95
Rating: 4.5/5
Reviews: 34
Age: 1y ago

Fairy Non Bio Liquid Laundry Detergent 101 Washes 3.131 l Voted Number 1 for Sensitive Skin

Price: £11.20
Rating: 4.7/5
Reviews: 1,148
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

119

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Fairy80%
Fairy Non Bio11%
Homestore6%
FAIRY4%
Open — no brand owns it (0%)

Fairy Non Bio demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume166KCVR6.1%Products11Brands4Top 5 Brands100%OOS Rate0.4%Rating4.7★Reviews255Avg BSR#1,066

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.9×

Top Fairy Non Bio search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fairy washing powder62K/yr -6.2%6.5% conv.
fairy non bio washing powder21K/yr +72.1%7.8% conv.
fairy powder31K/yr -2.8%6.0% conv.
fairy non bio powder30K/yr -50.2%7.6% conv.
fairy soap powder8K/yr -1.8%5.7% conv.
fairy washing powder non bio6K/yr -16.2%7.8% conv.
washing powder fairy6K/yr -1.6%6.1% conv.
fairy powder non bio3K/yr -2.7%7.2% conv.

What reviews say buyers love and hate about Fairy Non Bio

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Value For Money33%

“Good price”

Smell17%

“Smells divine”

Quality-Overall7%

“Excellent product”

Ease Of Cleaning5%

“Great for Washing”

Soft Feel4%

“Lovely softness”

What buyers complain about

50% of reviews

Leak-Proof13%

“Unfortunately slight leakage”

Vegan/Organic9%

“not the fairy non bio powder as I ORDERED”

Weight Heavy5%

“Product to heavy for packaging”

Smell5%

“Not the best for fragrance”

Allergies4%

“My baby has many allergies”

Fairy Non Bio return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

82%

2Size-Overall

3Smell

4Washability

5Value For Money

Common Fairy Non Bio questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fairy Non Bio 43/100 on Amazon United Kingdom — Skip it. The niche generates £202K/yr across 11 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -5.3% over the last 90 days.