fairy max power washing up liquid
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Good606.05avg incumbent reviews — the moat a new listing must climb
Market size
Okay£176K£176K/yr · 149K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£0.66–£21.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fairy max power washing up liquid is a £176K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fairy max power washing up liquid market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £118K–£157K
- units × avg price
- Conversion rate
- 15.0%
- Avg BSR
- #399
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 45%
- Out of stock
- 2.8%
- Avg brand age
- 51 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
140
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Fairy91%
- by Amazon3%
- Elbow Grease3%
- EMBO2%
- STAR FASHION GLOBAL LTD1%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -4.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.7×
Top fairy max power washing up liquid search terms
- fairy max power washing up liquid33K/yr
- fairy max19K/yr
- antibacterial washing up liquid19K/yr
- fairy max power17K/yr
- fairy antibacterial washing up liquid12K/yr
- fairy liquid antibacterial12K/yr
- washing up liquid antibacterial9K/yr
- fairy liquid max power10K/yr
- fairy liquid max5K/yr
- fairy max washing up liquid5K/yr
Top fairy max power washing up liquid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fairy Max Power Washing Up Liquid Antibacterial 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
Fairy£2.614.8★654 rev
Fairy Max Power Washing Up Liquid 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
Fairy£2.884.9★359 rev
Fairy MaxPower Washing Up Liquid Pomegranate 730 ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
Fairy£2.824.8★178 rev
Fairy Max Power Washing Up Liquid Antibacterial 8 x 545ML Easy & Effortless Cleaning Even On Your Greasiest Pots & Pans
Fairy£17.134.8★362 rev
Fairy Max Power Mrs Hinchs Midsummer Memories Washing Up Liquid 730ML Easy & Effortless Cleaning Even on Your Greasiest Pots & Pans
Fairy£2.815.0★8 rev
Newest
by launch dateFairy Max Power Mrs Hinchs Midsummer Memories Washing Up Liquid 730ML Easy & Effortless Cleaning Even on Your Greasiest Pots & Pans
Fairy£2.818 rev
Fairy MaxPower Washing Up Liquid Pomegranate 730 ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
Fairy£2.82178 rev
Fairy Max Power Washing Up Liquid 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
Fairy£2.88359 rev
Fairy Max Power Washing Up Liquid Lemon 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
Fairy£2.84155 rev
Fairy Max Power Washing-Up Liquid POMEGRANATE 640ml × 3 Pack | POMEGRANATE Scent | LiftAction Grease Removal | No Flip Cap | Spring Edition
Fairy£12.8215 rev
Trending
90-day click momentumFairy Max Power Mrs Hinchs Midsummer Memories Washing Up Liquid 730ML Easy & Effortless Cleaning Even on Your Greasiest Pots & Pans
Fairy£2.815.0★
Fairy Max Power Washing Up Liquid Antibacterial 4.32 L (540 Ml X 8) Tea Tree Scent Easy & Effortless Cleaning Even On Your Greasiest Pots & Pans
Fairy£21.564.7★
byAmazon Washing Up Liquid Lemon 500ml
by Amazon£0.664.5★
Fairy Max Power Washing Up Liquid 730ML Easy and Effortless Cleaning Even On Your Greasiest Pots and Pans
Fairy£2.884.9★
Fairy Antibacterial Washing Up Liquid Eucalyptus 820 ml
Fairy£3.214.7★
What buyers say about fairy max power washing up liquid
What buyers praise and complain about, mined from review topics.What buyers love
“Decent price”
“Good washing up”
“Very good product, gets dishes clean and smells lovely”
“smells fresh”
“Very effective cleaner”
“As advertised”
“Powerful on Grease”
“it is still going strong”
“Fit for purpose”
“The bottle is so easy to use”
What buyers complain about
“Poor product”
“didn't cut through the grease very well either”
“I found the aroma of this quite artificially chemical”
“wouldnt pay full price for it”
“But the bottle is so flimsy it crumples when squeezed making it hard to handle with 1 hand”
“The liquid is thick”
“Poor quality liquid”
“that means it is impossible to get the final 30% of washing up liquid out of the container”
“Doesnt last”
“bottle size being bigger than Fairy's small bottle”
Top return reasons
Common questions
- Is fairy max power washing up liquid profitable to sell on Amazon United Kingdom?
- The niche generates £176K/yr across 20 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the fairy max power washing up liquid niche?
- 5 brands and 140 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fairy max power washing up liquid?
- Top complaints mined from reviews: Quality-Overall, De-Grease, Smell. The return rate is 0.1%.
- When does demand for fairy max power washing up liquid peak?
- Demand peaks in Jan–Oct–Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the fairy max power washing up liquid niche?
- Listings span £0.66–£21.56; the average listing price is £7.86 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.