Fairy Liquid 5 Litre
brand-locked demand (top 5 brands take 97% of clicks) — Fairy Liquid 5 Litre doesn't clear our bar today.
Flapen Score
Is Fairy Liquid 5 Litre profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Fairy Liquid 5 Litre is a £72K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 40/100.
Fairy Liquid 5 Litre: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.7% over the last 90 days and 11.2% of searches end in a purchase.
£72K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Fairy Liquid 5 Litre products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
( 5ltr Pack ) Fairy Professional Washing Up Liquid Original 5L
- Price
- £15.06
- Rating
- 4.8/5
- Reviews
- 1,942
- Age
- 10y ago
Fairy Original Hand Dish Washing Up Liquid Pack of 2 X 5 L
- Price
- £25.34
- Rating
- 4.7/5
- Reviews
- 4,170
- Age
- 13y ago
Fairy Professional Original Washing Up Liquid Concentrated Dishwashing Liquid for Pots Pans & Cutlery 5 L Bottle Powerful Grease Removal & Long-Lasting Suds.
- Price
- £15.32
- Rating
- 4.7/5
- Reviews
- 1,081
- Age
- 17y ago
Fairy Original Washing Up Liquid Green with LiftAction 1450 ml No Soaking No Grease No Fuss
- Price
- £2.82
- Rating
- 4.8/5
- Reviews
- 1,009
- Age
- 1y ago
Fairy Professional Original Washing-Up Liquid Hand 5 litres Pack of 2 (Total 10 litres)
- Price
- £26.22
- Rating
- 4.8/5
- Reviews
- 1,942
- Age
- 11y ago
Trending
90-day click momentumFairy Original Washing Up Liquid Green with LiftAction 1450 ml No Soaking No Grease No Fuss
- Price
- £2.82
- Rating
- 4.8/5
- Reviews
- 1,009
- Age
- 1y ago
Fairy Clean and Fresh Washing Up Liquid Pomegranate and Grapefruit 1450ML with Rich Formula for Sparkling Clean Dishes Powerful Grease Cutting and Fantastic Fruity and Floral Scent
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 488
- Age
- 2y ago
Easy Original Washing Up Liquid - 5L (Pack of 2) | Powerful Grease-Cutting Formula Fresh Scent Ideal for Home & Commercial Use | Eco Friendly Packaging
- Price
- £17.57
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 1y ago
Easy Original Dish Washing Up Liquid 5L Powerful Kitchen Detergent Soap with Clean Fresh Scent Tough on Grease Long-Lasting Bulk Refill for Dishes Pans & Surfaces 5 Litre Bottle
- Price
- £9.47
- Rating
- 4.3/5
- Reviews
- 296
- Age
- 2y ago
Fairy Professional Original Washing-Up Liquid Hand 5 litres Pack of 2 (Total 10 litres)
- Price
- £26.22
- Rating
- 4.8/5
- Reviews
- 1,942
- Age
- 11y ago
Newest
by launch date
Fairy Professional Dishwasher Detergent Liquid | 5 Litre Bulk Commercial Catering Size | Powerful Grease Removal & Spotless Shine
- Price
- £15.25
- Rating
- 3.2/5
- Reviews
- 18
- Age
- 1y ago
Easy Original Washing Up Liquid - 5L (Pack of 2) | Powerful Grease-Cutting Formula Fresh Scent Ideal for Home & Commercial Use | Eco Friendly Packaging
- Price
- £17.57
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 1y ago
Fairy Original Washing Up Liquid Green with LiftAction 1450 ml No Soaking No Grease No Fuss
- Price
- £2.82
- Rating
- 4.8/5
- Reviews
- 1,009
- Age
- 1y ago
Easy Original Dish Washing Up Liquid 5L Powerful Kitchen Detergent Soap with Clean Fresh Scent Tough on Grease Long-Lasting Bulk Refill for Dishes Pans & Surfaces 5 Litre Bottle
- Price
- £9.47
- Rating
- 4.3/5
- Reviews
- 296
- Age
- 2y ago
Fairy Clean and Fresh Washing Up Liquid Pomegranate and Grapefruit 1450ML with Rich Formula for Sparkling Clean Dishes Powerful Grease Cutting and Fantastic Fruity and Floral Scent
- Price
- £2.75
- Rating
- 4.7/5
- Reviews
- 488
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
97
Top-5 brand share
97%
Top 20: 99%
Top-5 click share
77%
Top 20: 100%
Open market
1%
- Fairy78%
- P&G PROFESSIONAL13%
- MegaAisle3%
- Generic2%
- --1%
- M.A.D MYLDAN AUTO DESIGN1%
- Open — no brand owns it (1%)
Fairy Liquid 5 Litre demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct · busiest ÷ quietest = 1.7×
Top Fairy Liquid 5 Litre search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fairy liquid 5 litre18K/yr
- fairy liquid refill7K/yr
- 5l fairy washing up liquid4K/yr
- fairy washing up liquid 5 litres5K/yr
- fairy 5l3K/yr
- fairy liquid 5l3K/yr
- fairy refill2K/yr
- fairy washing up liquid refill2K/yr
What reviews say buyers love and hate about Fairy Liquid 5 Litre
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“great value for money”
“is much better than the cheap brands”
“easier — definitely one of the best washing up liquids available”
“Cleans well”
“Love the smell”
What buyers complain about
58% of reviews“may not fit on your shelf”
“it is so expensive”
“I received all the bottles broken and leaking”
“Not as good as regular fairy”
“Weak”
Fairy Liquid 5 Litre return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fairy Liquid 5 Litre questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
