fairy liquid 5 litre
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.58avg listing price — sweet spot $15–$100
Review moat
Okay1,517.85avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.75–£26.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad£72K£72K/yr · 44K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, fairy liquid 5 litre is a £72K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fairy liquid 5 litre market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £58K–£73K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 54%
- Out of stock
- 0.4%
- Avg brand age
- 54 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
97
Top-5 brand share
97%
Top 20: 99%
Top-5 click share
77%
Top 20: 100%
Open market
1%
- Fairy78%
- P&G PROFESSIONAL13%
- MegaAisle3%
- Generic2%
- --1%
- M.A.D MYLDAN AUTO DESIGN1%
- Open — no brand owns it (1%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -9.7% search growth over the last 90 days.Peak months: Jan, Oct · busiest ÷ quietest = 1.7×
Top fairy liquid 5 litre search terms
- fairy liquid 5 litre18K/yr
- fairy liquid refill7K/yr
- 5l fairy washing up liquid4K/yr
- fairy washing up liquid 5 litres5K/yr
- fairy 5l3K/yr
- fairy liquid 5l3K/yr
- fairy refill2K/yr
- fairy washing up liquid refill2K/yr
Top fairy liquid 5 litre products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
( 5ltr Pack ) Fairy Professional Washing Up Liquid Original 5L
Fairy£15.064.8★1,942 rev
Fairy Original Hand Dish Washing Up Liquid Pack of 2 X 5 L
Fairy£25.344.7★4,170 rev
Fairy Professional Original Washing Up Liquid Concentrated Dishwashing Liquid for Pots Pans & Cutlery 5 L Bottle Powerful Grease Removal & Long-Lasting Suds.
P&G PROFESSIONAL£15.324.7★1,081 rev
Fairy Original Washing Up Liquid Green with LiftAction 1450 ml No Soaking No Grease No Fuss
Fairy£2.824.8★1,009 rev
Fairy Professional Original Washing-Up Liquid Hand 5 litres Pack of 2 (Total 10 litres)
Fairy£26.224.8★1,942 rev
Newest
by launch date
Fairy Professional Dishwasher Detergent Liquid | 5 Litre Bulk Commercial Catering Size | Powerful Grease Removal & Spotless Shine
M.A.D MYLDAN AUTO DESIGN£15.2518 rev
Easy Original Washing Up Liquid - 5L (Pack of 2) | Powerful Grease-Cutting Formula Fresh Scent Ideal for Home & Commercial Use | Eco Friendly Packaging
Generic£17.57112 rev
Fairy Original Washing Up Liquid Green with LiftAction 1450 ml No Soaking No Grease No Fuss
Fairy£2.821,009 rev
Easy Original Dish Washing Up Liquid 5L Powerful Kitchen Detergent Soap with Clean Fresh Scent Tough on Grease Long-Lasting Bulk Refill for Dishes Pans & Surfaces 5 Litre Bottle
MegaAisle£9.47296 rev
Fairy Clean and Fresh Washing Up Liquid Pomegranate and Grapefruit 1450ML with Rich Formula for Sparkling Clean Dishes Powerful Grease Cutting and Fantastic Fruity and Floral Scent
Fairy£2.75488 rev
Trending
90-day click momentumFairy Original Washing Up Liquid Green with LiftAction 1450 ml No Soaking No Grease No Fuss
Fairy£2.824.8★
Fairy Clean and Fresh Washing Up Liquid Pomegranate and Grapefruit 1450ML with Rich Formula for Sparkling Clean Dishes Powerful Grease Cutting and Fantastic Fruity and Floral Scent
Fairy£2.754.7★
Easy Original Washing Up Liquid - 5L (Pack of 2) | Powerful Grease-Cutting Formula Fresh Scent Ideal for Home & Commercial Use | Eco Friendly Packaging
Generic£17.574.4★
Easy Original Dish Washing Up Liquid 5L Powerful Kitchen Detergent Soap with Clean Fresh Scent Tough on Grease Long-Lasting Bulk Refill for Dishes Pans & Surfaces 5 Litre Bottle
MegaAisle£9.474.3★
Fairy Professional Original Washing-Up Liquid Hand 5 litres Pack of 2 (Total 10 litres)
Fairy£26.224.8★
What buyers say about fairy liquid 5 litre
What buyers praise and complain about, mined from review topics.What buyers love
“great value for money”
“is much better than the cheap brands”
“easier — definitely one of the best washing up liquids available”
“Cleans well”
“Love the smell”
“Excellent, huge size”
“It does the job”
“Great for long term use”
“Cleans grease easily”
“best convenience and price”
What buyers complain about
“may not fit on your shelf”
“it is so expensive”
“I received all the bottles broken and leaking”
“Not as good as regular fairy”
“Weak”
“One tiny squirt somehow produces enough bubbles to wash every plate, pan, mug, and possibly a small family hatchback. although I don't recommend this”
“Lo and behold, the fragrance in this soap is so strong and artificial-smelling that I literally cannot use it”
“Its advertised as a big bottle, but just seems like watered down mixture in a bigger bottle”
“No dispenser delivered”
“decant its extreamly heavy”
Top return reasons
Common questions
- Is fairy liquid 5 litre profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 13 tracked products. 90-day search growth is -9.7%. Flapen's verdict: Skip it (40/100).
- How competitive is the fairy liquid 5 litre niche?
- 6 brands and 97 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in fairy liquid 5 litre?
- Top complaints mined from reviews: Size-Overall, Value For Money, Leak-Proof. The return rate is 0.0%.
- When does demand for fairy liquid 5 litre peak?
- Demand peaks in Jan–Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the fairy liquid 5 litre niche?
- Listings span £2.75–£26.22; the average listing price is £14.58 (sweet spot $15–$100). The average incumbent carries 1,518 reviews — the moat a new listing must climb.