Fairy Fabric Conditioner

Shoppers searched for this 971K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.8% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £985K a year.

Searches, last 12 months

971K

Growth, 90 days vs prior 90

+17.4%

Conversion, latest week

13.8%

Market size, estimated

£985Ka year

Peak month

November2.6× the quietest month

Top search term

fairy fabric conditioner289K searches a year

Listings sell for £7.38 on average, from £2.29 to £23.37. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £7.38 that is £15K to £18K a year per listing.

Average price

£7.38under the $15 to $100 sweet spot

Price range

£2.29–£23.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

2,000–2,500

Revenue per listing a year

£15K–£18K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

30% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #213 within Laundry. It carries 367 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

97%

Out of stock, average day

5.8%

Average rank

#213in Laundry

Average rating

4.78 starsAmazon United Kingdom average 4.36 stars

Average reviews

367per listing

Listings tracked

30

16 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

15Amazon's first-year sales bar

Average brand age

42 months