Fairy Big One Pods
FailThe top 5 brands take 100% of clicks, so Fairy Big One Pods is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £31K/yr35K searches / yr
- 90-day growth
- +23.3%search demand this quarter
- Competition
- 71%top-5 click share · 4 brands · 100 sellers
Flapen Score
Fairy Big One Pods against its category
The dotted line is the Grocery average. Past it, Fairy Big One Pods is stronger. Inside it, weaker.
Market
The Fairy Big One Pods market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fairy Big One Pods 35K times last year and spent an estimated £31K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +23.3%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £31Ka year
- Top search term
- fairy big one pods17K searches a year
02 · Price
A sale here is worth £15.12.
Listings sell for £15.12 on average, from £5.40 to £26.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.12 that is £2K to £4K a year per listing.
- Average price
- £15.12inside the $15 to $100 sweet spot
- Price range
- £5.40–£26.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #661 within Laundry. It carries 317 reviews at 4.85 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #661in Laundry
- Average rating
- 4.85 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 317per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 7 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Fairy Big One Pods products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fairy Non Bio The Big One PODS Washing Liquid Laundry Detergent Capasules 40 Washes 2X Stain Removal Huggably Soft for Sensitive Skin
- Price
- £12.00
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 7mo ago

Fairy Non Bio The Big One PODS Washing Liquid Laundry Detergent Capasules 69 Washes (3x23) 2X Stain Removal Huggably Soft For Sensitive Skin
- Price
- £18.41
- Rating
- 4.8/5
- Reviews
- 234
- Age
- 1y ago

Fairy Non Bio The Big One Washing Liquid Pods Cherry Blossom & Nordic Cotton 2 x 40 Washes 2X Stain Removal Voted No1 for Sensitive Skin
- Price
- £25.24
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 6mo ago

Fairy Non Bio The Big One PODS Washing Liquid Laundry Detergent Capsules 4 x 21 Washes 2X Stain Removal Huggably Soft For Sensitive Skin
- Price
- £26.06
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago

Fairy Non Bio The Big One PODS Washing Liquid Laundry Detergent Capasules 35 Washes 2X Stain Removal Huggably Soft For Sensitive Skin
- Price
- £9.79
- Rating
- 4.8/5
- Reviews
- 393
- Age
- 1y ago
Trending
90-day click momentum
Fairy Non Bio The Big One PODS Washing Liquid Laundry Detergent Capsules 4 x 21 Washes 2X Stain Removal Huggably Soft For Sensitive Skin
- Price
- £26.06
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago

Fairy Non Bio Silk Tree Blossom & Jasmine Washing Liquid Pods Voted No1 for Sensitive Skin 50 Washes
- Price
- £10.58
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 7mo ago

Fairy Non Bio Silk Tree Blossom & Jasmine Washing Liquid Pods Voted No1 for Sensitive Skin 100 Washes
- Price
- £19.70
- Rating
- 4.9/5
- Reviews
- 34
- Age
- 7mo ago

Fairy Non Bio Platinum Washing Liquid Pods Voted No1 for Sensitive Skin 100 Washes
- Price
- £19.29
- Rating
- 5.0/5
- Reviews
- 40
- Age
- 7mo ago

Persil Non Bio 3 in 1 Washing Capsules laundry capsules gentle next to sensitive skin for outstanding stain removal in quick & cold washes 58 washes
- Price
- £8.97
- Rating
- 4.7/5
- Reviews
- 2,502
- Age
- 1y ago
Newest
by launch date
Fairy The Big One Pink 29 Washes
- Price
- £10.56
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Fairy Non Bio The Big One Washing Liquid Pods 12 Washes 2X Stain Removal Voted No1 For Sensitive Skin
- Price
- £5.40
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Fairy Non Bio The Big One Washing Liquid Pods Cherry Blossom & Nordic Cotton 2 x 40 Washes 2X Stain Removal Voted No1 for Sensitive Skin
- Price
- £25.24
- Rating
- 4.8/5
- Reviews
- 58
- Age
- 6mo ago

Fairy Non Bio The Big One PODS Washing Liquid Laundry Detergent Capasules 40 Washes 2X Stain Removal Huggably Soft for Sensitive Skin
- Price
- £12.00
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 7mo ago

Fairy Non Bio Silk Tree Blossom & Jasmine Washing Liquid Pods Voted No1 for Sensitive Skin 50 Washes
- Price
- £10.58
- Rating
- 4.7/5
- Reviews
- 108
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
100
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Fairy Non Bio52%
- Fairy46%
- Bold1%
- Persil1%
Demand
Fairy Big One Pods search demand
Weekly searches over the year. Pick a range.
Search terms
Top Fairy Big One Pods search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fairy big one pods17K/yr
- fairy big one7K/yr
- fairy the big one pods7K/yr
- fairy non bio pods big one4K/yr
Reviews and returns
What reviews say buyers love and hate about Fairy Big One Pods
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Just didnt like the smell
the smell is extreme
Smell is too strong
Too expensive
The price per usable pod makes this very expensive
Yet another waste of money
cant get it off
Theyre impossible to use individually
Squished and unusable
I was itching
itchy
A lot of washing products can sometimes cause irritation or leave skin feeling uncomfortable
Non bio
Fairy non bio
Persil Non Bio 3 in 1
Love
Smells fresh
Long lasting smell
Great scent
Amazing value
Good value for money
Decent price
Good quality, by the time I got them, most of the pods had burst
Lovely family product
Excellent product
I love Fairy to wash with they are excellent
Washes well
Good washing pods
Good cleaning power mix with a conditional
Cleans very well
What I like most is that they strike a good balance between cleaning power
Return
0.1% Return rate 4% Fixable by listing
Always arrives leaking
Care needed to ensure the pouch is securely sealed after use to prevent dampness which can cause leakage
Too expensive
The price per usable pod makes this very expensive
Yet another waste of money
One problem sometimes the contents bag doesn't resolve properly
Just didnt like the smell
the smell is extreme
Smell is too strong
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fairy Big One Pods questions
Answered from the same tracked data.









