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Fairy Big One Pods

Fail

The top 5 brands take 100% of clicks, so Fairy Big One Pods is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£31K/yr35K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
71%top-5 click share · 4 brands · 100 sellers

Flapen Score

Fairy Big One Pods against its category

The dotted line is the Grocery average. Past it, Fairy Big One Pods is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fairy Big One Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fairy Big One Pods 35K times last year and spent an estimated £31K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
5.9%
Market size, estimated
£31Ka year
Top search term
fairy big one pods17K searches a year

02 · Price

A sale here is worth £15.12.

Listings sell for £15.12 on average, from £5.40 to £26.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.12 that is £2K to £4K a year per listing.

Average price
£15.12inside the $15 to $100 sweet spot
Price range
£5.40–£26.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #661 within Laundry. It carries 317 reviews at 4.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#661in Laundry
Average rating
4.85 starsAmazon United Kingdom average 4.36 stars
Average reviews
317per listing
Listings tracked
14

04 · Newcomers

Amazon counts 7 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
44 months

Products

Top Fairy Big One Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

100

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Fairy Non Bio52%
  • Fairy46%
  • Bold1%
  • Persil1%

Demand

Fairy Big One Pods search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Fairy Big One Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fairy big one pods17K/yr
  • fairy big one7K/yr
  • fairy the big one pods7K/yr
  • fairy non bio pods big one4K/yr

Reviews and returns

What reviews say buyers love and hate about Fairy Big One Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell12%+1.36

Just didnt like the smell

the smell is extreme

Smell is too strong

Value For Money8%+1.48

Too expensive

The price per usable pod makes this very expensive

Yet another waste of money

Ease Of Use8%−0.04

cant get it off

Theyre impossible to use individually

Squished and unusable

Allergies7%−0.03

I was itching

itchy

A lot of washing products can sometimes cause irritation or leave skin feeling uncomfortable

Vegan/Organic6%+0.21

Non bio

Fairy non bio

Persil Non Bio 3 in 1

Love

Smell27%+1.36

Smells fresh

Long lasting smell

Great scent

Value For Money24%+1.48

Amazing value

Good value for money

Decent price

Quality-Overall13%−0.01

Good quality, by the time I got them, most of the pods had burst

Lovely family product

Excellent product

Washability8%+0.33

I love Fairy to wash with they are excellent

Washes well

Good washing pods

Ease Of Cleaning5%+0.48

Good cleaning power mix with a conditional

Cleans very well

What I like most is that they strike a good balance between cleaning power

Return

0.1% Return rate 4% Fixable by listing

Leak-Proof36%█▆▃▇▇▇

Always arrives leaking

Care needed to ensure the pouch is securely sealed after use to prevent dampness which can cause leakage

Value For Money25%▁█▆▃▁▃

Too expensive

The price per usable pod makes this very expensive

Yet another waste of money

Functionality-Overall11%▁▁▇▁█▁

One problem sometimes the contents bag doesn't resolve properly

Smell5%▁▁▁█▅▇

Just didnt like the smell

the smell is extreme

Smell is too strong

Solubility3%▁▁▅█▁▁

FAQ

Common Fairy Big One Pods questions

Answered from the same tracked data.