Fabric Softener Sheets
FailThe top 5 brands take 97% of clicks, so Fabric Softener Sheets is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £88K/yr52K searches / yr
- 90-day growth
- -18.2%search demand this quarter
- Competition
- 74%top-5 click share · 7 brands · 97 sellers
Flapen Score
Fabric Softener Sheets against its category
The dotted line is the Grocery average. Past it, Fabric Softener Sheets is stronger. Inside it, weaker.
Market
The Fabric Softener Sheets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fabric Softener Sheets 52K times last year and spent an estimated £88K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct. Flapen scores it 40 out of 100, a Fail.
01 · Demand
15.5% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -18.2%
- Conversion, latest week
- 15.5%
- Market size, estimated
- £88Ka year
- Peak month
- September3.2× the quietest month
- Top search term
- fabric conditioner sheets21K searches a year
02 · Price
A sale here is worth £11.00.
Listings sell for £11.00 on average, from £1.16 to £23.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.00 that is £3K to £6K a year per listing.
- Average price
- £11.00under the $15 to $100 sweet spot
- Price range
- £1.16–£23.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #57 within Laundry. It carries 11,186 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #57in Laundry
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,186per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Fabric Softener Sheets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dr. Beckmann Fabric Conditioner Sheets Fresh Blossom | No mess | Convenient and pre-dosed fabric conditioner sheets |Dissolvable | easy to use | 14 sheets
- Price
- £1.82
- Rating
- 4.3/5
- Reviews
- 449
- Age
- 1y ago

Dr. Beckmann Fabric Conditioner Sheets Fresh Breeze | No mess | Convenient and pre-dosed fabric conditioner sheets |Dissolvable | easy to use | 14 sheets
- Price
- £1.85
- Rating
- 4.4/5
- Reviews
- 367
- Age
- 1y ago

Bounce Outdoor Fresh Fabric Softener Sheets 240 Count by Bounce
- Price
- £16.26
- Rating
- 4.6/5
- Reviews
- 111,306
- Age
- 13y ago

Bounce Outdoor Fresh Fabric Softener Sheets 34 sheets by Bounce
- Price
- £6.54
- Rating
- 4.6/5
- Reviews
- 2,304
- Age
- 12y ago

Dr. Beckmann Fabric Conditioner Sheets Sensitive | No mess | Convenient and pre-dosed fabric conditioner sheets |Dissolvable | Hypoallergenic fragrance | 14 sheets
- Price
- £2.18
- Rating
- 4.2/5
- Reviews
- 261
- Age
- 1y ago
Trending
90-day click momentum
Bounce 2X Power Dryer Sheets Outdoor Fresh 400 Sheets
- Price
- £20.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 11mo ago

Bounce 2 Boxes Outdoor Fresh Dryer Sheets total 320 sheets
- Price
- £19.75
- Rating
- 4.6/5
- Reviews
- 2,452
- Age
- 9y ago

Dr. Beckmann Fabric Conditioner Sheets Fresh Blossom | No mess | Convenient and pre-dosed fabric conditioner sheets |Dissolvable | easy to use | 14 sheets
- Price
- £1.82
- Rating
- 4.3/5
- Reviews
- 449
- Age
- 1y ago

The Clean People Fabric Softener Sheets - Dryer Sheets - Softens & Removes Static Cling - Vegan Laundry Softener Essential Oils (240 Count Fresh Scent)
- Price
- £21.45
- Rating
- 4.2/5
- Reviews
- 10,224
- Age
- 1y ago

Bounce Fabric Softener Sheets Outdoor Fresh 160 Count
- Price
- £11.62
- Rating
- 4.7/5
- Reviews
- 1,597
- Age
- 14y ago
Newest
by launch date
Bounce 2X Power Dryer Sheets Outdoor Fresh 400 Sheets
- Price
- £20.91
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 11mo ago

Dr. Beckmann Fabric Conditioner Sheets Fresh Blossom | No mess | Convenient and pre-dosed fabric conditioner sheets |Dissolvable | easy to use | 14 sheets
- Price
- £1.82
- Rating
- 4.3/5
- Reviews
- 449
- Age
- 1y ago

Dr. Beckmann Fabric Conditioner Sheets Fresh Breeze | No mess | Convenient and pre-dosed fabric conditioner sheets |Dissolvable | easy to use | 14 sheets
- Price
- £1.85
- Rating
- 4.4/5
- Reviews
- 367
- Age
- 1y ago

Dr. Beckmann Fabric Conditioner Sheets Sensitive | No mess | Convenient and pre-dosed fabric conditioner sheets |Dissolvable | Hypoallergenic fragrance | 14 sheets
- Price
- £2.18
- Rating
- 4.2/5
- Reviews
- 261
- Age
- 1y ago

Dr. Beckmann Fabric Conditioner Sheets Tropical Garden | No mess | Convenient and pre-dosed fabric conditioner sheets |Dissolvable | easy to use | 14 sheets
- Price
- £2.87
- Rating
- 4.4/5
- Reviews
- 177
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
97
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
2%
- Dr. Beckmann60%
- Bounce29%
- Arm & Hammer4%
- Dip2%
- THE CLEAN PEOPLE2%
- CLEARALIF2%
- Open — no brand owns it (1 brand, 2%)
Demand
Fabric Softener Sheets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 3.2×
Search terms
Top Fabric Softener Sheets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fabric conditioner sheets21K/yr
- fabric softener sheets14K/yr
- bounce dryer sheets13K/yr
- bounce tumble dryer sheets3K/yr
Reviews and returns
What reviews say buyers love and hate about Fabric Softener Sheets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a very strong scent
would have personally preferred a slightly stronger smell
No scent at all
Not as good as I expected
Absolutely rubbish
Not that good
don't transfer into the washing
didnt make any difference to my washing, they feel weird
Unfortunately just not on par with washer sheets
so not at all soft on skin
Not soft,
the clothes didnt feel as soft
Disappointing, and very expensive for something that doesnt do what it says on the tin
Waste of money
Do not waste money
Love
Fresh smelling
Smells absolutely beautiful
Fantastic smell
Excellent value for money
Good value
Value for money
a good quality tumble dryer sheet
Excellent product
Great quality
Easy and convenient
Easier to use that liquid
easy to pack as they take up little room
Wash great, easy to use,
Very convenient and easy to use leaving wash smelling fresh
Great mess free way to do your washing
Return
0.1% Return rate 3% Fixable by listing
Not a very strong scent
would have personally preferred a slightly stronger smell
No scent at all
Don't work
Obviously not as effective as other named brands
Do not work
Not as good as I expected
Absolutely rubbish
Not that good
Rubbish
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fabric Softener Sheets questions
Answered from the same tracked data.









