fabric protector spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Market size
Good£339K£339K/yr · 208K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£11.95avg listing price — sweet spot $15–$100
Review moat
Okay1,978.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-47.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.15–£14.69cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, fabric protector spray is a £339K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fabric protector spray market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- £179K–£239K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #283
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Scotchgard78%
- Furniture Clinic14%
- Gardian6%
- READY STEADY DEFEND2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -47.2% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 2.1×
Top fabric protector spray search terms
- scotch guard54K/yr
- scotchgard fabric protector24K/yr
- fabric protector spray14K/yr
- scotch guard spray for upholstery7K/yr
- scotchgard27K/yr
- scotchgard fabric & upholstery protector12K/yr
- fabric protector spray upholstery8K/yr
- scotchgard carpet protector7K/yr
- scotchgard fabric water shield3K/yr
- sofa protector spray7K/yr
Top fabric protector spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotchgard Fabric Transparent Water Shield 2 Cans x 400ml each - Water Repellent Spray for Clothing and Household Upholstery Items Long-Lasting
Scotchgard£13.364.5★1,400 rev
Scotchgard Multi-Purpose Protector (2)
Scotchgard£14.694.5★1,907 rev
Furniture Clinic Carpet & Upholstery Protector Spray- Repels All Stains and Water - Fabric Protector Spray for Upholstery Carpets Sofas Car Seats Shoes - 500 ml
Furniture Clinic£10.914.3★1,666 rev
Scotchgard Fabric Water Shield 1 Can x 400ml - Water Repellent Spray for Clothing and Household Upholstery Items Long-Lasting
Scotchgard£8.984.4★3,279 rev
Carpet and Upholstery Protector Spray 500ml Repels Stains Water and Dirt Fabric Protector for Furniture Carpet Sofa Shoes and Clothing
Gardian£12.614.3★148 rev
Newest
by launch date
Fabric & Upholstery Protector Spray 500ml | Long-Lasting Fabric Protection for Carpets Sofas Rugs & Car Upholstery | Stain Barrier Repels Food Drink & Dirty Stains | Invisible Finish Guards Fabrics
READY STEADY DEFEND£13.1732 rev
Carpet and Upholstery Protector Spray 500ml Repels Stains Water and Dirt Fabric Protector for Furniture Carpet Sofa Shoes and Clothing
Gardian£12.61148 rev
Scotchgard Suede & Nubuck Protector 2 Cans x 400ml each - Water Repellent Spray Helps Minimize Salt Stains - For Boots Shoes Coats Gloves & More
Scotchgard£12.784,968 rev
Scotchgard Fabric Transparent Water Shield 2 Cans x 400ml each - Water Repellent Spray for Clothing and Household Upholstery Items Long-Lasting
Scotchgard£13.361,400 rev
Scotchgard Heavy Duty Water Shield Green 400 ml Pack of 2 (2)
Scotchgard£13.86776 rev
Trending
90-day click momentumFabric & Upholstery Protector Spray 500ml | Long-Lasting Fabric Protection for Carpets Sofas Rugs & Car Upholstery | Stain Barrier Repels Food Drink & Dirty Stains | Invisible Finish Guards Fabrics
READY STEADY DEFEND£13.174.5★
Scotchgard Fabric Transparent Water Shield 2 Cans x 400ml each - Water Repellent Spray for Clothing and Household Upholstery Items Long-Lasting
Scotchgard£13.364.5★
Scotchgard Heavy Duty Water Shield Green 400 ml Pack of 2 (2)
Scotchgard£13.864.6★
Furniture Clinic Carpet & Upholstery Protector Spray- Repels All Stains and Water - Fabric Protector Spray for Upholstery Carpets Sofas Car Seats Shoes - 500 ml
Furniture Clinic£10.914.3★
Scotchgard Heavy Duty Water Shield 1 Can 400 ml - Water Repellent Spray Ideal For Outerwear Tents Backpacks Canvas Polyester And Nylon
Scotchgard£7.154.4★
What buyers say about fabric protector spray
What buyers praise and complain about, mined from review topics.What buyers love
“very reliable product”
“does the job”
“Great value”
“Easy to use”
“it works great”
“Water proofing”
“The smell was not as bad as expected just made sure the window was open”
“I give this upholstery cleaner five stars”
“Clear spray did not cause any problems with colour of shoes”
“Has protected a little”
What buyers complain about
“Did not work”
“Doesnt stop stains”
“Hardly repels water at all”
“Not very effective spray”
“Not strong enough”
“Environmental Concerns”
“It has a slight odor upon application”
“Waste of £25”
“it soon wears off”
“Can runs out of gas or gets clogged”
Top return reasons
Common questions
- Is fabric protector spray profitable to sell on Amazon United Kingdom?
- The niche generates £339K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -47.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the fabric protector spray niche?
- 4 brands and 43 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fabric protector spray?
- Top complaints mined from reviews: Functionality-Overall, Stain Resistance, Water Resistance. The return rate is 0.4%.
- When does demand for fabric protector spray peak?
- Demand peaks in Feb–Nov; the busiest month runs 2.1× the quietest.
- What does it cost to enter the fabric protector spray niche?
- Listings span £7.15–£14.69; the average listing price is £11.95 (sweet spot $15–$100). The average incumbent carries 1,979 reviews — the moat a new listing must climb.