Fabric Protector Spray
FailThe top 5 brands take 100% of clicks, so Fabric Protector Spray is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £339K/yr208K searches / yr
- 90-day growth
- -47.2%search demand this quarter
- Competition
- 86%top-5 click share · 4 brands · 43 sellers
Flapen Score
Fabric Protector Spray against its category
The dotted line is the Grocery average. Past it, Fabric Protector Spray is stronger. Inside it, weaker.
Market
The Fabric Protector Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Fabric Protector Spray 208K times last year and spent an estimated £339K. All 4 brands take every click. Demand peaks in Feb–Nov. Flapen scores it 39 out of 100, a Fail.
01 · Demand
13.7% of searches ended in a purchase last week.
Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.
- Searches, last 12 months
- 208K
- Growth, 90 days vs prior 90
- -47.2%
- Conversion, latest week
- 13.7%
- Market size, estimated
- £339Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- scotch guard54K searches a year
02 · Price
A sale here is worth £11.95.
Listings sell for £11.95 on average, from £7.15 to £14.69. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £11.95 that is £15K to £18K a year per listing.
- Average price
- £11.95under the $15 to $100 sweet spot
- Price range
- £7.15–£14.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #283 within Household Cleaners. It carries 1,979 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #283in Household Cleaners
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,979per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Fabric Protector Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Scotchgard Fabric Transparent Water Shield 2 Cans x 400ml each - Water Repellent Spray for Clothing and Household Upholstery Items Long-Lasting
- Price
- £13.36
- Rating
- 4.5/5
- Reviews
- 1,400
- Age
- 3y ago
Scotchgard Multi-Purpose Protector (2)
- Price
- £14.69
- Rating
- 4.5/5
- Reviews
- 1,907
- Age
- 6y ago
Furniture Clinic Carpet & Upholstery Protector Spray- Repels All Stains and Water - Fabric Protector Spray for Upholstery Carpets Sofas Car Seats Shoes - 500 ml
- Price
- £10.91
- Rating
- 4.3/5
- Reviews
- 1,666
- Age
- 7y ago
Scotchgard Fabric Water Shield 1 Can x 400ml - Water Repellent Spray for Clothing and Household Upholstery Items Long-Lasting
- Price
- £8.98
- Rating
- 4.4/5
- Reviews
- 3,279
- Age
- 6y ago
Carpet and Upholstery Protector Spray 500ml Repels Stains Water and Dirt Fabric Protector for Furniture Carpet Sofa Shoes and Clothing
- Price
- £12.61
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 1y ago
Trending
90-day click momentum
Fabric & Upholstery Protector Spray 500ml | Long-Lasting Fabric Protection for Carpets Sofas Rugs & Car Upholstery | Stain Barrier Repels Food Drink & Dirty Stains | Invisible Finish Guards Fabrics
- Price
- £13.17
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 11mo ago
Scotchgard Fabric Transparent Water Shield 2 Cans x 400ml each - Water Repellent Spray for Clothing and Household Upholstery Items Long-Lasting
- Price
- £13.36
- Rating
- 4.5/5
- Reviews
- 1,400
- Age
- 3y ago
Scotchgard Heavy Duty Water Shield Green 400 ml Pack of 2 (2)
- Price
- £13.86
- Rating
- 4.6/5
- Reviews
- 776
- Age
- 6y ago
Furniture Clinic Carpet & Upholstery Protector Spray- Repels All Stains and Water - Fabric Protector Spray for Upholstery Carpets Sofas Car Seats Shoes - 500 ml
- Price
- £10.91
- Rating
- 4.3/5
- Reviews
- 1,666
- Age
- 7y ago
Scotchgard Heavy Duty Water Shield 1 Can 400 ml - Water Repellent Spray Ideal For Outerwear Tents Backpacks Canvas Polyester And Nylon
- Price
- £7.15
- Rating
- 4.4/5
- Reviews
- 3,632
- Age
- 6y ago
Newest
by launch dateFabric & Upholstery Protector Spray 500ml | Long-Lasting Fabric Protection for Carpets Sofas Rugs & Car Upholstery | Stain Barrier Repels Food Drink & Dirty Stains | Invisible Finish Guards Fabrics
- Price
- £13.17
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 11mo ago
Carpet and Upholstery Protector Spray 500ml Repels Stains Water and Dirt Fabric Protector for Furniture Carpet Sofa Shoes and Clothing
- Price
- £12.61
- Rating
- 4.3/5
- Reviews
- 148
- Age
- 1y ago
Scotchgard Suede & Nubuck Protector 2 Cans x 400ml each - Water Repellent Spray Helps Minimize Salt Stains - For Boots Shoes Coats Gloves & More
- Price
- £12.78
- Rating
- 4.5/5
- Reviews
- 4,968
- Age
- 3y ago
Scotchgard Fabric Transparent Water Shield 2 Cans x 400ml each - Water Repellent Spray for Clothing and Household Upholstery Items Long-Lasting
- Price
- £13.36
- Rating
- 4.5/5
- Reviews
- 1,400
- Age
- 3y ago
Scotchgard Heavy Duty Water Shield Green 400 ml Pack of 2 (2)
- Price
- £13.86
- Rating
- 4.6/5
- Reviews
- 776
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Scotchgard78%
- Furniture Clinic14%
- Gardian6%
- READY STEADY DEFEND2%
Demand
Fabric Protector Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov · busiest ÷ quietest = 2.1×
Search terms
Top Fabric Protector Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scotch guard54K/yr
- scotchgard fabric protector24K/yr
- fabric protector spray14K/yr
- scotch guard spray for upholstery7K/yr
- scotchgard27K/yr
- scotchgard fabric & upholstery protector12K/yr
- fabric protector spray upholstery8K/yr
- scotchgard carpet protector7K/yr
- scotchgard fabric water shield3K/yr
- sofa protector spray7K/yr
Reviews and returns
What reviews say buyers love and hate about Fabric Protector Spray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Did not work
It simply does not work
Does not work
Doesnt stop stains
there remains a stain even after using a claimed stain remover
stains already starting to show
Hardly repels water at all
No 100% waterproof though
The water just trickled off
Not very effective spray
Also when spraying the item the spray head constantly got blocked
Not strong enough
Love
very reliable product
Great product, good seller
Great Product
does the job
Seems to do what it claims
right product
Great value
Good price
Well worth the money
Easy to use
Easy to apply
Its a very useful thing to have at hand
it works great
Worked really well
Worked well
Return
0.4% Return rate 11% Fixable by listing
Did not work
It simply does not work
Does not work
Not very effective spray
Also when spraying the item the spray head constantly got blocked
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fabric Protector Spray questions
Answered from the same tracked data.