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Fabric Protector Spray

Fail

The top 5 brands take 100% of clicks, so Fabric Protector Spray is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£339K/yr208K searches / yr
90-day growth
-47.2%search demand this quarter
Competition
86%top-5 click share · 4 brands · 43 sellers

Flapen Score

Fabric Protector Spray against its category

The dotted line is the Grocery average. Past it, Fabric Protector Spray is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fabric Protector Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fabric Protector Spray 208K times last year and spent an estimated £339K. All 4 brands take every click. Demand peaks in Feb–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -47.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £339K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-47.2%
Conversion, latest week
13.7%
Market size, estimated
£339Ka year
Peak month
February2.1× the quietest month
Top search term
scotch guard54K searches a year

02 · Price

A sale here is worth £11.95.

Listings sell for £11.95 on average, from £7.15 to £14.69. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £11.95 that is £15K to £18K a year per listing.

Average price
£11.95under the $15 to $100 sweet spot
Price range
£7.15–£14.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£15K–£18K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #283 within Household Cleaners. It carries 1,979 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#283in Household Cleaners
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,979per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Fabric Protector Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£34K£68K£102K£136K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

43

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Scotchgard78%
  • Furniture Clinic14%
  • Gardian6%
  • READY STEADY DEFEND2%

Demand

Fabric Protector Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Fabric Protector Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scotch guard54K/yr
  • scotchgard fabric protector24K/yr
  • fabric protector spray14K/yr
  • scotch guard spray for upholstery7K/yr
  • scotchgard27K/yr
  • scotchgard fabric & upholstery protector12K/yr
  • fabric protector spray upholstery8K/yr
  • scotchgard carpet protector7K/yr
  • scotchgard fabric water shield3K/yr
  • sofa protector spray7K/yr

Reviews and returns

What reviews say buyers love and hate about Fabric Protector Spray

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Fabric Protector Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data