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Fabric Protector Spray

brand-locked demand (top 5 brands take 100% of clicks) — Fabric Protector Spray doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 53Growth 1Conversion 96Competition 12Returns 98Price range 0Avg price 50Brand share 0Review moat 45Quality gap 52
This niche Category average

Is Fabric Protector Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Fabric Protector Spray is a £339K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 39/100.

Fabric Protector Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.2% over the last 90 days and 13.7% of searches end in a purchase.

£339K

revenue / yr

Units sold / yr20K
Search volume / yr-47.2%208K
Conversion rate13.7%
Avg price£11.95

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 43
Top-5 product click share86%
Open market0%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement78%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews1,979

Top Fabric Protector Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

£0£34K£68K£102K£136K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Scotchgard78%
  • Furniture Clinic14%
  • Gardian6%
  • READY STEADY DEFEND2%

Fabric Protector Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume208KCVR13.7%Products9Brands4Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews1,979Avg BSR#283
6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.1×

Top Fabric Protector Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scotch guard54K/yr
  • scotchgard fabric protector24K/yr
  • fabric protector spray14K/yr
  • scotch guard spray for upholstery7K/yr
  • scotchgard27K/yr
  • scotchgard fabric & upholstery protector12K/yr
  • fabric protector spray upholstery8K/yr
  • scotchgard carpet protector7K/yr
  • scotchgard fabric water shield3K/yr
  • sofa protector spray7K/yr

What reviews say buyers love and hate about Fabric Protector Spray

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall18%

very reliable product

Advertised Vs Actual Product15%

does the job

Value For Money13%

Great value

Ease Of Use11%

Easy to use

Efficiency11%

it works great

What buyers complain about

96% of reviews
Functionality-Overall23%

Did not work

Stain Resistance15%

Doesnt stop stains

Water Resistance14%

Hardly repels water at all

Spray/Flow10%

Not very effective spray

Strength8%

Not strong enough

Fabric Protector Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

11%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
13%
2Material Quality
9%
3Leak-Proof
9%
4Advertised Vs Actual Product
8%
5Spray/Flow
8%

Common Fabric Protector Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fabric Protector Spray 39/100 on Amazon United Kingdom — Skip it. The niche generates £339K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -47.2% over the last 90 days.
Search demand for Fabric Protector Spray on Amazon United Kingdom peaks in Feb–Nov, where the busiest month runs 2.1× the quietest.