How competitive is the Extra Strong Mints niche on Amazon United Kingdom?

9 brands and 76 sellers compete in Extra Strong Mints on Amazon United Kingdom. The top 5 Extra Strong Mints products take 62% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Extra Strong Mints niche?

Extra Strong Mints sells for £10.60 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.92–£20.40. The average incumbent carries 119 reviews — the moat a new listing must climb.

Extra Strong Mints

brand-locked demand (top 5 brands take 95% of clicks) — Extra Strong Mints doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Extra Strong Mints profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Extra Strong Mints is a £174K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 48/100.

Extra Strong Mints: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.0% over the last 90 days and 15.3% of searches end in a purchase.

£174K

revenue / yr

Units sold / yr20K

Search volume / yr-3.0%107K

Conversion rate15.3%

Avg price£10.60

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers9 · 76

Top-5 product click share62%

Open market5%

Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Top Extra Strong Mints products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Trebor Extra Strong Peppermint Mint Sweets 145.6 g (Pack of 12)

Price: £16.04
Rating: 4.6/5
Reviews: 110
Age: 1y ago

Trebor Extra Strong Peppermint 4 Rolls 165 g (Pack of 12)

Price: £20.40
Rating: 4.6/5
Reviews: 212
Age: 14y ago

Trebor Extra Strong Mint Roll - Pack of 20 (5 pack x 4 rolls)

Price: £10.09
Rating: 4.7/5
Reviews: 268
Age: 2y ago

Trebor Extra Strong Peppermint Mints Rolls 4 Pack Rolls 4 Pack 145 g (4 x 36.4 g)

Price: £1.60
Rating: 4.5/5
Reviews: 97
Age: 1y ago

Trebor Extra Strong Peppermint (4)

Price: £4.24
Rating: 4.4/5
Reviews: 272
Age: 11y ago

Newest

by launch date

Trebor Extra STRONG PEPPERMINT Mints - 16 Rolls Bulk Buy (4 Packs of 4) - Intense Breath Freshener Sweets

Price: £7.52
Rating: 4.4/5
Reviews: 11
Age: 6mo ago

Trebor EXTRA STRONG PEPPERMINT Rolls Intense Minty Freshness GREEN 4 x 12 Packs (48 Rolls Total)

Price: £19.66
Rating: 4.8/5
Reviews: 10
Age: 8mo ago

Strong Mints Bundle with Trebor Extra Strong Minis Sugar Free Peppermint Flavour 12.6g 4 Pack + Brightdale Kitchen Booklet

Price: £8.34
Rating: 3.8/5
Reviews: 13
Age: 10mo ago

Mint Hamper Bundle Consisting Of Seriously Strong Mints Peppermint Treat Gift By Oerich Gift

Price: £10.04
Rating: 4.4/5
Reviews: 16
Age: 1y ago

Extra Strong Peppermints 4 rolls bundle Hamper (3 Pack) By Oerich Gift

Price: £8.38
Rating: 4.7/5
Reviews: 20
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

Trebor62%
Krishna Stores Limited19%
Generic8%
Oerich3%
TinTastic3%
London Grocery2%
Open — no brand owns it (3 brands, 3%)

Top Extra Strong Mints search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

extra strong mints44K/yr -4.3%12.1% conv.
trebor mints extra strong29K/yr +1.2%15.7% conv.
trebor mints10K/yr -5.2%8.0% conv.
strong mints9K/yr -12.1%5.6% conv.
trebor6K/yr -11.8%10.7% conv.
trebor extra strong mints5K/yr +23.2%11.4% conv.
extra strong mints trebor4K/yr -4.2%20.4% conv.

What reviews say buyers love and hate about Extra Strong Mints

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Value For Money39%

“Good price”

Taste-Overall24%

“As tasty as ever”

Advertised Vs Actual Product11%

“As described”

Quality-Overall5%

“Excellent supplier of mints”

Sweetness4%

“good sweet”

What buyers complain about

89% of reviews

Value For Money39%

“Very dear for the amount you get”

Size-Overall22%

“They appear a lot smaller than the usual ones I buy in a shop”

Strength11%

“I dont think they should be called strong mints”

Durability6%

“Not nearly as strong or long lasting effects”

Texture/Consistency-Overall6%

“Different texture, taste, strength”

Common Extra Strong Mints questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Extra Strong Mints 48/100 on Amazon United Kingdom — Skip it. The niche generates £174K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -3.0% over the last 90 days.

Extra Strong Mints buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Strength, the themes mined from the niche's reviews. Its return rate is 0.0%.