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Extra Strong Mints

Fail

The top 5 brands take 95% of clicks, so Extra Strong Mints is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£174K/yr107K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
62%top-5 click share · 9 brands · 76 sellers

Flapen Score

Extra Strong Mints against its category

The dotted line is the Grocery average. Past it, Extra Strong Mints is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extra Strong Mints market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extra Strong Mints 107K times last year and spent an estimated £174K. The top 5 brands take 95% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
15.3%
Market size, estimated
£174Ka year
Top search term
extra strong mints44K searches a year

02 · Price

A sale here is worth £10.60.

Listings sell for £10.60 on average, from £0.92 to £20.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.60 that is £8K to £11K a year per listing.

Average price
£10.60under the $15 to $100 sweet spot
Price range
£0.92–£20.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #161 within Confectionery. It carries 119 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
71%
Out of stock, average day
2.1%
Average rank
#161in Confectionery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
119per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Extra Strong Mints products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

76

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

3%

  • Trebor62%
  • Krishna Stores Limited19%
  • Generic8%
  • Oerich3%
  • TinTastic3%
  • London Grocery2%
  • Open — no brand owns it (3 brands, 3%)

Search terms

Top Extra Strong Mints search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extra strong mints44K/yr
  • trebor mints extra strong29K/yr
  • trebor mints10K/yr
  • strong mints9K/yr
  • trebor6K/yr
  • trebor extra strong mints5K/yr
  • extra strong mints trebor4K/yr

Reviews and returns

What reviews say buyers love and hate about Extra Strong Mints

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money39%+2.13

Very dear for the amount you get

Expensive

Priced too much

Size-Overall22%−0.09

They appear a lot smaller than the usual ones I buy in a shop

Smaller packs

Small Tubes

Strength11%−0.07

I dont think they should be called strong mints

Durability6%−0.02

Not nearly as strong or long lasting effects

Texture/Consistency-Overall6%−0.03

Different texture, taste, strength

Love

Value For Money39%+2.13

Good price

Value for money

Good value for money

Taste-Overall24%+1.43

As tasty as ever

Good mints

Mints were of a good flavour delivered on

Advertised Vs Actual Product11%−0.05

As described

Does what it says mint

Does what it says on the ton

Quality-Overall5%+0.49

Excellent supplier of mints

Quality

item good ect

Sweetness4%−0.02

good sweet

but it was very sweet of you

nicely minty,

FAQ

Common Extra Strong Mints questions

Answered from the same tracked data.