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Extra Strong Mints

Fail

The top 5 brands take 95% of clicks, so Extra Strong Mints is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£174K/yr107K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
62%top-5 click share · 9 brands · 76 sellers

Flapen Score

Extra Strong Mints against its category

The dotted line is the Grocery average. Past it, Extra Strong Mints is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extra Strong Mints market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Extra Strong Mints 107K times last year and spent an estimated £174K. The top 5 brands take 95% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £174K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
15.3%
Market size, estimated
£174Ka year
Top search term
extra strong mints44K searches a year

02 · Price

A sale here is worth £10.60.

Listings sell for £10.60 on average, from £0.92 to £20.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.60 that is £8K to £11K a year per listing.

Average price
£10.60under the $15 to $100 sweet spot
Price range
£0.92–£20.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #161 within Confectionery. It carries 119 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
71%
Out of stock, average day
2.1%
Average rank
#161in Confectionery
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
119per listing
Listings tracked
21

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Extra Strong Mints products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£35K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

76

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 99%

Open market

3%

  • Trebor62%
  • Krishna Stores Limited19%
  • Generic8%
  • Oerich3%
  • TinTastic3%
  • London Grocery2%
  • Open — no brand owns it (3 brands, 3%)

Search terms

Top Extra Strong Mints search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • extra strong mints44K/yr
  • trebor mints extra strong29K/yr
  • trebor mints10K/yr
  • strong mints9K/yr
  • trebor6K/yr
  • trebor extra strong mints5K/yr
  • extra strong mints trebor4K/yr

Reviews and returns

What reviews say buyers love and hate about Extra Strong Mints

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Value For Money”
39%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very dear for the amount you get”
A buyer, on “Value For Money”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Extra Strong Mints questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data