Extra Mature Cheddar Cheese

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

20.8%

Market size, estimated

£1.8Ma year

Peak month

December2.1× the quietest month

Top search term

cheese2.3M searches a year

Listings sell for £3.26 on average, from £1.62 to £5.12. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 10,000 to 12,500 of them. At £3.26 that is £33K to £41K a year per listing.

Average price

£3.26under the $15 to $100 sweet spot

Price range

£1.62–£5.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

500K–600K

Units per listing a year

10,000–12,500

Revenue per listing a year

£33K–£41K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #36 within Fresh & Chilled. It carries 851 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

100%

Out of stock, average day

10.2%

Average rank

#36in Fresh & Chilled

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

851per listing

Listings tracked

30

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months