How competitive is the Extra Mature Cheddar Cheese niche on Amazon United Kingdom?

11 brands and 37 sellers compete in Extra Mature Cheddar Cheese on Amazon United Kingdom. The top 5 Extra Mature Cheddar Cheese products take 49% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Extra Mature Cheddar Cheese?

Extra Mature Cheddar Cheese buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Extra Mature Cheddar Cheese niche?

Extra Mature Cheddar Cheese sells for £3.26 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.62–£5.12. The average incumbent carries 851 reviews — the moat a new listing must climb.

Extra Mature Cheddar Cheese

Extra Mature Cheddar Cheese shows searches that convert (20.8% search→purchase), but prices mostly outside the sweet spot ($1.62–$5.12) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Extra Mature Cheddar Cheese profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Extra Mature Cheddar Cheese is a £1.8M/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Extra Mature Cheddar Cheese: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.1% over the last 90 days and 20.8% of searches end in a purchase.

£1.8M

revenue / yr

Units sold / yr600K

Search volume / yr-4.1%2.7M

Conversion rate20.8%

Avg price£3.26

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers11 · 37

Top-5 product click share49%

Open market6%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 30 products

Top Extra Mature Cheddar Cheese products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cathedral City Mature Cheddar Cheese 350 g

Price: £3.35
Rating: 4.7/5
Reviews: 2,861
Age: 14y ago

Morrisons Savers Mature White Cheddar 400g

Price: £2.83
Rating: 4.5/5
Reviews: 419
Age: 1y ago

Morrisons Savers Grated Mixed Cheese 500g

Price: £3.06
Rating: 4.6/5
Reviews: 762
Age: 1y ago

Morrisons Extra Mature Cheddar 400g

Price: £3.44
Rating: 4.6/5
Reviews: 313
Age: 1y ago

Morrisons Mature Cheddar 400g

Price: £3.43
Rating: 4.5/5
Reviews: 360
Age: 1y ago

Newest

by launch date

Bradburys Isle of Man Cheese Selection Pack 320g

Price: £4.24
Rating: 5.0/5
Reviews: 7
Age: 7mo ago

Morrisons Savers Mature White Cheddar 400g

Price: £2.83
Rating: 4.5/5
Reviews: 419
Age: 1y ago

Morrisons Savers Grated Mature Cheddar Cheese 250g

Price: £2.33
Rating: 4.5/5
Reviews: 467
Age: 1y ago

Morrisons Savers Mild White Cheddar 400g

Price: £2.83
Rating: 4.5/5
Reviews: 169
Age: 1y ago

Morrisons Red Leicester 400g

Price: £3.42
Rating: 4.7/5
Reviews: 145
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

Morrisons47%
Cathedral City21%
GreHom16%
by Amazon8%
SERIOUSLY2%
Philadelphia1%
Open — no brand owns it (5 brands, 4%)

Extra Mature Cheddar Cheese demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.7MCVR20.8%Products30Brands11Top 5 Brands94%OOS Rate10.2%Rating4.6★Reviews851Avg BSR#36

Peak months: Dec · busiest ÷ quietest = 2.1×

Top Extra Mature Cheddar Cheese search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

cheese2.3M/yr -3.4%13.4% conv.
cheddar cheese143K/yr -8.8%20.9% conv.
cheddar65K/yr -5.5%16.3% conv.
mature cheddar cheese29K/yr +10.9%19.5% conv.
chee33K/yr -35.9%0.1% conv.
mature cheddar14K/yr -13.7%15.6% conv.
morrisons cheese13K/yr +4.2%12.5% conv.
cheeses19K/yr +1.5%2.7% conv.
extra mature cheddar cheese22K/yr -29.9%14.9% conv.
mature cheese13K/yr -15.3%18.4% conv.

What reviews say buyers love and hate about Extra Mature Cheddar Cheese

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Taste-Overall52%

“Excellent taste”

Quality-Overall16%

“Good for own brand”

Flavor9%

“Nice and flavoursome”

Value For Money9%

“Good value”

Freshness3%

“Fresh product”

What buyers complain about

91% of reviews

Taste-Overall55%

“not as tasty”

Flavor13%

“Zero flavour- Like Plastic”

Value For Money11%

“Expensive”

Salt Content6%

“Too much salt”

Quality-Overall2%

“shouldn't mean you loose the quality of a fresh cheese”

Common Extra Mature Cheddar Cheese questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Extra Mature Cheddar Cheese 54/100 on Amazon United Kingdom — Worth a look. The niche generates £1.8M/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -4.1% over the last 90 days.