Extra Mature Cheddar Cheese

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

-4.1%

Conversion, latest week

20.8%

Market size, estimated

£1.8Ma year

Peak month

December2.1× the quietest month

Top search term

cheese2.3M searches a year

Listings sell for £3.26 on average, from £1.62 to £5.12. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 10,000 to 12,500 of them. At £3.26 that is £33K to £41K a year per listing.

Average price

£3.26under the $15 to $100 sweet spot

Price range

£1.62–£5.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

500K–600K

Units per listing a year

10,000–12,500

Revenue per listing a year

£33K–£41K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #36 within Fresh & Chilled. It carries 851 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

0%

Prime listings

100%

Out of stock, average day

10.2%

Average rank

#36in Fresh & Chilled

Average rating

4.62 starsAmazon United Kingdom average 4.36 stars

Average reviews

851per listing

Listings tracked

30

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

68 months