extra mature cheddar cheese
Worth a lookShows searches that convert (20.8% search→purchase), but prices mostly outside the sweet spot ($1.62–$5.12) keeps it on the watch list.
Conversion
Incredible20.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.8M£1.8M/yr · 2.7M searches
Review moat
Good850.67avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£3.26avg listing price — sweet spot $15–$100
Price range
Bad£1.62–£5.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, extra mature cheddar cheese is a £1.8M/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
extra mature cheddar cheese market data
- Units sold / yr
- 500K–600K
- avg 10,000–12,500/product
- Revenue / yr
- £1.6M–£2.0M
- units × avg price
- Conversion rate
- 20.8%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 10.2%
- Avg brand age
- 68 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
37
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
4%
- Morrisons47%
- Cathedral City21%
- GreHom16%
- by Amazon8%
- SERIOUSLY2%
- Philadelphia1%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top extra mature cheddar cheese search terms
- cheese2.3M/yr
- cheddar cheese143K/yr
- cheddar65K/yr
- mature cheddar cheese29K/yr
- chee33K/yr
- mature cheddar14K/yr
- morrisons cheese13K/yr
- cheeses19K/yr
- extra mature cheddar cheese22K/yr
- mature cheese13K/yr
Top extra mature cheddar cheese products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cathedral City Mature Cheddar Cheese 350 g
Cathedral City£3.354.7★2,861 rev
Morrisons Savers Mature White Cheddar 400g
GreHom£2.834.5★419 rev
Morrisons Savers Grated Mixed Cheese 500g
Morrisons£3.064.6★762 rev
Morrisons Extra Mature Cheddar 400g
Morrisons£3.444.6★313 rev
Morrisons Mature Cheddar 400g
Morrisons£3.434.5★360 rev
Newest
by launch date
Bradburys Isle of Man Cheese Selection Pack 320g
BRADBURYS£4.247 rev
Morrisons Savers Mature White Cheddar 400g
GreHom£2.83419 rev
Morrisons Savers Grated Mature Cheddar Cheese 250g
GreHom£2.33467 rev
Morrisons Savers Mild White Cheddar 400g
Morrisons£2.83169 rev
Morrisons Red Leicester 400g
Morrisons£3.42145 rev
Trending
90-day click momentumBradburys Isle of Man Cheese Selection Pack 320g
BRADBURYS£4.245.0★
Cathedral City Mature Cheddar Cheese 550 g
Cathedral City£4.884.7★
Seriously Strong Extra Mature Cheddar 350g
SERIOUSLY£3.334.5★
Morrisons Savers Grated Mixed Cheese 500g
Morrisons£3.064.6★
Morrisons Savers Mild White Cheddar 400g
Morrisons£2.834.5★
What buyers say about extra mature cheddar cheese
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“Good for own brand”
“Nice and flavoursome”
“Good value”
“Fresh product”
“It is also very convenient for any dish”
“right size”
“As advertised”
“Fine for sandwiches or toasties”
“A very nice and crumbly cheese, creamy and delicious”
What buyers complain about
“not as tasty”
“Zero flavour- Like Plastic”
“Expensive”
“Too much salt”
“shouldn't mean you loose the quality of a fresh cheese”
“not resealable though”
“not as nice as fresh grating your own”
“though the cheese always seems to dry”
Common questions
- Is extra mature cheddar cheese profitable to sell on Amazon United Kingdom?
- The niche generates £1.8M/yr across 30 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the extra mature cheddar cheese niche?
- 11 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in extra mature cheddar cheese?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for extra mature cheddar cheese peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the extra mature cheddar cheese niche?
- Listings span £1.62–£5.12; the average listing price is £3.26 (sweet spot $15–$100). The average incumbent carries 851 reviews — the moat a new listing must climb.