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Evian Water 1.5l 6 Pack

Fail

The top 5 brands take 100% of clicks, so Evian Water 1.5l 6 Pack is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£166K/yr249K searches / yr
90-day growth
+38.4%search demand this quarter
Competition
87%top-5 click share · 2 brands · 49 sellers

Flapen Score

Evian Water 1.5l 6 Pack against its category

The dotted line is the Grocery average. Past it, Evian Water 1.5l 6 Pack is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evian Water 1.5l 6 Pack market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Evian Water 1.5l 6 Pack 249K times last year and spent an estimated £166K. All 2 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
+38.4%
Conversion, latest week
10.4%
Market size, estimated
£166Ka year
Peak month
July1.9× the quietest month
Top search term
highland spring water139K searches a year

02 · Price

A sale here is worth £6.42.

Listings sell for £6.42 on average, from £2.76 to £14.95. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At £6.42 that is £32K to £39K a year per listing.

Average price
£6.42under the $15 to $100 sweet spot
Price range
£2.76–£14.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
£32K–£39K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #198 within Water. It carries 1,838 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
1.8%
Average rank
#198in Water
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,838per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Evian Water 1.5l 6 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£75K£100K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Highland Spring97%
  • Blissify3%

Demand

Evian Water 1.5l 6 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Evian Water 1.5l 6 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • highland spring water139K/yr
  • highland34K/yr
  • highland spring21K/yr
  • highland spring water 1.5l23K/yr
  • highland water19K/yr
  • water highland spring9K/yr
  • water highland3K/yr

Reviews and returns

What reviews say buyers love and hate about Evian Water 1.5l 6 Pack

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money100%−0.13

but price is to high

but the price is to high compared to most water

Love

Taste-Overall23%+1.59

Great taste great service fast delivery

The taste is clean and fresh, nothing strange or heavy

taste amazing

Value For Money19%−0.13

You can get cheaper

Value for money

Great price

Ease Of Use12%+0.73

Its straightforward and does the job without any fuss

No problem with the make

Handy water

Quality-Overall11%+0.66

great quality

Great product

Size-Overall8%+0.48

Very pleased with size helps me to keep track of how much water I drink during the day

Bottle size ideal for travel and cap easy to open and close

FAQ

Common Evian Water 1.5l 6 Pack questions

Answered from the same tracked data.