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Evian Water

Fail

The top 5 brands take 100% of clicks, so Evian Water is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£389K/yr277K searches / yr
90-day growth
+63.7%search demand this quarter
Competition
93%top-5 click share · 1 brands · 87 sellers

Flapen Score

Evian Water against its category

The dotted line is the Grocery average. Past it, Evian Water is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evian Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Evian Water 277K times last year and spent an estimated £389K. One brand takes every click. Demand peaks in Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

14.1% of searches ended in a purchase last week.

Shoppers searched for this 277K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £389K a year.

Searches, last 12 months
277K
Growth, 90 days vs prior 90
+63.7%
Conversion, latest week
14.1%
Market size, estimated
£389Ka year
Peak month
July2.8× the quietest month
Top search term
evian water147K searches a year

02 · Price

A sale here is worth £9.94.

Listings sell for £9.94 on average, from £3.44 to £14.20. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £9.94 that is £60K to £80K a year per listing.

Average price
£9.94under the $15 to $100 sweet spot
Price range
£3.44–£14.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£60K–£80K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #111 within Water. It carries 2,904 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#111in Water
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,904per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Evian Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£58K£117K£175K£233K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • evian100%
  • Open — no brand owns it (0%)

Demand

Evian Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.8×

Search terms

Top Evian Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evian water147K/yr
  • evian87K/yr
  • evian water bottle wimbledon13K/yr
  • evian water bottle7K/yr
  • water evian15K/yr
  • evian reusable water bottle2K/yr
  • avian water3K/yr

Reviews and returns

What reviews say buyers love and hate about Evian Water

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dilute/Watery33%−0.17

More like stale tap water

water quality poor

Smell25%−0.12

all six in one pack smell like detergent

Taste-Overall25%−0.02

It has a chemical taste

I dont really like the taste of evian

Quality-Overall8%+1.34

water quality poor

Advertised Vs Actual Product8%−0.04

dont look like it

Love

Quality-Overall45%+1.34

the best quality of water youll find for the price

Excellent product

Its good quality

Value For Money20%+1.87

Value for money

One off Great price

Taste-Overall15%−0.02

Great Tasting Water

This water is lovely to drink

Moist/Dry10%+0.86

Pure water for hydration

Size-Overall5%+0.41

perfect size for small back

FAQ

Common Evian Water questions

Answered from the same tracked data.