evian water
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Growth
Great+63.7%90-day search growth — must beat 0% to launch
Market size
Good£389K£389K/yr · 277K searches
Review moat
Okay2,903.86avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.94avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.44–£14.20cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, evian water is a £389K/yr Amazon United Kingdom market (277K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
evian water market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- £795K–£994K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #111
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- evian100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +63.7% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.8×
Top evian water search terms
- evian water147K/yr
- evian87K/yr
- evian water bottle wimbledon13K/yr
- evian water bottle7K/yr
- water evian15K/yr
- evian reusable water bottle2K/yr
- avian water3K/yr
Top evian water products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Evian Still Natural Mineral Water 6 x 1.5L
evian£4.544.8★3,167 rev
Evian Still Mineral Water 24 x 0.5L
evian£11.374.6★7,986 rev
Evian Still Natural Mineral Water 12 x 750 ml
evian£11.044.6★7,986 rev
Evian Natural Mineral Water Bottles Net Weight 1.5 L Pack of 8
evian£10.954.5★51 rev
Evian Mineral Water 6x50cl
evian£3.444.7★677 rev
Newest
by launch date
Evian Natural Spring Mineral Rich Water Bottle 24 X 500 ml
evian£14.2073 rev
Evian Natural Mineral Water Bottles Net Weight 1.5 L Pack of 8
evian£10.9551 rev
Evian Mineral Water 6x50cl
evian£3.44677 rev
Evian Still Mineral Water 330 ml (Pack of 24)
evian£14.02387 rev
Evian Still Natural Mineral Water 12 x 750 ml
evian£11.047,986 rev
Trending
90-day click momentumEvian Still Mineral Water 330 ml (Pack of 24)
evian£14.024.6★
Evian Still Natural Mineral Water 6 x 1.5L
evian£4.544.8★
Evian Still Natural Mineral Water 12 x 750 ml
evian£11.044.6★
Evian Mineral Water 6x50cl
evian£3.444.7★
Evian Natural Spring Mineral Rich Water Bottle 24 X 500 ml
evian£14.204.5★
What buyers say about evian water
What buyers praise and complain about, mined from review topics.What buyers love
“the best quality of water youll find for the price”
“Value for money”
“Great Tasting Water”
“Pure water for hydration”
“perfect size for small back”
“It's refreshing, and mixed with fruit juices in summer, it's an absolute must have in my kitchen”
What buyers complain about
“More like stale tap water”
“all six in one pack smell like detergent”
“It has a chemical taste”
“water quality poor”
“dont look like it”
Common questions
- Is evian water profitable to sell on Amazon United Kingdom?
- The niche generates £389K/yr across 7 tracked products. 90-day search growth is +63.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the evian water niche?
- 1 brands and 87 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in evian water?
- Top complaints mined from reviews: Dilute/Watery, Smell, Taste-Overall. The return rate is 0.0%.
- When does demand for evian water peak?
- Demand peaks in Jul; the busiest month runs 2.8× the quietest.
- What does it cost to enter the evian water niche?
- Listings span £3.44–£14.20; the average listing price is £9.94 (sweet spot $15–$100). The average incumbent carries 2,904 reviews — the moat a new listing must climb.