everything bagel seasoning
Skip itPrices mostly outside the sweet spot ($4.05–$11.09) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Review moat
Good662.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£163K£163K/yr · 175K searches
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Avg price
Bad£7.27avg listing price — sweet spot $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£4.05–£11.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, everything bagel seasoning is a £163K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
everything bagel seasoning market data
- Units sold / yr
- 20K–25K
- avg 2,500–3,000/product
- Revenue / yr
- £145K–£182K
- units × avg price
- Conversion rate
- 12.8%
- Avg BSR
- #177
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 12.5%
- Avg brand age
- 54 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
21
Top-5 brand share
95%
Top 20: 95%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Badia46%
- THE GOAT SEASONINGS26%
- Hatton Hill12%
- All Things Nice6%
- --5%
- Trader Joe's4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Top everything bagel seasoning search terms
- everything bagel seasoning106K/yr
- bagel seasoning44K/yr
- everything but the bagel seasoning10K/yr
- everything bagel7K/yr
- everything seasoning3K/yr
- everything bagel seasoning uk4K/yr
Top everything bagel seasoning products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Badia Everything Bagel Seasoning - (5.5 oz) 156g
Badia£5.124.5★5,049 rev
The GOAT Everything But The Bagel Seasoning Jumbo 180g Shaker - Original Recipe All Purpose Finishing Blend for Meat and Vegetables with Crunchy Sesame and Poppy Seeds Gourmet Artisan UK Made
THE GOAT SEASONINGS£10.064.5★302 rev
Badia Everything Bagel Seasoning 156g | PACK OF 2 | Gluten Free | Everything Seasoning.
--£10.064.9★67 rev
Trader Joes Everything but the Bagel Sesame Seasoning Blend 2.3 oz (65g)
Trader Joe's£11.094.5★820 rev
Everything Bagel Seasoning 50g by Hatton Hill
Hatton Hill£4.053.6★3 rev
Newest
by launch dateEverything Bagel Seasoning 50g by Hatton Hill
Hatton Hill£4.053 rev
Badia Everything Bagel Seasoning 156g | PACK OF 2 | Gluten Free | Everything Seasoning.
--£10.0667 rev
Everything Bagel Seasoning 100g by Hatton Hill
Hatton Hill£5.0535 rev
Everything Bagel Seasoning 500g by Hatton Hill
Hatton Hill£10.023 rev
Everything But The Bagel Seasoning Mix 50g Made in the UK Season Meats Eggs and More Mixed Spices Classic New York Deli Style
All Things Nice£4.18218 rev
Trending
90-day click momentumEverything Bagel Seasoning 50g by Hatton Hill
Hatton Hill£4.053.6★
Everything Bagel Seasoning 500g by Hatton Hill
Hatton Hill£10.024.4★
The GOAT Everything But The Bagel Seasoning Blend 60g Shaker - All-Purpose Finishing Spice for Bagels Meat Vegetables Fish Salads Bread Snacks Featuring Crunchy Seeds and Gourmet Flavour
THE GOAT SEASONINGS£7.084.6★
Everything Bagel Seasoning 100g by Hatton Hill
Hatton Hill£5.054.1★
The GOAT Everything But The Bagel Seasoning Jumbo 180g Shaker - Original Recipe All Purpose Finishing Blend for Meat and Vegetables with Crunchy Sesame and Poppy Seeds Gourmet Artisan UK Made
THE GOAT SEASONINGS£10.064.5★
What buyers say about everything bagel seasoning
What buyers praise and complain about, mined from review topics.What buyers love
“As for the flavour — this seasoning is genuinely excellent”
“Excellent flavour”
“Good value for money”
“Great product, makes great chicken dishes”
“Great seasoning mix”
“has just enough of a spicy kick”
“Can go on anything”
“adds a bit of crunch”
“Lovely garlic and saltiness”
“easy to make your own”
What buyers complain about
“Bad taste”
“a little expensive”
“over powers the flavour of the other ingredients so probably wont buy again”
“Thats all you can smell and taste and its disgusting”
“Very small”
“Really spiced up bland pizzas etc”
“I found it to be slighty too salty”
Common questions
- Is everything bagel seasoning profitable to sell on Amazon United Kingdom?
- The niche generates £163K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the everything bagel seasoning niche?
- 5 brands and 21 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in everything bagel seasoning?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for everything bagel seasoning peak?
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- What does it cost to enter the everything bagel seasoning niche?
- Listings span £4.05–£11.09; the average listing price is £7.27 (sweet spot $15–$100). The average incumbent carries 663 reviews — the moat a new listing must climb.