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Everything Bagel Seasoning

Fail

Prices span $4.05–$11.09, mostly outside the sweet spot, so Everything Bagel Seasoning is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£163K/yr175K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
83%top-5 click share · 5 brands · 21 sellers

Flapen Score

Everything Bagel Seasoning against its category

The dotted line is the Grocery average. Past it, Everything Bagel Seasoning is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Everything Bagel Seasoning market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Everything Bagel Seasoning 175K times last year and spent an estimated £163K. The top 5 brands take 95% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.8% of searches ended in a purchase last week.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
12.8%
Market size, estimated
£163Ka year
Peak month
January2.0× the quietest month
Top search term
everything bagel seasoning106K searches a year

02 · Price

A sale here is worth £7.27.

Listings sell for £7.27 on average, from £4.05 to £11.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 2,500 to 3,000 of them. At £7.27 that is £18K to £22K a year per listing.

Average price
£7.27under the $15 to $100 sweet spot
Price range
£4.05–£11.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
2,500–3,000
Revenue per listing a year
£18K–£22K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #177 within Herbs, Spices & Seasonings. It carries 663 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#177in Herbs, Spices & Seasonings
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
663per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Everything Bagel Seasoning products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£24K£49K£73K£98K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

21

Top-5 brand share

95%

Top 20: 95%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Badia46%
  • THE GOAT SEASONINGS26%
  • Hatton Hill12%
  • All Things Nice6%
  • --5%
  • Trader Joe's4%
  • Open — no brand owns it (0%)

Demand

Everything Bagel Seasoning search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Everything Bagel Seasoning search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • everything bagel seasoning106K/yr
  • bagel seasoning44K/yr
  • everything but the bagel seasoning10K/yr
  • everything bagel7K/yr
  • everything seasoning3K/yr
  • everything bagel seasoning uk4K/yr

Reviews and returns

What reviews say buyers love and hate about Everything Bagel Seasoning

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.13

Bad taste

Not very tasty

I didnt like this bagel seasoning as the taste is off

Value For Money14%−0.05

a little expensive

Not worth it

Not worth the money

Flavor11%+0.33

over powers the flavour of the other ingredients so probably wont buy again

Very flavorless, possibly stale

Smell11%−0.07

Thats all you can smell and taste and its disgusting

you could smell it across the Office LOL

Size-Overall9%−0.06

Very small

A small

Love

Taste-Overall38%−0.13

As for the flavour — this seasoning is genuinely excellent

So tasty best bagel seasoning ive had

Tasted great

Flavor16%+0.33

Excellent flavour

As for the flavour — this seasoning is genuinely excellent

This seasoning has really improved the flavour of everything I've tried it on so far

Value For Money8%−0.05

Good value for money

Its a good price

Price is spot on

Baking7%+0.91

Great product, makes great chicken dishes

Its a kitchens must have

Love this gives great taste to salads bread

Blend/Ratio5%+0.67

Great seasoning mix

.a lovely, crunchy, savoury blend

FAQ

Common Everything Bagel Seasoning questions

Answered from the same tracked data.