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Everclear Grain Alcohol

Fail

The top 5 brands take 100% of clicks, so Everclear Grain Alcohol is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£166K/yr194K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
86%top-5 click share · 5 brands · 27 sellers

Flapen Score

Everclear Grain Alcohol against its category

The dotted line is the Grocery average. Past it, Everclear Grain Alcohol is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Everclear Grain Alcohol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Everclear Grain Alcohol 194K times last year and spent an estimated £166K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
3.9%
Market size, estimated
£166Ka year
Peak month
December3.0× the quietest month
Top search term
wray and nephew60K searches a year

02 · Price

A sale here is worth £22.16.

Listings sell for £22.16 on average, from £8.87 to £34.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £22.16 that is £17K to £22K a year per listing.

Average price
£22.16inside the $15 to $100 sweet spot
Price range
£8.87–£34.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£17K–£22K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #93 within Beer, Wine & Spirits. It carries 1,846 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
63%
Out of stock, average day
5.6%
Average rank
#93in Beer, Wine & Spirits
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,846per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Everclear Grain Alcohol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£25K£50K£75K£100K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Wray & Nephew71%
  • Master of Malt15%
  • B2C5%
  • Firefly5%
  • Isoclean4%
  • Open — no brand owns it (0%)

Demand

Everclear Grain Alcohol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Everclear Grain Alcohol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wray and nephew60K/yr
  • everclear grain alcohol46K/yr
  • everclear19K/yr
  • wray and nephew overproof rum23K/yr
  • grain alcohol7K/yr
  • everclear alcohol6K/yr
  • wray and nephew rum8K/yr
  • high proof alcohol7K/yr
  • everclear grain alcohol 190 proof3K/yr
  • wray and nephews3K/yr

Reviews and returns

What reviews say buyers love and hate about Everclear Grain Alcohol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%−0.14

One of the worst rums I've ever tasted

This tastes like a watered down version of the overprotective

This product does not taste as it should

Value For Money14%−0.05

Drastically overpriced

Flavor14%−0.02

Odd flavour

once mixed the flavour was not ideal for me

Smell14%+0.28

If you've been using industrial alcohol then this will obviously smell weaker

Love

Alcohol Flavor30%+2.67

Refreshing drink and lovely in cocktails

Very nice drink

Best rum on the market

Value For Money18%−0.05

Very good value

Found it cheaper on Amazon than anywhere else

Got this at a discounted price

Quality-Overall13%+0.98

Good quality

Simply the best

Quality

Taste-Overall10%−0.14

Super tasty

Taste like home

Tastes just like the original 63% product

Advertised Vs Actual Product7%−0.01

Does the job

As expected

Its proper job

Return

0.5% Return rate 0% Fixable by listing

Leak-Proof100%█▁▁▁▁▁

FAQ

Common Everclear Grain Alcohol questions

Answered from the same tracked data.