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Ethiopian Black Seed Oil

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -71.2% this quarter, so Ethiopian Black Seed Oil is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£94K/yr77K searches / yr
90-day growth
-71.2%search demand this quarter
Competition
53%top-5 click share · 21 brands · 70 sellers

Flapen Score

Ethiopian Black Seed Oil against its category

The dotted line is the Grocery average. Past it, Ethiopian Black Seed Oil is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ethiopian Black Seed Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ethiopian Black Seed Oil 77K times last year and spent an estimated £94K. The top 5 brands take 58% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -71.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-71.2%
Conversion, latest week
7.0%
Market size, estimated
£94Ka year
Top search term
ethiopian black seed oil51K searches a year

02 · Price

A sale here is worth £17.44.

Listings sell for £17.44 on average, from £7.02 to £49.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £17.44 that is £2K to £4K a year per listing.

Average price
£17.44inside the $15 to $100 sweet spot
Price range
£7.02–£49.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #1,014 within Oils, Vinegars & Salad Dressings. It carries 2,453 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
81%
Out of stock, average day
14.4%
Average rank
#1,014in Oils, Vinegars & Salad Dressings
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,453per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ethiopian Black Seed Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

70

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

53%

Top 20: 93%

Open market

38%

  • ZREVSB16%
  • KutaKuta14%
  • Aruanmogu13%
  • ALPHA019%
  • Inner Vitality5%
  • Generic5%

Demand

Ethiopian Black Seed Oil search demand

Weekly searches over the year. Pick a range.

7K5KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Ethiopian Black Seed Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ethiopian black seed oil51K/yr
  • ethiopian black seed oil organic cold pressed4K/yr
  • ethiopian black seed oil capsules10K/yr
  • purely nutrient ethiopian black seed oil8K/yr
  • purely ethiopian black seed oil4K/yr

Reviews and returns

What reviews say buyers love and hate about Ethiopian Black Seed Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall15%−0.11

Day 2 funny tasting burps

Tastes so bad

No taste with quite big tablets

Bitter5%+0.13

very bitter

It does have a bitter taste

And it has a bitterness to it

Dosage4%−0.04

To expensive for the low mg

its been a while I have been taking them

You have to take 2 per day [note: with some water] to get the full 800mg dose, and that's not what I was expecting

Quality-Overall4%+2.03

It feels cheap

Horrible quality

undecided on quality

Value For Money3%+0.20

was £10 cheaper than these

I will admit to finding that price a little high, initially

To expensive for the low mg

Love

Quality-Overall29%+2.03

Excellent quality capsules

Excellent Quality

Good Quality Black Seed Oink

Taste-Overall7%−0.11

It's clean and and tastes good

Taste ok

Taste is strong as expected

Value For Money7%+0.20

Not expensive

Good value for money

great value for money

Vegan/Organic4%+0.17

Organic seed oil gives me more energy

Organic black seed oil

Organic Black Seed Oil

Ease Of Use4%−0.04

Easy to use

Easy to take

These softgels make things much easier

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof100%▁█▁▁▁▁

FAQ

Common Ethiopian Black Seed Oil questions

Answered from the same tracked data.