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Ethiopian Black Seed Oil

Ethiopian Black Seed Oil shows low returns (0.0%), but soft demand (-71.2% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 23Growth 0Conversion 75Competition 54Returns 100Price range 80Avg price 81Brand share 77Review moat 40Quality gap 65
This niche Category average

Is Ethiopian Black Seed Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ethiopian Black Seed Oil is a £94K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 53/100.

Ethiopian Black Seed Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -71.2% over the last 90 days and 7.0% of searches end in a purchase.

£94K

revenue / yr

Units sold / yr5K
Search volume / yr-71.2%77K
Conversion rate7.0%
Avg price£17.44

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers21 · 70
Top-5 product click share53%
Open market42%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement85%
New entrants (1y)18· 3 succeeded
Avg rating4.4★
Avg reviews2,453

Top Ethiopian Black Seed Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£11K£15K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

70

Top-5 brand share

58%

Top 20: 99%

Top-5 click share

53%

Top 20: 93%

Open market

38%

  • ZREVSB16%
  • KutaKuta14%
  • Aruanmogu13%
  • ALPHA019%
  • Inner Vitality5%
  • Generic5%

Ethiopian Black Seed Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR7.0%Products27Brands21Top 5 Brands58%OOS Rate14.4%Rating4.4★Reviews2,453Avg BSR#1,014
7K5KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top Ethiopian Black Seed Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ethiopian black seed oil51K/yr
  • ethiopian black seed oil organic cold pressed4K/yr
  • ethiopian black seed oil capsules10K/yr
  • purely nutrient ethiopian black seed oil8K/yr
  • purely ethiopian black seed oil4K/yr

What reviews say buyers love and hate about Ethiopian Black Seed Oil

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews
Quality-Overall29%

Excellent quality capsules

Taste-Overall7%

It's clean and and tastes good

Value For Money7%

Not expensive

Vegan/Organic4%

Organic seed oil gives me more energy

Ease Of Use4%

Easy to use

What buyers complain about

45% of reviews
Taste-Overall15%

Day 2 funny tasting burps

Bitter5%

very bitter

Dosage4%

To expensive for the low mg

Quality-Overall4%

It feels cheap

Value For Money3%

was £10 cheaper than these

Ethiopian Black Seed Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
100%

Common Ethiopian Black Seed Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ethiopian Black Seed Oil 53/100 on Amazon United Kingdom — Worth a look. The niche generates £94K/yr across 27 tracked products. 3 of 18 products launched in the last 360 days are still selling. Search demand moved -71.2% over the last 90 days.
Ethiopian Black Seed Oil buyers on Amazon United Kingdom complain most about Taste-Overall, Bitter, Dosage, the themes mined from the niche's reviews. Its return rate is 0.0%.