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Estrella Beer

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $56K a year here, so Estrella Beer is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£56K/yr69K searches / yr
90-day growth
+60.2%search demand this quarter
Competition
68%top-5 click share · 10 brands · 50 sellers

Flapen Score

Estrella Beer against its category

The dotted line is the Grocery average. Past it, Estrella Beer is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Estrella Beer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Estrella Beer 69K times last year and spent an estimated £56K. The top 5 brands take 91% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +60.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
+60.2%
Conversion, latest week
5.3%
Market size, estimated
£56Ka year
Peak month
December12.9× the quietest month
Top search term
estrella32K searches a year

02 · Price

A sale here is worth £15.19.

Listings sell for £15.19 on average, from £2.90 to £34.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £15.19 that is £4K to £8K a year per listing.

Average price
£15.19inside the $15 to $100 sweet spot
Price range
£2.90–£34.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #223 within Beer, Wine & Spirits. It carries 186 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#223in Beer, Wine & Spirits
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
186per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Estrella Beer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

50

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

7%

  • Mahou46%
  • Estrella28%
  • Damm12%
  • Peroni2%
  • Birra Moretti2%
  • Madri Excepcional2%
  • Open — no brand owns it (4 brands, 7%)

Demand

Estrella Beer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.9×

Search terms

Top Estrella Beer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • estrella32K/yr
  • mahou beer16K/yr
  • mahou9K/yr
  • estrella damm4K/yr
  • estrella beer7K/yr

Reviews and returns

What reviews say buyers love and hate about Estrella Beer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.36

Quality now through the floor

Love

Taste-Overall29%+1.67

Awesome beer

Nice sharpe taste lager arrived on time with good tracking updates and seller

Taste's very nice

Alcohol Flavor26%+1.38

Excellent beer, very good price and fast delivery

Awesome beer

Premium beer

Value For Money24%+1.29

Lovely beer, specially at that price

Great Deal

Value for money

Advertised Vs Actual Product8%+0.34

As expected

Quality-Overall8%−0.36

GREAT QUALITY & VALUE

FAQ

Common Estrella Beer questions

Answered from the same tracked data.