How competitive is the Estrella Beer niche on Amazon United Kingdom?

10 brands and 50 sellers compete in Estrella Beer on Amazon United Kingdom. The top 5 Estrella Beer products take 68% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Estrella Beer?

Estrella Beer buyers on Amazon United Kingdom complain most about Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Estrella Beer niche?

Estrella Beer sells for £15.19 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £2.90–£34.90. The average incumbent carries 186 reviews — the moat a new listing must climb.

Estrella Beer

Estrella Beer shows low returns (0.3%), but a small market ($56K/yr) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Estrella Beer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Estrella Beer is a £56K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Estrella Beer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +60.2% over the last 90 days and 5.3% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr6K

Search volume / yr+60.2%69K

Conversion rate5.3%

Avg price£15.19

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers10 · 50

Top-5 product click share68%

Open market9%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 18 products

Top Estrella Beer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

MAHOU 5 EST 4.8% BOTTLE 12 0 33ML

Price: £11.01
Rating: 4.5/5
Reviews: 69
Age: 2y ago

Estrella Damm Premium Lager Beer 12 x 330ml Bottles (Pack of 12)

Price: £15.89
Rating: 4.8/5
Reviews: 280
Age: 8y ago

Estrella Damm Premium Lager Beer Cans 10 x 330ml

Price: £13.06
Rating: 4.8/5
Reviews: 280
Age: 5y ago

Mahou Cinco Estrellas Spanish Lager Beer Cans 10x440ml

Price: £12.84
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Mahou Spanish Premium Lager Pack of 24 cans

Price: £24.46
Rating: 3.9/5
Reviews: 9
Age: 2y ago

Newest

by launch date

Estrella 0.0% 10x440ml

Price: £11.36
Rating: 5.0/5
Reviews: 1
Age: 2mo ago

Mahou Cinco Estrellas Spanish Lager Beer Cans 10x440ml

Price: £12.84
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Estrella 4 x 440ml

Price: £5.20
Rating: 0.0/5
Reviews: 0
Age: 11mo ago

Mahou Spanish Premium Lager Pack of 24 cans

Price: £24.46
Rating: 3.9/5
Reviews: 9
Age: 2y ago

PerfectDraft Mahou Beer Keg for PerfectDraft Machine 6L

Price: £32.15
Rating: 4.4/5
Reviews: 24
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Mahou46%
Estrella28%
Damm12%
Peroni2%
Birra Moretti2%
Madri Excepcional2%
Open — no brand owns it (4 brands, 7%)

Estrella Beer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume69KCVR5.3%Products18Brands10Top 5 Brands91%OOS Rate0.0%Rating4.7★Reviews186Avg BSR#223

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.9×

Top Estrella Beer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

estrella32K/yr +68.7%4.3% conv.
mahou beer16K/yr +51.3%5.6% conv.
mahou9K/yr +48.4%5.7% conv.
estrella damm4K/yr +59.8%1.7% conv.
estrella beer7K/yr +51.4%1.8% conv.

What reviews say buyers love and hate about Estrella Beer

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Taste-Overall29%

“Awesome beer”

Alcohol Flavor26%

“Excellent beer, very good price and fast delivery”

Value For Money24%

“Lovely beer, specially at that price”

Advertised Vs Actual Product8%

“As expected”

Quality-Overall8%

“GREAT QUALITY & VALUE”

What buyers complain about

100% of reviews

Quality-Overall100%

“Quality now through the floor”

Common Estrella Beer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Estrella Beer 50/100 on Amazon United Kingdom — Worth a look. The niche generates £56K/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +60.2% over the last 90 days.