Espresso Pods
FailThe top 5 brands take 94% of clicks, so Espresso Pods is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £123K/yr69K searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 45 sellers
Flapen Score
Espresso Pods against its category
The dotted line is the Grocery average. Past it, Espresso Pods is stronger. Inside it, weaker.
Market
The Espresso Pods market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Espresso Pods 69K times last year and spent an estimated £123K. The top 5 brands take 94% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £123Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- dolce gusto espresso pods23K searches a year
02 · Price
A sale here is worth £15.28.
Listings sell for £15.28 on average, from £3.19 to £26.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £15.28 that is £8K to £11K a year per listing.
- Average price
- £15.28inside the $15 to $100 sweet spot
- Price range
- £3.19–£26.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #289 within Coffee. It carries 1,020 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 63%
- Out of stock, average day
- 0.0%
- Average rank
- #289in Coffee
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,020per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Espresso Pods products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NESCAFE DOLCE GUSTO Espresso Intenso Coffee Pods - total of 48 Espresso Intenso Coffee pods- Medium Roast with Velvety Crema- Intensity 7 - (3 Packs)
- Price
- £12.39
- Rating
- 4.7/5
- Reviews
- 3,318
- Age
- 7y ago

NESCAFÉ Dolce Gusto Espresso Coffee Pods (Pack of 3 Total 90 Capsules) Medium Roast
- Price
- £21.51
- Rating
- 4.7/5
- Reviews
- 632
- Age
- 6y ago

NESCAFE DOLCE GUSTO Espresso Roma Coffee Pods Pack of 3 (Total 48 Servings)
- Price
- £13.55
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 2y ago

NESCAFÉ Dolce Gusto | Espresso Milano | 16 capsules | 3 Packs | 48 Cups
- Price
- £13.18
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 2y ago

Caffè Vergnano 1882 - Coffee Capsules Compatible With Nescafé Dolce Gusto Intenso - 1 Pack Of 12 Capsules
- Price
- £3.22
- Rating
- 4.3/5
- Reviews
- 665
- Age
- 6y ago
Trending
90-day click momentum
Nescafe Dolce Gusto Coffee Tea Chocolate Pods. Pick Any 5 Packs from 40+ Blends Inc: Decaf Caramel Cappuccino Latte Mocha Espresso Skinny Cafe Au Lait Vanilla
- Price
- £25.08
- Rating
- 4.7/5
- Reviews
- 4,067
- Age
- 7y ago

Caffè Vergnano 1882 - Coffee Capsules Compatible With Nescafé Dolce Gusto Intenso - 1 Pack Of 12 Capsules
- Price
- £3.22
- Rating
- 4.3/5
- Reviews
- 665
- Age
- 6y ago

Caffè Borbone Crema Classica - 64 Coffee Capsules - Full-bodied & balanced - Compatible with Nescafè* Dolce Gusto* Coffee Machines
- Price
- £14.41
- Rating
- 3.6/5
- Reviews
- 81
- Age
- 1y ago

Nescafe Dolce Gusto Espresso Sical 3x16 Coffee Pods (48 Capsules)
- Price
- £17.54
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 10y ago

NESCAFE DOLCE GUSTO Espresso Roma Coffee Pods Pack of 3 (Total 48 Servings)
- Price
- £13.55
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 2y ago
Newest
by launch date
Caffè Borbone Crema Classica - 64 Coffee Capsules - Full-bodied & balanced - Compatible with Nescafè* Dolce Gusto* Coffee Machines
- Price
- £14.41
- Rating
- 3.6/5
- Reviews
- 81
- Age
- 1y ago

Torrié Expresso Classico Coffee Pods Compatible with Dolce Gusto Premium Espresso Capsules Notes of Caramel Cocoa & Cinnamon Intense & Full-Bodied - 16 Pods
- Price
- £7.93
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 2y ago

Dolce Gusto Espresso Coffee Pods Sold Loose (Total 100 Pods)
- Price
- £26.63
- Rating
- 4.4/5
- Reviews
- 28
- Age
- 2y ago

Buy 10 20 30 50 80 & 100 Compatible With Dolce Gusto Coffee Pods : Espresso - SOLD LOOSE
- Price
- £15.10
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 2y ago

NESCAFE DOLCE GUSTO Espresso Roma Coffee Pods Pack of 3 (Total 48 Servings)
- Price
- £13.55
- Rating
- 4.6/5
- Reviews
- 272
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
45
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
4%
- Nescafé Dolce Gusto68%
- Caffè Vergnano 188211%
- NESCAFÉ10%
- STARBUCKS3%
- ITALIAN COFFEE FOR ESPRESSO LOVERS2%
- CAFFÈ BORBONE2%
- Open — no brand owns it (3 brands, 4%)
Demand
Espresso Pods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Espresso Pods search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dolce gusto espresso pods23K/yr
- dolce gusto coffee pods espresso15K/yr
- dolce gusto espresso11K/yr
- espresso pods dolce gusto5K/yr
- espresso dolce gusto pods5K/yr
- dolce gusto pods espresso4K/yr
- dolce gusto espresso coffee pods4K/yr
- nescafe dolce gusto coffee pods espresso2K/yr
Reviews and returns
What reviews say buyers love and hate about Espresso Pods
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
this pods, there are the spill water everywhere and the taste is not coffee
the taste is nothing exceptional either
Taste doesn't have as much depth
nowhere near enough strong enough for me
Weak coffee
Weak AF, not an espresso strength
High price,
Over priced and not all pods working
Price increase
Not the best a bit acrid stick to Nescafé
N. Not a good coffee imo
Weak coffee
A bit bitter not much coffee flavour
Too bitter and with harsh aftertaste
Very harsh bitter almost burnt flavour
Love
Amazing taste
Delicious coffee
Tasty coffee
Good price
Good value for money
Worth buying imho
Good coffee
Great tasting coffee
Good cup of coffee
great flavour
smooth and full of flavour
Strong flavour
Good quality coffee
Great variety
Amazing quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Espresso Pods questions
Answered from the same tracked data.









