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Espresso Martini Gift Set

Fail

Demand is soft, at -44.6% this quarter, so Espresso Martini Gift Set is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£34K/yr85K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
62%top-5 click share · 17 brands · 21 sellers

Flapen Score

Espresso Martini Gift Set against its category

The dotted line is the Grocery average. Past it, Espresso Martini Gift Set is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Espresso Martini Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Espresso Martini Gift Set 85K times last year and spent an estimated £34K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
2.1%
Market size, estimated
£34Ka year
Peak month
December14.5× the quietest month
Top search term
espresso martini gift set22K searches a year

02 · Price

A sale here is worth £18.56.

Listings sell for £18.56 on average, from £5.88 to £41.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £18.56 that is £2K to £5K a year per listing.

Average price
£18.56inside the $15 to $100 sweet spot
Price range
£5.88–£41.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #266 within Beer, Wine & Spirits. It carries 205 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
90%
Out of stock, average day
5.9%
Average rank
#266in Beer, Wine & Spirits
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
205per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Espresso Martini Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

19%

  • Hotel Chocolat37%
  • microbarbox15%
  • Natural & Noble12%
  • Boozy.co.uk Let The Drinks Come To You7%
  • Mr Black6%
  • AUSCUFFLINKS3%

Demand

Espresso Martini Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.5×

Search terms

Top Espresso Martini Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • espresso martini gift set22K/yr
  • hotel chocolat sale15K/yr
  • espresso martini kit10K/yr
  • amazon hotel chocolat7K/yr
  • hotel chocolat uk11K/yr
  • hotel chocolat espresso martini7K/yr
  • hotel chocolat amazon4K/yr
  • hotel choc3K/yr
  • hotel chocolat espresso martini gift set3K/yr
  • espresso martini gifts4K/yr

Reviews and returns

What reviews say buyers love and hate about Espresso Martini Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall40%−0.02

it tasted off

Tasted off

It has such a strange taste

Size-Overall8%−0.03

Tiny

Shame the martini glass was a little small

Quality-Overall8%+0.97

clearly no quality controls

not the best I've tried

Value For Money6%+0.31

Poor value for money

Not worth the price at all

Delicious But Utterly Overpriced

Leak-Proof4%

Love

Taste-Overall30%−0.02

Lovely chocolate

great taste

These chocolates as very yummy

Quality-Overall18%+0.97

Quality product nice gift

The glasses are pretty decent quality for the price of this set

quality item

Alcohol Flavor12%+0.73

Very enjoyable drink

This is a lovely cocktail, most enjoyable

wonderful drink

Gifting Purpose11%+2.13

Great gift

Lovely gift box

Good to give to someone who you think is special or to celebrate an occasion

Value For Money8%+0.31

them being a hotel chocolate product Id say they are great value for money

good value too

Worth the money

Return

0.6% Return rate 21% Fixable by listing

Gifting Purpose21%▄▁▁█▁▁
Quality-Overall18%▁▁▁▆█▁

clearly no quality controls

not the best I've tried

Advertised Vs Actual Product14%█▁▁▁▁▁
Leak-Proof14%▁▁█▁█▁
Functionality-Overall7%▁▁█▁▁▁

FAQ

Common Espresso Martini Gift Set questions

Answered from the same tracked data.