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Espresso Martini Gift Set

Fail

Demand is soft, at -44.6% this quarter, so Espresso Martini Gift Set is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£34K/yr85K searches / yr
90-day growth
-44.6%search demand this quarter
Competition
62%top-5 click share · 17 brands · 21 sellers

Flapen Score

Espresso Martini Gift Set against its category

The dotted line is the Grocery average. Past it, Espresso Martini Gift Set is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Espresso Martini Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Espresso Martini Gift Set 85K times last year and spent an estimated £34K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-44.6%
Conversion, latest week
2.1%
Market size, estimated
£34Ka year
Peak month
December14.5× the quietest month
Top search term
espresso martini gift set22K searches a year

02 · Price

A sale here is worth £18.56.

Listings sell for £18.56 on average, from £5.88 to £41.64. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £18.56 that is £2K to £5K a year per listing.

Average price
£18.56inside the $15 to $100 sweet spot
Price range
£5.88–£41.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #266 within Beer, Wine & Spirits. It carries 205 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
90%
Out of stock, average day
5.9%
Average rank
#266in Beer, Wine & Spirits
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
205per listing
Listings tracked
20

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Espresso Martini Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

62%

Top 20: 100%

Open market

19%

  • Hotel Chocolat37%
  • microbarbox15%
  • Natural & Noble12%
  • Boozy.co.uk Let The Drinks Come To You7%
  • Mr Black6%
  • AUSCUFFLINKS3%

Demand

Espresso Martini Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.5×

Search terms

Top Espresso Martini Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • espresso martini gift set22K/yr
  • hotel chocolat sale15K/yr
  • espresso martini kit10K/yr
  • amazon hotel chocolat7K/yr
  • hotel chocolat uk11K/yr
  • hotel chocolat espresso martini7K/yr
  • hotel chocolat amazon4K/yr
  • hotel choc3K/yr
  • hotel chocolat espresso martini gift set3K/yr
  • espresso martini gifts4K/yr

Reviews and returns

What reviews say buyers love and hate about Espresso Martini Gift Set

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Taste-Overall”
40%of negative reviews mention “Taste-Overall”
0.6%of orders come back
“it tasted off”
A buyer, on “Taste-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Espresso Martini Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data