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Espresso Martini Gift Set

soft demand (-44.6% this quarter) — Espresso Martini Gift Set doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 8Growth 3Conversion 27Competition 38Returns 97Price range 74Avg price 84Brand share 46Review moat 90Quality gap 42
This niche Category average

Is Espresso Martini Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Espresso Martini Gift Set is a £34K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Espresso Martini Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.6% over the last 90 days and 2.1% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr3K
Search volume / yr-44.6%85K
Conversion rate2.1%
Avg price£18.56

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers17 · 21
Top-5 product click share62%
Open market22%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement75%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews205

Top Espresso Martini Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

21

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

19%

  • Hotel Chocolat37%
  • microbarbox15%
  • Natural & Noble12%
  • Boozy.co.uk Let The Drinks Come To You7%
  • Mr Black6%
  • AUSCUFFLINKS3%

Espresso Martini Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR2.1%Products20Brands17Top 5 Brands78%OOS Rate5.9%Rating4.5★Reviews205Avg BSR#266
9K7KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.5×

Top Espresso Martini Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • espresso martini gift set22K/yr
  • hotel chocolat sale15K/yr
  • espresso martini kit10K/yr
  • amazon hotel chocolat7K/yr
  • hotel chocolat uk11K/yr
  • hotel chocolat espresso martini7K/yr
  • hotel chocolat amazon4K/yr
  • hotel choc3K/yr
  • hotel chocolat espresso martini gift set3K/yr
  • espresso martini gifts4K/yr

What reviews say buyers love and hate about Espresso Martini Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Taste-Overall30%

Lovely chocolate

Quality-Overall18%

Quality product nice gift

Alcohol Flavor12%

Very enjoyable drink

Gifting Purpose11%

Great gift

Value For Money8%

them being a hotel chocolate product Id say they are great value for money

What buyers complain about

76% of reviews
Taste-Overall40%

it tasted off

Size-Overall8%

Tiny

Quality-Overall8%

clearly no quality controls

Value For Money6%

Poor value for money

Leak-Proof4%

Espresso Martini Gift Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
21%
2Quality-Overall
18%
3Advertised Vs Actual Product
14%
4Leak-Proof
14%
5Functionality-Overall
7%

Common Espresso Martini Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Espresso Martini Gift Set 41/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 20 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -44.6% over the last 90 days.
Search demand for Espresso Martini Gift Set on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 14.5× the quietest.