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Espresso Martini

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -6.3% this quarter, so Espresso Martini is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£90K/yr109K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
53%top-5 click share · 18 brands · 27 sellers

Flapen Score

Espresso Martini against its category

The dotted line is the Grocery average. Past it, Espresso Martini is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Espresso Martini market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Espresso Martini 109K times last year and spent an estimated £90K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
5.4%
Market size, estimated
£90Ka year
Peak month
December9.6× the quietest month
Top search term
espresso martini83K searches a year

02 · Price

A sale here is worth £15.31.

Listings sell for £15.31 on average, from £2.41 to £41.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.31 that is £2K to £4K a year per listing.

Average price
£15.31inside the $15 to $100 sweet spot
Price range
£2.41–£41.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #136 within Beer, Wine & Spirits. It carries 114 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
95%
Out of stock, average day
10.2%
Average rank
#136in Beer, Wine & Spirits
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
114per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Espresso Martini products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

27

Est. top-5 brand share

61%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 99%

Open market

31%

  • Funkin15%
  • FEVER-TREE13%
  • Hotel Chocolat13%
  • De Kuyper11%
  • Tails9%
  • Grind7%

Demand

Espresso Martini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Espresso Martini search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • espresso martini83K/yr
  • expresso martini cocktail15K/yr
  • expresso martini6K/yr
  • espresso martini mix5K/yr

Reviews and returns

What reviews say buyers love and hate about Espresso Martini

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Taste-Overall”
42%of negative reviews mention “Taste-Overall”
0.4%of orders come back
“Tasted off”
A buyer, on “Taste-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Espresso Martini questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data