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Espresso Martini

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -6.3% this quarter, so Espresso Martini is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£90K/yr109K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
53%top-5 click share · 18 brands · 27 sellers

Flapen Score

Espresso Martini against its category

The dotted line is the Grocery average. Past it, Espresso Martini is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Espresso Martini market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Espresso Martini 109K times last year and spent an estimated £90K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
5.4%
Market size, estimated
£90Ka year
Peak month
December9.6× the quietest month
Top search term
espresso martini83K searches a year

02 · Price

A sale here is worth £15.31.

Listings sell for £15.31 on average, from £2.41 to £41.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.31 that is £2K to £4K a year per listing.

Average price
£15.31inside the $15 to $100 sweet spot
Price range
£2.41–£41.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #136 within Beer, Wine & Spirits. It carries 114 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
95%
Out of stock, average day
10.2%
Average rank
#136in Beer, Wine & Spirits
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
114per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Espresso Martini products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

27

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

31%

  • Funkin15%
  • FEVER-TREE13%
  • Hotel Chocolat13%
  • De Kuyper11%
  • Tails9%
  • Grind7%

Demand

Espresso Martini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Espresso Martini search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • espresso martini83K/yr
  • expresso martini cocktail15K/yr
  • expresso martini6K/yr
  • espresso martini mix5K/yr

Reviews and returns

What reviews say buyers love and hate about Espresso Martini

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall42%−0.08

Tasted off

it tasted off

It has such a strange taste

Value For Money15%−0.09

Delicious But Utterly Overpriced

a bit expensive

Not worth the price at all

Advertised Vs Actual Product7%−0.08

It's false advertising

False advertising

£4 BOX IS FAKE ADVERTISING

Size-Overall7%−0.02

Tiny

Shame the martini glass was a little small

Quality-Overall3%+0.68

not the best I've tried

Love

Taste-Overall42%−0.08

it is smooth with a lovely taste

Taste good

it tastes as good as it looks

Alcohol Flavor17%+1.31

Very enjoyable drink

Great cocktails

wonderful drink

Flavor7%+0.58

Great flavour

The coffee flavor is bold

the coffee is bold and strong and the flavour of the drink has a smooth richness to it

Gifting Purpose7%+1.38

Great gift

Lovely gift box

Birthday presents and they loved it xx

Quality-Overall7%+0.68

Great product

Really nice of excellent quality

still good quality

FAQ

Common Espresso Martini questions

Answered from the same tracked data.