Is espresso martini profitable to sell on Amazon United Kingdom?

The niche generates £90K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the espresso martini niche?

18 brands and 27 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in espresso martini?

Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.4%.

When does demand for espresso martini peak?

Demand peaks in Nov–Dec; the busiest month runs 9.6× the quietest.

What does it cost to enter the espresso martini niche?

Listings span £2.41–£41.64; the average listing price is £15.31 (sweet spot $15–$100). The average incumbent carries 114 reviews — the moat a new listing must climb.

espresso martini

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great113.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.31

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good£2.41–£41.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£90K

£90K/yr · 109K searches

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, espresso martini is a £90K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

espresso martini market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £92K–£122K; units × avg price
Conversion rate: 5.4%
Avg BSR: #136
Page quality: 0%
Prime: 95%
Sponsored: 62%
Out of stock: 10.2%
Avg brand age: 62 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

31%

Funkin15%
FEVER-TREE13%
Hotel Chocolat13%
De Kuyper11%
Tails9%
Grind7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Open Trend

Top espresso martini search terms

espresso martini83K/yr -5.1%4.2% conv.
expresso martini cocktail15K/yr +38.5%3.8% conv.
expresso martini6K/yr -5.6%4.1% conv.
espresso martini mix5K/yr -67.0%3.1% conv.

All search terms

Top espresso martini products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fever-Tree Espresso Martini Cocktail Mixer Pack (3x500ml)

FEVER-TREE£11.274.9★22 rev

DE KUYPER Espresso Martini Cocktail Dark & Intense Pre-Mixed & Ready to Serve 14.5% ABV 70 cl

De Kuyper£9.364.6★104 rev

Hotel Chocolat Vodka Espresso Martini Chocolate Velvetised Cream - Award-Winning Chocolate Cream 500ml 12% vol - Gifts For Birthday Thank you Fathers day 2026

Hotel Chocolat£15.334.6★501 rev

Funkin£9.423.4★26 rev

TAILS Cocktails Espresso Martini Cocktail 14.9% ABV 50cl / 500ml Ready to Drink Premixed Vodka Cocktail

Tails£10.194.5★538 rev

Newest

by launch date

Grind Espresso Martini Tins Pack of 8 14.9% ABV Barista Quality Instant Barista Grade Coffee Ready to Drink Premixed Cocktails

Grind£24.6845 rev

9mo ago

Hotel Chocolat Miniature Espresso Martini Velvetised Cream Liqueur Premium Gift Set including 5cl Espresso Martini Velvetised Cream with Branded Hotel Chocolat Martini Glass

Hotel Chocolat£7.4055 rev

11mo ago

Fever-Tree Espresso Martini Cocktail Mixer Pack (3x500ml)

FEVER-TREE£11.2722 rev

1y ago

Funkin£9.4226 rev

1y ago

Pure Divine - Tasty Espresso Martini Flavoured Vodka Cocktail - 15 per cent vol (1 x 0.50 l)

PURE DIVINE£5.6270 rev

2y ago

What buyers say about espresso martini

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall42%

“it is smooth with a lovely taste”

Alcohol Flavor17%

“Very enjoyable drink”

Flavor7%

“Great flavour”

Gifting Purpose7%

“Great gift”

Quality-Overall7%

“Great product”

Value For Money6%

“good value too”

Sweetness4%

“smooth without being overly sweet”

Baking2%

“Have also used it in coffee and walnut cake, will definitely be buying again”

Caffeine Content1%

“it's a perfect drink to sip and savour and give you a little caffeine boost to drive your evening on into the wee hours”

Solubility1%

“By far the best premixed”

What buyers complain about

Taste-Overall42%

“Tasted off”

Value For Money15%

“Delicious But Utterly Overpriced”

Advertised Vs Actual Product7%

“It's false advertising”

Size-Overall7%

“Tiny”

Quality-Overall3%

“not the best I've tried”

Storage Temperature2%

“Maybe, it hadn't been stored properly, because I can't believe that anyone would think that this tastes good”

Flavor2%

“It has cheese like flavour and an umami, that is extremely unpleasant”

Sweetness2%

“often too sweet/synthetic”

Common questions

Is espresso martini profitable to sell on Amazon United Kingdom?: The niche generates £90K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the espresso martini niche?: 18 brands and 27 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in espresso martini?: Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.4%.
When does demand for espresso martini peak?: Demand peaks in Nov–Dec; the busiest month runs 9.6× the quietest.
What does it cost to enter the espresso martini niche?: Listings span £2.41–£41.64; the average listing price is £15.31 (sweet spot $15–$100). The average incumbent carries 114 reviews — the moat a new listing must climb.