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Espresso Martini

Espresso Martini shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

58
Worth a look
Market size 23Growth 22Conversion 62Competition 53Returns 98Price range 68Avg price 76Brand share 73Review moat 94Quality gap 82
This niche Category average

Is Espresso Martini profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Espresso Martini is a £90K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Espresso Martini: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.3% over the last 90 days and 5.4% of searches end in a purchase.

£90K

revenue / yr

Units sold / yr8K
Search volume / yr-6.3%109K
Conversion rate5.4%
Avg price£15.31

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers18 · 27
Top-5 product click share53%
Open market39%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement62%
New entrants (1y)2· 0 succeeded
Avg rating4.2★
Avg reviews114

Top Espresso Martini products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

27

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

31%

  • Funkin15%
  • FEVER-TREE13%
  • Hotel Chocolat13%
  • De Kuyper11%
  • Tails9%
  • Grind7%

Espresso Martini demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume109KCVR5.4%Products21Brands18Top 5 Brands61%OOS Rate10.2%Rating4.2★Reviews114Avg BSR#136
20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.6×

Top Espresso Martini search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • espresso martini83K/yr
  • expresso martini cocktail15K/yr
  • expresso martini6K/yr
  • espresso martini mix5K/yr

What reviews say buyers love and hate about Espresso Martini

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Taste-Overall42%

it is smooth with a lovely taste

Alcohol Flavor17%

Very enjoyable drink

Flavor7%

Great flavour

Gifting Purpose7%

Great gift

Quality-Overall7%

Great product

What buyers complain about

81% of reviews
Taste-Overall42%

Tasted off

Value For Money15%

Delicious But Utterly Overpriced

Advertised Vs Actual Product7%

It's false advertising

Size-Overall7%

Tiny

Quality-Overall3%

not the best I've tried

Common Espresso Martini questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Espresso Martini 58/100 on Amazon United Kingdom — Worth a look. The niche generates £90K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -6.3% over the last 90 days.
Search demand for Espresso Martini on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 9.6× the quietest.