How competitive is the Espresso niche on Amazon United Kingdom?

5 brands and 73 sellers compete in Espresso on Amazon United Kingdom. The top 5 Espresso products take 80% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Espresso?

Espresso buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Bitter, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Espresso niche?

Espresso sells for £7.79 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.71–£26.60. The average incumbent carries 1,678 reviews — the moat a new listing must climb.

Espresso

brand-locked demand (top 5 brands take 100% of clicks) — Espresso doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Espresso profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Espresso is a £130K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 36/100.

Espresso: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.1% over the last 90 days and 8.8% of searches end in a purchase.

£130K

revenue / yr

Units sold / yr15K

Search volume / yr-18.1%190K

Conversion rate8.8%

Avg price£7.79

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 73

Top-5 product click share80%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top Espresso products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nescafé Gold Blend Espresso Instant Coffee 190g

Price: £6.35
Rating: 4.7/5
Reviews: 191
Age: 4y ago

Nescafé Iced Coffee Espresso Concentrated Unsweetened 500ml

Price: £3.71
Rating: 4.5/5
Reviews: 845
Age: 1y ago

NESCAFÉ Espresso Instant Coffee Rich Crema 100 Percent Arabica Premium Instant Espresso Coffee 95g (Pack of 6)

Price: £26.60
Rating: 4.7/5
Reviews: 451
Age: 4y ago

by Amazon Espresso Crema Ground Coffee 500g (2 x 250g) - Rainforest Alliance Certified

Price: £6.95
Rating: 4.3/5
Reviews: 2,305
Age: 4y ago

NESCAFÉ Espresso Instant Gold Blend Coffee Rich Crema 100 Percent Arabica Premium Instant Espresso Coffee 95g

Price: £4.68
Rating: 4.6/5
Reviews: 407
Age: 4y ago

Newest

by launch date

TrueStart Espresso Concentrate Colombian 1 Litre 1 Pack

Price: £5.06
Rating: 4.7/5
Reviews: 43
Age: 3mo ago

Nescafé Iced Coffee Espresso Concentrated Unsweetened 500ml

Price: £3.71
Rating: 4.5/5
Reviews: 845
Age: 1y ago

Nescafé Iced Coffee Espresso Concentrated Caramel Flavour 500ml

Price: £3.83
Rating: 4.6/5
Reviews: 911
Age: 1y ago

Nescafé Iced Coffee Espresso Concentrated Vanilla Flavour 500ml

Price: £3.85
Rating: 4.7/5
Reviews: 817
Age: 1y ago

Nescafé Gold Blend Espresso Instant Coffee 190g

Price: £6.35
Rating: 4.7/5
Reviews: 191
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

NESCAFÉ74%
by Amazon10%
illy8%
Nescafé5%
TRUESTART2%
Open — no brand owns it (0%)

Espresso demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume190KCVR8.8%Products11Brands5Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews1,678Avg BSR#27

Peak months: Jul, Aug · busiest ÷ quietest = 4.2×

Top Espresso search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

espresso59K/yr -0.8%3.0% conv.
espresso coffee48K/yr -27.0%4.9% conv.
nescafe espresso26K/yr +7.2%12.3% conv.
nescafe espresso instant coffee14K/yr -38.6%11.5% conv.
coffee espresso8K/yr -5.1%4.7% conv.
expresso7K/yr -3.3%3.4% conv.
instant espresso6K/yr -37.1%5.0% conv.
expresso coffee6K/yr -54.1%5.0% conv.
nescafe expresso coffee3K/yr -7.5%13.0% conv.
espresso instant coffee4K/yr -20.2%4.1% conv.

What reviews say buyers love and hate about Espresso

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall37%

“Excellent taste”

Caffeine Content15%

“Nice caffeine content, easy to use and it tastes good”

Value For Money15%

“Excellent price”

Flavor9%

“Strong flavour”

Quality-Overall7%

“its affordable for the quality”

What buyers complain about

65% of reviews

Taste-Overall21%

“Not a great taste”

Flavor10%

“I didn't think it had much of a coffee espresso flavour”

Bitter6%

“Too bitter”

Caffeine Content6%

“Small caffeine hit”

Advertised Vs Actual Product4%

“they show a picture is misleading”

Common Espresso questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Espresso 36/100 on Amazon United Kingdom — Skip it. The niche generates £130K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -18.1% over the last 90 days.