Espresso
FailThe top 5 brands take 100% of clicks, so Espresso is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £130K/yr190K searches / yr
- 90-day growth
- -18.1%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 73 sellers
Flapen Score
Espresso against its category
The dotted line is the Grocery average. Past it, Espresso is stronger. Inside it, weaker.
Market
The Espresso market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Espresso 190K times last year and spent an estimated £130K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 36 out of 100, a Fail.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 190K
- Growth, 90 days vs prior 90
- -18.1%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £130Ka year
- Peak month
- August4.2× the quietest month
- Top search term
- espresso59K searches a year
02 · Price
A sale here is worth £7.79.
Listings sell for £7.79 on average, from £3.71 to £26.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £7.79 that is £6K to £8K a year per listing.
- Average price
- £7.79under the $15 to $100 sweet spot
- Price range
- £3.71–£26.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Coffee. It carries 1,678 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Coffee
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,678per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Espresso products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nescafé Gold Blend Espresso Instant Coffee 190g
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 4y ago

Nescafé Iced Coffee Espresso Concentrated Unsweetened 500ml
- Price
- £3.71
- Rating
- 4.5/5
- Reviews
- 845
- Age
- 1y ago

NESCAFÉ Espresso Instant Coffee Rich Crema 100 Percent Arabica Premium Instant Espresso Coffee 95g (Pack of 6)
- Price
- £26.60
- Rating
- 4.7/5
- Reviews
- 451
- Age
- 4y ago

by Amazon Espresso Crema Ground Coffee 500g (2 x 250g) - Rainforest Alliance Certified
- Price
- £6.95
- Rating
- 4.3/5
- Reviews
- 2,305
- Age
- 4y ago

NESCAFÉ Espresso Instant Gold Blend Coffee Rich Crema 100 Percent Arabica Premium Instant Espresso Coffee 95g
- Price
- £4.68
- Rating
- 4.6/5
- Reviews
- 407
- Age
- 4y ago
Trending
90-day click momentum
TrueStart Espresso Concentrate Colombian 1 Litre 1 Pack
- Price
- £5.06
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 3mo ago

Nescafé Gold Blend Espresso Instant Coffee 190g
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 4y ago

Nescafé Iced Coffee Espresso Concentrated Unsweetened 500ml
- Price
- £3.71
- Rating
- 4.5/5
- Reviews
- 845
- Age
- 1y ago

Nescafé Iced Coffee Espresso Concentrated Caramel Flavour 500ml
- Price
- £3.83
- Rating
- 4.6/5
- Reviews
- 911
- Age
- 1y ago

Nescafé Iced Coffee Espresso Concentrated Vanilla Flavour 500ml
- Price
- £3.85
- Rating
- 4.7/5
- Reviews
- 817
- Age
- 1y ago
Newest
by launch date
TrueStart Espresso Concentrate Colombian 1 Litre 1 Pack
- Price
- £5.06
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 3mo ago

Nescafé Iced Coffee Espresso Concentrated Unsweetened 500ml
- Price
- £3.71
- Rating
- 4.5/5
- Reviews
- 845
- Age
- 1y ago

Nescafé Iced Coffee Espresso Concentrated Caramel Flavour 500ml
- Price
- £3.83
- Rating
- 4.6/5
- Reviews
- 911
- Age
- 1y ago

Nescafé Iced Coffee Espresso Concentrated Vanilla Flavour 500ml
- Price
- £3.85
- Rating
- 4.7/5
- Reviews
- 817
- Age
- 1y ago

Nescafé Gold Blend Espresso Instant Coffee 190g
- Price
- £6.35
- Rating
- 4.7/5
- Reviews
- 191
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
73
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- NESCAFÉ74%
- by Amazon10%
- illy8%
- Nescafé5%
- TRUESTART2%
- Open — no brand owns it (0%)
Demand
Espresso search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 4.2×
Search terms
Top Espresso search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- espresso59K/yr
- espresso coffee48K/yr
- nescafe espresso26K/yr
- nescafe espresso instant coffee14K/yr
- coffee espresso8K/yr
- expresso7K/yr
- instant espresso6K/yr
- expresso coffee6K/yr
- nescafe expresso coffee3K/yr
- espresso instant coffee4K/yr
Reviews and returns
What reviews say buyers love and hate about Espresso
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a great taste
Coffee taste not strong enough
Very bitter tasting
I didn't think it had much of a coffee espresso flavour
Flavour weak
No flavor
Too bitter
Disgusting bitter with a foul smell, not returnable, don't buy this 3x packets have gone in the bin
Bitter coffee, not great
Small caffeine hit
coffee intensity isnt that strong
it of course shows a high caffeine content on the bottle
they show a picture is misleading
This is a pack of small jars, not the full sized one
Love
Excellent taste
Strong taste
Delicious coffee
Nice caffeine content, easy to use and it tastes good
if you're like me who needs a good Caffeine boost
Really decent coffee
Excellent price
Great value
Excellent value
Strong flavour
Nice robust flavour
Great flavour
its affordable for the quality
Very good quality
Quality coffee
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Espresso questions
Answered from the same tracked data.









