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Espresso

Fail

The top 5 brands take 100% of clicks, so Espresso is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£130K/yr190K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
80%top-5 click share · 5 brands · 73 sellers

Flapen Score

Espresso against its category

The dotted line is the Grocery average. Past it, Espresso is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Espresso market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Espresso 190K times last year and spent an estimated £130K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
8.8%
Market size, estimated
£130Ka year
Peak month
August4.2× the quietest month
Top search term
espresso59K searches a year

02 · Price

A sale here is worth £7.79.

Listings sell for £7.79 on average, from £3.71 to £26.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £7.79 that is £6K to £8K a year per listing.

Average price
£7.79under the $15 to $100 sweet spot
Price range
£3.71–£26.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Coffee. It carries 1,678 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Coffee
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,678per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Espresso products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£20K£39K£59K£78K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

73

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • NESCAFÉ74%
  • by Amazon10%
  • illy8%
  • Nescafé5%
  • TRUESTART2%
  • Open — no brand owns it (0%)

Demand

Espresso search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.2×

Search terms

Top Espresso search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • espresso59K/yr
  • espresso coffee48K/yr
  • nescafe espresso26K/yr
  • nescafe espresso instant coffee14K/yr
  • coffee espresso8K/yr
  • expresso7K/yr
  • instant espresso6K/yr
  • expresso coffee6K/yr
  • nescafe expresso coffee3K/yr
  • espresso instant coffee4K/yr

Reviews and returns

What reviews say buyers love and hate about Espresso

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not a great taste”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Espresso questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data