espresso
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Good£3.71–£26.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,677.55avg incumbent reviews — the moat a new listing must climb
Market size
Okay£130K£130K/yr · 190K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.79avg listing price — sweet spot $15–$100
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, espresso is a £130K/yr Amazon United Kingdom market (190K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
espresso market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £97K–£117K
- units × avg price
- Conversion rate
- 8.8%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
73
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- NESCAFÉ74%
- by Amazon10%
- illy8%
- Nescafé5%
- TRUESTART2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -18.1% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 4.2×
Top espresso search terms
- espresso59K/yr
- espresso coffee48K/yr
- nescafe espresso26K/yr
- nescafe espresso instant coffee14K/yr
- coffee espresso8K/yr
- expresso7K/yr
- instant espresso6K/yr
- expresso coffee6K/yr
- nescafe expresso coffee3K/yr
- espresso instant coffee4K/yr
Top espresso products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nescafé Gold Blend Espresso Instant Coffee 190g
NESCAFÉ£6.354.7★191 rev
Nescafé Iced Coffee Espresso Concentrated Unsweetened 500ml
NESCAFÉ£3.714.5★845 rev
NESCAFÉ Espresso Instant Coffee Rich Crema 100 Percent Arabica Premium Instant Espresso Coffee 95g (Pack of 6)
NESCAFÉ£26.604.7★451 rev
by Amazon Espresso Crema Ground Coffee 500g (2 x 250g) - Rainforest Alliance Certified
by Amazon£6.954.3★2,305 rev
NESCAFÉ Espresso Instant Gold Blend Coffee Rich Crema 100 Percent Arabica Premium Instant Espresso Coffee 95g
Nescafé£4.684.6★407 rev
Newest
by launch date
TrueStart Espresso Concentrate Colombian 1 Litre 1 Pack
TRUESTART£5.0643 rev
Nescafé Iced Coffee Espresso Concentrated Unsweetened 500ml
NESCAFÉ£3.71845 rev
Nescafé Iced Coffee Espresso Concentrated Caramel Flavour 500ml
NESCAFÉ£3.83911 rev
Nescafé Iced Coffee Espresso Concentrated Vanilla Flavour 500ml
NESCAFÉ£3.85817 rev
Nescafé Gold Blend Espresso Instant Coffee 190g
NESCAFÉ£6.35191 rev
Trending
90-day click momentumTrueStart Espresso Concentrate Colombian 1 Litre 1 Pack
TRUESTART£5.064.7★
Nescafé Gold Blend Espresso Instant Coffee 190g
NESCAFÉ£6.354.7★
Nescafé Iced Coffee Espresso Concentrated Unsweetened 500ml
NESCAFÉ£3.714.5★
Nescafé Iced Coffee Espresso Concentrated Caramel Flavour 500ml
NESCAFÉ£3.834.6★
Nescafé Iced Coffee Espresso Concentrated Vanilla Flavour 500ml
NESCAFÉ£3.854.7★
What buyers say about espresso
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“Nice caffeine content, easy to use and it tastes good”
“Excellent price”
“Strong flavour”
“its affordable for the quality”
“Easy to use”
“smells amazing it is a strong coffee just how I like it making it the perfect blend”
“Vanilla isnt too sweet or overpowering”
“Lovely just as advertise”
“smooth”
What buyers complain about
“Not a great taste”
“I didn't think it had much of a coffee espresso flavour”
“Too bitter”
“Small caffeine hit”
“they show a picture is misleading”
“But not the best”
“expensive unfortunately”
“it doesnt smell of coffee”
“Needs sweetener”
“not as good as fresh coffee in my opinion so will only use when I am being a bit lazy”
Common questions
- Is espresso profitable to sell on Amazon United Kingdom?
- The niche generates £130K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the espresso niche?
- 5 brands and 73 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in espresso?
- Top complaints mined from reviews: Taste-Overall, Flavor, Bitter. The return rate is 0.0%.
- When does demand for espresso peak?
- Demand peaks in Jul–Aug; the busiest month runs 4.2× the quietest.
- What does it cost to enter the espresso niche?
- Listings span £3.71–£26.60; the average listing price is £7.79 (sweet spot $15–$100). The average incumbent carries 1,678 reviews — the moat a new listing must climb.