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Espresso

Fail

The top 5 brands take 100% of clicks, so Espresso is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£130K/yr190K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
80%top-5 click share · 5 brands · 73 sellers

Flapen Score

Espresso against its category

The dotted line is the Grocery average. Past it, Espresso is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Espresso market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Espresso 190K times last year and spent an estimated £130K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 36 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
8.8%
Market size, estimated
£130Ka year
Peak month
August4.2× the quietest month
Top search term
espresso59K searches a year

02 · Price

A sale here is worth £7.79.

Listings sell for £7.79 on average, from £3.71 to £26.60. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £7.79 that is £6K to £8K a year per listing.

Average price
£7.79under the $15 to $100 sweet spot
Price range
£3.71–£26.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Coffee. It carries 1,678 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Coffee
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,678per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Espresso products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£20K£39K£59K£78K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

73

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • NESCAFÉ74%
  • by Amazon10%
  • illy8%
  • Nescafé5%
  • TRUESTART2%
  • Open — no brand owns it (0%)

Demand

Espresso search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 4.2×

Search terms

Top Espresso search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • espresso59K/yr
  • espresso coffee48K/yr
  • nescafe espresso26K/yr
  • nescafe espresso instant coffee14K/yr
  • coffee espresso8K/yr
  • expresso7K/yr
  • instant espresso6K/yr
  • expresso coffee6K/yr
  • nescafe expresso coffee3K/yr
  • espresso instant coffee4K/yr

Reviews and returns

What reviews say buyers love and hate about Espresso

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%+0.85

Not a great taste

Coffee taste not strong enough

Very bitter tasting

Flavor10%

I didn't think it had much of a coffee espresso flavour

Flavour weak

No flavor

Bitter6%−0.10

Too bitter

Disgusting bitter with a foul smell, not returnable, don't buy this 3x packets have gone in the bin

Bitter coffee, not great

Caffeine Content6%+1.91

Small caffeine hit

coffee intensity isnt that strong

it of course shows a high caffeine content on the bottle

Advertised Vs Actual Product4%−0.06

they show a picture is misleading

This is a pack of small jars, not the full sized one

Love

Taste-Overall37%+0.85

Excellent taste

Strong taste

Delicious coffee

Caffeine Content15%+1.91

Nice caffeine content, easy to use and it tastes good

if you're like me who needs a good Caffeine boost

Really decent coffee

Value For Money15%+0.39

Excellent price

Great value

Excellent value

Flavor9%

Strong flavour

Nice robust flavour

Great flavour

Quality-Overall7%+0.25

its affordable for the quality

Very good quality

Quality coffee

FAQ

Common Espresso questions

Answered from the same tracked data.