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Ese Coffee Pods

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Ese Coffee Pods is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£305K/yr179K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
58%top-5 click share · 5 brands · 48 sellers

Flapen Score

Ese Coffee Pods against its category

The dotted line is the Grocery average. Past it, Ese Coffee Pods is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ese Coffee Pods market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ese Coffee Pods 179K times last year and spent an estimated £305K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £305K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
8.8%
Market size, estimated
£305Ka year
Peak month
December2.3× the quietest month
Top search term
ese coffee pods72K searches a year

02 · Price

A sale here is worth £19.43.

Listings sell for £19.43 on average, from £3.92 to £48.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.43 that is £10K to £15K a year per listing.

Average price
£19.43inside the $15 to $100 sweet spot
Price range
£3.92–£48.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #212 within Coffee. It carries 2,223 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
1.4%
Average rank
#212in Coffee
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,223per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Ese Coffee Pods products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£61K£92K£122K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • illy75%
  • CAFFÈ BORBONE19%
  • Lavazza3%
  • PUREGUSTO2%
  • Black Donkey1%

Demand

Ese Coffee Pods search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Ese Coffee Pods search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ese coffee pods72K/yr
  • illy coffee pods47K/yr
  • ese pods21K/yr
  • illy coffee capsules7K/yr
  • illy nespresso pods6K/yr
  • ese coffee pods for delonghi10K/yr
  • illy pods3K/yr
  • illy capsules3K/yr
  • ese pods coffee4K/yr
  • illy ese coffee pods3K/yr

Reviews and returns

What reviews say buyers love and hate about Ese Coffee Pods

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+0.48

Definitely not to my taste anyway

Unpleasant taste

Not nice, taste burnt

Bitter19%−0.17

Too bitter for me

this was so bitter it was undrinkable

as I don't like bitter-tasting coffee

Value For Money16%+1.17

Too expensive

not such a great price

Expensive

Compactness6%−0.06

the pod is too compact

Ease Of Use6%−0.10

wont go through the machine

Love

Taste-Overall40%+0.48

Amazing taste

Really tasty coffee

Strong taste

Caffeine Content18%+1.49

Very good and creamy coffee

Un buon caffè

all good tasting coffee

Value For Money12%+1.17

Worth the money

Good value for money

Good value

Flavor8%+0.41

Love the flavour

Lovely smooth flavour

full flavour pods

Ease Of Use7%−0.10

Easy to use

pods are simple to use

Very easy to use in my coffee maker

FAQ

Common Ese Coffee Pods questions

Answered from the same tracked data.