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Ese Coffee Pods

Ese Coffee Pods shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 51Growth 14Conversion 82Competition 45Returns 100Price range 75Avg price 86Brand share 0Review moat 43Quality gap 58
This niche Category average

Is Ese Coffee Pods profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ese Coffee Pods is a £305K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Ese Coffee Pods: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.5% over the last 90 days and 8.8% of searches end in a purchase.

£305K

revenue / yr

Units sold / yr20K
Search volume / yr-21.5%179K
Conversion rate8.8%
Avg price£19.43

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 48
Top-5 product click share58%
Open market0%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews2,223

Top Ese Coffee Pods products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£31K£61K£92K£122K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

48

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • illy75%
  • CAFFÈ BORBONE19%
  • Lavazza3%
  • PUREGUSTO2%
  • Black Donkey1%

Ese Coffee Pods demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume179KCVR8.8%Products20Brands5Top 5 Brands100%OOS Rate1.4%Rating4.4★Reviews2,223Avg BSR#212
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Ese Coffee Pods search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ese coffee pods72K/yr
  • illy coffee pods47K/yr
  • ese pods21K/yr
  • illy coffee capsules7K/yr
  • illy nespresso pods6K/yr
  • ese coffee pods for delonghi10K/yr
  • illy pods3K/yr
  • illy capsules3K/yr
  • ese pods coffee4K/yr
  • illy ese coffee pods3K/yr

What reviews say buyers love and hate about Ese Coffee Pods

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Taste-Overall40%

Amazing taste

Caffeine Content18%

Very good and creamy coffee

Value For Money12%

Worth the money

Flavor8%

Love the flavour

Ease Of Use7%

Easy to use

What buyers complain about

91% of reviews
Taste-Overall19%

Definitely not to my taste anyway

Bitter19%

Too bitter for me

Value For Money16%

Too expensive

Compactness6%

the pod is too compact

Ease Of Use6%

wont go through the machine

Common Ese Coffee Pods questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ese Coffee Pods 51/100 on Amazon United Kingdom — Worth a look. The niche generates £305K/yr across 20 tracked products. Search demand moved -21.5% over the last 90 days.
Search demand for Ese Coffee Pods on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.3× the quietest.