Ese Coffee Pods
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Ese Coffee Pods is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £305K/yr179K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 58%top-5 click share · 5 brands · 48 sellers
Flapen Score
Ese Coffee Pods against its category
The dotted line is the Grocery average. Past it, Ese Coffee Pods is stronger. Inside it, weaker.
Market
The Ese Coffee Pods market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ese Coffee Pods 179K times last year and spent an estimated £305K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.8% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £305K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £305Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- ese coffee pods72K searches a year
02 · Price
A sale here is worth £19.43.
Listings sell for £19.43 on average, from £3.92 to £48.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.43 that is £10K to £15K a year per listing.
- Average price
- £19.43inside the $15 to $100 sweet spot
- Price range
- £3.92–£48.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #212 within Coffee. It carries 2,223 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 95%
- Out of stock, average day
- 1.4%
- Average rank
- #212in Coffee
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,223per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Ese Coffee Pods products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
illy - ESE Coffee Pods - Classico Medium Roast - 100% Arabica Coffee - Compatible with ESE Machines - 18 Individually Wrapped Capsules
- Price
- £7.02
- Rating
- 4.4/5
- Reviews
- 5,412
- Age
- 16y ago

illy Coffee - Classico Espresso Coffee Pods - Medium Roast - 100% Arabica Coffee Beans - Nespresso Compatible illy Coffee Capsules - Pack of 10
- Price
- £40.70
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 3y ago

illy Coffee - Lungo Classico Coffee Pods - Medium Roast - 100% Arabica Coffee - Ideal for your Espresso Lungo - Nespresso Compatible illy Coffee Capsules - Pack of 10
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 1,355
- Age
- 7y ago

Illy Coffee - iperEspresso Capsules - Coffee Pods - Classico Medium Roast - 100% Arabica Beans - for Espresso and Cappuccino - Compatible - 6 x 18 Pods
- Price
- £48.42
- Rating
- 4.6/5
- Reviews
- 3,472
- Age
- 7y ago

illy Coffee - Lungo Classico Coffee Pods - Medium Roast - 100% Arabica Coffee - Ideal for your Espresso Lungo - Nespresso Compatible illy Coffee Capsules - Pack of 10
- Price
- £40.63
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 3y ago
Trending
estimated 90-day click momentum
Lavazza Gran Espresso Intenso 150 ESE Coffee Paper Pods (1)
- Price
- £31.64
- Rating
- 4.2/5
- Reviews
- 152
- Age
- 3y ago

Caffè Borbone Black Coffee Blend Compostable Pod 150 x 44mm Paper Pods of Intense Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems
- Price
- £19.75
- Rating
- 4.5/5
- Reviews
- 6,177
- Age
- 12y ago

illy Coffee - Lungo Classico Coffee Pods - Medium Roast - 100% Arabica Coffee - Ideal for your Espresso Lungo - Nespresso Compatible illy Coffee Capsules - Pack of 10
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 1,355
- Age
- 7y ago

illy Coffee - Lungo Classico Coffee Pods - Medium Roast - 100% Arabica Coffee - Ideal for your Espresso Lungo - Nespresso Compatible illy Coffee Capsules - Pack of 10
- Price
- £40.63
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 3y ago

illy Coffee - Intenso Espresso Coffee Pods - Dark Roast - 100% Arabica Coffee Beans - Nespresso Compatible illy Coffee Capsules - Pack of 10
- Price
- £38.13
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 3y ago
Newest
by launch date
Caffè Borbone Red Coffee Blend Compostable Pod 50 x 44mm Paper Pods of Rich Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems
- Price
- £8.48
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago

Caffè Borbone Black Coffee Blend Compostable Pod 50 x 44mm Paper Pods of Intense Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems
- Price
- £8.01
- Rating
- 4.4/5
- Reviews
- 1,625
- Age
- 2y ago

Caffè Borbone Gold Coffee Blend Compostable Pod 50 x 44mm Paper Pods of Rich Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems
- Price
- £9.58
- Rating
- 4.4/5
- Reviews
- 637
- Age
- 2y ago

Lavazza Gran Espresso Intenso 150 ESE Coffee Paper Pods (1)
- Price
- £31.64
- Rating
- 4.2/5
- Reviews
- 152
- Age
- 3y ago

illy Coffee - Classico Espresso Coffee Pods - Medium Roast - 100% Arabica Coffee Beans - Nespresso Compatible illy Coffee Capsules - Pack of 10
- Price
- £40.70
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
48
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
0%
- illy75%
- CAFFÈ BORBONE19%
- Lavazza3%
- PUREGUSTO2%
- Black Donkey1%
Demand
Ese Coffee Pods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Ese Coffee Pods search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ese coffee pods72K/yr
- illy coffee pods47K/yr
- ese pods21K/yr
- illy coffee capsules7K/yr
- illy nespresso pods6K/yr
- ese coffee pods for delonghi10K/yr
- illy pods3K/yr
- illy capsules3K/yr
- ese pods coffee4K/yr
- illy ese coffee pods3K/yr
Reviews and returns
What reviews say buyers love and hate about Ese Coffee Pods
We read the reviews and the return reasons for every product selling here.
“Definitely not to my taste anyway”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ese Coffee Pods questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









