Is ese coffee pods profitable to sell on Amazon United Kingdom?

The niche generates £305K/yr across 20 tracked products. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the ese coffee pods niche?

5 brands and 48 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ese coffee pods?

Top complaints mined from reviews: Taste-Overall, Bitter, Value For Money. The return rate is 0.1%.

When does demand for ese coffee pods peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the ese coffee pods niche?

Listings span £3.92–£48.42; the average listing price is £19.43 (sweet spot $15–$100). The average incumbent carries 2,223 reviews — the moat a new listing must climb.

ese coffee pods

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£19.43

avg listing price — sweet spot $15–$100

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Price range

Great£3.92–£48.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£305K

£305K/yr · 179K searches

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,222.8

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, ese coffee pods is a £305K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

ese coffee pods market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £291K–£389K; units × avg price
Conversion rate: 8.8%
Avg BSR: #212
Page quality: 0%
Prime: 95%
Sponsored: 75%
Out of stock: 1.4%
Avg brand age: 72 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

illy75%
CAFFÈ BORBONE19%
Lavazza3%
PUREGUSTO2%
Black Donkey1%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -21.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top ese coffee pods search terms

ese coffee pods72K/yr -26.4%5.0% conv.
illy coffee pods47K/yr -15.3%8.8% conv.
ese pods21K/yr -29.3%4.3% conv.
illy coffee capsules7K/yr -4.3%4.6% conv.
illy nespresso pods6K/yr +1.7%7.4% conv.
ese coffee pods for delonghi10K/yr -37.7%4.5% conv.
illy pods3K/yr -2.5%8.7% conv.
illy capsules3K/yr -27.5%7.4% conv.
ese pods coffee4K/yr -25.4%3.8% conv.
illy ese coffee pods3K/yr -34.2%20.6% conv.

All search terms

Top ese coffee pods products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

illy - ESE Coffee Pods - Classico Medium Roast - 100% Arabica Coffee - Compatible with ESE Machines - 18 Individually Wrapped Capsules

illy£7.024.4★5,412 rev

illy Coffee - Classico Espresso Coffee Pods - Medium Roast - 100% Arabica Coffee Beans - Nespresso Compatible illy Coffee Capsules - Pack of 10

illy£40.704.5★227 rev

illy Coffee - Lungo Classico Coffee Pods - Medium Roast - 100% Arabica Coffee - Ideal for your Espresso Lungo - Nespresso Compatible illy Coffee Capsules - Pack of 10

illy£3.924.4★1,355 rev

Illy Coffee - iperEspresso Capsules - Coffee Pods - Classico Medium Roast - 100% Arabica Beans - for Espresso and Cappuccino - Compatible - 6 x 18 Pods

illy£48.424.6★3,472 rev

illy Coffee - Lungo Classico Coffee Pods - Medium Roast - 100% Arabica Coffee - Ideal for your Espresso Lungo - Nespresso Compatible illy Coffee Capsules - Pack of 10

illy£40.634.6★125 rev

Newest

by launch date

Caffè Borbone Red Coffee Blend Compostable Pod 50 x 44mm Paper Pods of Rich Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems

CAFFÈ BORBONE£8.48522 rev

1y ago

Caffè Borbone Black Coffee Blend Compostable Pod 50 x 44mm Paper Pods of Intense Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems

CAFFÈ BORBONE£8.011,625 rev

2y ago

Caffè Borbone Gold Coffee Blend Compostable Pod 50 x 44mm Paper Pods of Rich Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems

CAFFÈ BORBONE£9.58637 rev

2y ago

Lavazza Gran Espresso Intenso 150 ESE Coffee Paper Pods (1)

Lavazza£31.64152 rev

3y ago

illy Coffee - Classico Espresso Coffee Pods - Medium Roast - 100% Arabica Coffee Beans - Nespresso Compatible illy Coffee Capsules - Pack of 10

illy£40.70227 rev

3y ago

What buyers say about ese coffee pods

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall40%

“Amazing taste”

Caffeine Content18%

“Very good and creamy coffee”

Value For Money12%

“Worth the money”

Flavor8%

“Love the flavour”

Ease Of Use7%

“Easy to use”

Quality-Overall6%

“Fantastic quality of coffee”

Advertised Vs Actual Product3%

“Product is as i expected”

Ease Of Cleaning1%

“very clean”

Eco Friendliness1%

“The pods can go on the compost heap so theyre good for the planet”

Color1%

“in my opinion best black”

What buyers complain about

Taste-Overall19%

“Definitely not to my taste anyway”

Bitter19%

“Too bitter for me”

Value For Money16%

“Too expensive”

Compactness6%

“the pod is too compact”

Ease Of Use6%

“wont go through the machine”

Texture/Consistency-Overall6%

“isnt creamy at all”

Size-Overall6%

“Wrong size”

Caffeine Content6%

“Awful only water come out no coffee”

Flavor3%

“Not the classic Illy flavour”

Burnt/Roasted/Overbaked3%

“Taste burnt, not sure why”

Common questions

Is ese coffee pods profitable to sell on Amazon United Kingdom?: The niche generates £305K/yr across 20 tracked products. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the ese coffee pods niche?: 5 brands and 48 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ese coffee pods?: Top complaints mined from reviews: Taste-Overall, Bitter, Value For Money. The return rate is 0.1%.
When does demand for ese coffee pods peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the ese coffee pods niche?: Listings span £3.92–£48.42; the average listing price is £19.43 (sweet spot $15–$100). The average incumbent carries 2,223 reviews — the moat a new listing must climb.