Ese Coffee Pods
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Ese Coffee Pods is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £305K/yr179K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 58%top-5 click share · 5 brands · 48 sellers
Flapen Score
Ese Coffee Pods against its category
The dotted line is the Grocery average. Past it, Ese Coffee Pods is stronger. Inside it, weaker.
Market
The Ese Coffee Pods market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ese Coffee Pods 179K times last year and spent an estimated £305K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £305K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £305Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- ese coffee pods72K searches a year
02 · Price
A sale here is worth £19.43.
Listings sell for £19.43 on average, from £3.92 to £48.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £19.43 that is £10K to £15K a year per listing.
- Average price
- £19.43inside the $15 to $100 sweet spot
- Price range
- £3.92–£48.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £10K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #212 within Coffee. It carries 2,223 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 95%
- Out of stock, average day
- 1.4%
- Average rank
- #212in Coffee
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,223per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Ese Coffee Pods products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
illy - ESE Coffee Pods - Classico Medium Roast - 100% Arabica Coffee - Compatible with ESE Machines - 18 Individually Wrapped Capsules
- Price
- £7.02
- Rating
- 4.4/5
- Reviews
- 5,412
- Age
- 16y ago

illy Coffee - Classico Espresso Coffee Pods - Medium Roast - 100% Arabica Coffee Beans - Nespresso Compatible illy Coffee Capsules - Pack of 10
- Price
- £40.70
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 3y ago

illy Coffee - Lungo Classico Coffee Pods - Medium Roast - 100% Arabica Coffee - Ideal for your Espresso Lungo - Nespresso Compatible illy Coffee Capsules - Pack of 10
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 1,355
- Age
- 7y ago

Illy Coffee - iperEspresso Capsules - Coffee Pods - Classico Medium Roast - 100% Arabica Beans - for Espresso and Cappuccino - Compatible - 6 x 18 Pods
- Price
- £48.42
- Rating
- 4.6/5
- Reviews
- 3,472
- Age
- 7y ago

illy Coffee - Lungo Classico Coffee Pods - Medium Roast - 100% Arabica Coffee - Ideal for your Espresso Lungo - Nespresso Compatible illy Coffee Capsules - Pack of 10
- Price
- £40.63
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 3y ago
Trending
90-day click momentum
Lavazza Gran Espresso Intenso 150 ESE Coffee Paper Pods (1)
- Price
- £31.64
- Rating
- 4.2/5
- Reviews
- 152
- Age
- 3y ago

Caffè Borbone Black Coffee Blend Compostable Pod 150 x 44mm Paper Pods of Intense Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems
- Price
- £19.75
- Rating
- 4.5/5
- Reviews
- 6,177
- Age
- 12y ago

illy Coffee - Lungo Classico Coffee Pods - Medium Roast - 100% Arabica Coffee - Ideal for your Espresso Lungo - Nespresso Compatible illy Coffee Capsules - Pack of 10
- Price
- £3.92
- Rating
- 4.4/5
- Reviews
- 1,355
- Age
- 7y ago

illy Coffee - Lungo Classico Coffee Pods - Medium Roast - 100% Arabica Coffee - Ideal for your Espresso Lungo - Nespresso Compatible illy Coffee Capsules - Pack of 10
- Price
- £40.63
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 3y ago

illy Coffee - Intenso Espresso Coffee Pods - Dark Roast - 100% Arabica Coffee Beans - Nespresso Compatible illy Coffee Capsules - Pack of 10
- Price
- £38.13
- Rating
- 4.3/5
- Reviews
- 114
- Age
- 3y ago
Newest
by launch date
Caffè Borbone Red Coffee Blend Compostable Pod 50 x 44mm Paper Pods of Rich Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems
- Price
- £8.48
- Rating
- 4.4/5
- Reviews
- 522
- Age
- 1y ago

Caffè Borbone Black Coffee Blend Compostable Pod 50 x 44mm Paper Pods of Intense Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems
- Price
- £8.01
- Rating
- 4.4/5
- Reviews
- 1,625
- Age
- 2y ago

Caffè Borbone Gold Coffee Blend Compostable Pod 50 x 44mm Paper Pods of Rich Full-Bodied ESE Coffee Pods - Compostable Capsules Compatible with ESE and Pump Espresso Systems
- Price
- £9.58
- Rating
- 4.4/5
- Reviews
- 637
- Age
- 2y ago

Lavazza Gran Espresso Intenso 150 ESE Coffee Paper Pods (1)
- Price
- £31.64
- Rating
- 4.2/5
- Reviews
- 152
- Age
- 3y ago

illy Coffee - Classico Espresso Coffee Pods - Medium Roast - 100% Arabica Coffee Beans - Nespresso Compatible illy Coffee Capsules - Pack of 10
- Price
- £40.70
- Rating
- 4.5/5
- Reviews
- 227
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- illy75%
- CAFFÈ BORBONE19%
- Lavazza3%
- PUREGUSTO2%
- Black Donkey1%
Demand
Ese Coffee Pods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Ese Coffee Pods search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ese coffee pods72K/yr
- illy coffee pods47K/yr
- ese pods21K/yr
- illy coffee capsules7K/yr
- illy nespresso pods6K/yr
- ese coffee pods for delonghi10K/yr
- illy pods3K/yr
- illy capsules3K/yr
- ese pods coffee4K/yr
- illy ese coffee pods3K/yr
Reviews and returns
What reviews say buyers love and hate about Ese Coffee Pods
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Definitely not to my taste anyway
Unpleasant taste
Not nice, taste burnt
Too bitter for me
this was so bitter it was undrinkable
as I don't like bitter-tasting coffee
Too expensive
not such a great price
Expensive
the pod is too compact
wont go through the machine
Love
Amazing taste
Really tasty coffee
Strong taste
Very good and creamy coffee
Un buon caffè
all good tasting coffee
Worth the money
Good value for money
Good value
Love the flavour
Lovely smooth flavour
full flavour pods
Easy to use
pods are simple to use
Very easy to use in my coffee maker
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ese Coffee Pods questions
Answered from the same tracked data.









