Erythritol
FailPrices span $4.88–$13.96, mostly outside the sweet spot, so Erythritol is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £228K/yr302K searches / yr
- 90-day growth
- +9.6%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 16 sellers
Flapen Score
Erythritol against its category
The dotted line is the Grocery average. Past it, Erythritol is stronger. Inside it, weaker.
Market
The Erythritol market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Erythritol 302K times last year and spent an estimated £228K. The top 5 brands take 93% of clicks. Demand peaks in May. Flapen scores it 41 out of 100, a Fail.
01 · Demand
9.0% of searches ended in a purchase last week.
Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.
- Searches, last 12 months
- 302K
- Growth, 90 days vs prior 90
- +9.6%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £228Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- erythritol93K searches a year
02 · Price
A sale here is worth £8.41.
Listings sell for £8.41 on average, from £4.88 to £13.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £8.41 that is £25K to £34K a year per listing.
- Average price
- £8.41under the $15 to $100 sweet spot
- Price range
- £4.88–£13.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £25K–£34K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Baking Supplies. It carries 4,722 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Baking Supplies
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,722per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Erythritol products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 26,020
- Age
- 4y ago

Pure Via Erythritol 1kg Zero Calorie & Keto Friendly Sugar Alternative granulated Non-GMO Certified
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 4,414
- Age
- 6y ago

NKDLIVING 100% Natural Erythritol 2 Kg | Granulated Zero Calorie Sugar Replacement
- Price
- £13.96
- Rating
- 4.7/5
- Reviews
- 5,697
- Age
- 10y ago

Puresweet Zero 100% Natural Zero Calorie Sweetener 1kg No Bitter Aftertaste Diabetic Friendly Tooth Friendly Vegan Non GMO.
- Price
- £8.67
- Rating
- 4.1/5
- Reviews
- 1,799
- Age
- 9y ago

Seba Garden 100% Erythritol Sweetener 1kg (2.2 lb) Natural Granulated Zero Calori Sugar Replacement Keto Friendly Non GMO
- Price
- £7.08
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 2y ago
Trending
90-day click momentum
Monk Fruit Decoction & Erythritol Sweetener Blend by Groovy Keto | Real Monk Fruit Decoction Infusion | 1:1 Sugar Replacement | Zero Calorie Keto Sweetener | Natural Sweetener | Granulated (500g)
- Price
- £10.07
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 5mo ago

Aksoy Pure Erythritol 100% Natural 1KG (4.4 lb) | Zero Calorie Sweetener Perfect for Baking & Beverages | Keto-Friendly Non-GMO Vegan No Artificial Additives (Packaging may vary)
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 2y ago

100% Natural Erythritol 300g by NKD Living (Granulated)
- Price
- £4.88
- Rating
- 4.5/5
- Reviews
- 1,504
- Age
- 7y ago

Seba Garden 100% Erythritol Sweetener 1kg (2.2 lb) Natural Granulated Zero Calori Sugar Replacement Keto Friendly Non GMO
- Price
- £7.08
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 2y ago

100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 26,020
- Age
- 4y ago
Newest
by launch date
Monk Fruit Decoction & Erythritol Sweetener Blend by Groovy Keto | Real Monk Fruit Decoction Infusion | 1:1 Sugar Replacement | Zero Calorie Keto Sweetener | Natural Sweetener | Granulated (500g)
- Price
- £10.07
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 5mo ago

Aksoy Pure Erythritol 100% Natural 1KG (4.4 lb) | Zero Calorie Sweetener Perfect for Baking & Beverages | Keto-Friendly Non-GMO Vegan No Artificial Additives (Packaging may vary)
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 2y ago

Seba Garden 100% Erythritol Sweetener 1kg (2.2 lb) Natural Granulated Zero Calori Sugar Replacement Keto Friendly Non GMO
- Price
- £7.08
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 2y ago

100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 26,020
- Age
- 4y ago

Pure Via Erythritol 1kg Zero Calorie & Keto Friendly Sugar Alternative granulated Non-GMO Certified
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 4,414
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- NKD Living71%
- Pure Via9%
- Puresweet5%
- Seba Garden4%
- Canderel4%
- AKSOY4%
- Open — no brand owns it (1 brand, 3%)
Demand
Erythritol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.4×
Search terms
Top Erythritol search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- erythritol93K/yr
- allulose87K/yr
- allulose sweetener39K/yr
- allulose sweetener uk33K/yr
- erythritol sweetener12K/yr
- erythritol 1kg20K/yr
- allulose sugar7K/yr
- eritritol3K/yr
- allulose powder3K/yr
- eritritol 1 kg2K/yr
Reviews and returns
What reviews say buyers love and hate about Erythritol
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not sweet
Definitely not as sweet as sugar
Not as sweet as sugar
Tastes bad
off taste that I dont think would be for anyone
Tastes chemically not great
So it's definitely not super strong like some of the stevia sweeteners
this sweetener is not just like sugar
unpleasant taste you get with some artificial sweeteners
cheaper
a bit pricey
Such a waste of money
A really bitter
Leaves a bitter aftertaste
only a very slightly bitter taste
Love
Good sweetener
Very sweet
gives a clean sweetness
Natural sweetener
The best sweetener
Best ever sweetener
It tastes natural
tastes like sugar
Great taste
No complaints
Excellent product
Good value and quality
priced very competitively
Good price
Good value for money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Erythritol questions
Answered from the same tracked data.









