Erythritol
FailPrices span $4.88–$13.96, mostly outside the sweet spot, so Erythritol is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £228K/yr302K searches / yr
- 90-day growth
- +9.6%search demand this quarter
- Competition
- 85%top-5 click share · 7 brands · 16 sellers
Flapen Score
Erythritol against its category
The dotted line is the Grocery average. Past it, Erythritol is stronger. Inside it, weaker.
Market
The Erythritol market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Erythritol 302K times last year and spent an estimated £228K. The top 5 brands take 93% of clicks. Demand peaks in May. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 9.0% of those searches ended in a purchase.
Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.
- Searches, last 12 months
- 302K
- Growth, 90 days vs prior 90
- +9.6%
- Conversion, latest week
- 9.0%
- Market size, estimated
- £228Ka year
- Peak month
- May2.4× the quietest month
- Top search term
- erythritol93K searches a year
02 · Price
A sale here is worth £8.41.
Listings sell for £8.41 on average, from £4.88 to £13.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £8.41 that is £25K to £34K a year per listing.
- Average price
- £8.41under the $15 to $100 sweet spot
- Price range
- £4.88–£13.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £25K–£34K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Baking Supplies. It carries 4,722 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Baking Supplies
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,722per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Erythritol products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 26,020
- Age
- 4y ago

Pure Via Erythritol 1kg Zero Calorie & Keto Friendly Sugar Alternative granulated Non-GMO Certified
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 4,414
- Age
- 6y ago

NKDLIVING 100% Natural Erythritol 2 Kg | Granulated Zero Calorie Sugar Replacement
- Price
- £13.96
- Rating
- 4.7/5
- Reviews
- 5,697
- Age
- 10y ago

Puresweet Zero 100% Natural Zero Calorie Sweetener 1kg No Bitter Aftertaste Diabetic Friendly Tooth Friendly Vegan Non GMO.
- Price
- £8.67
- Rating
- 4.1/5
- Reviews
- 1,799
- Age
- 9y ago

Seba Garden 100% Erythritol Sweetener 1kg (2.2 lb) Natural Granulated Zero Calori Sugar Replacement Keto Friendly Non GMO
- Price
- £7.08
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 2y ago
Trending
estimated 90-day click momentum
Monk Fruit Decoction & Erythritol Sweetener Blend by Groovy Keto | Real Monk Fruit Decoction Infusion | 1:1 Sugar Replacement | Zero Calorie Keto Sweetener | Natural Sweetener | Granulated (500g)
- Price
- £10.07
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 5mo ago

Aksoy Pure Erythritol 100% Natural 1KG (4.4 lb) | Zero Calorie Sweetener Perfect for Baking & Beverages | Keto-Friendly Non-GMO Vegan No Artificial Additives (Packaging may vary)
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 2y ago

100% Natural Erythritol 300g by NKD Living (Granulated)
- Price
- £4.88
- Rating
- 4.5/5
- Reviews
- 1,504
- Age
- 7y ago

Seba Garden 100% Erythritol Sweetener 1kg (2.2 lb) Natural Granulated Zero Calori Sugar Replacement Keto Friendly Non GMO
- Price
- £7.08
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 2y ago

100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 26,020
- Age
- 4y ago
Newest
by launch date
Monk Fruit Decoction & Erythritol Sweetener Blend by Groovy Keto | Real Monk Fruit Decoction Infusion | 1:1 Sugar Replacement | Zero Calorie Keto Sweetener | Natural Sweetener | Granulated (500g)
- Price
- £10.07
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 5mo ago

Aksoy Pure Erythritol 100% Natural 1KG (4.4 lb) | Zero Calorie Sweetener Perfect for Baking & Beverages | Keto-Friendly Non-GMO Vegan No Artificial Additives (Packaging may vary)
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 2y ago

Seba Garden 100% Erythritol Sweetener 1kg (2.2 lb) Natural Granulated Zero Calori Sugar Replacement Keto Friendly Non GMO
- Price
- £7.08
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 2y ago

100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 26,020
- Age
- 4y ago

Pure Via Erythritol 1kg Zero Calorie & Keto Friendly Sugar Alternative granulated Non-GMO Certified
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 4,414
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
16
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
3%
- NKD Living71%
- Pure Via9%
- Puresweet5%
- Seba Garden4%
- Canderel4%
- AKSOY4%
- Open — no brand owns it (1 brand, 3%)
Demand
Erythritol search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.4×
Search terms
Top Erythritol search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- erythritol93K/yr
- allulose87K/yr
- allulose sweetener39K/yr
- allulose sweetener uk33K/yr
- erythritol sweetener12K/yr
- erythritol 1kg20K/yr
- allulose sugar7K/yr
- eritritol3K/yr
- allulose powder3K/yr
- eritritol 1 kg2K/yr
Reviews and returns
What reviews say buyers love and hate about Erythritol
We read the reviews and the return reasons for every product selling here.
“Not sweet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Erythritol questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









