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Erythritol

Fail

Prices span $4.88–$13.96, mostly outside the sweet spot, so Erythritol is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£228K/yr302K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
85%top-5 click share · 7 brands · 16 sellers

Flapen Score

Erythritol against its category

The dotted line is the Grocery average. Past it, Erythritol is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Erythritol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Erythritol 302K times last year and spent an estimated £228K. The top 5 brands take 93% of clicks. Demand peaks in May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £228K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
9.0%
Market size, estimated
£228Ka year
Peak month
May2.4× the quietest month
Top search term
erythritol93K searches a year

02 · Price

A sale here is worth £8.41.

Listings sell for £8.41 on average, from £4.88 to £13.96. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £8.41 that is £25K to £34K a year per listing.

Average price
£8.41under the $15 to $100 sweet spot
Price range
£4.88–£13.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£25K–£34K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Baking Supplies. It carries 4,722 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Baking Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,722per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Erythritol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£46K£91K£137K£182K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

16

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

3%

  • NKD Living71%
  • Pure Via9%
  • Puresweet5%
  • Seba Garden4%
  • Canderel4%
  • AKSOY4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Erythritol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.4×

Search terms

Top Erythritol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • erythritol93K/yr
  • allulose87K/yr
  • allulose sweetener39K/yr
  • allulose sweetener uk33K/yr
  • erythritol sweetener12K/yr
  • erythritol 1kg20K/yr
  • allulose sugar7K/yr
  • eritritol3K/yr
  • allulose powder3K/yr
  • eritritol 1 kg2K/yr

Reviews and returns

What reviews say buyers love and hate about Erythritol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness23%−0.01

Not sweet

Definitely not as sweet as sugar

Not as sweet as sugar

Taste-Overall17%−0.18

Tastes bad

off taste that I dont think would be for anyone

Tastes chemically not great

Artificial Sweeteners9%+1.75

So it's definitely not super strong like some of the stevia sweeteners

this sweetener is not just like sugar

unpleasant taste you get with some artificial sweeteners

Value For Money7%+0.16

cheaper

a bit pricey

Such a waste of money

Bitter3%−0.05

A really bitter

Leaves a bitter aftertaste

only a very slightly bitter taste

Love

Sweetness25%−0.01

Good sweetener

Very sweet

gives a clean sweetness

Artificial Sweeteners14%+1.75

Natural sweetener

The best sweetener

Best ever sweetener

Taste-Overall12%−0.18

It tastes natural

tastes like sugar

Great taste

Quality-Overall9%+0.77

No complaints

Excellent product

Good value and quality

Value For Money5%+0.16

priced very competitively

Good price

Good value for money

FAQ

Common Erythritol questions

Answered from the same tracked data.