Erythritol
prices mostly outside the sweet spot ($4.88–$13.96) — Erythritol doesn't clear our bar today.
Flapen Score
Is Erythritol profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Erythritol is a £228K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May. Verdict: Skip it — 41/100.
Erythritol: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +9.6% over the last 90 days and 9.0% of searches end in a purchase.
£228K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 9 products
Top Erythritol products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 26,020
- Age
- 4y ago
Pure Via Erythritol 1kg Zero Calorie & Keto Friendly Sugar Alternative granulated Non-GMO Certified
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 4,414
- Age
- 6y ago
NKDLIVING 100% Natural Erythritol 2 Kg | Granulated Zero Calorie Sugar Replacement
- Price
- £13.96
- Rating
- 4.7/5
- Reviews
- 5,697
- Age
- 10y ago
Puresweet Zero 100% Natural Zero Calorie Sweetener 1kg No Bitter Aftertaste Diabetic Friendly Tooth Friendly Vegan Non GMO.
- Price
- £8.67
- Rating
- 4.1/5
- Reviews
- 1,799
- Age
- 9y ago
Seba Garden 100% Erythritol Sweetener 1kg (2.2 lb) Natural Granulated Zero Calori Sugar Replacement Keto Friendly Non GMO
- Price
- £7.08
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 2y ago
Trending
90-day click momentum
Monk Fruit Decoction & Erythritol Sweetener Blend by Groovy Keto | Real Monk Fruit Decoction Infusion | 1:1 Sugar Replacement | Zero Calorie Keto Sweetener | Natural Sweetener | Granulated (500g)
- Price
- £10.07
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 5mo ago
Aksoy Pure Erythritol 100% Natural 1KG (4.4 lb) | Zero Calorie Sweetener Perfect for Baking & Beverages | Keto-Friendly Non-GMO Vegan No Artificial Additives (Packaging may vary)
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 2y ago
100% Natural Erythritol 300g by NKD Living (Granulated)
- Price
- £4.88
- Rating
- 4.5/5
- Reviews
- 1,504
- Age
- 7y ago
Seba Garden 100% Erythritol Sweetener 1kg (2.2 lb) Natural Granulated Zero Calori Sugar Replacement Keto Friendly Non GMO
- Price
- £7.08
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 2y ago
100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 26,020
- Age
- 4y ago
Newest
by launch dateMonk Fruit Decoction & Erythritol Sweetener Blend by Groovy Keto | Real Monk Fruit Decoction Infusion | 1:1 Sugar Replacement | Zero Calorie Keto Sweetener | Natural Sweetener | Granulated (500g)
- Price
- £10.07
- Rating
- 4.1/5
- Reviews
- 55
- Age
- 5mo ago
Aksoy Pure Erythritol 100% Natural 1KG (4.4 lb) | Zero Calorie Sweetener Perfect for Baking & Beverages | Keto-Friendly Non-GMO Vegan No Artificial Additives (Packaging may vary)
- Price
- £6.28
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 2y ago
Seba Garden 100% Erythritol Sweetener 1kg (2.2 lb) Natural Granulated Zero Calori Sugar Replacement Keto Friendly Non GMO
- Price
- £7.08
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 2y ago
100% Natural Erythritol 1 Kg (2.2 lb) | Granulated Zero Calorie Sugar Replacement (2.2 lb)
- Price
- £7.54
- Rating
- 4.5/5
- Reviews
- 26,020
- Age
- 4y ago
Pure Via Erythritol 1kg Zero Calorie & Keto Friendly Sugar Alternative granulated Non-GMO Certified
- Price
- £7.61
- Rating
- 4.5/5
- Reviews
- 4,414
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
16
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- NKD Living71%
- Pure Via9%
- Puresweet5%
- Seba Garden4%
- Canderel4%
- AKSOY4%
- Open — no brand owns it (1 brand, 3%)
Erythritol demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 2.4×
Top Erythritol search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- erythritol93K/yr
- allulose87K/yr
- allulose sweetener39K/yr
- allulose sweetener uk33K/yr
- erythritol sweetener12K/yr
- erythritol 1kg20K/yr
- allulose sugar7K/yr
- eritritol3K/yr
- allulose powder3K/yr
- eritritol 1 kg2K/yr
What reviews say buyers love and hate about Erythritol
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Good sweetener”
“Natural sweetener”
“It tastes natural”
“No complaints”
“priced very competitively”
What buyers complain about
67% of reviews“Not sweet”
“Tastes bad”
“So it's definitely not super strong like some of the stevia sweeteners”
“cheaper”
“A really bitter”
Common Erythritol questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
