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Erdinger

Fail

The top 5 brands take 100% of clicks, so Erdinger is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£73K/yr56K searches / yr
90-day growth
+20.9%search demand this quarter
Competition
89%top-5 click share · 5 brands · 38 sellers

Flapen Score

Erdinger against its category

The dotted line is the Grocery average. Past it, Erdinger is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Erdinger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Erdinger 56K times last year and spent an estimated £73K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+20.9%
Conversion, latest week
6.7%
Market size, estimated
£73Ka year
Top search term
erdinger alcohol free beer32K searches a year

02 · Price

A sale here is worth £19.77.

Listings sell for £19.77 on average, from £1.58 to £37.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £19.77 that is £10K to £15K a year per listing.

Average price
£19.77inside the $15 to $100 sweet spot
Price range
£1.58–£37.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #182 within Beer, Wine & Spirits. It carries 140 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
50%
Out of stock, average day
0.0%
Average rank
#182in Beer, Wine & Spirits
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
140per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Erdinger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£11K£22K£33K£44K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Erdinger77%
  • Beer hunter9%
  • Grace nnvg5%
  • ERDINGER5%
  • Beer Hunter4%
  • Open — no brand owns it (0%)

Demand

Erdinger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.9× · 8 of 12 months tracked

Search terms

Top Erdinger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • erdinger alcohol free beer32K/yr
  • erdinger17K/yr
  • erdinger beer4K/yr
  • erdinger alcohol free3K/yr

Reviews and returns

What reviews say buyers love and hate about Erdinger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Alcohol Content40%+1.47

with basically no alcohol

Value For Money20%−0.13

Price increase

Love

Alcohol Flavor34%−0.01

it's become my go-to alcohol-free beer

A lovely drink

Great non alcoholic beer

Taste-Overall25%−0.07

Tastes like the real thing

It tastes really nice

Taste great and health drink

Value For Money9%−0.13

Excellant beer and value

Great value

Good price

Freshness8%+1.14

Clear and refreshing

is quite refreshing especially on a hot day

They give you the same refreshing experience without feeling like you're compromising

Advertised Vs Actual Product5%+0.70

As described thankyou

FAQ

Common Erdinger questions

Answered from the same tracked data.