Eno
FailPrices span $4.57–$10.57, mostly outside the sweet spot, so Eno is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £100K/yr154K searches / yr
- 90-day growth
- +9.4%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 40 sellers
Flapen Score
Eno against its category
The dotted line is the Grocery average. Past it, Eno is stronger. Inside it, weaker.
Market
The Eno market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eno 154K times last year and spent an estimated £100K. The top 5 brands take 94% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
8.8% of searches ended in a purchase last week.
Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.
- Searches, last 12 months
- 154K
- Growth, 90 days vs prior 90
- +9.4%
- Conversion, latest week
- 8.8%
- Market size, estimated
- £100Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- eno79K searches a year
02 · Price
A sale here is worth £7.34.
Listings sell for £7.34 on average, from £4.57 to £10.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.34 that is £7K to £9K a year per listing.
- Average price
- £7.34under the $15 to $100 sweet spot
- Price range
- £4.57–£10.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Confectionery. It carries 493 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #73in Confectionery
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 493per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Eno products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Eno Fruit Salt Regular 100 Gram - 3 Pack
- Price
- £10.57
- Rating
- 4.4/5
- Reviews
- 887
- Age
- 11y ago

ENO Fruit Salt Regular 100g Pack of 3 Fast Relief from Acidity Gentle on Your Stomach
- Price
- £10.43
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago

15 X Eno Fruit Salt Lemon Flavour 5 Gram Each
- Price
- £4.57
- Rating
- 4.6/5
- Reviews
- 717
- Age
- 11y ago

Eno (3.5oz. 100g) by Eno
- Price
- £4.88
- Rating
- 4.4/5
- Reviews
- 1,779
- Age
- 13y ago

Eno Fruit Salt Regular Flavour 15 Sachets X 5 Grams
- Price
- £4.82
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 11y ago
Trending
90-day click momentum
Eno Fruit Salt Antacid- 5g Sachets- Variety Pack - Regular x 10 Lemon x 10 Orange x 5 Cola x 5 = Total 30 sachets | Effervescent Relief from Flatulence and Indigestion Issues | Quick & Effective
- Price
- £8.91
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 3y ago

ENO Fruit Salt Regular 100g Pack of 2 Fast Relief from Acidity Gentle on Your Stomach
- Price
- £8.66
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

Eno (3.5oz. 100g) by Eno
- Price
- £4.88
- Rating
- 4.4/5
- Reviews
- 1,779
- Age
- 13y ago

Eno Fruit Salt Regular 100 Gram - 3 Pack
- Price
- £10.57
- Rating
- 4.4/5
- Reviews
- 887
- Age
- 11y ago

Eno Fruit Salt Orange Antacid Powder Baking Soda for Indigestion Heartburn Flatulence 30 Sachets 5 G Each 30 Sachets 5 g Each
- Price
- £7.01
- Rating
- 4.6/5
- Reviews
- 316
- Age
- 10y ago
Newest
by launch date
Eno Fruit Salt Regular 100 Gram (1)
- Price
- £7.07
- Rating
- 4.9/5
- Reviews
- 17
- Age
- 8mo ago

ENO Fruit Salt Regular 100g Pack of 2 Fast Relief from Acidity Gentle on Your Stomach
- Price
- £8.66
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 1y ago

ENO Fruit Salt Regular 100g Pack of 3 Fast Relief from Acidity Gentle on Your Stomach
- Price
- £10.43
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago

2 x 100g ENO Fruit Salt Combo Pack | Quick & Effective Relief from Acid Reflux Indigestion & Acidity | Orange & Lemon
- Price
- £9.14
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 1y ago

ENOFast Relief Fruit Salt Regular Flavour 30x Antacid Sachets | Relief from Acidity Flatulence Gas and Indigestion Issues | Quick & Effective
- Price
- £8.34
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
40
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
3%
- Eno56%
- Puregro18%
- Coqueiro11%
- KAMZCO5%
- CAEMORA3%
- DMG Select3%
- Open — no brand owns it (2 brands, 3%)
Demand
Eno search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Eno search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eno79K/yr
- enos salts original43K/yr
- eno salts15K/yr
- enos8K/yr
- eno fruit salt4K/yr
- enos salts4K/yr
Reviews and returns
What reviews say buyers love and hate about Eno
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a great replacement for Andrews salts
Overpriced and contains too much salt, not good for health
really missed andrews salts so thought i
the product is far too small
Small aperture
The bottles are tiny
more expensive
Overpriced
little bit its expensive
The taste can be a bit strong depending on the flavour
tried it and the taste was awful
hasnt quite got the refreshing taste of Andrews
all rubbish
Love
Good value for money
Great deal
Good price
Easy to take, tastes ok and seems to help his symptoms
Excellent taste
that it tastes nice
excellent for easing all stomach discomforts
Good for mild stomach discomfort
Great for settling an upset tummy
No complaints
Excellent product
The product is original and good quality
Does what what it says and works
Does the job
Exactly what was the description
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eno questions
Answered from the same tracked data.









