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Eno

Fail

Prices span $4.57–$10.57, mostly outside the sweet spot, so Eno is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£100K/yr154K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
67%top-5 click share · 8 brands · 40 sellers

Flapen Score

Eno against its category

The dotted line is the Grocery average. Past it, Eno is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eno market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eno 154K times last year and spent an estimated £100K. The top 5 brands take 94% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.8% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
8.8%
Market size, estimated
£100Ka year
Peak month
January1.3× the quietest month
Top search term
eno79K searches a year

02 · Price

A sale here is worth £7.34.

Listings sell for £7.34 on average, from £4.57 to £10.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.34 that is £7K to £9K a year per listing.

Average price
£7.34under the $15 to $100 sweet spot
Price range
£4.57–£10.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Confectionery. It carries 493 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#73in Confectionery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
493per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Eno products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

40

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • Eno56%
  • Puregro18%
  • Coqueiro11%
  • KAMZCO5%
  • CAEMORA3%
  • DMG Select3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Eno search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Eno search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eno79K/yr
  • enos salts original43K/yr
  • eno salts15K/yr
  • enos8K/yr
  • eno fruit salt4K/yr
  • enos salts4K/yr

Reviews and returns

What reviews say buyers love and hate about Eno

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Salt Content17%−0.10

Not a great replacement for Andrews salts

Overpriced and contains too much salt, not good for health

really missed andrews salts so thought i

Size-Overall15%−0.18

the product is far too small

Small aperture

The bottles are tiny

Value For Money11%+0.77

more expensive

Overpriced

little bit its expensive

Taste-Overall10%+0.25

The taste can be a bit strong depending on the flavour

tried it and the taste was awful

hasnt quite got the refreshing taste of Andrews

Quality-Overall4%−0.02

all rubbish

Love

Value For Money13%+0.77

Good value for money

Great deal

Good price

Taste-Overall10%+0.25

Easy to take, tastes ok and seems to help his symptoms

Excellent taste

that it tastes nice

Acid Regulator/Stomach Ache Relief10%+1.39

excellent for easing all stomach discomforts

Good for mild stomach discomfort

Great for settling an upset tummy

Quality-Overall8%−0.02

No complaints

Excellent product

The product is original and good quality

Advertised Vs Actual Product7%0.00

Does what what it says and works

Does the job

Exactly what was the description

FAQ

Common Eno questions

Answered from the same tracked data.