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Eno

Fail

Prices span $4.57–$10.57, mostly outside the sweet spot, so Eno is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£100K/yr154K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
67%top-5 click share · 8 brands · 40 sellers

Flapen Score

Eno against its category

The dotted line is the Grocery average. Past it, Eno is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eno market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eno 154K times last year and spent an estimated £100K. The top 5 brands take 94% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.8% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
8.8%
Market size, estimated
£100Ka year
Peak month
January1.3× the quietest month
Top search term
eno79K searches a year

02 · Price

A sale here is worth £7.34.

Listings sell for £7.34 on average, from £4.57 to £10.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.34 that is £7K to £9K a year per listing.

Average price
£7.34under the $15 to $100 sweet spot
Price range
£4.57–£10.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Confectionery. It carries 493 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#73in Confectionery
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
493per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Eno products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

40

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

3%

  • Eno56%
  • Puregro18%
  • Coqueiro11%
  • KAMZCO5%
  • CAEMORA3%
  • DMG Select3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Eno search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Eno search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eno79K/yr
  • enos salts original43K/yr
  • eno salts15K/yr
  • enos8K/yr
  • eno fruit salt4K/yr
  • enos salts4K/yr

Reviews and returns

What reviews say buyers love and hate about Eno

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
17%of negative reviews mention “Salt Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not a great replacement for Andrews salts”
A buyer, on “Salt Content”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Eno questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data