How competitive is the Eno niche on Amazon United Kingdom?

8 brands and 40 sellers compete in Eno on Amazon United Kingdom. The top 5 Eno products take 67% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Eno?

Eno buyers on Amazon United Kingdom complain most about Salt Content, Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Eno niche?

Eno sells for £7.34 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.57–£10.57. The average incumbent carries 493 reviews — the moat a new listing must climb.

Eno

prices mostly outside the sweet spot ($4.57–$10.57) — Eno doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Eno profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Eno is a £100K/yr Amazon United Kingdom market (154K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 42/100.

Eno: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.4% over the last 90 days and 8.8% of searches end in a purchase.

£100K

revenue / yr

Units sold / yr20K

Search volume / yr+9.4%154K

Conversion rate8.8%

Avg price£7.34

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers8 · 40

Top-5 product click share67%

Open market6%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Top Eno products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Eno Fruit Salt Regular 100 Gram - 3 Pack

Price: £10.57
Rating: 4.4/5
Reviews: 887
Age: 11y ago

ENO Fruit Salt Regular 100g Pack of 3 Fast Relief from Acidity Gentle on Your Stomach

Price: £10.43
Rating: 4.6/5
Reviews: 226
Age: 1y ago

15 X Eno Fruit Salt Lemon Flavour 5 Gram Each

Price: £4.57
Rating: 4.6/5
Reviews: 717
Age: 11y ago

Eno (3.5oz. 100g) by Eno

Price: £4.88
Rating: 4.4/5
Reviews: 1,779
Age: 13y ago

Eno Fruit Salt Regular Flavour 15 Sachets X 5 Grams

Price: £4.82
Rating: 4.5/5
Reviews: 664
Age: 11y ago

Newest

by launch date

Eno Fruit Salt Regular 100 Gram (1)

Price: £7.07
Rating: 4.9/5
Reviews: 17
Age: 8mo ago

ENO Fruit Salt Regular 100g Pack of 2 Fast Relief from Acidity Gentle on Your Stomach

Price: £8.66
Rating: 4.5/5
Reviews: 44
Age: 1y ago

ENO Fruit Salt Regular 100g Pack of 3 Fast Relief from Acidity Gentle on Your Stomach

Price: £10.43
Rating: 4.6/5
Reviews: 226
Age: 1y ago

2 x 100g ENO Fruit Salt Combo Pack | Quick & Effective Relief from Acid Reflux Indigestion & Acidity | Orange & Lemon

Price: £9.14
Rating: 4.5/5
Reviews: 96
Age: 1y ago

ENOFast Relief Fruit Salt Regular Flavour 30x Antacid Sachets | Relief from Acidity Flatulence Gas and Indigestion Issues | Quick & Effective

Price: £8.34
Rating: 4.4/5
Reviews: 69
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Eno56%
Puregro18%
Coqueiro11%
KAMZCO5%
CAEMORA3%
DMG Select3%
Open — no brand owns it (2 brands, 3%)

Eno demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume154KCVR8.8%Products14Brands8Top 5 Brands94%OOS Rate0.0%Rating4.5★Reviews493Avg BSR#73

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Eno search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

eno79K/yr +36.1%6.4% conv.
enos salts original43K/yr -20.5%15.8% conv.
eno salts15K/yr -16.3%11.7% conv.
enos8K/yr -19.5%18.4% conv.
eno fruit salt4K/yr -20.5%14.3% conv.
enos salts4K/yr -18.6%13.4% conv.

What reviews say buyers love and hate about Eno

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Value For Money13%

“Good value for money”

Taste-Overall10%

“Easy to take, tastes ok and seems to help his symptoms”

Acid Regulator/Stomach Ache Relief10%

“excellent for easing all stomach discomforts”

Quality-Overall8%

“No complaints”

Advertised Vs Actual Product7%

“Does what what it says and works”

What buyers complain about

66% of reviews

Salt Content17%

“Not a great replacement for Andrews salts”

Size-Overall15%

“the product is far too small”

Value For Money11%

“more expensive”

Taste-Overall10%

“The taste can be a bit strong depending on the flavour”

Quality-Overall4%

“all rubbish”

Common Eno questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eno 42/100 on Amazon United Kingdom — Skip it. The niche generates £100K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +9.4% over the last 90 days.