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English Whisky

Fail

The top 5 brands take 100% of clicks, so English Whisky is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£89K/yr39K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
98%top-5 click share · 3 brands · 12 sellers

Flapen Score

English Whisky against its category

The dotted line is the Grocery average. Past it, English Whisky is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The English Whisky market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for English Whisky 39K times last year and spent an estimated £89K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
7.0%
Market size, estimated
£89Ka year
Peak month
January3.3× the quietest month
Top search term
cotswold whisky16K searches a year

02 · Price

A sale here is worth £32.57.

Listings sell for £32.57 on average, from £13.91 to £57.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £32.57 that is £8K to £16K a year per listing.

Average price
£32.57inside the $15 to $100 sweet spot
Price range
£13.91–£57.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #386 within Beer, Wine & Spirits. It carries 321 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#386in Beer, Wine & Spirits
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
102 months

Products

Top English Whisky products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 98% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£53K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

12

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

98%

Top 20: 100%

Open market

0%

  • Cotswolds51%
  • Bankhall40%
  • The English9%

Demand

English Whisky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top English Whisky search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cotswold whisky16K/yr
  • bankhall whisky7K/yr
  • english whisky8K/yr
  • cotswolds whisky3K/yr
  • the english whisky2K/yr
  • english whisky company823/yr
  • bankhall single malt whisky 70cl835/yr

Reviews and returns

What reviews say buyers love and hate about English Whisky

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Value For Money”
33%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“its a bit of a strange taste to be honest with you”
A buyer, on “Taste-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common English Whisky questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data