English Whisky
FailThe top 5 brands take 100% of clicks, so English Whisky is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £89K/yr39K searches / yr
- 90-day growth
- +10.4%search demand this quarter
- Competition
- 98%top-5 click share · 3 brands · 12 sellers
Flapen Score
English Whisky against its category
The dotted line is the Grocery average. Past it, English Whisky is stronger. Inside it, weaker.
Market
The English Whisky market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for English Whisky 39K times last year and spent an estimated £89K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- +10.4%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £89Ka year
- Peak month
- January3.3× the quietest month
- Top search term
- cotswold whisky16K searches a year
02 · Price
A sale here is worth £32.57.
Listings sell for £32.57 on average, from £13.91 to £57.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £32.57 that is £8K to £16K a year per listing.
- Average price
- £32.57inside the $15 to $100 sweet spot
- Price range
- £13.91–£57.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £8K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #386 within Beer, Wine & Spirits. It carries 321 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #386in Beer, Wine & Spirits
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 321per listing
- Listings tracked
- 6
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top English Whisky products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cotswolds Signature Single Malt Whisky with Gift Box | 70cl | 46% vol | Non-Chill Filtered | No Caramel Colouring | Award Winning English Whisky | Enjoy With Friends Neat or in a Cocktail
- Price
- £28.70
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 8y ago

Bankhall Single Malt Whisky 70cl | 40% | Aged in Bourbon oak and new oak casks | Sweet vanilla with smooth oaky spice
- Price
- £13.91
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 2y ago

Bankhall Single Malt Whisky 1L | 40% | Aged in Bourbon oak and new oak casks | Sweet vanilla with smooth oaky spice
- Price
- £15.73
- Rating
- 4.4/5
- Reviews
- 278
- Age
- 11mo ago

The English | Original Single Malt NAS Whisky | Gift Box 70cl 43% ABV
- Price
- £40.99
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 9y ago

Cotswolds Founders Choice Single Malt Whisky with Gift Box | 70cl | 59.1% vol | Non-Chill Filtered | No Caramel Colouring | Award Winning English Whisky | Best enjoyed neat or in an Old Fashioned
- Price
- £57.65
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 7y ago
Trending
90-day click momentum
Bankhall Single Malt Whisky 1L | 40% | Aged in Bourbon oak and new oak casks | Sweet vanilla with smooth oaky spice
- Price
- £15.73
- Rating
- 4.4/5
- Reviews
- 278
- Age
- 11mo ago

Bankhall Single Malt Whisky 70cl | 40% | Aged in Bourbon oak and new oak casks | Sweet vanilla with smooth oaky spice
- Price
- £13.91
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 2y ago

The English | Original Single Malt NAS Whisky | Gift Box 70cl 43% ABV
- Price
- £40.99
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 9y ago

Cotswolds Signature Single Malt Whisky with Gift Box | 70cl | 46% vol | Non-Chill Filtered | No Caramel Colouring | Award Winning English Whisky | Enjoy With Friends Neat or in a Cocktail
- Price
- £28.70
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 8y ago

Cotswolds Founders Choice Single Malt Whisky with Gift Box | 70cl | 59.1% vol | Non-Chill Filtered | No Caramel Colouring | Award Winning English Whisky | Best enjoyed neat or in an Old Fashioned
- Price
- £57.65
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 7y ago
Newest
by launch date
Bankhall Single Malt Whisky 1L | 40% | Aged in Bourbon oak and new oak casks | Sweet vanilla with smooth oaky spice
- Price
- £15.73
- Rating
- 4.4/5
- Reviews
- 278
- Age
- 11mo ago

Bankhall Single Malt Whisky 70cl | 40% | Aged in Bourbon oak and new oak casks | Sweet vanilla with smooth oaky spice
- Price
- £13.91
- Rating
- 4.4/5
- Reviews
- 719
- Age
- 2y ago

Cotswolds Founders Choice Single Malt Whisky with Gift Box | 70cl | 59.1% vol | Non-Chill Filtered | No Caramel Colouring | Award Winning English Whisky | Best enjoyed neat or in an Old Fashioned
- Price
- £57.65
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 7y ago

Cotswolds Signature Single Malt Whisky with Gift Box | 70cl | 46% vol | Non-Chill Filtered | No Caramel Colouring | Award Winning English Whisky | Enjoy With Friends Neat or in a Cocktail
- Price
- £28.70
- Rating
- 4.7/5
- Reviews
- 635
- Age
- 8y ago

The English | Original Single Malt NAS Whisky | Gift Box 70cl 43% ABV
- Price
- £40.99
- Rating
- 4.5/5
- Reviews
- 125
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
98%
Top 20: 100%
Open market
0%
- Cotswolds51%
- Bankhall40%
- The English9%
Demand
English Whisky search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top English Whisky search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cotswold whisky16K/yr
- bankhall whisky7K/yr
- english whisky8K/yr
- cotswolds whisky3K/yr
- the english whisky2K/yr
- english whisky company823/yr
- bankhall single malt whisky 70cl835/yr
Reviews and returns
What reviews say buyers love and hate about English Whisky
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
its a bit of a strange taste to be honest with you
Has a really unpleasant after taste
I do get an odd after taste like someone else mentioned
There doesn't seem to be any flavor profile
Coarse and totally lacking in in any flavour
Really weak flavour
Mixed with coke its ok wouldn't get again
Seemed very weak blend
A weak tasteless blend
cheap
Cheap as chips though
not good at all
Nice bottle, looks expensive
I knew it would not be that good because of the price
Love
value good
Great price point
Good value
It's a very pleasant sipper
Easy drinking
Nice, smooth drink
has a strong taste
Very tasty
Lovely taste and really smooth
Decent enough
Excellent product
I was very surprised at the quality and mild taste
full flavours, long finish
Pleasant enough, taste fairly robust,
Flavour exactly as described and very smooth
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common English Whisky questions
Answered from the same tracked data.









