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English Whisky

Fail

The top 5 brands take 100% of clicks, so English Whisky is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£89K/yr39K searches / yr
90-day growth
+10.4%search demand this quarter
Competition
98%top-5 click share · 3 brands · 12 sellers

Flapen Score

English Whisky against its category

The dotted line is the Grocery average. Past it, English Whisky is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The English Whisky market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for English Whisky 39K times last year and spent an estimated £89K. All 3 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+10.4%
Conversion, latest week
7.0%
Market size, estimated
£89Ka year
Peak month
January3.3× the quietest month
Top search term
cotswold whisky16K searches a year

02 · Price

A sale here is worth £32.57.

Listings sell for £32.57 on average, from £13.91 to £57.65. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £32.57 that is £8K to £16K a year per listing.

Average price
£32.57inside the $15 to $100 sweet spot
Price range
£13.91–£57.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£8K–£16K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #386 within Beer, Wine & Spirits. It carries 321 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#386in Beer, Wine & Spirits
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
321per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
102 months

Products

Top English Whisky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£53K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Cotswolds51%
  • Bankhall40%
  • The English9%

Demand

English Whisky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top English Whisky search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cotswold whisky16K/yr
  • bankhall whisky7K/yr
  • english whisky8K/yr
  • cotswolds whisky3K/yr
  • the english whisky2K/yr
  • english whisky company823/yr
  • bankhall single malt whisky 70cl835/yr

Reviews and returns

What reviews say buyers love and hate about English Whisky

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall33%−0.12

its a bit of a strange taste to be honest with you

Has a really unpleasant after taste

I do get an odd after taste like someone else mentioned

Flavor14%−0.11

There doesn't seem to be any flavor profile

Coarse and totally lacking in in any flavour

Really weak flavour

Blend/Ratio6%−0.08

Mixed with coke its ok wouldn't get again

Seemed very weak blend

A weak tasteless blend

Quality-Overall5%+0.53

cheap

Cheap as chips though

not good at all

Value For Money4%+1.92

Nice bottle, looks expensive

I knew it would not be that good because of the price

Love

Value For Money29%+1.92

value good

Great price point

Good value

Alcohol Flavor29%+1.85

It's a very pleasant sipper

Easy drinking

Nice, smooth drink

Taste-Overall14%−0.12

has a strong taste

Very tasty

Lovely taste and really smooth

Quality-Overall10%+0.53

Decent enough

Excellent product

I was very surprised at the quality and mild taste

Flavor3%−0.11

full flavours, long finish

Pleasant enough, taste fairly robust,

Flavour exactly as described and very smooth

FAQ

Common English Whisky questions

Answered from the same tracked data.