English Breakfast Tea
FailPrices span $2.25–$14.39, mostly outside the sweet spot, so English Breakfast Tea is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £78K/yr103K searches / yr
- 90-day growth
- -21.8%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 126 sellers
Flapen Score
English Breakfast Tea against its category
The dotted line is the Grocery average. Past it, English Breakfast Tea is stronger. Inside it, weaker.
Market
The English Breakfast Tea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for English Breakfast Tea 103K times last year and spent an estimated £78K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- -21.8%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £78Ka year
- Peak month
- December5.7× the quietest month
- Top search term
- english breakfast tea51K searches a year
02 · Price
A sale here is worth £7.08.
Listings sell for £7.08 on average, from £2.25 to £14.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.08 that is £2K to £4K a year per listing.
- Average price
- £7.08under the $15 to $100 sweet spot
- Price range
- £2.25–£14.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #407 within Tea. It carries 685 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 91%
- Out of stock, average day
- 4.1%
- Average rank
- #407in Tea
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 685per listing
- Listings tracked
- 22
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 84 months
Products
Top English Breakfast Tea products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Twinings English Breakfast Tea | Golden Well Rounded & Full Bodied Black Tea | 40 Biodegradable Tea Bags
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 3y ago

Twinings English Breakfast Tea 4 x 80 Biodegradable Plant-Based Tea Bags
- Price
- £11.02
- Rating
- 4.8/5
- Reviews
- 833
- Age
- 3y ago

Ringtons Boxed Tea Bags 250g
- Price
- £3.50
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 7y ago

Black Tea Bundle with Ringtons Tea Bags 80 bags 2 Pack + Brightdale Kitchen Booklet
- Price
- £13.19
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 12mo ago

Twinings English Breakfast Tea | Golden Well Rounded & Full Bodied Black Tea | Large Pack 120 Biodegradable Tea Bags
- Price
- £5.45
- Rating
- 4.6/5
- Reviews
- 111
- Age
- 3y ago
Trending
estimated 90-day click momentum
Glengettie Black Tea 80 Tea Bags Strong Welsh Brew Since 1952
- Price
- £2.25
- Rating
- 4.4/5
- Reviews
- 805
- Age
- 14y ago

Clipper Organic English Breakfast Envelop String & Tag 1 x 50 Teabags
- Price
- £5.02
- Rating
- 4.6/5
- Reviews
- 1,837
- Age
- 9mo ago

Twinings English Breakfast Tea | Golden Well Rounded & Full Bodied Black Tea | 40 Biodegradable Tea Bags
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 3y ago

Twinings English Strong Breakfast Tea | Bold Lively & Full of Flavour Black Tea | Multipack Bulk Buy 320 (4 x 80) Biodegradable Tea Bags
- Price
- £14.39
- Rating
- 4.8/5
- Reviews
- 1,040
- Age
- 14y ago

Clipper Organic Fairtrade English Breakfast Black Tea 1 x 40 Teabags
- Price
- £2.61
- Rating
- 4.6/5
- Reviews
- 1,837
- Age
- 5y ago
Newest
by launch date
Clipper Organic English Breakfast Envelop String & Tag 1 x 50 Teabags
- Price
- £5.02
- Rating
- 4.6/5
- Reviews
- 1,837
- Age
- 9mo ago

Black Tea Bundle with Ringtons Tea Bags 80 bags 2 Pack + Brightdale Kitchen Booklet
- Price
- £13.19
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 12mo ago

96 English Breakfast Tea 20 Pyramid Tea Bags Full-Bodied Bright & Invigorating Black Tea Sugar free Individually Wrapped Recyclable Envelopes Plant-Based Tea Bags with No Microplastics
- Price
- £5.90
- Rating
- 4.2/5
- Reviews
- 64
- Age
- 1y ago

Ringtons Breakfast Tea Bundle x 200
- Price
- £11.04
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 2y ago

Ringtons Gold Tea Bundle x 200
- Price
- £11.99
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
126
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 97%
Open market
11%
- Twinings56%
- Ringtons11%
- Clipper Natural, Fair & Delicious9%
- Brightdale5%
- New English Teas5%
- teapigs3%
- Open — no brand owns it (6 brands, 11%)
Demand
English Breakfast Tea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.7×
Search terms
Top English Breakfast Tea search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- english breakfast tea51K/yr
- ringtons tea bags16K/yr
- breakfast tea14K/yr
- ringtons tea8K/yr
- english breakfast tea bags7K/yr
- breakfast tea bags5K/yr
- english breakfast2K/yr
Reviews and returns
What reviews say buyers love and hate about English Breakfast Tea
We read the reviews and the return reasons for every product selling here.
“Strange taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common English Breakfast Tea questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









