Is energy drink powder profitable to sell on Amazon United Kingdom?

The niche generates £454K/yr across 29 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Worth a look (52/100).

How competitive is the energy drink powder niche?

6 brands and 54 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in energy drink powder?

Top complaints mined from reviews: Flavor, Taste-Overall, Value For Money. The return rate is 0.0%.

When does demand for energy drink powder peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.1× the quietest.

What does it cost to enter the energy drink powder niche?

Listings span £9.32–£53.02; the average listing price is £23.06 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.

energy drink powder

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible£23.06

avg listing price — sweet spot $15–$100

Review moat

Great274.41

avg incumbent reviews — the moat a new listing must climb

Price range

Great£9.32–£53.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£454K

£454K/yr · 665K searches

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+5.2%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, energy drink powder is a £454K/yr Amazon United Kingdom market (665K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

energy drink powder market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £346K–£461K; units × avg price
Conversion rate: 3.0%
Avg BSR: #91
Page quality: 0%
Prime: 28%
Sponsored: 90%
Out of stock: 10.6%
Avg brand age: 42 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 89%

Open market

SNEAK69%
Holy Energy18%
HIGH58%
LEVLUP2%
Applied Nutrition2%
waterdrop MICRODRINK1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.2% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.1×

Open Trend

Top energy drink powder search terms

sneak energy194K/yr -4.5%3.0% conv.
sneak106K/yr +12.2%2.8% conv.
holy energy77K/yr +6.3%0.9% conv.
holy70K/yr +17.2%0.5% conv.
energy drink powder61K/yr +2.5%1.2% conv.
gfuel29K/yr -18.3%0.4% conv.
energy powder18K/yr +5.0%1.3% conv.
high 5 energy drink12K/yr +84.1%6.8% conv.
holy drink8K/yr +102.5%0.5% conv.
gamer supps15K/yr -27.9%0.7% conv.

All search terms

Top energy drink powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SNEAK Energy Drink Starter Pack | 9 Sachets with Shaker | No Sugar. No Nasties. Natural Caffeine & Focus-Boosting Nootropics

SNEAK£12.954.3★131 rev

SNEAK Energy Drink Powder | Blue Raspberry |No Sugar. No Nasties. Just Natural Caffeine Focus-Boosting Nootropics | 40 Servings

SNEAK£30.624.6★383 rev

HOLY Energy Starter Set - Focus Drink | 2x7 portions with fruity intense flavour | Boost with NewCaff & green tea extract | Vegan sugar-free 100% natural fruit flavours

Holy Energy£21.264.1★845 rev

SNEAK Energy | Cherry Limeade Purple Storm & Raspberry Lemonade | No Sugar. No Junk. Just Natural Caffeine & Focus-Boosting Nootropics | 500ml x 12

SNEAK£12.364.2★89 rev

SNEAK Energy Drink Cans | Purple Storm with Brainberry | No Sugar. No Junk. Just Natural Caffeine & Focus-Boosting Nootropics | 500ml x 12

SNEAK£14.944.5★68 rev

Newest

by launch date

SNEAK Energy Drink Cans | Frostberry Blast with Brainberry | No Sugar. No Junk. Just Natural Caffeine & Focus-Boosting Nootropics | 500ml x 12

SNEAK£15.700 rev

4w ago

SNEAK Energy Drink Cans | Sherbet Burst with Brainberry | No Sugar. No Nasties. Just Natural Caffeine Focus Boosting Nootropics in a Can | 500ml x 12

SNEAK£17.323 rev

2mo ago

SNEAK Energy Drink Starter Pack | 9 Sachets with Shaker | No Sugar. No Nasties. Natural Caffeine & Focus-Boosting Nootropics

SNEAK£12.95131 rev

7mo ago

SNEAK Energy | Cherry Limeade Purple Storm & Raspberry Lemonade | No Sugar. No Junk. Just Natural Caffeine & Focus-Boosting Nootropics | 500ml x 12

SNEAK£12.3689 rev

8mo ago

HOLY Starter Set Deluxe Energy Iced Tea Hydration & Milkshake 57 servings in 26 fruity flavours Vegan & sugar-free with 100% natural fruit flavours

Holy Energy£53.02161 rev

9mo ago

What buyers say about energy drink powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall25%

“that tasted nice felt refreshing”

Flavor22%

“Orange is best flavour for me”

Energy Level11%

“good energy”

Value For Money11%

“GOOD VALUE FOR MONEY”

Quality-Overall8%

“shaker is good quality”

Sweetness2%

“not too sweet which I prefer”

Alcohol Flavor2%

“Best drink going”

Solubility2%

“mixes smooth”

Moist/Dry1%

“Has a great taste overall great hydration drink”

Ease Of Use1%

“easy to use”

What buyers complain about

Flavor24%

“Don't like any of the flavours”

Taste-Overall24%

“Unpleasant taste”

Value For Money7%

“worse price”

Sweetness4%

“just a weird sweet flavour”

Artificial Sweeteners2%

“The lemonade flavours taste especially bad — very artificial”

Durability2%

“don't last long”

Blend/Ratio2%

“Doesn't mix at all, terrible taste and gritty, loke I'm drinking dirt”

Quality-Overall2%

“Not very nice the powder is better”

Color1%

“Who doesn't like orange”

Alcohol Flavor1%

“The worst tasting drink i have ever tried”

Common questions

Is energy drink powder profitable to sell on Amazon United Kingdom?: The niche generates £454K/yr across 29 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.2%. Flapen's verdict: Worth a look (52/100).
How competitive is the energy drink powder niche?: 6 brands and 54 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in energy drink powder?: Top complaints mined from reviews: Flavor, Taste-Overall, Value For Money. The return rate is 0.0%.
When does demand for energy drink powder peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 7.1× the quietest.
What does it cost to enter the energy drink powder niche?: Listings span £9.32–£53.02; the average listing price is £23.06 (sweet spot $15–$100). The average incumbent carries 274 reviews — the moat a new listing must climb.