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Energy Drink Powder

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 99% of clicks, so Energy Drink Powder is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£454K/yr665K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
58%top-5 click share · 6 brands · 54 sellers

Flapen Score

Energy Drink Powder against its category

The dotted line is the Grocery average. Past it, Energy Drink Powder is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Energy Drink Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Energy Drink Powder 665K times last year and spent an estimated £454K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 665K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £454K a year.

Searches, last 12 months
665K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
3.0%
Market size, estimated
£454Ka year
Peak month
July7.1× the quietest month
Top search term
sneak energy194K searches a year

02 · Price

A sale here is worth £23.06.

Listings sell for £23.06 on average, from £9.32 to £53.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £23.06 that is £12K to £17K a year per listing.

Average price
£23.06inside the $15 to $100 sweet spot
Price range
£9.32–£53.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£12K–£17K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #91 within Drink Mixes & Flavourings. It carries 274 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
28%
Out of stock, average day
10.6%
Average rank
#91in Drink Mixes & Flavourings
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
274per listing
Listings tracked
29

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Energy Drink Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£45K£91K£136K£182K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

54

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 89%

Open market

0%

  • SNEAK69%
  • Holy Energy18%
  • HIGH58%
  • LEVLUP2%
  • Applied Nutrition2%
  • waterdrop MICRODRINK1%
  • Open — no brand owns it (0%)

Demand

Energy Drink Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 7.1×

Search terms

Top Energy Drink Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sneak energy194K/yr
  • sneak106K/yr
  • holy energy77K/yr
  • holy70K/yr
  • energy drink powder61K/yr
  • gfuel29K/yr
  • energy powder18K/yr
  • high 5 energy drink12K/yr
  • holy drink8K/yr
  • gamer supps15K/yr

Reviews and returns

What reviews say buyers love and hate about Energy Drink Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor24%−0.09

Don't like any of the flavours

Doesn't taste of the described flavour

No depth to the flavour

Taste-Overall24%−0.15

Unpleasant taste

Tasted horrible

Weird taste

Value For Money7%

worse price

expensive

These cans are over priced

Sweetness4%−0.07

just a weird sweet flavour

The drink is extremely sweet

But too sweet

Artificial Sweeteners2%−0.05

The lemonade flavours taste especially bad — very artificial

OMG, this stuff tastes like its full of artificial sweeteners

Artificial sweetener are known to cause contrary side-effects

Love

Taste-Overall25%−0.15

that tasted nice felt refreshing

the drinks taste amazing

Great taste

Flavor22%−0.09

Orange is best flavour for me

Great flavour

Nice selection of flavours

Energy Level11%+2.50

good energy

It certainly gives energy lovely flavour

Good tasting energy powder

Value For Money11%

GOOD VALUE FOR MONEY

Worth the money

Good value

Quality-Overall8%+0.53

shaker is good quality

Good quality

the bottle is high quality so I'm happy overall

FAQ

Common Energy Drink Powder questions

Answered from the same tracked data.